Follow TV Tropes

Following

Advertising / Mitch Glee

Go To

https://static.tvtropes.org/pmwiki/pub/images/dots.png
TB-DOTS: The Musical
Advertisement:

Mitch Glee is a television commercial by the Philippine Department of Health (DOH) and USAID that aired in the Philippines in December 2014. The commercial is meant to promote the Tuberculosis-Directly Observed Treatment Short-Course (TB-DOTS) program.

The advertisement features Mitch Valdes, Filipino singer-comedian singing along with residents of a barangay about a certain Mang Ben getting cured of tubercolosis after complying with the TB-DOTS.


Advertisement:

Mitch Glee exhibits the following tropes:

  • Crowd Song: When Mitch Valdez is not singing the crowd spouts lines in unison.
    • The first part of the ad where a group of people were gossiping about Mang Ben's having tuberculosis.
    • The crowd chants Araw araw (Everyday), and tuldok tuldok (period, period).
    • The crowd amazed that Mang Ben has been cured.
  • Exposition: Mitch Valdez explains the TB-DOTS program to the audience.
  • Call-and-Response Song: The first part of the jingle:
    Crowd: chismis, chismis May TB si Mang Ben! (here's some gossip, Mang Ben has TB!)
    Mitch Valdez: Tama ng ang chismis! (Stop with the gossiping!)
  • Jingle: The whole ad is one.
  • Magic Countdown: Mitch sings that one undergoes TB-DOTS treatment in six months, but Mang Ben emerged cured after a few seconds of Mitch and the village folks singing.
  • Offstage Waiting Room: Mitch Valdez and the village folks were singing the whole time Mang Ben was undergoing six months of TB-DOTS treatment.
Advertisement:

Top

Example of:

/

Feedback