->''"Long live what brought us all to this party in the first place: Play. And I believe in that as much as I believe in my [[CrowningMomentOfAwesome no-look flaming crossbow shot.]]"''

A series of commercials run by Sony to promote the [[UsefulNotes/{{Playstation3}} PS3]] and PSP Exclusive games, based around the character of Kevin Butler (played by Jerry Lambert), a Sony VP in charge of everything from First Person Shooter Relations to Add More Awesome. The ads were widely praised for their humorous content as opposed to Sony's previous [[MindScrew PS3 Ads]].
----
!!The ads contain examples of:

* ActionDuo: Kevin and the Best Buy guy.
* BadassMustache: Kevin sports one in his ''VideoGame/ModNationRacers'' commercial.
* LockAndLoadMontage: Two words for you: Mon Tage.
* RuleOfFunny
* [[http://www.youtube.com/watch?v=p8h0aMVtKLg A PlayStation3 commercial]] featuring Advertising/KevinButler, claimed "montage" is two words.
-->'''Customer''': Dear PlayStation! Just got my [=PS3=]! So whatcha got?\\
'''Kevin Butler''': What do I got? Two words: mon, tage.
* WorthyOpponent: "Well played, Mauer."
----
''[[TheStinger "Boom to the power of boom"]]''