1 | [[quoteright:448:https://static.tvtropes.org/pmwiki/pub/images/itsthinking.png]] |
2 | [[caption-width-right:448:The inner workings of a Dreamcast - a giant brain and loads and loads of characters.]] |
3 | |
4 | After the marketing failure of the Platform/SegaSaturn in America, Creator/{{Sega}} decided that they should go with a different approach to advertising. ''It's Thinking'' is an American ad campaign animated by [[Creator/DreamWorksAnimation Pacific Data Images]] for the [[Platform/{{Dreamcast}} Sega Dreamcast]] which focused around video game characters and their lives inside of the console. They included events such as {{Franchise/Sonic|TheHedgehog}} being a DJ, football players hanging out at a Mexican restaurant, [[VideoGame/CrazyTaxi B.D. Joe]] being scolded by [[VideoGame/Ready2RumbleBoxing Selene Strike]] for his reckless driving, and more. The ad campaign ran from 1999 to 2000. |
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7 | !!This ad campaign provides examples of the following: |
8 | * ArtShift: As the models are lifted straight from the original games, they all have different styles and more noticeably, vary in terms of poly count, making some characters look blockier than others. |
9 | ** This also occurs in the ''NFL 2K'' commercial, with Jim [=McMahon=]'s comments about the old days shown with footage of Genesis football games. |
10 | %%* TheCameo: Way too many to list. |
11 | * ContinuityNod: Some of the later ads, including the [=SegaNet=] launch ad, brought back the "SEGA!" scream from the Genesis/Saturn days. |
12 | %%* DistractedByTheSexy: The football player in the 90-sec version of ''The Thief''. |
13 | %%* DriveInTheater: In the ''VideoGame/SoulCalibur'' ad. |
14 | * EyeScream: In the launch ad (the one with "Steve from Hackensack"), Sonic runs by and jumps on a ''VideoGame/HouseOfTheDead'' zombie, causing its eye to fall out. |
15 | * FingerlessHands: Sonic has mitten hands just like in ''VideoGame/SonicAdventure''. |
16 | --> '''Gary Payton''': Man, stay off the lightspeed! |
17 | --> '''Sonic''': My bad. [holds up his hands, he has no fingers except for thumbs] |
18 | * FreezeFrameBonus: Quite a few, such as [[VideoGame/JetSetRadio Beat]] holding a microphone in the [=SegaNet=] commercial, [[Franchise/SonicTheHedgehog Eggman]] at one of the tables in the NFL 2K commercial, [[NumberOfTheBeast a certain number appearing on the DMV]] in the ''VideoGame/CrazyTaxi'' commercial, etc. |
19 | * GhostInTheMachine: Ads depicted the Dreamcast as being full of the characters from its' games, populating thousands of different "levels", with a brain with wires coming out of it floating over the bottom of the interior. |
20 | * MassivelyMultiplayerCrossover: The ads depict the various first/second-party characters and some third-party characters interacting with each other inside a Dreamcast. |
21 | * NoHoldsBarredBeatdown: B.D. Joe at the end of the ''VideoGame/CrazyTaxi'' ad. |
22 | --> '''B.D. Joe''': I made some serious game that day! |
23 | --> ''[Everyone grabs him and starts attacking him as the camera quickly zooms out]'' |
24 | * NumberOfTheBeast: The DMV in the ''Crazy Taxi'' ad has this on it. |
25 | * {{Pun}}: In the ''VideoGame/SpaceChannel5'' ad, Ulala zaps an alien who gets on stage. She then remarks, "Bad dancing. It's a killer!" |
26 | * RunningGag: In ''The Thief'', a football player starts flirting with Sarah from ''VideoGame/VirtuaFighter'' instead of catching Sonic. In the launch ad, [[VideoGame/Ready2RumbleBoxing Afro Thunder]] tries hitting on Sarah. |
27 | * UnreadablyFastText: In the NBA 2K ad, after the "Game and system sold separately" text, it also reads, "and they don't learn from each other, hello." |
28 | * TheVoiceless: Rayman in the ''NFL 2K'' commercial. {{Justified|Trope}} since he can only speak gibberish in the Dreamcast version of ''VideoGame/Rayman2TheGreatEscape''. |
29 | * YourMom: In the ''NHL 2K'' commercial, one of the Red Wings tells the player, "Your mommy is so ugly that when she was born, the doctor slapped her mommy!" in a post-match brag call. |
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