Line #47 Main/IProduct


1	[[quoteright:340:[[Webcomic/SluggyFreelance https://static.tvtropes.org/pmwiki/pub/images/isophagus_7182.gif]]]]
2
3	->''"And '''I''' wanted to name the store iMario, because anything with a lowercase I has got to be technologically advanced."''
4	-->-- '''[[Franchise/SuperMarioBros Mario]]''' in a[[note]]unfortunately no longer available[[/note]] redub of ''Anime/TheGreatMissionToSavePrincessPeach''
5
6	Remember how we'd attach the letters [[TheFifties A]] and [[TheEighties E]] to almost everything? [[NostalgiaFilter Good times]]. They stood for "atomic" and "electronic" respectively, so it could damn well apply to any new gadget at the time. Ancient history now...We've moved a vowel over.
7
8	The letter "i" can prefix ''anything'' and make it sound cool. People often have the misconception that only Creator/{{Apple}} does this with its line of electronic products, but nope - they weren't the first ones to flex their "i"s, and they're not the latest. Companies everywhere are cashing in on the iFad. So why "i"? Well, it likely began with the iMac, where it stood for "internet," because the iMac had a built-in modem and was designed mainly for web browsing. [[note]] In Europe at least the fad for ''i'' began in the eighties where it was commonly used as a suffix. It started with cars, such as the Golf [=GTi=], where it notionally stood for fuel injection but did spread to non-automative products as a supposed sign of being technologically advanced. It was parodied to death by comedians like Creator/HarryEnfield and eventually became discredited for a few years before it began being used as a common prefix.[[/note]] It also stood for "individual", as opposed to the Power Macintosh line of professional machines. It was later [[TropeCodifier codified]] by the iPod, the most popular portable media player. The "individual" meaning has since spread to items and software where the "Internet" definition makes no sense, so more recently people seem to figure it's used like the pronoun. As in: "This phone is mine, [[ThisIsForEmphasisBitch bitch]], back off!" or "Look at me! This is what I'm like!". Ah, the power behind lowercase letters.
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10	See also SuperTitle64Advance for videogames, and XtremeKoolLetterz for other letters that make things cool. In SpeculativeFiction, this can be a sign that {{Everything Is an iPod in the Future}}.
11
12	See also IPhony for direct parodies of Apple products.
13
14	----
15	!!iExamples:
16
17	* As mentioned before, Apple. Chances are, if you have marketed and sold a product with this type of idea, you got the idea from Apple.
18	** ''Some'' of their products include:
19	*** iOS (formerly iPhone OS). Now split into two distinct but closely related operating systems, with iPhones running iOS and iPads running [=iPadOS=].
20	*** iMac
21	*** iBook (though Apple rebranded their notebook line as "[=MacBook=]" after switching to Intel processors in 2006)
22	*** iPod (this i meant individual; iTunes Store didn't arrive until later)
23	*** iPhone (justified in having been one of the few phones that can surf the Web effectively, at the time)
24	*** iTunes (later rebranded as Music, though the iTunes Store still operates)
25	*** iPad
26	*** iSight (though Apple rebranded their cameras as [=FaceTime=])
27	*** iCloud, an online file storage service
28	*** iMessage, an alternative to SMS messaging
29	*** Minor examples include iAd, iDisk (now defunct), iForgot (only seen if you forget your Apple ID password), iSub (a bespoke subwoofer made in collaboration with Harman Kardon) and older Mac applications like iCal, iSync, and iChat. They seem to be moving away from this gradually, as iChat is now just Messages, and iCal is Calendar.
30	** Before the iMac sparked the iCraze in 1998, Apple had an online service called eWorld (1994-1996). There was also the eMac, but this "education Mac" doesn't really count as part of the eProduct fad.
31	** Apple appears to be slowly moving away from this trope. They haven't introduced a new hardware product line with the "i" prefix since the iPad in 2010, and a software product since iCloud and iMessage in 2011.
32	*** The Apple TV was the first notable aversion. It was first announced as the iTV, but the UK's [[Creator/{{ITV}} Independent Television]] network took umbrage.
33	*** Apple Watch
34	*** Apple Music, a subscription music service. The iTunes application was also rebranded as Music.
35	*** [=HomePod=], a smart speaker for the home.
36	* Now there's a massage chair named the "iJoy". It doesn't seem to be related to Apple, though.
37	* The "iMail" example refers to certain types of email applications made by Ipswitch Inc.
38	* Nickelodeon's show ''Series/ICarly''. Hey, half the show involves the Internet.
39	* Creator/TheBBC's online radio/video player is named [[http://www.bbc.co.uk/iplayer iPlayer.]] The broadcaster also formerly branded its interactive services as [=BBCi=].
40	** And [[Creator/AustralianBroadcastingCorporation The ABC]]'s [[http://www.abc.net.au/iview iView.]]
41	* iGoogle was a customizable home page for Google users.
42	* There is a Website/{{Facebook}} app called iLike that tracks your music-listening habits.
43	* Nintendo broke all boundaries and put its ''i'' at the '''end''' to create the ''Nintendo [=DSi=]''. In this case, the "i" refers to the system's cameras, which act as an "eye", while also reflecting the individuality of a handheld. Compare the Wii, whose name and two "i's" represent togetherness.
44	** Clearly they decided that 'o' is a bad vowel and promptly made the UsefulNotes/WiiU instead.
45	* Brookstone, a U.S. retail chain for specialty electronics and some other things, has had a lot of these, the worst being the "iDesire" massage chair. They seem to have branched out to uWords recently.
46	* iBuzz Vibrator, although it's been renamed to the [=OhMyBod=]. Though apparently there's a two-vibrator version available now, and a Vibro Pod Digital Music Simulator... hmmmm. Wonder how many other versions are out there?
47	* iRobot (the makers of the Roomba) chose their name back in the mid 90s, long before this trope really got going. The name is of course a pun on the Creator/IsaacAsimov book ''Literature/IRobot''.
48	** The movie ''Film/IRobot'' with Will Smith featured a lower-case 'i' in its title in the movie poster, suggesting the iMac trope. The fact that Sonny and the other robots are composed of chrome metal and semi-translucent plastics and resemble walking Apple iMacs is not coincidental.
49	* [=TrekStor=] makes the i.Beat line of [=MP3=] players. They caused a minor controversy when they brought out a black model -- and, in combination with XtremeKoolLetterz, named it the [[UnfortunateImplications i.Beat Blaxx]]. They [[https://gizmodo.com/trekstor-renames-ibeat-blaxx-after-a-bit-of-self-flagel-293667 very quickly]] changed the name to the [=TrekStor=] Blaxx once they realized what that phrase meant in English.
50	* The video/photo-editing software company Ulead called one of its photo-cleanup programs iPhoto long before Apple started doing using this trend. In this case, the "i" did stand for the pronoun, as the message being launched was "a photo-cleaning so simple, even I can use it". When Apple started doing the iName stuff, they were dismayed to find that iPhoto was already taken, so they paid Ulead a significant amount of money to get Ulead to change the name of its product and sign over the rights to name future products.
51	* A similar thing occurred with Cisco's [=IPhone=], one of their IP office phones. Thing is, Apple didn't actually bother to check if anyone had already registered this name before they branded their own product, leading to a lawsuit. Ah, if they'd just called it the iPod Phone...
52	* [[http://igive.com iGive]] and iSearchiGive
53	* The Amiga browser [=IBrowse=]. Yes, it's a capital "I."
54	* Kraft held a naming competition for a variation of Vegemite in Australia, the winner was iSnack 2.0. The backlash was so bad they dropped the name within a few days, held a new competition where the winner was selected by popular vote and now its called Cheesybite.
55	* There's a brand of dog crates called [[http://www.petstreetmall.com/Midwest-iCrate-Dog-Crates/2951.html iCrates.]] What does this have to do with the internet or technology? Uhhh....
56	* iMeem, before Website/MySpace bought it.
57	* Some college replaced the old IR multiple-choice remotes used in a few classes with snazzy new ones that use RF, which means there's no more having to point the remote at a couple of receivers. They're suspiciously Apple-white and called iClickers, even though they don't have anything to do with internet connectivity. This is due to the original creators of these remotes were professors from the University of Illinois, where the school put 'i' in front of everything (Ex: U of I's ID would be an iCard), however, since the iClickers are now marketed outside the University, the name has become somewhat of an InNameOnly.
58	* Roleplay/IAntiVirus.
59	* KFC offered some sandwich wraps under the name [[https://web.archive.org/web/20120604032651/http://www.kfc.com:80/itwist/ iTwist.]]
60	* There's a New England-based party supply store named iParty.
61	* Intel's current line of Core processors have specific models designated by i followed by a number (i3, i5, i7, etc).
62	** And pre-dating Apple's popularising it, they had the iAPX 432, the i960, the i860, and printed "i486" on their 80486-series [=CPUs=], though this last case was due to them finding out they couldn't trademark numbers, which led to them naming their next x86 CPU the Pentium.
63	* Before iRiver made iPod knockoffs, it made CD-based [=MP3=] players. iRiver products have extremely high sound quality for their low price. Other than that, it's slow, the bundled headphones are awful, and it's irritating as hell.
64	* The Japanese telecommunication company NTT Docomo had a cellphone Internet service which was also exported in some western countries called [[http://en.wikipedia.org/wiki/I-mode "i-mode".]]
65	* Australian telecommunications company [[http://en.wikipedia.org/wiki/IiNet iiNet]] seems determined to one-up everyone by adding ''two'' 'i's to everything. Their offerings include iiBroadband2, iiPhone, and iiNetPhone.
66	* HP/Compaq had the iPAQ [=PDAs=] in 2000
67	* The Capital District Transportation Authority (which serves Albany, Schenectady and Troy) uses the branding iRide for their bus tracking mobile app, which has partly been adapted to the branding on buses too.
68	* The county of Berkshires, Mass. has called the website for their county iBerkshires. At least it's online.
69	* iWorship, a series of contemporary Christian worship songs released on CD and DVD.
70	* The unreleased [[https://en.wikipedia.org/wiki/ISmell [=DigiScents=] iSmell,]] which would have allowed users to access scents from particular websites, like perfumes and food.
71	* e-Sword, a freeware Bible program for Windows. It has an Android counterpart called [=MySword=].
72	* iDevices is an electronics company that makes Web-connected smart home gadgets.
73	* iHome is an electronics company that makes docks and accesories for Apple's iPod and other devices.
74	* Hasbro once designed a robotic dog named iCybie.
75	* Sega Toys marketed an [=MP3=] speaker in Japan called the Toys/IDog which was marketed by Tiger Electronics in America. The line was later updated to include the iCat, the iFish, the iCy Penguin, and the iTurtle.
76	* iDisciple, a website for Christians.
77	* iHeartMedia is a major United States radio broadcast company that owns about 60% of the nation's broadcast radio stations. Their signature mobile streaming app is called iHeartRadio.
78	* iDoser, a binaural beats audio software producer.
79	* ''Animation/PleasantGoatAndBigBigWolf - Animation/TheMythicalArkAdventuresInLoveAndHappiness'' features robotic versions of Weslie and Wolffy named [=iWeslie=] and [=iWolffy=], respectively.
80	* iComfort is a brand of mattress made by Serta.
81	* Garage door company Wayne Dalton once marketed an electric operator called the iDrive.
82	* iQOO, a subbrand of smartphone company Vivo.
83	* iFIT is a brand of Internet-connected fitness products.
84	* The Spanish bus manufacturer [[https://www.irizar.com/ Irizar]] names its buses with an "i" and a number ("i2", "i4", etc). It's more of a subversion considering the name of the company and that it exists since long before Apple started such fad.
85
86	!iParodies:
87
88	[[foldercontrol]]
89
90	[[folder: [=iAnime and iManga=]]]
91	* The ''Anime/{{Witchblade}}'' anime has iWeapons. Though [[NinjaPirateZombieRobot in this case]] "i" stands ''not'' for "[[EverythingIsOnline internet]]"...
92	[[/folder]]
93
94	[[folder: [=iComic=] Books]]
95	* ''ComicBook/UltimateMarvel'''s ''Ultimate Armor Wars'' had ComicBook/IronMan using an iMan, a minimalist Iron Man suit thin enough to be worn under his clothes undetected. It also had pulse blast powerful enough to blow a finely-edged hole in whatever he was aiming at, the wall behind, and the building behind that.
96	[[/folder]]
97
98	[[folder:[=iComic=] Strips]]
99	* Parodied in ''ComicStrip/FoxTrot'' with the iFruit and the jPod pico.
100	* ''ComicStrip/{{Retail}}'' made fun of iThings creeping into everything. [[http://www.retailcomic.com/?p=4462 These must be iSweaters.]]
101	[[/folder]]
102
103	[[folder: [=iFan=] Works]]
104	* Calvin attempts to name a radio that one of the other protagonists invented the "[=iRadio=]" in ''Fanfic/CalvinAndHobbesTheSeries''.
105	* ''Fanfic/MyImmortal'' has Vampire being described as wearing iShadow at one point.
106	[[/folder]]
107
108	[[folder: [=iJokes=]]]
109	* I AM A ROBOT PIRATE. YO-HO-HO AND A BOTTLE OF RAM! I wear an iPATCH.
110	* Someone noted that as early as the Middle Ages, UsefulNotes/RichardTheLionheart had a multifunctional, responsive device called Literature/{{iVanhoe}}.
111	* Back in the late 1970s when "z" was the cool letter, Apple's Steve "The Woz" Wozniak distributed fake ads at the First West Coast Computer Faire for Altair's upcoming "Zaltair 8080" computer, featuring the new bazic programming language, verZatility I/O, and perZonality customization.
112	[[/folder]]
113
114	[[folder: [=iLiterature=]]]
115	* iHum is one of the many functions of a [[Literature/{{Discworld}} Dis-Organizer]].
116
117	* ''Literature/TheLastDragonslayer'': Discussed and {{Lampshaded}}. Kazam Mystical Arts Management's rival House of Enchantment, Industrial Magic, is mentioned in [[Literature/TheLastDragonslayer1 the first book]] but doesn't play a significant role in the story. It undergoes a makeover and rebrands itself "iMagic" in [[Literature/TheSongOfTheQuarkbeast book 2]].
118	-->"What's with the iMagic name change?" I said.\
119	"Industrial Magic was a bit of a mouthful," Blix explained. "Besides, putting ''i'' in front of anything makes it more hip and current."
120	[[/folder]]
121
122	[[folder: [=iLive-Action iTV=]]]
123	* One ''Series/AttackOfTheShow'' sketch had Apple buying a state and founding their own country, iDaho.
124	* The [[https://www.youtube.com/watch?v=-mCCYLC-4xA iRack]] (and [[spoiler:iRan]]) provide a rather interesting ''Series/{{MADtv}}'' example.
125	** After the introduction of Apple's most "Revolutionary and Magical Device" in 2010, [[https://www.youtube.com/watch?v=8eF0y0IfpPU this]] skit from several years earlier becomes HilariousInHindsight.
126	* One of the teachers on ''Series/NedsDeclassifiedSchoolSurvivalGuide'' is iTeacher, a female teacher that teaches from her house via live internet feed (on an iMac nonetheless) because her self-esteem issues leave her too afraid to ever leave her house.
127	* ''Series/ThatMitchellAndWebbLook'' has the [=iBag=], which boasts thousands of songs... in your head, and complete isolation, because it's a paper-bag that the user puts over their head.
128	* When ''Series/TopGearUK'' made an electric car, Jeremy Clarkson insisted on putting an 'i' in the name. It was eventually christened the Hammerhead Eagle i-Thrust.
129	[[/folder]]
130
131	[[folder: [=iMusic=]]]
132	* The original iPod advertisements are brutally parodied in Roger Waters' tour of ''Music/TheWall''. During "Run Like Hell," we get "iProtect" (attack dog with teeth bared); "iProfit" (men in suits wearing pig masks); "iPay" (a man being hanged), and others.
133	[[/folder]]
134
135	[[folder: [=iRadio=]]]
136	* Dickensian parody ''Radio/BleakExpectations'' mentions an "iWax" recorder. The cylinders can barely store a whole sentence, so it's quickly abandoned.
137	[[/folder]]
138
139	[[folder: [=iTheatre=]]]
140	* ''[[Theatre/WeWillRockYou]]'' originally called its setting Planet Mall, before changing it to the iPlanet.
141	[[/folder]]
142
143	[[folder: [=iVideo=] Games]]
144	* In ''VisualNovel/AceAttorneyInvestigations'', there is an airline called "iFly". DeadpanSnarker Edgeworth promptly comments on how troubling the overuse of this trope is in his InnerMonologue.
145	* iFruit is the name given for the smartphone that Michael uses in ''VideoGame/GrandTheftAutoV''. Franklin's phone, meanwhile, is based on Android phones (specifically the Samsung Galaxy), while Trevor's phone appears to be based on Windows Phones.
146	* ''VideoGame/GlobalAgenda'' features one of the silliest examples of this trope, with the Assault class's starting heavy weapon, the ''[[GatlingGood iMinigun]]''
147	* Venom Snake in ''VideoGame/MetalGearSolidVThePhantomPain'' has his iDroid for a range of diverse uses, from listening to cassette tapes to GPS... in 1984!
148	* One of the commercials in the ''VideoGame/StarcraftII'' Terran campaign is for the "iPistol".
149	* ''VideoGame/TerraTech'' has the eCab, a futuristic hovering cabin for fancy vehicles.
150	[[/folder]]
151
152	[[folder: [=iWeb=] Original]]
153	* ''Webcomic/CommanderKitty'' features the [=iKnow=], a device that functions as essentially a brain-activated smartphone, making calls, browsing the future-Internet, etc. It's been purchased by 45% of the galaxy as a whole, and is just as addictive [[spoiler:which is appropriate, since it's actually a MindControlDevice, and wearing it or even being on someone's friend list will get you kidnapped and replaced by an android duplicate who looks and thinks exactly like you.]] It's designed like a cattle ear tag, advertised by dancing silhouettes, and invented by a ''sheep'' in a blue shirt, in case the parallels weren't strong enough.
154	* WebAnimation/HomestarRunner:
155	** In the WebAnimation/StrongBadEmail "looking old", Bubs recommends adding an i to the front of Strong Bad's name to make him more popular with the youth of today. Strong Bad points out he tried it with 'e' in the late 90s and it failed catastrophically.
156	--->'''Homestar:''' (''to Homsar'') Hey Homestar, which color [=iTem=] are you going to get?
157	** Lowercase "i"s seem to be a RunningGag on the site, in any context. Supposedly it began with the fact that the font used to write the name of Trogdor the "BURNINATOR" has an uppercase I that looks lowercase, and it took off from there.
158	* Introducing: the [[https://www.youtube.com/watch?v=UvPj22jANDw iPod Flea!]]
159	* There are a lot of icons that parody the iPod commercials which have iTrope captions. [[http://community.livejournal.com/ipodicons This Livejournal community]] and this [[http://macrochan.org/tag45 gallery]] are chock-full of 'em.
160	* ''Lock Legion: Everyone Dies'' has the iHugeStereo.
161	* The ISophagus was in ''Webcomic/SluggyFreelance''.
162	* Website/{{Uncyclopedia}} has stuff like [=iRaq=], [=iRan=], the [=iRon=], [=iBrows=], [=iSuicide=], [=iOwa=], and the German-themed [=üPod=].
163	* [[https://www.youtube.com/watch?v=D_KxN0Nepus This series of mock commercials]] for the Apple iBox Gaming Console.
164	* ''WebAnimation/InanimateInsanity'' replaces all the i in Apple products with Me to create {{Bland Name Product}}s (so we have the [=MePhone=] and the [=MePad=]). This also extends to the Apple corporation itself, which became Meeple.
165	* Website/PlatypusComix discusses this in [[http://platypuscomix.com/educational/touchofyogurt.html "Seven Failed Brand Crossovers"]]; the section about "Colgate TV Dinners" explains that TV dinners got their name to ride off of how high-tech and advanced it seemed to own a TV back then, musing that TheNewTens equivalent would bear the name, "[=iDinners=]".
166	[[/folder]]
167
168	[[folder: [=iWestern Animation=]]]
169	* ''WesternAnimation/{{Futurama}}'' has at least two instances of this: [=iZac=], a robot version of Isaac from ''Series/TheLoveBoat''; and [=iHawk=], a robot version of Hawkeye from ''Series/{{Mash}}''.
170	** In "Attack of the Killer App", Mom (serving as a NoCelebritiesWereHarmed version of Steve Jobs) released the [=eyePhone=], which gets [[EyeScream injected directly into your eye]], comes with [[TakeThat no choice of carrier, and does not guarantee the quality of the battery or reception]].
171	* In ''WesternAnimation/RockosModernLife: Static Cling'', Heffer buys a new [=oPhone=] 8, while Filburt gets the [=oPhone=] 9. At that moment, the store announces that the [=oPhone=] 10 is now on sale.
172	* ''WesternAnimation/TheSimpsons'' didn't quite go all the way with their parody because they changed Apple to Mapple and iProduct to myProduct. They still kept the formula though - when Lisa can't afford to buy a myPod, the salesman at the Mapple store offers her a pair of earphones that she can connect to her walkman to make people ''think'' she's listening to a myPod - the ''myPhonies''.
173	* In the reboot version of ''WesternAnimation/DangerMouse'', DM's EyepatchOfPower has been reinvented as a multifunctional heads-up display called the [=iPatch=].
174	[[/folder]]
175

Context Main / IProduct