1 | ''Bride Has Massive Hair Wig Out'' is a Website/YouTube video that went viral in 2007. It achieved over 2 million views after only a couple of weeks (due to numerous copying and sharing). It was widely thought to be real - until the four women participating in it came clean and revealed it was shot as part of a marketing campaign. Sunsilk's brand of haircare products wanted to play on the phrase "Wig out" as a marketing strategy. YMMV on how well that turned out, because the video arguably received more attention than the Sunsilk brand. |
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3 | The video is six minutes long. It features a bride coming into her hotel room, clearly stressed about her wedding. She is unhappy with the hairstyle she has been given and cuts her hair off in a fit of rage. The video can be viewed [[https://www.youtube.com/watch?v=_nFDnC8SSWQ here]]. |
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5 | !!Provides examples of: |
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7 | %% * [[BigBrotherInstinct Big Sister Instinct]]: Jessie refers to herself as Jodi's big sister and she is the most attentive of the girls. |
8 | * BoyishShortHair: After the cut, Jodi wails that she looks like a boy now. |
9 | %% * {{Bridezilla}}: Presumably the reason why Jodi decides to cut her hair. |
10 | %% * ClusterFBomb: Naturally, when one is freaking out about an upcoming wedding. |
11 | %% * ImportantHaircut: What Jodi initially thinks she's doing. She regrets it immediately. |
12 | %% * InUniverseCamera: Well duh. |
13 | %% * QuirkyCurls: What Jodi's hair stylist was going for. Jodi ''hates'' them. |
14 | %% * TotallyRadical: The video was created by Sunsilk trying to make "wig out" a slang term. |
15 | * TraumaticHaircut: Two examples. Jodi ''hates'' the curly hairstyle she's been given for her wedding and then hacks her hair off - and freaks out after regretting it. |
16 | * WhatTheHellHero: More than once the others yell at Ingrid for filming everything. A good portion of the Youtube viewers reacted this way to someone apparently broadcasting a friend's meltdown for the world to see. |
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FollowingContext WebVideo / BrideHasMassiveHairWigOut
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