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* ExactWords: One employee pointed out to a manager that claims in a profile of Holmes were overblown and misrepresented what the company was able to do, and they shouldn't be making those claims. The manager contended that the article's ''author'' had decided to say all that stuff, not Holmes herself, so it was fine--an argument the employee found unimpressive.


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* LoopholeAbuse: Theranos used various gray areas in regulations to avoid getting full certification, or at least tried. For example, they tried to say that only their central lab needed to be certified, as their machines were just sending data back to be analyzed. That ultimately didn't work and their deal with the army fell through, but other attempts did, which is how they managed to run tests on actual patients.
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* BlatantLies: To give one example: in some interviews, Elizabeth Holmes touted that the machine was being used by the military.

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* BlatantLies: To give one example: in some interviews, Elizabeth Holmes touted that the machine was being used by the military.military in the field (she was merely given some blood samples from active-duty soldiers). The company also claimed that their machines were the fastest and most accurate. In reality, each machine could only process a small amount of samples at once, which made the process ''slower'' than traditional testing, and the fingerstick method drew so little blood that each sample had to be diluted so much it ruined the tests' accuracy.
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* ImproperlyParanoid: Elizabeth and Sunny's insistence on keeping all information about Theranos classified and compartmentalized was born out of a belief that Labcorp and Quest Medical, America's two largest medical lab test companies, were determined to learn the company's secrets and undermine it as a competitor. In reality, both companies had been unaware Theranos even ''existed'' for over a decade and once they did learn about it, quickly surmised through expert opinions that its claims about its products were false.
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* ImpoverishedPatrician: Elizabeth's father's family was once one of America's richest thanks to her great-great-great grandfather's founding of [[https://en.wikipedia.org/wiki/Fleischmann%27s_Yeast Fleischmann's Yeast]]. However, poor management and investment of the family's fortune over the succeeding generations left her father without much inherited wealth, which Joseph Fuisz believed drove Elizabeth's ambition to become a billionaire.
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Contralto Of Danger has been disambiguated


* ContraltoOfDanger: Elizabeth Holmes has one. People believe it's an affectation she perpetuates to appear more confident and authoritative.
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* TheDilbertPrinciple: Elizabeth had charisma, money and flattery to get her project in place. But what she lacked was actual training or experience to actually pull off the technical marvels she intended to achieve. Not helping was how she either turned a blind eye or fired people for telling her about physical impossibilities.

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* TheDilbertPrinciple: Elizabeth had used charisma, money money, and flattery to get set up her project in place. But project; what she lacked was actual training know-how or experience to actually pull off achieve the technical marvels she intended to achieve. Not helping was how she either turned boasted. Those in Theranos who saw Holmes's true nature ended up quitting the company rather than go along with the deceit, inadvertently creating a blind eye or fired people for telling her about physical impossibilities.system that rewarded cronyism over getting anything done.
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it's on that page, let's put it here

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* TheDilbertPrinciple: Elizabeth had charisma, money and flattery to get her project in place. But what she lacked was actual training or experience to actually pull off the technical marvels she intended to achieve. Not helping was how she either turned a blind eye or fired people for telling her about physical impossibilities.
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See also ''Film/TheInventorOutForBloodInSiliconValley'', a documentary on the rise and fall of Holmes and Theranos; and ''Series/TheDropout'' for a fictional depiction.

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See also ''Film/TheInventorOutForBloodInSiliconValley'', a documentary on the rise and fall of Holmes and Theranos; and ''Series/TheDropout'' for a fictional depiction. The ''Series/LawAndOrder'' episode "[[Recap/LawAndOrderS21E2ImpossibleDream Imposible Dream]]" was a NoCelebritiesWereHarmed depiction.
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See also ''Film/TheInventorOutForBloodInSiliconValley'', a documentary on the rise and fall of Holmes and Theranos.

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See also ''Film/TheInventorOutForBloodInSiliconValley'', a documentary on the rise and fall of Holmes and Theranos.Theranos; and ''Series/TheDropout'' for a fictional depiction.
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Creator/AdamMcKay, Creator/JenniferLawrence and Creator/AppleTVPlus are attached to a film adaptation.

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Cleanup. Removing tropes with too vague a description. Unknown Rival doesn't apply since they were clearly aware of each other.


* TheConspiracy: Sunny accused Labcorp, Quest Medical, and at one point John Carreyrou of this. [[note]] By all accounts, it wasn't true. [[/note]]

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* TheConspiracy: Sunny accused Labcorp, Quest Medical, and at one point John Carreyrou of this. [[note]] By all accounts, it wasn't true. [[/note]]



* DissonantSerenity: Elizabeth Holmes to an ''unnerving'' degree, even as Theranos collapsed around her and she could no longer lie her way out of it.



* IgnoredExpert: Damn near every character around Elizabeth Holmes, Sunny, and Theranos board members.
** ''Walgreens'' somehow managed to hire an expert that, after making his due diligence, told them that Theranos looked a lot like a fraud and not to invest on them... only to '''ignore him''' and [[WhatAnIdiot invest on it anyway]] due to a paranoid fear that if they didn't, their arch-rival CVS would. Needless to say, [[ForegoneConclusion it didn't end well for Walgreens.]]
* InsistentTerminology: Elizabeth's status as a college dropout is frequently mentioned every other time she personally appears in the narrative. Finally brought to a head in the final chapters, where it is explained that, contrary to other fields in Silicon Valley where you can "Fake it till you make it" a big reason Holmes failed was that you really CAN'T fake knowing about medical practices and topics when you dropped out of college in your first year. Had Holmes gotten her degree and then started Theranos she would have been in a FAR better position to have a realistic assessment of her goals and dreams for Theranos.

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* IgnoredExpert: Damn near every character around Elizabeth Holmes, Sunny, and Theranos board members.
** ''Walgreens'' somehow managed to hire
Walgreens hired an expert that, after making his due diligence, that told them that Theranos looked a lot like a fraud and not to invest on them... only to '''ignore him''' and [[WhatAnIdiot invest on it anyway]] due to a paranoid fear fraud. They invested anyway out of paranoia that if they didn't, their arch-rival CVS would. Needless to say, [[ForegoneConclusion would do it didn't end well for Walgreens.]]
first.
* InsistentTerminology: IntrepidReporter: Carreyrou.
* KnowNothingKnowItAll
**
Elizabeth's status as a college dropout is frequently mentioned every other time she personally appears in the narrative. Finally brought to a head in the final chapters, where it is explained that, contrary to other fields in Silicon Valley where you can "Fake it till you make it" it", a big reason Holmes failed was that you really CAN'T fake knowing pretend to know about the medical practices and topics industry when you dropped out of college in your first year. Had A college education may have helped give Holmes gotten her degree and then started Theranos she would have been in a FAR better position to have a realistic assessment of her goals and dreams for Theranos.



* {{Nepotism}}: Holmes eventually hires her younger brother, who is fresh out of college and has no work experience, and places him in a high position at Theranos. By all accounts, he spent most of time there browsing sport articles on the web or hanging out with the his old fraternity buddies, whom he also convinced Elizabeth to hire on.
* NeverMyFault: Elizabeth Holmes' basic modus operandi through the whole book. As of 2020 she has yet to apologize for her actions, instead blaming everyone and everything else for Theranos failing as it did.
* NotSoStoic: Carreyrou, who eventually lost his cool during an interview in the ''The Wall Street Journal's '' offices with a Theranos delegation of 7 people, 4 of them lawyers including Heather King and board member David Boies. He realized very soon that not only he was going to get no answers out of them, but that they were basically approaching the interview as a deposition for a legal proceeding. To his credit, by the point he raised his voice the whole interview had already devolved into a shouting match between Theranos' lawyers and Carreyrou's editors.
* IntrepidReporter: Carreyrou.
* ItsPersonal: Attempted by several characters throughout the book. It rarely works, and when it doesn't it usually ends in total disaster.
* LoadsAndLoadsOfCharacters: Most of the book focuses on the individual stories of employees, partners, rivals, critics, and investors of Elizabeth's although many of them share common elements such as whether or not the person in question fell for her charms.
* ScrewTheRulesIHaveConnections: Attempted by Elizabeth Holmes, thinking that if she cozy up and surrounded herself by some of the most powerful people in Washington she would be untouchable. ''She wasn't.'' It only worked in the short term.

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* {{Nepotism}}: Holmes eventually hires hired her younger brother, who is fresh out of college and has with no work experience, and places him in for a high position at Theranos. By all accounts, he spent most of his time there browsing sport sports articles on the web internet or hanging out with the his old fraternity buddies, whom he also convinced Elizabeth to hire on.
hire.
* NeverMyFault: Elizabeth Holmes' basic modus operandi through the whole book. As of 2020 she operandi. She has yet to apologize for her actions, instead blaming everyone and everything else for Theranos failing as it did.
* NotSoStoic: Carreyrou, who Carreyrou eventually lost his cool during an interview in the ''The Wall ''Wall Street Journal's '' Journal's'' offices with a Theranos delegation of 7 people, 4 of them lawyers including Heather King and board member David Boies. He realized very soon that not only he was going to get no answers out of them, but that they were basically approaching the interview as a deposition for a legal proceeding. To his credit, he wasn't the first; by the point he raised his voice the whole interview had already devolved into a shouting match between Theranos' lawyers and Carreyrou's editors.
* IntrepidReporter: Carreyrou.
* ItsPersonal: Attempted by several characters throughout the book. It rarely works, and when it doesn't it usually ends in total disaster.
* LoadsAndLoadsOfCharacters: Most of the book focuses on the individual stories of employees, partners, rivals, critics, and investors of Elizabeth's although many of them share common elements such as whether or not the person in question fell for her charms.
editors.
* ScrewTheRulesIHaveConnections: Attempted by Elizabeth Holmes, thinking that if she cozy up and surrounded Holmes attempted to surround herself by with some of the most powerful people in Washington she would be in the hopes of becoming untouchable. ''She wasn't.'' It only worked in the short term.



* TheSpook: Despite supposedly having decades of experience in the tech industry, it is noted that there is almost no information online about Ramesh "Sunny" Balwani. Some employees speculate that he has somehow arranged for all his info to be scrubbed. Up to mid 2018 there were next to no photos of Balwani available online (this finally changed when ''60 Minutes'' managed to find some video of Balwani giving a speech about Theranos).
* TheStoic: Elizabeth Holmes to an ''unnerving'' degree, even as Theranos collapsed around her and she could no longer lie her way out of it.
* WithUsOrAgainstUs: Taken to insane levels by Elizabeth Holmes and Sunny. Anyone at Theranos who was not 100% behind Holmes or who voiced even the slightest bit of concern about the company's tech was immediately branded a "cynic" or "not a team player" and would invariably be marginalized or outright fired from their jobs. Meanwhile, sychophants who never questioned or disagreed with Holmes and Sunny were always promoted to better positions, even if they were incompetent.
* UnknownRival: The two biggest figures in the book are both Theranos founder and CEO Elizabeth Holmes and Main/IntrepidReporter John Carreryrou as the man who's articles began the domino effect which would take Theranos down. While both were well aware of each other, they never met. Holmes refused Carreyrou's interview requests every single time.

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* TheSpook: Despite supposedly having For all his supposed decades of experience in the tech industry, it is noted that there is almost no information online about Ramesh "Sunny" Balwani. Some employees speculate that he has somehow arranged for scrubbed all of his info to be scrubbed. info. Up to mid 2018 there were next to no photos of Balwani available online (this finally changed when ''60 Minutes'' managed to find found some video footage of Balwani giving a speech about Theranos).
* TheStoic: Elizabeth Holmes to an ''unnerving'' degree, even as Theranos collapsed around her and she could no longer lie her way out of it.
* WithUsOrAgainstUs: Taken to insane levels by Elizabeth Holmes and Sunny. Anyone at Theranos who was not 100% behind Holmes or who voiced even the slightest bit of concern about the company's tech was immediately branded a "cynic" or "not a team player" and would invariably be marginalized or outright fired from their jobs. Meanwhile, sychophants who never questioned or disagreed with Holmes and Sunny sycophants were always promoted to better positions, even if they were incompetent.
* UnknownRival: The two biggest figures in the book are both Theranos founder and CEO Elizabeth Holmes and Main/IntrepidReporter John Carreryrou as the man who's articles began the domino effect which would take Theranos down. While both were well aware
regardless of each other, they never met. Holmes refused Carreyrou's interview requests every single time.competence.

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Bad grammar is bad.


In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup "unicorn" promised to revolutionize the medical industry with a machine that would make blood testing significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes's worth at an estimated $4.7 billion. There was just one problem: The technology didn't work.

''Bad Blood: Secrets and Lies in a Silicon Valley Startup'' from 2018 by the French-American journalist John Carreyrou is the full inside story of the breathtaking rise and shocking collapse of the multibillion-dollar biotech startup by the prize-winning journalist, John Carreryrou, who first broke the story and pursued it to the end, despite pressure from its charismatic CEO and threats by her lawyers.

Not to be confused with that Music/TaylorSwift song, that [[WesternAnimation/BatmanBadBlood Batman movie]] or [[Series/BadBlood the TV-show about gangsters in Montreal]].

See also ''Film/TheInventorOutForBloodInSiliconValley'', a documentary on the rise and fall on Holmes and Theranos.

to:

In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup "unicorn" promised to revolutionize the medical industry with a machine that would make blood testing significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes's worth at an estimated $4.7 billion. There was just one problem: The the technology didn't work.

''Bad Blood: Secrets and Lies in a Silicon Valley Startup'' from 2018 by the French-American journalist John Carreyrou is the full inside story of the breathtaking rise and shocking collapse of the multibillion-dollar biotech startup by the prize-winning journalist, John Carreryrou, Carreyrou, who first broke the story and pursued it to the end, despite pressure from its charismatic CEO and threats by her lawyers.

Not to be confused with that Music/TaylorSwift song, song or that [[WesternAnimation/BatmanBadBlood Batman movie]] or [[Series/BadBlood the TV-show about gangsters in Montreal]].

movie]].

See also ''Film/TheInventorOutForBloodInSiliconValley'', a documentary on the rise and fall on of Holmes and Theranos.



* AFatherToHisMen: Deconstructed with General Jim "Mad Dog" Mattis, whose sincere desire protect the lives of the men under his command made him far too eager to back the development of the Edison devices due to their flimsy promise of doing so.
* AmoralAttorney: David Boies' court battles in support of LGBT rights are quickly contrasted with how he'll use all manner of underhanded manoeuvres and strong-arm tactics to help his clients win so long as he keeps getting paid. His fellow lawyers who work for Theranos, such as Heather King, are about as vicious with little concern as to whether or not the company's products work as intended.
* AndNowForSomeoneCompletelyDifferent: Each chapter of the book up until ''The Tip'' focuses on a different character (with some recurring) dealing with Theranos in their own way with varying levels of disaster.
* BadassBaritone: Elizabeth Holmes has one. However, a number of characters believe that it's an affectation she perpetuates to appear more confident and authoritative.
* BasedOnAGreatBigLie: Not the book (obviously), but Theranos early success were the reason why so many people invested money in it. Most infamously, ''Walgreens'' decided to not only invest in it, but also make a deal with them in order to open Theranos wellness centers in their stores which would feature their machines. Except ''their machines never worked and couldn't do even half of what was promised'', forcing Theranos to use regular blood testing machines and rigging them (poorly) to take the diminutive "one drop" samples they were taking... [[AllForNothing before giving up on the whole thing]] and going with venipuncture blood draws for their testing. ''Which they still couldn't do properly.''
** In some interviews, Theranos staff and Elizabeth Holmes touted the machine was being used by the military in combat. [[BlatantLies It wasn't.]]
* BlatantLies: Theranos and its technology in a nutshell. Would be easier to list how many times Holmes and Sunny actually told the truth.
* BrokenPedestal: Many of the doomed protagonists initially joined Theranos because they genuinely believed in Elizabeth's vision of more efficient blood tests, saving countless lives... only to quickly grow disillusioned by the infeasibility of Elizabeth's goals, her nonchalant attitude towards the company's problems, and how the danger she put the lives of countless patients in thanks to the flaws in the testing technology.
* CantTakeCriticism: Holmes, to the point where she would fire employees on the spot if they dared question her.
* CharmPerson: Elizabeth managed to trick a veritable cavalcade of powerful political and societal figures such as Henry Kissinger, Jim Mattis, George P. Shultz, Rupert Murdoch, the Obamas, and the Clintons into believing in her and Theranos through sheer charisma and a little slight of hand.

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* AFatherToHisMen: Deconstructed with General Jim "Mad Dog" Mattis, whose sincere desire protect the lives of the men under his command made him far too eager to back Mattis supported the development of the Edison devices due to their flimsy promise for the sake of doing so.
protecting the soldiers under his command.
* AmoralAttorney: Don't be fooled by David Boies' Boies's past court battles in support of LGBT rights are quickly contrasted with how he'll rights; he's all too willing to use all manner of underhanded manoeuvres maneuvers and strong-arm tactics to help his clients win so long as he keeps getting paid.win. His fellow lawyers who work for Theranos, such as Heather King, are about as vicious with little concern as to whether or not the company's products work as intended.
* AndNowForSomeoneCompletelyDifferent: Each chapter of the book up until ''The Tip'' focuses on a different character (with some recurring) person dealing with Theranos in their own way with varying levels of disaster.
* BadassBaritone: Elizabeth Holmes has one. However, a number of characters believe that it's an affectation she perpetuates to appear more confident and authoritative.
*
BasedOnAGreatBigLie: Not the book (obviously), but Theranos early success in a nutshell. Its promises were the reason why so many people invested money in it. Most infamously, ''Walgreens'' decided to not only invest in it, but also make a deal with them in order to open Theranos wellness centers in their stores which would feature their machines. Except ''their machines never worked and couldn't do even half of what was promised'', worked'', forcing Theranos to use regular blood testing machines and (poorly) rigging them (poorly) to take the diminutive "one drop" samples they were taking... [[AllForNothing before giving up on the whole thing]] and going with venipuncture blood draws for their testing. ''Which they still couldn't do properly.''
** In
''
* BlatantLies: To give one example: in
some interviews, Theranos staff and Elizabeth Holmes touted that the machine was being used by the military in combat. [[BlatantLies It wasn't.]]
* BlatantLies: Theranos and its technology in a nutshell. Would be easier to list how many times Holmes and Sunny actually told the truth.
military.
* BrokenPedestal: Many of the doomed protagonists people described in the book initially joined Theranos because they genuinely believed in Elizabeth's vision of more efficient blood tests, saving countless lives... only to tests. They quickly grow grew disillusioned by the infeasibility unfeasibility of Elizabeth's goals, her nonchalant attitude towards the company's problems, and how the danger she fact that this flawed technology put the lives of countless patients in thanks to the flaws in the testing technology.danger.
* CantTakeCriticism: Holmes, to the point where she would fire Holmes made a habit of firing employees on the spot if they dared question her.
* CharmPerson: Elizabeth managed to trick tricked a veritable cavalcade of powerful political and societal figures such as Henry Kissinger, Jim Mattis, George P. Shultz, Rupert Murdoch, the Obamas, and the Clintons into believing in her and Theranos through sheer charisma and a little slight sleight of hand.



* TheDogBitesBack: The last quarter of the book consists of several ex-Theranos employees and other persons the company had wronged helping Carreyrou assemble enough evidence to foil Elizabeth and Sunny's schemes.
* TheDreaded: David Boies had this reputation with every other attorney mentioned. This was, after all, a man who had taken on Microsoft and the State of California '''and won'''.
* FluffyTheTerrible: Ramesh "Sunny" Balwani is a deeply unpleasant (and seemingly racist) businessman.
* TheGreatestStoryNeverTold: The damning articles Carreyrou wrote wouldn't have been possible without the courage of Tyler Shultz (who refused to give up the names of John's other sources) and Erica Cheung (who alerted the relevant authorities as to how Theranos was cutting corners) in the face of the company's very aggressive threats.
* HonestCorporateExecutive: Media mogul Rupert Murdoch (yes, really) purchased a large amount of Theranos shares during the company's prime, but when Elizabeth (who had been trying to cozy up to the chairman for quite some time by that point) tried to manipulate him into killing Carreyrou's story before it was published, Rupert refused, citing his faith in ''The Wall Street Journal'''s staff for quality content.

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* TheDogBitesBack: The last quarter of the book consists of several ex-Theranos employees and other persons the company had wronged helping Carreyrou assemble enough evidence to foil ContraltoOfDanger: Elizabeth Holmes has one. People believe it's an affectation she perpetuates to appear more confident and Sunny's schemes.
authoritative.
* TheDreaded: David Boies had this reputation with every other attorney mentioned. This was, after all, a man who had taken on Microsoft and the State of California '''and won'''.
* FluffyTheTerrible: Ramesh "Sunny" Balwani is a deeply unpleasant (and seemingly racist) businessman.
* TheGreatestStoryNeverTold:
{{Determinator}}: The damning articles Carreyrou wrote wouldn't have been possible without the courage of Tyler Shultz (who refused to give up the names of John's other sources) and Erica Cheung (who alerted the relevant authorities as to how Theranos was cutting corners) in the face of the company's very aggressive threats.
* TheDogBitesBack: The last quarter of the book consists of several ex-Theranos employees and other persons the company had wronged helping Carreyrou assemble enough evidence to bring the company down.
* TheDreaded: David Boies has this reputation with every other attorney mentioned in the book. He did win cases against Microsoft and the State of California.
* FluffyTheTerrible: Ramesh "Sunny" Balwani is a deeply unpleasant (and probably racist) businessman.
* HonestCorporateExecutive: Media mogul Rupert Murdoch (yes, really) purchased a large amount of Theranos shares during the company's prime, but when Elizabeth (who had been trying to cozy up to the chairman for quite some time by that point) tried to manipulate him into killing Carreyrou's story before it was published, Rupert refused, citing refused and cited his faith in ''The Wall Street Journal'''s staff for quality content.

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