Line #16 Advertising/MitchGlee

Context Advertising / MitchGlee

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1	[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/dots.png]]
2	[[caption-width-right:350:TB-DOTS: TheMusical]]
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4	Mitch Glee is a television commercial by the Philippine Department of Health (DOH) and USAID that aired in the Philippines in December 2014. The commercial is meant to promote the Tuberculosis-Directly Observed Treatment Short-Course (TB-DOTS) program.
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6	The advertisement features Mitch Valdes, Filipino singer-comedian singing along with residents of a barangay about a certain Mang Ben getting cured of tubercolosis after complying with the TB-DOTS.
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8	----
9	!!Mitch Glee exhibits the following tropes:
10	* CelebrityEndorsement: Featuring Mitch Valdez.
11	* CrowdSong: When Mitch Valdez is not singing the crowd spouts lines in unison.
12	** The first part of the ad where a group of people were gossiping about Mang Ben's having tuberculosis.
13	** The crowd chants ''Araw araw'' (Everyday), and ''tuldok tuldok'' (period, period).
14	** The crowd amazed that Mang Ben has been cured.
15	* {{Exposition}}: Mitch Valdez explains the TB-DOTS program to the audience.
16	* CallAndResponseSong: The first part of the jingle:
17	-->'''Crowd:''' chismis, chismis May TB si Mang Ben! (here's some gossip, Mang Ben has TB!)
18	-->'''Mitch Valdez:''' Tama na ang chismis! (Stop with the gossiping!)
19	* {{Jingle}}: The whole ad is one.
20	* MagicCountdown: Mitch sings that one undergoes TB-DOTS treatment in six months, but Mang Ben emerged cured after a few seconds of Mitch and the village folks singing.
21	* PublicServiceAnnouncement: For being a government sponsored ad meant to promote awareness on the tuberculosis treatment.
22	* OffstageWaitingRoom: Mitch Valdez and the village folks were singing the whole time Mang Ben was undergoing six months of TB-DOTS treatment.

Context Advertising / MitchGlee