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** SelfDemonstrating/{{Magneto}} is required to be a survivor of the World War II concentration camps, even if that makes him ''really'' old as time passes. ([[Film/XMen the movies]] even tried to lessen it by adding period pieces)
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** They are even beginning to apply this to ''Franchise/{{Batman}},'' of all people. With Batman (as of mid-2011) franchising out his name, a public awareness that maybe he's more than one guy, and the fact that Wayne has publicly admitted to funding Batman, the response when someone says, "Bruce Wayne is Batman," tends to be, "So?" As many of his enemies (including Ra's al-Ghul, the Black Glove, Riddler, and possibly Joker) know his identity, and all of his close friends and family tend to be {{Badass}} in their own right, his secret ID is getting pointless.

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** They are even beginning to apply this to ''Franchise/{{Batman}},'' of all people. With Batman (as of mid-2011) franchising out his name, a public awareness that maybe he's more than one guy, and the fact that Wayne has publicly admitted to funding Batman, the response when someone says, "Bruce Wayne is Batman," tends to be, "So?" As many of his enemies (including Ra's al-Ghul, Bane, the Black Glove, Riddler, and possibly Joker) know his identity, and all of his close friends and family tend to be {{Badass}} in their own right, his secret ID is getting pointless.
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Wanted to fix "than" to "then" but instead made wording more concise as long as I was here.


* For decades ComicBook/SwampThing's quest to become human again was this. It was a SeriesGoal that couldn't be resolved without ending the series, so Swamp-Thing always spent at least part of his time trying to find a cure and than not succeeding simply because that was part of his gimmick. Part of the reason Alan Moore's run is so acclaimed is that he saw how much of a useless load the "search for a cure" idea had become and retconned it away with a vengeance by having Swamp-Thing discover that he was never actually Alec Holland to begin with, finally ending its Artifact status.

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* For decades ComicBook/SwampThing's quest to become human again was this. It was a SeriesGoal that couldn't be resolved without ending the series, so Swamp-Thing always spent at least part of his time trying and failing to find a cure and than not succeeding simply because that was part of his gimmick. Part of the reason Alan Moore's run is so acclaimed is that he saw how much of a useless load the "search for a cure" idea had become and retconned it away with a vengeance by having Swamp-Thing discover that he was never actually Alec Holland to begin with, finally ending its Artifact status.
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* ''ComicBook/MortadeloYFilemon'' were originally a pair of detectives- with Filemón being the self-important boss and Mortadelo being the incompetent subordinate who would mess things up in every strip. Two decades later, they moved to an agency working as regular employees with the same responsibilities. Despite this, Mortadelo keeps calling Filemón "Boss", because it had already became his second name.

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* ''ComicBook/MortadeloYFilemon'' were originally a pair of detectives- with Filemón being the self-important boss and Mortadelo being the incompetent subordinate who would mess things up in every strip. Two decades later, they moved to an agency working as regular employees with the same responsibilities. Despite this, Mortadelo keeps calling Filemón "Boss", because it had already became become his second name.
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No longer "Now"


** Another artifact was the series' focus on the rebel war between the Freedom Fighters and Dr. Robotnik. Though Robotnik was defeated in issue #50, 25 issues later, the series hit its inevitable SnapBack with the good doctor's return. Over a hundred issues later? Robotnik's empire is in ruins after a series of numerous defeats. Now he isn't even the master of it anymore, having gone insane and deposed by his nephew [[TheStarscream Snively]] and his new gal-pal, the Iron Queen.

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** Another artifact was the series' focus on the rebel war between the Freedom Fighters and Dr. Robotnik. Though Robotnik was defeated in issue #50, 25 issues later, the series hit its inevitable SnapBack with the good doctor's return. Over a hundred issues later? Robotnik's empire is in ruins after a series of numerous defeats. Now By then, he isn't even the master of it anymore, having gone insane and deposed by his nephew [[TheStarscream Snively]] and his new gal-pal, the Iron Queen.
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*** In fact, the Franchise/MarvelCinematicUniverse movies in general are very light on codenames. ''Film/TheAvengers'' is infamous for [[ComicBookMoviesDontUseCodeNames just how little use]] the superhero aliases like "Comicbook/BlackWidow" and "ComicBook/{{Hawkeye}}" actually see.

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*** In fact, the Franchise/MarvelCinematicUniverse movies in general are very light on codenames. ''Film/TheAvengers'' ''Film/{{The Avengers|2012}}'' is infamous for [[ComicBookMoviesDontUseCodeNames just how little use]] the superhero aliases like "Comicbook/BlackWidow" and "ComicBook/{{Hawkeye}}" actually see.
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* For decades ComicBook/SwampThing's quest to become human again was this. It was a SeriesGoal that couldn't be resolved without ending the series, so Swamp-Thing always spent at least part of his time trying to find a cure and than not succeeding simply because that was part of his gimmick. Part of the reason Alan Moore's run is so acclaimed is that he saw how much of a useless load the "search for a cure" idea had become and retconned it away with a vengeance by having Swamp-Thing discover that he was never actually Alec Holland to begin with, finally ending it's Artifact status.

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* For decades ComicBook/SwampThing's quest to become human again was this. It was a SeriesGoal that couldn't be resolved without ending the series, so Swamp-Thing always spent at least part of his time trying to find a cure and than not succeeding simply because that was part of his gimmick. Part of the reason Alan Moore's run is so acclaimed is that he saw how much of a useless load the "search for a cure" idea had become and retconned it away with a vengeance by having Swamp-Thing discover that he was never actually Alec Holland to begin with, finally ending it's its Artifact status.
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* The ''Comicbook/{{Legion of Super-Heroes}}'' has a group called the Legion of Super-Villains. This sort of SilverAge name would never be used nowadays (since nobody thinks of themselves as villains), but is so closely associated with the group that it can't be changed in the comic. (The [[WesternAnimation/LegionOfSuperHeroes cartoon]] used '''L'''ight '''S'''peed '''V'''anguard.)

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* The ''Comicbook/{{Legion of Super-Heroes}}'' has a group called the Legion of Super-Villains. This sort of SilverAge [[UsefulNotes/TheSilverAgeOfComicBooks Silver Age]] name would never be used nowadays (since nobody thinks of themselves as villains), but is so closely associated with the group that it can't be changed in the comic. (The [[WesternAnimation/LegionOfSuperHeroes cartoon]] used '''L'''ight '''S'''peed '''V'''anguard.)
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* ImageComics started off with a ClicheStorm of NinetiesAntiHero comics such as ''ComicBook/{{Spawn}}'', ''ComicBook/{{Witchblade}}'', and ''ComicBook/{{Youngblood}}''. Around the turn of the century, Image [[GrowingTheBeard decided to diversify its output]], and largely phased out such stories in favor of independent comics like ''ComicBook/TheWalkingDead'', with the comparatively light ''ComicBook/{{Invincible}}'' being one of their few major superhero efforts. Nonetheless, many of the books created by founders who haven't left still stick around, despite being completely out of place on Image's current lineup; ''SavageDragon'' is even ''[[LongRunners still]]'' written and drawn by Erik Larsen. Image mostly keeps these books out of the public eye, only drawing attention to them for special issues like anniversaries.

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* ImageComics started off with a ClicheStorm of NinetiesAntiHero comics such as ''ComicBook/{{Spawn}}'', ''ComicBook/{{Witchblade}}'', and ''ComicBook/{{Youngblood}}''. Around the turn of the century, Image [[GrowingTheBeard decided to diversify its output]], and largely phased out such stories in favor of independent comics like ''ComicBook/TheWalkingDead'', with the comparatively light ''ComicBook/{{Invincible}}'' being one of their few major superhero efforts. Nonetheless, many of the books created by founders who haven't left still stick around, despite being completely out of place on Image's current lineup; ''SavageDragon'' ''ComicBook/SavageDragon'' is even ''[[LongRunners still]]'' written and drawn by Erik Larsen. Image mostly keeps these books out of the public eye, only drawing attention to them for special issues like anniversaries.
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** Ditto for Nightcrawler and Colossus, who always seemed better suited for the fantasy, supernatural, and outer space adventures the X-Men's frequently had in the [[UsefulNotes/TheBronzeAgeOfComicBooks '70s and '80s]]. (In fact, they were actually based on designs that David Cockrum had originally created for ''ComicBook/{{Legion of Super-Heroes}}''.) They seem an ill fit for the DarkerAndEdgier style the X-Books took in the '90s and 2000's, but have never been permanently written out. In recent years Marvel seems to have hit upon the decent solution of relegating the two into the more lighthearted titles like ''Amazing X-Men''.

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** Ditto for Nightcrawler and Colossus, who always seemed better suited for the fantasy, supernatural, and outer space adventures the X-Men's X-Men frequently had in the [[UsefulNotes/TheBronzeAgeOfComicBooks '70s and '80s]]. (In fact, they were actually based on designs that David Cockrum had originally created for ''ComicBook/{{Legion of Super-Heroes}}''.) They seem were an ill fit for the DarkerAndEdgier style the X-Books took in the '90s and 2000's, but have never been permanently written out.out (even death couldn't keep them out the books). In recent years Marvel seems to have hit upon the decent solution of relegating the two into the more lighthearted titles like ''Amazing X-Men''.
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*** Another serious artifact to deal with Cap is [[ComicBook/BuckyBarnes Bucky]]. While {{Robin}} can be explained as Batman's apprentice at best and part of Batman's eccentricities at worst, Captain America is an agent for the US military, which makes Bucky a ChildSoldier operating with their knowledge. Today in the comics, Bucky is largely treated as an [[OlderThanHeLooks remarkably young looking]] agent who started with Cap at 15 years old (really young, but not unprecedented at that time), and was a 19 year (and thus of an entirely legal age) by 1945. The film, ''Film/CaptainAmericaTheFirstAvenger'', avoids the issue entirely by making Bucky Steve Rogers' contemporary in age who just looks like a kid compared to Steve after his Project Rebirth enhancements.

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*** Another serious artifact to deal with Cap is [[ComicBook/BuckyBarnes Bucky]]. While {{Robin}} ComicBook/{{Robin}} can be explained as Batman's apprentice at best and part of Batman's eccentricities at worst, Captain America is an agent for the US military, which makes Bucky a ChildSoldier operating with their knowledge. Today in the comics, Bucky is largely treated as an [[OlderThanHeLooks remarkably young looking]] agent who started with Cap at 15 years old (really young, but not unprecedented at that time), and was a 19 year (and thus of an entirely legal age) by 1945. The film, ''Film/CaptainAmericaTheFirstAvenger'', avoids the issue entirely by making Bucky Steve Rogers' contemporary in age who just looks like a kid compared to Steve after his Project Rebirth enhancements.
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** Many modern writers have found [[TheMightyThor Thor's]] "Dr. Donald Blake" secret identity to be dispensable (the only supporting cast member Blake had was Jane Foster, and she was a lot less interesting than the Asgardians), and it's only used in [[Film/{{Thor}} the 2011 movie]] as a brief ContinuityNod (and because, well, were the scientists ''supposed'' to say, "hey, this is a guy who fell from the sky and says he's a depowered god" or "this is my brother Donald"?)

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** Many modern writers have found [[TheMightyThor [[ComicBook/TheMightyThor Thor's]] "Dr. Donald Blake" secret identity to be dispensable (the only supporting cast member Blake had was Jane Foster, and she was a lot less interesting than the Asgardians), and it's only used in [[Film/{{Thor}} the 2011 movie]] as a brief ContinuityNod (and because, well, were the scientists ''supposed'' to say, "hey, this is a guy who fell from the sky and says he's a depowered god" or "this is my brother Donald"?)
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** Wonder Woman's invisible jet. Contrary to the visual depiction, it does make Wonder Woman invisible as well, but in the modern era, where Wonder Woman can fly on her own like {{Superman}}[[note]]In the Golden Age, she could only [[Webcomic/TheNonAdventuresOfWonderella jump hella high]]. In the Silver Age, she developed an ability to [[NotQuiteFlight "glide on air currents"]].[[/note]], it can seem kind of pointless. Occasionally justified - e.g., for sneaking up on, and landing on, a possessed PowerGirl, or for carrying passengers (ComicBook/BlackCanary once remarked that being carried across an ocean by a flying hero could be really annoying, because your underwear rides up and you can't adjust....)

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** Wonder Woman's invisible jet. Contrary to the visual depiction, it does make Wonder Woman invisible as well, but in the modern era, where Wonder Woman can fly on her own like {{Superman}}[[note]]In the Golden Age, she could only [[Webcomic/TheNonAdventuresOfWonderella jump hella high]]. In the Silver Age, she developed an ability to [[NotQuiteFlight "glide on air currents"]].[[/note]], it can seem kind of pointless. Occasionally justified - e.g., for sneaking up on, and landing on, a possessed PowerGirl, ComicBook/PowerGirl, or for carrying passengers (ComicBook/BlackCanary once remarked that being carried across an ocean by a flying hero could be really annoying, because your underwear rides up and you can't adjust....)
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*** Curiously, the 2011 {{New 52}} relaunch took a more "classical" approach to the secret identity, as the Blue Beetle armor physically prevents Jaime from revealing his secret identity to others.

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*** Curiously, the 2011 {{New ComicBook/{{New 52}} relaunch took a more "classical" approach to the secret identity, as the Blue Beetle armor physically prevents Jaime from revealing his secret identity to others.

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* {{Storm}} of the ''Comicbook/{{X-Men}}'' can be this way [[DependingOnTheWriter under anyone who isn't Chris Claremont]]. In theory, she's one of the most popular X-Men, and the company likes what she brings to [[TwoferTokenMinority representation]], but many writers are at a loss what to do with her, especially when Cyclops is in the mix.
** Ditto for Nightcrawler and Colossus, who always seemed better suited for the fantasy, supernatural, and outer space adventures the X-Men's frequently had in the [[UsefulNotes/TheBronzeAgeOfComicBooks '70s and '80s]]. (In fact, they were actually based on designs that David Cockrum had originally created for ''LegionOfSuperheroes.'') They seem an ill fit for the DarkerAndEdgier style the X-Books took in the '90s and 2000's, but have never been permanently written out. In recent years Marvel seems to have hit upon the decent solution of relegating the two into the more lighthearted titles like ''Amazing X-Men''.

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* {{Storm}} of the ''Comicbook/{{X-Men}}'' ''Comicbook/XMen'':
** ComicBook/{{Storm}}
can be this way [[DependingOnTheWriter under anyone who isn't Chris Claremont]]. In theory, she's one of the most popular X-Men, and the company likes what she brings to [[TwoferTokenMinority representation]], but many writers are at a loss what to do with her, especially when Cyclops is in the mix.
** Ditto for Nightcrawler and Colossus, who always seemed better suited for the fantasy, supernatural, and outer space adventures the X-Men's frequently had in the [[UsefulNotes/TheBronzeAgeOfComicBooks '70s and '80s]]. (In fact, they were actually based on designs that David Cockrum had originally created for ''LegionOfSuperheroes.'') ''ComicBook/{{Legion of Super-Heroes}}''.) They seem an ill fit for the DarkerAndEdgier style the X-Books took in the '90s and 2000's, but have never been permanently written out. In recent years Marvel seems to have hit upon the decent solution of relegating the two into the more lighthearted titles like ''Amazing X-Men''.
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* ''ComicBook/DisneyDucksComicUniverse'': Donald Duck 's uncle Scrooge [=McDuck=] usually wears a top hat and spats that were considered a very elegant and high class accessory until after WW1. Usually worn only by the very rich on gala occassions, they signaled McDuck's wealth and position in society. Now neither is used by practically anybody however dandy-ish and they've been out of fashion for so long that younger readers might not get the original meaning. And yet the hat and spats are such an iconic part of Scrooge McDuck's image.

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* ''ComicBook/DisneyDucksComicUniverse'': Donald Duck 's uncle Scrooge [=McDuck=] usually wears a top hat and spats that were considered a very elegant and high class accessory until after WW1. Usually worn only by the very rich on gala occassions, occasions, they signaled McDuck's [=McDuck=]'s wealth and position in society. Now neither is used by practically anybody however dandy-ish and they've been out of fashion for so long that younger readers might not get the original meaning. And yet the hat and spats are such an iconic part of Scrooge McDuck's [=McDuck=]'s image.
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* In his earliest incarnation, Comicbook/{{Superman}} held a job at ''The Daily Planet'' so he would be the first to hear about misdeeds he could set right. As the character became increasingly more powerful over the decades (i.e. the advent of super-hearing and telescopic vision), the need for him to learn about such things from the ''Planet'' was obviated; however, the job is such a central part of the mythos (it's impossible to conceive of his SecretIdentity without it) that it has continued into every ContinuityReboot and adaptation to date - and now often sees Clark Kent mysteriously getting all the good {{Superman}} stories... In 1971, writer Denny O'Neil actually did do away with the job at the Planet, with Clark taking the more modern job as a news anchor on a national station, with Lana Lang as co-anchor. This was eventually changed back Post-[[CrisisOnInfiniteEarths Crisis]] to tie in with the {{Superman}} movies, which featured Clark at the Planet with his classic supporting cast. Also, the idea of Clark as a well known TV personality who is seen by millions of Americans every day makes his [[ClarkKenting questionable disguise]] even more unbelievable.

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* In his earliest incarnation, Comicbook/{{Superman}} held a job at ''The Daily Planet'' so he would be the first to hear about misdeeds he could set right. As the character became increasingly more powerful over the decades (i.e. the advent of super-hearing and telescopic vision), the need for him to learn about such things from the ''Planet'' was obviated; however, the job is such a central part of the mythos (it's impossible to conceive of his SecretIdentity without it) that it has continued into every ContinuityReboot and adaptation to date - and now often sees Clark Kent mysteriously getting all the good {{Superman}} stories... In 1971, writer Denny O'Neil actually did do away with the job at the Planet, with Clark taking the more modern job as a news anchor on a national station, with Lana Lang as co-anchor. This was eventually changed back Post-[[CrisisOnInfiniteEarths Post-[[ComicBook/CrisisOnInfiniteEarths Crisis]] to tie in with the {{Superman}} movies, which featured Clark at the Planet with his classic supporting cast. Also, the idea of Clark as a well known TV personality who is seen by millions of Americans every day makes his [[ClarkKenting questionable disguise]] even more unbelievable.
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** CaptainAmerica. Why would the government devote significant money and resources to create an elite special forces symbol of America in the largest war in its history, only to hide him out as a buck private? Not only would this [[CannonFodder risk getting him killed in combat taking some stupid bridge]], but it also forced him to make up some lame excuse every time he needed to slip away for a real mission. As with Thor and Iron Man, [[Film/CaptainAmericaTheFirstAvenger the 2011 movie]] dispensed with the secret identity altogether.
*** Another serious artifact to deal with Cap is [[BuckyBarnes Bucky]]. While {{Robin}} can be explained as Batman's apprentice at best and part of Batman's eccentricities at worst, Captain America is an agent for the US military, which makes Bucky a ChildSoldier operating with their knowledge. Today in the comics, Bucky is largely treated as an [[OlderThanHeLooks remarkably young looking]] agent who started with Cap at 15 years old (really young, but not unprecedented at that time), and was a 19 year (and thus of an entirely legal age) by 1945. The film, ''Film/CaptainAmericaTheFirstAvenger'', avoids the issue entirely by making Bucky Steve Rogers' contemporary in age who just looks like a kid compared to Steve after his Project Rebirth enhancements.

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** CaptainAmerica.ComicBook/CaptainAmerica. Why would the government devote significant money and resources to create an elite special forces symbol of America in the largest war in its history, only to hide him out as a buck private? Not only would this [[CannonFodder risk getting him killed in combat taking some stupid bridge]], but it also forced him to make up some lame excuse every time he needed to slip away for a real mission. As with Thor and Iron Man, [[Film/CaptainAmericaTheFirstAvenger the 2011 movie]] dispensed with the secret identity altogether.
*** Another serious artifact to deal with Cap is [[BuckyBarnes [[ComicBook/BuckyBarnes Bucky]]. While {{Robin}} can be explained as Batman's apprentice at best and part of Batman's eccentricities at worst, Captain America is an agent for the US military, which makes Bucky a ChildSoldier operating with their knowledge. Today in the comics, Bucky is largely treated as an [[OlderThanHeLooks remarkably young looking]] agent who started with Cap at 15 years old (really young, but not unprecedented at that time), and was a 19 year (and thus of an entirely legal age) by 1945. The film, ''Film/CaptainAmericaTheFirstAvenger'', avoids the issue entirely by making Bucky Steve Rogers' contemporary in age who just looks like a kid compared to Steve after his Project Rebirth enhancements.
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** The Jaime Reyes BlueBeetle is an example of a more modern approach to the secret identity.

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** The Jaime Reyes BlueBeetle ComicBook/BlueBeetle is an example of a more modern approach to the secret identity.
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* ''ComicBook/DisneyDucksComicUniverse'': DonaldDuck 's uncle Scrooge McDuck usually wears a top hat and spats that were considered a very elegant and high class accessory until after WW1. Usually worn only by the very rich on gala occassions, they signaled McDuck's wealth and position in society. Now neither is used by practically anybody however dandy-ish and they've been out of fashion for so long that younger readers might not get the original meaning. And yet the hat and spats are such an iconic part of Scrooge McDuck's image.
* For decades [[ComicBook/SwampThing Swamp-Thing's]] quest to become human again was this. It was a SeriesGoal that couldn't be resolved without ending the series, so Swamp-Thing always spent at least part of his time trying to find a cure and than not succeeding simply because that was part of his gimmick. Part of the reason Alan Moore's run is so acclaimed is that he saw how much of a useless load the "search for a cure" idea had become and retconned it away with a vengeance by having Swamp-Thing discover that he was never actually Alec Holland to begin with, finally ending it's Artifact status.

to:

* ''ComicBook/DisneyDucksComicUniverse'': DonaldDuck Donald Duck 's uncle Scrooge McDuck [=McDuck=] usually wears a top hat and spats that were considered a very elegant and high class accessory until after WW1. Usually worn only by the very rich on gala occassions, they signaled McDuck's wealth and position in society. Now neither is used by practically anybody however dandy-ish and they've been out of fashion for so long that younger readers might not get the original meaning. And yet the hat and spats are such an iconic part of Scrooge McDuck's image.
* For decades [[ComicBook/SwampThing Swamp-Thing's]] ComicBook/SwampThing's quest to become human again was this. It was a SeriesGoal that couldn't be resolved without ending the series, so Swamp-Thing always spent at least part of his time trying to find a cure and than not succeeding simply because that was part of his gimmick. Part of the reason Alan Moore's run is so acclaimed is that he saw how much of a useless load the "search for a cure" idea had become and retconned it away with a vengeance by having Swamp-Thing discover that he was never actually Alec Holland to begin with, finally ending it's Artifact status.
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* DonaldDuck 's uncle [[ScroogeMcDuckUniverse Scrooge McDuck]] usually wears a top hat and spats that were considered a very elegant and high class accessory until after WW1. Usually worn only by the very rich on gala occassions, they signaled McDuck's wealth and position in society. Now neither is used by practically anybody however dandy-ish and they've been out of fashion for so long that younger readers might not get the original meaning. And yet the hat and spats are such an iconic part of Scrooge McDuck's image.

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* ''ComicBook/DisneyDucksComicUniverse'': DonaldDuck 's uncle [[ScroogeMcDuckUniverse Scrooge McDuck]] McDuck usually wears a top hat and spats that were considered a very elegant and high class accessory until after WW1. Usually worn only by the very rich on gala occassions, they signaled McDuck's wealth and position in society. Now neither is used by practically anybody however dandy-ish and they've been out of fashion for so long that younger readers might not get the original meaning. And yet the hat and spats are such an iconic part of Scrooge McDuck's image.
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*** There's also the fact that Bruce is probably one of very few fantastically wealthy person in a certain age range that saw his parents murdered before his eyes as a child. He'd be at the top of any short list of Batman candidates.

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** Ditto for Nightcrawler and Colossus, who always seemed better suited for the fantasy, supernatural, and outer space adventures the X-Men's frequently had in the [[UsefulNotes/TheBronzeAgeOfComicBooks '70s and '80s]]. (In fact, they were actually based on designs that David Cockrum had originally created for ''LegionOfSuperheroes.'') They seem an ill fit for the book's gritty realism in more recent years. Probably why Kurt was killed off in 2010.

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** Ditto for Nightcrawler and Colossus, who always seemed better suited for the fantasy, supernatural, and outer space adventures the X-Men's frequently had in the [[UsefulNotes/TheBronzeAgeOfComicBooks '70s and '80s]]. (In fact, they were actually based on designs that David Cockrum had originally created for ''LegionOfSuperheroes.'') They seem an ill fit for the book's gritty realism DarkerAndEdgier style the X-Books took in more the '90s and 2000's, but have never been permanently written out. In recent years. Probably why Kurt was killed off in 2010.years Marvel seems to have hit upon the decent solution of relegating the two into the more lighthearted titles like ''Amazing X-Men''.


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* For decades [[ComicBook/SwampThing Swamp-Thing's]] quest to become human again was this. It was a SeriesGoal that couldn't be resolved without ending the series, so Swamp-Thing always spent at least part of his time trying to find a cure and than not succeeding simply because that was part of his gimmick. Part of the reason Alan Moore's run is so acclaimed is that he saw how much of a useless load the "search for a cure" idea had become and retconned it away with a vengeance by having Swamp-Thing discover that he was never actually Alec Holland to begin with, finally ending it's Artifact status.
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* DonaldDuck 's uncle [[ScroogeMcDuckUniverse Scrooge McDuck]] usually wears a top hat and spats that were considered a very elegant and high class accessory until after WW1. Usually worn only by the very rich on gala occassions, they signaled McDuck's wealth and position in society. Now neither is used by practically nobody however dandy-ish and they've been out of fashion for so long that younger readers might not get the original meaning. And yet the hat and spats are such an iconic part of Scrooge McDuck's image.

to:

* DonaldDuck 's uncle [[ScroogeMcDuckUniverse Scrooge McDuck]] usually wears a top hat and spats that were considered a very elegant and high class accessory until after WW1. Usually worn only by the very rich on gala occassions, they signaled McDuck's wealth and position in society. Now neither is used by practically nobody anybody however dandy-ish and they've been out of fashion for so long that younger readers might not get the original meaning. And yet the hat and spats are such an iconic part of Scrooge McDuck's image.
Is there an issue? Send a MessageReason:
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** They are even beginning to apply this to ''Franchise/{{Batman}},'' of all people. With Batman (as of mid-2011) franchising out his name, a public awareness that maybe he's more than one guy, and the fact that Wayne has publicly admitted to funding Batman, the response when someone says, "Bruce Wayne is Batman," tends to be, "So?" And many of his enemies (including Ra's al-Ghul, the Black Glove, Riddler, and possibly Joker) know his identity, and all of his close friends and family tend to be {{Badass}} in their own right, his secret ID is getting pointless.

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** They are even beginning to apply this to ''Franchise/{{Batman}},'' of all people. With Batman (as of mid-2011) franchising out his name, a public awareness that maybe he's more than one guy, and the fact that Wayne has publicly admitted to funding Batman, the response when someone says, "Bruce Wayne is Batman," tends to be, "So?" And As many of his enemies (including Ra's al-Ghul, the Black Glove, Riddler, and possibly Joker) know his identity, and all of his close friends and family tend to be {{Badass}} in their own right, his secret ID is getting pointless.
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* DonaldDuck 's uncle [[ScroogeMcDuckUniverse Scrooge McDuck]] usually wears a top hat that was considered a very elegant and high class accessory until about the start of WW2. Usually worn only by the very rich on gala occassions, it signaled McDuck's wealth and position in society. Now a top hat is used by practically nobody however dandy-ish and it's been out of fashion for so long that younger readers might not get the original meaning. And yet it's such an iconic part of Scrooge McDuck's image.

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* DonaldDuck 's uncle [[ScroogeMcDuckUniverse Scrooge McDuck]] usually wears a top hat and spats that was were considered a very elegant and high class accessory until about the start of WW2. after WW1. Usually worn only by the very rich on gala occassions, it they signaled McDuck's wealth and position in society. Now a top hat neither is used by practically nobody however dandy-ish and it's they've been out of fashion for so long that younger readers might not get the original meaning. And yet it's the hat and spats are such an iconic part of Scrooge McDuck's image.
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* DonaldDuck 's uncle [[ScroogeMcDuckUniverse Scrooge McDuck]] usually wears a top hat that was considered a very elegant and high class accessory until about the start of WW2. Usually worn only by the very rich on gala occassions, it signaled McDuck's wealth and position in society. Now a top hat is used by practically nobody however dandy-ish and it's been out of fashion for so long that younger readers might not get the original meaning. And yet it's such an iconic part of Scrooge McDuck's image.
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** Reading WonderWoman's early [[TheGoldenAgeOfComicBooks Golden Age]] stories, one gets the distinct impression the standard "secret identity protection" tropes are used mostly due to the [[FollowTheLeader "Superman does it"]] school of ExecutiveMeddling. The tropes are there, but usually dealt with in a perfunctory manner, and you can practically sense that writer William Moulton Marston is bored with them and eager to move on to the fun stuff. Notably, apart from sheer physical strength, Diana Prince is almost indistinguishable from Wonder Woman—extremely smart and capable, and recognized as a top counter-intelligence agent in her own right. Most recent incarnations of Wonder Woman have dispensed with Diana Prince altogether.

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** Reading WonderWoman's early [[TheGoldenAgeOfComicBooks [[UsefulNotes/TheGoldenAgeOfComicBooks Golden Age]] stories, one gets the distinct impression the standard "secret identity protection" tropes are used mostly due to the [[FollowTheLeader "Superman does it"]] school of ExecutiveMeddling. The tropes are there, but usually dealt with in a perfunctory manner, and you can practically sense that writer William Moulton Marston is bored with them and eager to move on to the fun stuff. Notably, apart from sheer physical strength, Diana Prince is almost indistinguishable from Wonder Woman—extremely smart and capable, and recognized as a top counter-intelligence agent in her own right. Most recent incarnations of Wonder Woman have dispensed with Diana Prince altogether.
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** Her armored corset's iconic [[CaptainPatriotic stars-and-stripes motif]] made a lot more sense in the Golden Age comics, when she was persuaded to enter "Man's World" for the first time by an Army officer, she was an Army nurse in her civilian identity, and every other issue involved her fighting the Nazis. [[note]]Understandable, considering the series began in December 1941, around the same time that the United States entered WorldWarII.[[/note]] Now that GreekMythology has become such a central part of the series' lore (with her powers now said to be gifts from the Gods of Olympus), her decision to wear the American flag on her costume can seem a bit baffling, but her costume's design is far too well-known to change. Some writers give a halfhearted explanation that she sees herself as an ambassador to the US, and wears their colors as a somewhat odd act of patriotism, though others don't even give her that. At least the Eagle was Zeus's symbol, so that motif still fits.

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** Her armored corset's iconic [[CaptainPatriotic stars-and-stripes motif]] made a lot more sense in the Golden Age comics, when she was persuaded to enter "Man's World" for the first time by an Army officer, she was an Army nurse in her civilian identity, and every other issue involved her fighting the Nazis. [[note]]Understandable, considering the series began in December 1941, around the same time that the United States entered WorldWarII.[[/note]] Now that GreekMythology Myth/GreekMythology has become such a central part of the series' lore (with her powers now said to be gifts from the Gods of Olympus), her decision to wear the American flag on her costume can seem a bit baffling, but her costume's design is far too well-known to change. Some writers give a halfhearted explanation that she sees herself as an ambassador to the US, and wears their colors as a somewhat odd act of patriotism, though others don't even give her that. At least the Eagle was Zeus's symbol, so that motif still fits.
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* [[CloudCuckooLander Jughead's]] beanie from the ''Franchise/ArchieComics''. Back in the forties it was quite common for kids to take old fedora hats and cut them into these crowns, and a boy Jughead's age wearing one basically meant he was a bit immature. Nowadays it's a one-of-a-kind trademark.
** This was played straight for the longest time with Archie's [[TheAllegedCar 1916 Ford Model T jalopy]], but finally averted in issue #238 of ''Life With Archie'' when his jalopy is [[TearJerker permanently destroyed]] and replaced with the more modern Ford Mustang ([[StatusQuoIsGod that's still a piece of crap]]).
** Pop Tate's Choklit Shoppe, a soda shop, has been [[LampshadeHanging lampshaded]] as a hopeless anachronism for decades. There have been attempts to update it such as remodeling it as a independent fast food joint in the 1970s/80s and a internet cafe in the 1990s. [[FridgeLogic Why couldn't]] they have just {{reimagin|ingTheArtifact}}ed it as a "retro" diner, like the real-life "Mel's Diner?"
* In his earliest incarnation, Comicbook/{{Superman}} held a job at ''The Daily Planet'' so he would be the first to hear about misdeeds he could set right. As the character became increasingly more powerful over the decades (i.e. the advent of super-hearing and telescopic vision), the need for him to learn about such things from the ''Planet'' was obviated; however, the job is such a central part of the mythos (it's impossible to conceive of his SecretIdentity without it) that it has continued into every ContinuityReboot and adaptation to date - and now often sees Clark Kent mysteriously getting all the good {{Superman}} stories... In 1971, writer Denny O'Neil actually did do away with the job at the Planet, with Clark taking the more modern job as a news anchor on a national station, with Lana Lang as co-anchor. This was eventually changed back Post-[[CrisisOnInfiniteEarths Crisis]] to tie in with the {{Superman}} movies, which featured Clark at the Planet with his classic supporting cast. Also, the idea of Clark as a well known TV personality who is seen by millions of Americans every day makes his [[ClarkKenting questionable disguise]] even more unbelievable.
** Lately this has been re-integrated into the mythos, with Clark having been interested in journalism even before he became Superman; thus, being a reporter is part of his attempt to live a normal life outside his heroics. It's also now a way that how Clark can succeed in a purely intellectual field where his powers give him no real advantage over ordinary people. After all, while his powers can help him uncover secrets and write superfast, ultimately they can't help him win him a Pulitzer Prize which depends on his hard earned writing talent alone.
** Superman also had lots of artifacts like Krypto the Superdog, and odd powers like Super-ventriloquism, that disappeared with the reboot of the character in the 1980s. (Superdog's back now, though not used as a part of Supes' evil-fighting. He certainly fit this trope for a while because he didn't exactly fit the mood of [[UsefulNotes/TheIronAgeOfComicBooks Iron Age]] comics. Nowadays he fits better, what with [[spoiler: Kandor coming back and its citizens coming to our world]] and all.)
* {{Storm}} of the ''Comicbook/{{X-Men}}'' can be this way [[DependingOnTheWriter under anyone who isn't Chris Claremont]]. In theory, she's one of the most popular X-Men, and the company likes what she brings to [[TwoferTokenMinority representation]], but many writers are at a loss what to do with her, especially when Cyclops is in the mix.
** Ditto for Nightcrawler and Colossus, who always seemed better suited for the fantasy, supernatural, and outer space adventures the X-Men's frequently had in the [[UsefulNotes/TheBronzeAgeOfComicBooks '70s and '80s]]. (In fact, they were actually based on designs that David Cockrum had originally created for ''LegionOfSuperheroes.'') They seem an ill fit for the book's gritty realism in more recent years. Probably why Kurt was killed off in 2010.
** Happens to almost any major X-Men depending on the current writer. You can find runs where almost any character pretty much exists solely because the writer feels like they can't drop them, but gives them no actual relevance to the plot.
* The most oddball example has to be ''[[http://www.misterkitty.org/extras/stupidcovers/stupidcomics136.html Super Duck]]''. He started out as a superhero, as his name suggests, but after three issues, he became a lederhosen-wearing average duck sharing misadventures with his nephew Fauntleroy and girlfirend Uwanna, all while still going by the name "Super Duck". A short-lived revival in TheNineties restored him back to "the Cockeyed Wonder" he was originally intended to be. But when he returned again in 'A Night at the Comic Book Shop', he reverted back to the lederhosen-wearing average duck depiction.
* [[ComicBook/SpirouAndFantasio Spirou]] wears the costume (or at least nowadays the hat) of a hotel groom / elevator operator. The [[OutdatedOutfit costume is painfully out of date]], but so integral to the character, even when he's wearing more modern attire, pieces of it keep showing up (usually the hat).
** Spoofed in ''ComicBook/LePetitSpirou'', where he wears it as a ''young boy''. So do his mom and dad. It's a family tradition.
* This started to happen with the Freedom Fighters in Archie's ''Comicbook/SonicTheHedgehog'' series. In fact, for a time, they'd been dropped almost entirely while the comic focused on Sonic and Tails during their World Tour arc. Other characters seemed to fade from prominence and exit the story entirely, but the Freedom Fighters seemed to cling on because they were there from the beginning. However, with Ian Flynn taking over as writer, a lot of the artifact characters are getting repurposed, given expanded roles and more nuance.
** Another artifact was the series' focus on the rebel war between the Freedom Fighters and Dr. Robotnik. Though Robotnik was defeated in issue #50, 25 issues later, the series hit its inevitable SnapBack with the good doctor's return. Over a hundred issues later? Robotnik's empire is in ruins after a series of numerous defeats. Now he isn't even the master of it anymore, having gone insane and deposed by his nephew [[TheStarscream Snively]] and his new gal-pal, the Iron Queen.
** As a result of being a long-running title, many of its elements, characters and settings in are remnants of the American Sonic media and lore from back when the comic originated. For instance, being originally based on SonicSatAM, the comic was said to take place on Mobius, just like the DiC Sonic cartoons from back then. And some elements and names come from the early American continuity from the games. These days the games follow the original Japanese continuity worldwide, which resulted in some of these elements being scrapped. Archie has generally tried to keep up with the games (ie: renaming Floating Island to Angel Island, making the characters closer the their game incarnations, etc.), but as they can't move the whole cast to another planet, the comics were (until a CosmicRetcon did away with it) the only adaptation that still used Mobius. Similarly, many characters that are still featured in the title (the aforementioned Freedom Fighters being the most notable and prominent ones) come from the DiC Sonic cartoons from back then and, as the comic became closer to the games, they felt increasingly out of place.
* A lot of things in the WonderWoman mythos probably count as this at one point or another:
** Steve Trevor was, notionally, Diana's love interest, but from the 50s onward nobody could really get much of a read on him; he was killed off at least twice in the [[UsefulNotes/TheSilverAgeOfComicBooks Silver]] and [[UsefulNotes/TheBronzeAgeOfComicBooks Bronze]] ages, and revived both times largely because writers assumed he must have some kind of role in the comics. The 1987 reboot aged him and did away with him as Diana's love interest, marrying him to another character; subsequent debate about the character has revolved around whether or not his old position should be restored, but quite a few fans see no reason to.
** Wonder Woman's invisible jet. Contrary to the visual depiction, it does make Wonder Woman invisible as well, but in the modern era, where Wonder Woman can fly on her own like {{Superman}}[[note]]In the Golden Age, she could only [[Webcomic/TheNonAdventuresOfWonderella jump hella high]]. In the Silver Age, she developed an ability to [[NotQuiteFlight "glide on air currents"]].[[/note]], it can seem kind of pointless. Occasionally justified - e.g., for sneaking up on, and landing on, a possessed PowerGirl, or for carrying passengers (ComicBook/BlackCanary once remarked that being carried across an ocean by a flying hero could be really annoying, because your underwear rides up and you can't adjust....)
** Her armored corset's iconic [[CaptainPatriotic stars-and-stripes motif]] made a lot more sense in the Golden Age comics, when she was persuaded to enter "Man's World" for the first time by an Army officer, she was an Army nurse in her civilian identity, and every other issue involved her fighting the Nazis. [[note]]Understandable, considering the series began in December 1941, around the same time that the United States entered WorldWarII.[[/note]] Now that GreekMythology has become such a central part of the series' lore (with her powers now said to be gifts from the Gods of Olympus), her decision to wear the American flag on her costume can seem a bit baffling, but her costume's design is far too well-known to change. Some writers give a halfhearted explanation that she sees herself as an ambassador to the US, and wears their colors as a somewhat odd act of patriotism, though others don't even give her that. At least the Eagle was Zeus's symbol, so that motif still fits.
* [[ComicBook/FantasticFour Reed Richards]] has the ability to [[RubberMan stretch his limbs]]. However, as time goes on he used this power for actual combat less and less. Why? Because he's TheSmartGuy of the Marvel universe, and that's dominated his characterization. If he shows up outside of the book, expect little use of the stretching, and inside the book only occasionally.
** Often he'll just be randomly stretched for no important reason, just for the purpose of them acknowledging that's his power or else he uses it to [[MundaneUtility grab an item on a counter far away or something]]. Pretty much never for combat.
** Some more recent comics, such as 4, bring his elastic body back into the foreground by showing how useful such a power is when in the hands of the smartest man on the planet. His secondary powers from his plastine skin (such as not needing to sweat, or enhanced heat resistance) come up often too.
** In the same vein, there's his wife Sue Richards' codename, "Invisible Woman", which seems somewhat ridiculous now that she uses [[BarrierWarrior her forcefield powers]] ''far'' more often than she uses her powers of {{invisibility}}. Her powers of {{invisibility}} are derived from her force fields, of course, but the writers have long since figured out that forcefields (which can also be used as force beams, and as HardLight constructs) are far more useful in a fight than becoming invisible. This is at least partly due to CharacterDevelopment: in the early days of the comic, Sue was much less of an ActionGirl, and [[NonActionGuy preferred to avoid the Four's battles]].
* The ''Comicbook/{{Legion of Super-Heroes}}'' has a group called the Legion of Super-Villains. This sort of SilverAge name would never be used nowadays (since nobody thinks of themselves as villains), but is so closely associated with the group that it can't be changed in the comic. (The [[WesternAnimation/LegionOfSuperHeroes cartoon]] used '''L'''ight '''S'''peed '''V'''anguard.)
** In a similar vein, Magneto seldom uses the name ''Brotherhood of Evil Mutants'', but occasionally it's justified - if you see mutants as evil, [[ThenLetMeBeEvil we'll give you evil mutants]].
* ''ComicBook/OrientMen'' was originally basically a superhero parody, who battled crooks and giant apes and ghosts. Then the comic switched to more eclectic humor and plotline, and though Orient Men still wore his superhero cape and [[{{Flight}} flew around]], his "superhero" status became more and more ignored.
* In the superhero genre, the SecretIdentity trope often exists as an artifact, used whether or not it makes sense for the individual hero in question. Many early superheroes had secret identities pretty much because {{Superman}} had one, and [[FollowTheLeader if he did it, that must be a trope worth copying]]. Notably, many adaptations and "new" incarnations of superhero characters either dispense with the SecretIdentity altogether or use it, but have it known to a large number of friends and family:
** Reading WonderWoman's early [[TheGoldenAgeOfComicBooks Golden Age]] stories, one gets the distinct impression the standard "secret identity protection" tropes are used mostly due to the [[FollowTheLeader "Superman does it"]] school of ExecutiveMeddling. The tropes are there, but usually dealt with in a perfunctory manner, and you can practically sense that writer William Moulton Marston is bored with them and eager to move on to the fun stuff. Notably, apart from sheer physical strength, Diana Prince is almost indistinguishable from Wonder Woman—extremely smart and capable, and recognized as a top counter-intelligence agent in her own right. Most recent incarnations of Wonder Woman have dispensed with Diana Prince altogether.
** In [[UsefulNotes/TheSilverAgeOfComicBooks Silver Age]] ''ComicBook/IronMan'' stories, it often seems like keeping his identity a secret causes Tony Stark more problems than it solves. At the very least, it seems like letting his fanatically loyal employees Happy Hogan and Pepper Potts in on the secret would be a good idea. [[Film/IronMan The movies]] dispensed with any notion of a secret identity by the end of the first one.
*** In fact, the Franchise/MarvelCinematicUniverse movies in general are very light on codenames. ''Film/TheAvengers'' is infamous for [[ComicBookMoviesDontUseCodeNames just how little use]] the superhero aliases like "Comicbook/BlackWidow" and "ComicBook/{{Hawkeye}}" actually see.
** Many modern writers have found [[TheMightyThor Thor's]] "Dr. Donald Blake" secret identity to be dispensable (the only supporting cast member Blake had was Jane Foster, and she was a lot less interesting than the Asgardians), and it's only used in [[Film/{{Thor}} the 2011 movie]] as a brief ContinuityNod (and because, well, were the scientists ''supposed'' to say, "hey, this is a guy who fell from the sky and says he's a depowered god" or "this is my brother Donald"?)
** The Jaime Reyes BlueBeetle is an example of a more modern approach to the secret identity.
*** In his 2006-2009 series, he ''technically'' had a secret identity, but his close friends and immediate family were all [[SecretKeeper in on the secret]].
*** Curiously, the 2011 {{New 52}} relaunch took a more "classical" approach to the secret identity, as the Blue Beetle armor physically prevents Jaime from revealing his secret identity to others.
** CaptainAmerica. Why would the government devote significant money and resources to create an elite special forces symbol of America in the largest war in its history, only to hide him out as a buck private? Not only would this [[CannonFodder risk getting him killed in combat taking some stupid bridge]], but it also forced him to make up some lame excuse every time he needed to slip away for a real mission. As with Thor and Iron Man, [[Film/CaptainAmericaTheFirstAvenger the 2011 movie]] dispensed with the secret identity altogether.
*** Another serious artifact to deal with Cap is [[BuckyBarnes Bucky]]. While {{Robin}} can be explained as Batman's apprentice at best and part of Batman's eccentricities at worst, Captain America is an agent for the US military, which makes Bucky a ChildSoldier operating with their knowledge. Today in the comics, Bucky is largely treated as an [[OlderThanHeLooks remarkably young looking]] agent who started with Cap at 15 years old (really young, but not unprecedented at that time), and was a 19 year (and thus of an entirely legal age) by 1945. The film, ''Film/CaptainAmericaTheFirstAvenger'', avoids the issue entirely by making Bucky Steve Rogers' contemporary in age who just looks like a kid compared to Steve after his Project Rebirth enhancements.
** They are even beginning to apply this to ''Franchise/{{Batman}},'' of all people. With Batman (as of mid-2011) franchising out his name, a public awareness that maybe he's more than one guy, and the fact that Wayne has publicly admitted to funding Batman, the response when someone says, "Bruce Wayne is Batman," tends to be, "So?" And many of his enemies (including Ra's al-Ghul, the Black Glove, Riddler, and possibly Joker) know his identity, and all of his close friends and family tend to be {{Badass}} in their own right, his secret ID is getting pointless.
** This actually gets [[LampshadeHanging lampshaded]] in ''ComicBook/UltimateSpiderMan''. Over the course of the 100+ issues, every member of his Rogue Gallery, and damn near every supporting character learned that Peter was Spider-Man. After his death, Flash Thompson, who is sitting alone in a classroom, questions if he was the only person who ''didn't'' know.
* [[SpiderMan Spider-Man's]] Aunt May. Her original purpose was to be an unwitting obstruction in Peter's life for drama's sake: She was very frail so illness could strike at any moment, she didn't have much money so Peter had to get a job to support the family and her constant worrying about Peter didn't mean sneaking out to be Spider-Man was tricky but kept Peter from telling her his secret (out of fear she'd die of shock). When Peter finally moved out of the house and was on his own he was free from her smothering while May herself was able to sell her house and move in with her friend, meaning she had a nest egg to live off of and had someone to take care of her. After that there wasn't really anything for her to do in the book except die ([[Comicbook/OneMoreDay but that caused some problems]]).
* ''ComicBook/MortadeloYFilemon'' were originally a pair of detectives- with Filemón being the self-important boss and Mortadelo being the incompetent subordinate who would mess things up in every strip. Two decades later, they moved to an agency working as regular employees with the same responsibilities. Despite this, Mortadelo keeps calling Filemón "Boss", because it had already became his second name.
* ImageComics started off with a ClicheStorm of NinetiesAntiHero comics such as ''ComicBook/{{Spawn}}'', ''ComicBook/{{Witchblade}}'', and ''ComicBook/{{Youngblood}}''. Around the turn of the century, Image [[GrowingTheBeard decided to diversify its output]], and largely phased out such stories in favor of independent comics like ''ComicBook/TheWalkingDead'', with the comparatively light ''ComicBook/{{Invincible}}'' being one of their few major superhero efforts. Nonetheless, many of the books created by founders who haven't left still stick around, despite being completely out of place on Image's current lineup; ''SavageDragon'' is even ''[[LongRunners still]]'' written and drawn by Erik Larsen. Image mostly keeps these books out of the public eye, only drawing attention to them for special issues like anniversaries.
* A few Franchise/{{Transformers}} comics series set in modern times still keep the classic alt modes of the Transformers. Iconic characters like Soundwave (other than maybe in a hipster's hand, where would you see a tape deck boombox anymore) and Optimus Prime (it's incredibly rare to see a 1980 Arcliner tractor trailer still on the road) particularly stand out.
** For some Transformers series, having alternate modes (cars, jets, etc) as a means of disguise is treated as an artifact. In ''Anime/TransformersEnergon'' transforming into alt mode is used almost exclusively for driving (yes, driving) through outer space. The [[ComicBook/TheTransformersIDW IDW comics]] have varied, depending on if the stories were set on Earth or set in space. [[ComicBook/TransformersMoreThanMeetsTheEye More recent comics]] set in space even lampshade the pointlessness of alt modes. Of course, alt modes will always remain, [[MerchandiseDriven for obvious reasons]].
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