Advertising / Kevin Butler

"Long live what brought us all to this party in the first place: Play. And I believe in that as much as I believe in my no-look flaming crossbow shot."

A series of commercials run by Sony to promote the PS3 and PSP Exclusive games, based around the character of Kevin Butler (played by Jerry Lambert), a Sony VP in charge of everything from First Person Shooter Relations to Add More Awesome. The ads were widely praised for their humorous content as opposed to Sony's previous PS3 Ads.

The ads contain examples of:

"Boom to the power of boom"