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Due to its ever expanding outreach, both in-universe and out, all new entries in the MCU are produced and released with the feeling that you've seen the previous installments in the franchise, despite Creator/KevinFeige claiming that each one tries to avoid as much ContinuityLockout as possible. As a result, each one may contain elements/characters or reference major plot points from past MCU offerings that were completely kept from their respective marketing campaigns in order to prevent spoilers. So if you watch things like ''Series/TheFalconAndTheWinterSoldier'' and ask yourself things like [[spoiler: what do you mean that Steve Rogers has gone missing, why does this show take place five years into the future, what do you mean Steve was an old man when we last saw him, and what do you mean half the population was missing during that time,]] then it's your fault for not watching past offerings such as ''Film/AvengersInfinityWar'', or ''Film/AvengersEndgame'' beforehand. As a result, all spoilers listed below for films released prior to the release of the first installments of Phase 3 will be left unmarked. '''You have been warned.'''[[note]]Some of the examples listed below may be examples more in line with the ItWasHisSled trope rather than the Late-Arrival Spoiler one, so you may remove any of them if you feel like that's the case.[[/note]]

to:

Due to its ever expanding outreach, both in-universe and out, all new entries in the MCU are produced and released with the feeling that you've seen the previous installments in the franchise, despite Creator/KevinFeige claiming that each one tries to avoid as much ContinuityLockout as possible. As a result, each one may contain elements/characters or reference major plot points from past MCU offerings that were completely kept from their respective marketing campaigns in order to prevent spoilers. So if you watch things like ''Series/TheFalconAndTheWinterSoldier'' and ask yourself things like [[spoiler: what do you mean that Steve Rogers has gone missing, why does this show take place five years into the future, what do you mean Steve was an old man when we last saw him, and what do you mean half the population was missing during that time,]] then it's your fault for having not watching past offerings watched previous entries in the franchise such as ''Film/AvengersInfinityWar'', or ''Film/AvengersEndgame'' beforehand. As a result, all spoilers listed below for films released prior to the release of the first installments of Phase 3 will be left unmarked. '''You have been warned.'''[[note]]Some of the examples listed below may be examples more in line with the ItWasHisSled trope rather than the Late-Arrival Spoiler one, so you may remove any of them if you feel like that's the case.[[/note]]
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** [[spoiler: [[IKnewIt Yes]], the whole 1950s-2010s sitcom worlds that most episodes took place in were indeed direct creations of Wanda Maximoff cooping with the events of both ''Infinity War'' & ''Endgame'' which resulted in her boyfriend, Vision dying in the former, whom she inadvertently resurrects while first creating her sitcom "hex".]]

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** [[spoiler: [[IKnewIt Yes]], the whole 1950s-2010s sitcom worlds that most episodes took place in were indeed direct creations of Wanda Maximoff cooping with the events of both ''Infinity War'' & ''Endgame'' which resulted in her boyfriend, Vision dying in the former, whom she inadvertently resurrects while first creating her sitcom "hex".]]"hex."]]
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** [[spoiler: The Green Goblin killing the MCU's Aunt May, firmly cementing Peter as an official orphan]]

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** [[spoiler: The Green Goblin killing the MCU's Aunt May, firmly cementing Peter as an official orphan]]orphan.]]
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** [[spoiler: [[IKnewIt Yes]], Creator/VincentDOnofrio does indeed reprise his role as Wilson Fisk AKA "The Kingpin" from the [[Series/Daredevil2015 2015 Daredevil series]] on Creator/{{Netflix}}, becoming the very first character from one of the shows on the service to appear in a Marvel Studios offering.]]

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** [[spoiler: [[IKnewIt Yes]], Creator/VincentDOnofrio does indeed reprise his role as Wilson Fisk AKA "The Kingpin" from the [[Series/Daredevil2015 2015 Daredevil series]] on Creator/{{Netflix}}, becoming the very first character from one of the shows on the service to ever appear in a Marvel Studios offering.]]

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* Inverted in ''Film/SpiderManFarFromHome''; the first trailer for the film came out ''before'' the release of ''Film/AvengersEndgame'', and the mere existence of the film spoils the fact that Peter Parker somehow [[spoiler: [[BackFromTheDead crawls back out of the grave he ended up in]] at the end of ''Film/AvengersInfinityWar''.]]

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* ''Film/SpiderManFarFromHome'':
**
Inverted in ''Film/SpiderManFarFromHome''; the with its first trailer for the film trailer, which came out ''before'' the release of ''Film/AvengersEndgame'', ''Avengers: Endgame'', and the mere existence of the film spoils the fact that Peter Parker somehow [[spoiler: [[BackFromTheDead crawls back out of the grave he ended up in]] at the end of ''Film/AvengersInfinityWar''.]]

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* The trailers for ''Film/AvengersEndgame'' didn’t hide the fact that [[spoiler: half the life in the universe got [[BadassFingersnap dusted by Thanos]] at the end of ''Film/AvengersInfinityWar''. They only hid the means by which they got everyone back. There's even a LogoJoke of the Marvel logo being dusted away in one of the trailers.]] True to form, the second act which is when they actually do the saving ([[spoiler:they go back in time to get the stones before Thanos and make their own gaunlet]]) was almost entirely absent from the trailers. There are a few shots from it but the bulk of the scenes in the promotional materials came from the set up first act and FinalBattle third act.

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* The ''Film/AvengersEndgame'':
** Its
trailers for ''Film/AvengersEndgame'' didn’t hesitate to hide the fact that [[spoiler: half the life in the universe got [[BadassFingersnap dusted by Thanos]] at the end of ''Film/AvengersInfinityWar''. They only hid the means by which they got everyone back. There's even a LogoJoke of the Marvel logo being dusted away in one of the trailers.]] True to form, the second act which is when they actually do the saving ([[spoiler:they go back in time to get the stones before Thanos and make their own gaunlet]]) was almost entirely absent from the trailers. There are a few shots from it but the bulk of the scenes in the promotional materials came from the set up first act and FinalBattle third act.
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** Baby Groot is a walking, talking ([[PokemonSpeak well...]]) late-arrival spoiler for the climax of the first movie. Just his presence, combined with the fact that adult Groot is nowhere to be seen, gives away the fact that [[HeroicSacrifice something happened to him.]]

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** Baby Groot is a walking, talking ([[PokemonSpeak well...]]) late-arrival spoiler for the climax of the first movie. Just his presence, combined with the fact that adult Groot is nowhere to be seen, gives away the fact that [[HeroicSacrifice something had clearly happened to him.]]
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** Its first trailer has Steve addressing a dude with a metal arm as "Bucky". So that pretty much does it, even if you've somehow managed to avoid the spoiler so far.

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** Its first trailer has Steve addressing a dude with a metal arm as "Bucky". "Bucky." So that pretty much does it, even if you've somehow managed to avoid the spoiler so far.

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* Baby Groot as seen in ''Film/GuardiansOfTheGalaxyVol2'' is a walking, talking ([[PokemonSpeak well...]]) late-arrival spoiler for the climax of the first movie. Just his presence, combined with the fact that adult Groot is nowhere to be seen, gives away the fact that [[HeroicSacrifice something happened to him.]]

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* ''Film/GuardiansOfTheGalaxyVol2'':
**
Baby Groot as seen in ''Film/GuardiansOfTheGalaxyVol2'' is a walking, talking ([[PokemonSpeak well...]]) late-arrival spoiler for the climax of the first movie. Just his presence, combined with the fact that adult Groot is nowhere to be seen, gives away the fact that [[HeroicSacrifice something happened to him.]]

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* ''Film/IronMan1'' ended with Tony not bothering with hiding that he was Iron Man. That only remains a twist if you see this film before any other MCU film Tony appears in, including the sequels.

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* ''Film/IronMan1'' ended ''Film/IronMan1'':
** Its ending
with Tony not bothering with hiding that he was Iron Man. That only remains a twist if you see this film before any other MCU film Tony appears in, including the sequels.



* The mid-credits scene of [[Film/TheAvengers2012 the first Avengers movie]], where The Other speaks out to his boss, the real mastermind behind the Battle of New York. A purple, "mad titan" that went by the name of '''[[Characters/MCUThanos Thanos]]'''. TheReveal of his role in film was a huge plot twist and shock for comic fans as well as the implications of the Infinity Stones for future movies. And with that, the MCU had firmly established the very first BigBad of the entire franchise, and the final obstacle its characters will have to overcome in order to get to the happy ending of the final major installment of what would eventually go on to be called "''The Infinity Saga''." An... ''[[{{Pun}} endgame]]'' you might call it.
* Evidently the marketers in charge of promoting ''Film/CaptainAmericaTheWinterSoldier'' didn't even try to keep the titular Soldier's identity (ComicBook/BuckyBarnes) a secret, bringing up his real name in promotional material on [=DVDs=] and in a documentary about the [[Franchise/MarvelCinematicUniverse MCU]]. Yes, for comics fans it was an eight year old spoiler already, but because of this mindset hardly anyone walking into theatres was shocked to find out who he was. Same goes for DVD viewers, which featured a screenshot of his uncovered face on the DVD case.

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* ''[[Film/TheAvengers2012 The Avengers]]'':
**
The mid-credits scene of [[Film/TheAvengers2012 the first Avengers movie]], where The Other speaks out to his boss, the real mastermind behind the Battle of New York. A purple, "mad titan" that went by the name of '''[[Characters/MCUThanos Thanos]]'''. TheReveal of his role in film was a huge plot twist and shock for comic fans as well as the implications of the Infinity Stones for future movies. And with that, the MCU had firmly established the very first BigBad of the entire franchise, and the final obstacle its characters will have to overcome in order to get to the happy ending of the final major installment of what would eventually go on to be called "''The Infinity Saga''." An... ''[[{{Pun}} endgame]]'' you might call it.
* ''Film/CaptainAmericaTheWinterSoldier'':
**
Evidently the marketers in charge of promoting ''Film/CaptainAmericaTheWinterSoldier'' the movie didn't even try to keep the titular Soldier's identity (ComicBook/BuckyBarnes) a secret, bringing up his real name in promotional material on [=DVDs=] and in a documentary about the [[Franchise/MarvelCinematicUniverse MCU]]. Yes, for comics fans it was an eight year old spoiler already, but because of this mindset hardly anyone walking into theatres was shocked to find out who he was. Same goes for DVD viewers, which featured a screenshot of his uncovered face on the DVD case.



* The trailer for ''Film/CaptainAmericaCivilWar'' has Steve addressing a dude with a metal arm as "Bucky". So that pretty much does it, even if you've somehow managed to avoid the spoiler so far.

to:

* The ''Film/CaptainAmericaCivilWar'':
** Its first
trailer for ''Film/CaptainAmericaCivilWar'' has Steve addressing a dude with a metal arm as "Bucky". So that pretty much does it, even if you've somehow managed to avoid the spoiler so far.
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* ''Film/ThorRagnarok:''

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* ''Film/ThorRagnarok:''''Film/ThorRagnarok'':
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* ''Film/{{Eternals}}'':
** [[spoiler: The jarring last-minute appearance of Music/OneDirection member Music/HarryStyles, as Thanos' brother Eros, and Creator/PattonOswalt as Pip the Troll in the film's mid-credits scene, where they show up with distinctly no build up prior during the entire movie, claiming that they know where to find the Eternals that were taken hostage during its climax.]]
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Due to its ever expanding outreach, both in-universe and out, all new entries in the MCU are produced and released with the feeling that you've seen the previous installments in the franchise, despite Creator/KevinFeige claiming that each one tries to avoid as much ContinuityLockout as possible. As a result, each one may contain elements/characters or reference major plot points from past MCU offerings that were completely kept from their respective marketing campaigns in order to prevent spoilers. So if you watch things like ''Series/TheFalconAndTheWinterSoldier'' & ask yourself things like [[spoiler: what do you mean that Steve Rogers has gone missing, why does this show take place five years into the future, what do you mean Steve was an old man when we last saw him, & what do you mean half the population was missing during that time,]] then it's your fault for not watching past offerings such as ''Film/AvengersInfinityWar'', or ''Film/AvengersEndgame'' beforehand. As a result, all spoilers listed below for films released prior to the release of the first installments of Phase 3 will be left unmarked. '''You have been warned.'''[[note]]Some of the examples listed below may be examples more in line with the ItWasHisSled trope rather than the Late-Arrival Spoiler one, so you may remove any of them if you feel like that's the case.[[/note]]

to:

Due to its ever expanding outreach, both in-universe and out, all new entries in the MCU are produced and released with the feeling that you've seen the previous installments in the franchise, despite Creator/KevinFeige claiming that each one tries to avoid as much ContinuityLockout as possible. As a result, each one may contain elements/characters or reference major plot points from past MCU offerings that were completely kept from their respective marketing campaigns in order to prevent spoilers. So if you watch things like ''Series/TheFalconAndTheWinterSoldier'' & and ask yourself things like [[spoiler: what do you mean that Steve Rogers has gone missing, why does this show take place five years into the future, what do you mean Steve was an old man when we last saw him, & and what do you mean half the population was missing during that time,]] then it's your fault for not watching past offerings such as ''Film/AvengersInfinityWar'', or ''Film/AvengersEndgame'' beforehand. As a result, all spoilers listed below for films released prior to the release of the first installments of Phase 3 will be left unmarked. '''You have been warned.'''[[note]]Some of the examples listed below may be examples more in line with the ItWasHisSled trope rather than the Late-Arrival Spoiler one, so you may remove any of them if you feel like that's the case.[[/note]]
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** As for major revelations in the film itself, [[spoiler: [[IKnewIt Yes]], Mysterio is indeed just a holographic illusion created by Quentin Beck & is the main antagonist of the movie, just like his comic counterpart.]]

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** As for major revelations in the film itself, [[spoiler: [[IKnewIt Yes]], yes]], Mysterio is indeed just a holographic illusion created by Quentin Beck & is the main antagonist of the movie, just like his comic counterpart.]]
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** As for major revelations in the film itself, [[spoiler: [[IKnewIt Yes]], Mysterio is indeed just a holographic illusion created by Quentin Beck & is the main antagonist of the movie, just like his comic counterpart.]]
** [[spoiler: The MCU incarnation of the Daily Bugle appearing in the film's mid-credits scene as an in-universe counterpart to outlets like [[Creator/FoxNewsChannel Fox News]] & Info-Wars, complete with Creator/JKSimmons reprising his role as J. Jonah Jameson, becoming the first MCU actor to reprise a role from previous Marvel offerings.]]
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* ''Film/ThorRagnarok:''
** [[spoiler: Thor losing his right eye]] thanks to who turns out to be [[spoiler: his long-banished sister, Hela.]]
-->[[spoiler:'''[=Hela:=]''']] Ugh, [[spoiler: now you remind me of dad.]]

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* ''Series/Hawkeye2021'':
** [[spoiler: [[IKnewIt Yes]], Creator/VincentDOnofrio does indeed reprise his role as Wilson Fisk AKA "The Kingpin" from the [[Series/Daredevil2015 2015 Daredevil series]] on Creator/{{Netflix}}, becoming the very first character from one of the shows on the service to appear in a Marvel Studios offering.]]
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** The second trailer for ''Far From Home'', released May 6, 2019, however, spoils ''Endgame'' while revealing more details about the plot of ''Far From Home'', which takes place after ''Endgame''. Given how avoiding spoilers have become SeriousBusiness for some, the trailer is even prefaced with a spoiler warning from Tom Holland.

to:

** The second trailer for ''Far From Home'', released May 6, 2019, however, spoils ''Endgame'' while revealing more details about the plot of ''Far From Home'', [[spoiler: which takes place after ''Endgame''. ''Endgame''.]] Given how avoiding spoilers have become SeriousBusiness for some, the trailer is even prefaced with a spoiler warning from Tom Holland.

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* The trailers for ''Film/AvengersEndgame'' didn’t hide the fact that half the life in the universe got [[BadassFingersnap dusted by Thanos]] at the end of ''Film/AvengersInfinityWar''. They only hid the means by which they got everyone back. There's even a LogoJoke of the Marvel logo being dusted away in one of the trailers. True to form, the second act which is when they actually do the saving ([[spoiler:they go back in time to get the stones before Thanos and make their own gaunlet]]) was almost entirely absent from the trailers. There are a few shots from it but the bulk of the scenes in the promotional materials came from the set up first act and FinalBattle third act.
* Inverted in ''Film/SpiderManFarFromHome''; the first trailer for the film came out ''before'' the release of ''Film/AvengersEndgame'', and the mere existence of the film spoils the fact that Peter Parker somehow [[BackFromTheDead crawls back out of the grave he ended up in]] at the end of ''Film/AvengersInfinityWar''.

to:

* The trailers for ''Film/AvengersEndgame'' didn’t hide the fact that [[spoiler: half the life in the universe got [[BadassFingersnap dusted by Thanos]] at the end of ''Film/AvengersInfinityWar''. They only hid the means by which they got everyone back. There's even a LogoJoke of the Marvel logo being dusted away in one of the trailers. ]] True to form, the second act which is when they actually do the saving ([[spoiler:they go back in time to get the stones before Thanos and make their own gaunlet]]) was almost entirely absent from the trailers. There are a few shots from it but the bulk of the scenes in the promotional materials came from the set up first act and FinalBattle third act.
* Inverted in ''Film/SpiderManFarFromHome''; the first trailer for the film came out ''before'' the release of ''Film/AvengersEndgame'', and the mere existence of the film spoils the fact that Peter Parker somehow [[spoiler: [[BackFromTheDead crawls back out of the grave he ended up in]] at the end of ''Film/AvengersInfinityWar''.]]



* ''Series/Loki2021'':
** Season 1:
*** [[spoiler: A female variant of Loki named Sylvie ends up as both the show's co-lead, and the titular character's LoveInterest respectively.]]
*** [[spoiler: A variant of Kang the Conqueror, He Who Remains, is the true creator of the TVA, and gets stabbed to death by Sylvie just after the timelines start branching out and formally begin both the countdown to the arrival of the real Kang, & the central arc of what may or may not end up being called ''The Multiverse Saga'' in the long run.]]
-->'''[[spoiler: [=He Who Remains:=]]]''' [[spoiler: See you soon...]]



** [[spoiler: Peter undoing the damage he caused in the end by having Doctor Strange completely wipe people's memory of him.[[note]]Supposedly, this also included wipping every single trace of his existence that ever existed, but it was unclear if that was also the case when the spell was cast[[/note]]]]

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** [[spoiler: Peter undoing the damage he caused in the end by having Doctor Strange completely wipe people's memory of him.[[note]]Supposedly, this also included wipping every single trace of his existence that ever existed, but it was unclear if that was also the case when the spell was cast[[/note]]]] cast.[[/note]]]]

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*

to:

** ''Film/SpiderManNoWayHome:''
** [[spoiler: The film completely centers around the fact that the mid-credits scene in ''Far From Home'' had its main villain, Mysterio, not only frame Peter for what went down in the attack on London in its climax in a posthumous video message, but ''also'' expose his identity as Spider-Man to world in the process, & that Parker now has to undo the damage Quentin Beck's done to his life and restore his good name as well.]]
** [[spoiler: [[ContentLeak Yes]], Creator/CharlieCox does indeed reprise his role as Matthew "Matt" Murdock from the [[Series/Daredevil2015 2015 Daredevil series]] on Creator/{{Netflix}}, becoming one of the very first major characters from one of the shows on the platform to appear in a Marvel Studios offering.]]
** [[spoiler:[[ContentLeak Yes]], Both Creator/TobeyMaguire & Creator/AndrewGarfield do indeed reprise their roles as their Spider-Man variants from the original ''SpiderManTrilogy'', & ''Film/TheAmazingSpiderMan'' series respectively.]]
** [[spoiler: The Green Goblin killing the MCU's Aunt May, firmly cementing Peter as an official orphan]]
** [[spoiler: Peter undoing the damage he caused in the end by having Doctor Strange completely wipe people's memory of him.[[note]]Supposedly, this also included wipping every single trace of his existence that ever existed, but it was unclear if that was also the case when the spell was cast[[/note]]]]
** [[spoiler: Peter constructing himself what may be the most comic-accurate Spider-Man costume every realized before the credits start rolling.]]

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Due to its ever expanding outreach, both in-universe and out, all new entries in the MCU are produced and released with the feeling that you've seen the previous installments in the franchise, despite Creator/KevinFeige claiming that each one tries to avoid as much ContinuityLockout as possible. As a result, each one may contain elements/characters or reference major plot points from past MCU offerings that were completely kept from their respective marketing campaigns in order to prevent spoilers. So if you watch things like ''Series/TheFalconAndTheWinterSoldier'' & ask yourself things like [[spoiler: what do you mean that Steve Rogers has gone missing, why does this show take place five years into the future, what do you mean Steve was an old man when we last saw him, & what do you mean half the population was missing during that time,]] then it's your fault for not watching past offerings such as ''Film/AvengersInfinityWar'', or ''Film/AvengersEndgame'' beforehand. As a result, all spoilers listed below for films released prior to the release of the first installments of Phase 3 will be left unmarked. '''You have been warned.'''

to:

Due to its ever expanding outreach, both in-universe and out, all new entries in the MCU are produced and released with the feeling that you've seen the previous installments in the franchise, despite Creator/KevinFeige claiming that each one tries to avoid as much ContinuityLockout as possible. As a result, each one may contain elements/characters or reference major plot points from past MCU offerings that were completely kept from their respective marketing campaigns in order to prevent spoilers. So if you watch things like ''Series/TheFalconAndTheWinterSoldier'' & ask yourself things like [[spoiler: what do you mean that Steve Rogers has gone missing, why does this show take place five years into the future, what do you mean Steve was an old man when we last saw him, & what do you mean half the population was missing during that time,]] then it's your fault for not watching past offerings such as ''Film/AvengersInfinityWar'', or ''Film/AvengersEndgame'' beforehand. As a result, all spoilers listed below for films released prior to the release of the first installments of Phase 3 will be left unmarked. '''You have been warned.''''''[[note]]Some of the examples listed below may be examples more in line with the ItWasHisSled trope rather than the Late-Arrival Spoiler one, so you may remove any of them if you feel like that's the case.[[/note]]



** Wanda [[spoiler: not only finally getting called "The Scarlet Witch" after 4 MCU appearances up to that point, but also finally getting her own version of her wardrobe from the comics.]]

to:

** Wanda [[spoiler: not only finally getting called "The Scarlet Witch" after 4 MCU appearances up to that point, but also finally getting her own version of her wardrobe from the comics.]]]]
* ''Series/TheFalconAndTheWinterSoldier'':
** [[spoiler: Creator/JuliaLouisDreyfus appearing as [[OverlyLongName Contessa Valentina Allegra De La Fontaine]][[note]]Or "Val" for short.[[/note]], in an appearance that was originally intended to come after her role in ''[[Film/BlackWidow2021 Black Widow]]'', before the UsefulNotes/COVID19Pandemic switched up the release schedule for Phase 4.]]
** [[spoiler: The reveal of Sam's comic-accurate Captain America suit in the series finale, which he got from the Wakandans just the episode prior.]]
*
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** The second trailer for ''Far From Home'', released May 6, 2019, however, spoils ''Endgame'' while revealing more details about the plot of ''Far From Home'', which takes place after ''Endgame''. Given how avoiding spoilers have become SeriousBusiness for some, the trailer is even prefaced with a spoiler warning from Tom Holland.

to:

** The second trailer for ''Far From Home'', released May 6, 2019, however, spoils ''Endgame'' while revealing more details about the plot of ''Far From Home'', which takes place after ''Endgame''. Given how avoiding spoilers have become SeriousBusiness for some, the trailer is even prefaced with a spoiler warning from Tom Holland.Holland.
* ''Series/WandaVision'':
** [[spoiler: [[IKnewIt Yes]], the whole 1950s-2010s sitcom worlds that most episodes took place in were indeed direct creations of Wanda Maximoff cooping with the events of both ''Infinity War'' & ''Endgame'' which resulted in her boyfriend, Vision dying in the former, whom she inadvertently resurrects while first creating her sitcom "hex".]]
** [[spoiler: Creator/EvanPeters becoming a recurring character in the series as a "recasted" version of Wanda's brother, Pietro, whom turned out to be just a guy named Ralph [[{{Pun}} Bohner]], & not the actual Quicksilver from the later X-Men movies from what is now known as [[Creator/{{TwentiethCenturyStudios}} 20th Century Studios]].]]
** [[spoiler: [[IKnewIt Yes]], the "noisy neighbor" Agnes, played by Creator/KathrynHahn, is indeed a deaged version of the character '''Ag'''atha Hark'''nes'''s from the comics.]]
** Wanda [[spoiler: not only finally getting called "The Scarlet Witch" after 4 MCU appearances up to that point, but also finally getting her own version of her wardrobe from the comics.]]

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* The mid-credits scene of [[Film/TheAvengers2012 the first Avengers movie]], where The Other speaks out to his boss, the real mastermind behind the Battle of New York. A purple, "mad titan" that went by the name of '''[[Characters/MCUThanos Thanos]]'''. With that, the MCU had firmly established the very first BigBad of the entire franchise, and the final obstacle its characters will have to overcome in order to get to the happy ending of the final major installment of what would eventually go on to be called "''The Infinity Saga''." An... ''[[{{Pun}} endgame]]'' you might call it.

to:

* The mid-credits scene of [[Film/TheAvengers2012 the first Avengers movie]], where The Other speaks out to his boss, the real mastermind behind the Battle of New York. A purple, "mad titan" that went by the name of '''[[Characters/MCUThanos Thanos]]'''. With TheReveal of his role in film was a huge plot twist and shock for comic fans as well as the implications of the Infinity Stones for future movies. And with that, the MCU had firmly established the very first BigBad of the entire franchise, and the final obstacle its characters will have to overcome in order to get to the happy ending of the final major installment of what would eventually go on to be called "''The Infinity Saga''." An... ''[[{{Pun}} endgame]]'' you might call it.



* There's also the reveal of the true BigBad of the series, introduced in TheStinger for ''Film/{{The Avengers|2012}}'', Comicbook/{{Thanos}}. TheReveal of his role in the original movie was a huge plot twist and shock for comic fans as well as the implications of the Infinity Stones for future movies. Now a days with the MCU focusing more and more on the Infinity Stones and Thanos' [[Film/GuardiansOfTheGalaxy expanded]] [[Film/AvengersInfinityWar role]] in other films it's difficult to find someone who isn't aware of his role as the OverarchingVillain of the series. Even the banner promoting the film's special Labor Day rerelease consisted of a close-up shot of Thanos, making it clear Marvel assumed everyone already knew the twist by that point.
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* The mid-credits scene of [[Film/TheAvengers2012 the first Avengers movie]], where The Other speaks out to his master

to:

* The mid-credits scene of [[Film/TheAvengers2012 the first Avengers movie]], where The Other speaks out to his masterboss, the real mastermind behind the Battle of New York. A purple, "mad titan" that went by the name of '''[[Characters/MCUThanos Thanos]]'''. With that, the MCU had firmly established the very first BigBad of the entire franchise, and the final obstacle its characters will have to overcome in order to get to the happy ending of the final major installment of what would eventually go on to be called "''The Infinity Saga''." An... ''[[{{Pun}} endgame]]'' you might call it.
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-->'''[=Nick Fury=]:''' I want to talk to you about [[Film/TheAvengers2012 the Avengers Initiative]].

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-->'''[=Nick Fury=]:''' I want I'm here to talk to you about [[Film/TheAvengers2012 the Avengers Initiative]].

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Changed: 2094

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Due to its ever expanding outreach, both in-universe and out, all new entries in the MCU are produced and released with the feeling that you've seen the previous installments in the franchise, despite Creator/KevinFeige claiming that each one tries to avoid as much ContinuityLockout as possible. As a result, each one may contain elements/characters or reference major plot points from past MCU offerings that were completely kept from their respective marketing campaigns in order to prevent spoilers. So if you watch things like ''Series/TheFalconAndTheWinterSoldier'' & ask yourself [[spoiler: What do you mean that Steve Rogers has gone missing, why does this show take place five years into the future, what do you mean Steve was an old man when we last saw him, & what do you mean half the population was missing during that time,]] then it's your fault for not watching past offerings such as ''Film/AvengersInfinityWar'', or ''Film/AvengersEndgame'' beforehand. As a result, all spoilers listed below for films released prior to the release of the first installments of Phase 3 will be left unmarked. '''You have been warned.'''

to:

Due to its ever expanding outreach, both in-universe and out, all new entries in the MCU are produced and released with the feeling that you've seen the previous installments in the franchise, despite Creator/KevinFeige claiming that each one tries to avoid as much ContinuityLockout as possible. As a result, each one may contain elements/characters or reference major plot points from past MCU offerings that were completely kept from their respective marketing campaigns in order to prevent spoilers. So if you watch things like ''Series/TheFalconAndTheWinterSoldier'' & ask yourself yourself things like [[spoiler: What what do you mean that Steve Rogers has gone missing, why does this show take place five years into the future, what do you mean Steve was an old man when we last saw him, & what do you mean half the population was missing during that time,]] then it's your fault for not watching past offerings such as ''Film/AvengersInfinityWar'', or ''Film/AvengersEndgame'' beforehand. As a result, all spoilers listed below for films released prior to the release of the first installments of Phase 3 will be left unmarked. '''You have been warned.'''



* Evidently the marketers in charge of promoting ''Film/CaptainAmericaTheWinterSoldier'' didn't even try to keep the titular Soldier's identity ([[spoiler:ComicBook/BuckyBarnes]]) a secret, bringing up his real name in promotional material on [=DVDs=] and in a documentary about the [[Franchise/MarvelCinematicUniverse MCU]]. Yes, for comics fans it was an eight year old spoiler already, but because of this mindset hardly anyone walking into theatres was shocked to find out who he was. Same goes for DVD viewers, which featured a screenshot of his uncovered face on the DVD case.
** Although the movie's ''writers'' did seem to be aware of this, and exploited the fact that everyone could see this particular twist coming a mile off to distract from the real spoiler: [[spoiler:SHIELD has been a puppet agency controlled by HYDRA from its very inception]].
** Although ''even this'' twist had a form of leak prior to the film's release, given that [[spoiler: the synopsis for ''Film/AvengersAgeOfUltron'' had already been released, which blatantly said that The Avengers start out the movie battling HYDRA. This didn't spoil HYDRA's ties to SHIELD, but it did spoil the fact that HYDRA has resurfaced in the Marvel Cinematic Universe.]]
* The trailer for ''Film/CaptainAmericaCivilWar'' has Steve addressing a dude with a metal arm as [[spoiler: "Bucky"]]. So that pretty much does it, even if you've somehow managed to avoid the spoiler so far.

to:

** The now iconic post-credits scene involving Creator/SamuelLJackson as SHIELD Director Nicolas Joseph "Nick" Fury, meeting Tony after revealing his secret to the world, revealing he's actually become "[[SharedUniverse a part of a bigger universe]]" that he just didn't realize yet. After introducing himself to Stark, he provides the kicker.
-->'''[=Nick Fury=]:''' I want to talk to you about [[Film/TheAvengers2012 the Avengers Initiative]].
* The mid-credits scene of [[Film/TheAvengers2012 the first Avengers movie]], where The Other speaks out to his master
* Evidently the marketers in charge of promoting ''Film/CaptainAmericaTheWinterSoldier'' didn't even try to keep the titular Soldier's identity ([[spoiler:ComicBook/BuckyBarnes]]) (ComicBook/BuckyBarnes) a secret, bringing up his real name in promotional material on [=DVDs=] and in a documentary about the [[Franchise/MarvelCinematicUniverse MCU]]. Yes, for comics fans it was an eight year old spoiler already, but because of this mindset hardly anyone walking into theatres was shocked to find out who he was. Same goes for DVD viewers, which featured a screenshot of his uncovered face on the DVD case.
** Although the movie's ''writers'' did seem to be aware of this, and exploited the fact that everyone could see this particular twist coming a mile off to distract from the real spoiler: [[spoiler:SHIELD SHIELD has been a puppet agency controlled by HYDRA from its very inception]].
inception.
** Although ''even this'' twist had a form of leak prior to the film's release, given that [[spoiler: the synopsis for ''Film/AvengersAgeOfUltron'' had already been released, which blatantly said that The Avengers start out the movie battling HYDRA. This didn't spoil HYDRA's ties to SHIELD, but it did spoil the fact that HYDRA has resurfaced in the Marvel Cinematic Universe.]]
Universe.
* The trailer for ''Film/CaptainAmericaCivilWar'' has Steve addressing a dude with a metal arm as [[spoiler: "Bucky"]]."Bucky". So that pretty much does it, even if you've somehow managed to avoid the spoiler so far.
Is there an issue? Send a MessageReason:
None


Due to its ever expanding outreach, both in-universe and out, all new entries in the MCU are produced and released with the feeling that you've seen the previous installments in the franchise, despite Creator/KevinFeige claiming that each one tries to be as newbie-friendly as possible. As a result, each one may contain elements/characters or reference major plot points from past MCU offerings that were completely kept from their respective marketing campaigns in order to prevent spoilers. So if you watch things like ''Series/TheFalconAndTheWinterSoldier'' & ask yourself [[spoiler: What do you mean that Steve Rogers has gone missing, why does this show take place five years into the future, what do you mean Steve was an old man when we last saw him, & what do you mean half the population was missing during that time,]] then it's your fault for not watching past offerings like ''Film/AvengersInfinityWar'', or ''Film/AvengersEndgame'' beforehand. As a result, all spoilers listed below for films released prior to the release of the first installments of Phase 3 will be left unmarked. '''You have been warned.'''

to:

Due to its ever expanding outreach, both in-universe and out, all new entries in the MCU are produced and released with the feeling that you've seen the previous installments in the franchise, despite Creator/KevinFeige claiming that each one tries to be avoid as newbie-friendly much ContinuityLockout as possible. As a result, each one may contain elements/characters or reference major plot points from past MCU offerings that were completely kept from their respective marketing campaigns in order to prevent spoilers. So if you watch things like ''Series/TheFalconAndTheWinterSoldier'' & ask yourself [[spoiler: What do you mean that Steve Rogers has gone missing, why does this show take place five years into the future, what do you mean Steve was an old man when we last saw him, & what do you mean half the population was missing during that time,]] then it's your fault for not watching past offerings like such as ''Film/AvengersInfinityWar'', or ''Film/AvengersEndgame'' beforehand. As a result, all spoilers listed below for films released prior to the release of the first installments of Phase 3 will be left unmarked. '''You have been warned.'''
Is there an issue? Send a MessageReason:
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Added DiffLines:

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Added DiffLines:

Due to its ever expanding outreach, both in-universe and out, all new entries in the MCU are produced and released with the feeling that you've seen the previous installments in the franchise, despite Creator/KevinFeige claiming that each one tries to be as newbie-friendly as possible. As a result, each one may contain elements/characters or reference major plot points from past MCU offerings that were completely kept from their respective marketing campaigns in order to prevent spoilers. So if you watch things like ''Series/TheFalconAndTheWinterSoldier'' & ask yourself [[spoiler: What do you mean that Steve Rogers has gone missing, why does this show take place five years into the future, what do you mean Steve was an old man when we last saw him, & what do you mean half the population was missing during that time,]] then it's your fault for not watching past offerings like ''Film/AvengersInfinityWar'', or ''Film/AvengersEndgame'' beforehand. As a result, all spoilers listed below for films released prior to the release of the first installments of Phase 3 will be left unmarked. '''You have been warned.'''
Is there an issue? Send a MessageReason:
None

Added DiffLines:

* ''Film/IronMan1'' ended with Tony not bothering with hiding that he was Iron Man. That only remains a twist if you see this film before any other MCU film Tony appears in, including the sequels.
* Evidently the marketers in charge of promoting ''Film/CaptainAmericaTheWinterSoldier'' didn't even try to keep the titular Soldier's identity ([[spoiler:ComicBook/BuckyBarnes]]) a secret, bringing up his real name in promotional material on [=DVDs=] and in a documentary about the [[Franchise/MarvelCinematicUniverse MCU]]. Yes, for comics fans it was an eight year old spoiler already, but because of this mindset hardly anyone walking into theatres was shocked to find out who he was. Same goes for DVD viewers, which featured a screenshot of his uncovered face on the DVD case.
** Although the movie's ''writers'' did seem to be aware of this, and exploited the fact that everyone could see this particular twist coming a mile off to distract from the real spoiler: [[spoiler:SHIELD has been a puppet agency controlled by HYDRA from its very inception]].
** Although ''even this'' twist had a form of leak prior to the film's release, given that [[spoiler: the synopsis for ''Film/AvengersAgeOfUltron'' had already been released, which blatantly said that The Avengers start out the movie battling HYDRA. This didn't spoil HYDRA's ties to SHIELD, but it did spoil the fact that HYDRA has resurfaced in the Marvel Cinematic Universe.]]
* The trailer for ''Film/CaptainAmericaCivilWar'' has Steve addressing a dude with a metal arm as [[spoiler: "Bucky"]]. So that pretty much does it, even if you've somehow managed to avoid the spoiler so far.
* There's also the reveal of the true BigBad of the series, introduced in TheStinger for ''Film/{{The Avengers|2012}}'', Comicbook/{{Thanos}}. TheReveal of his role in the original movie was a huge plot twist and shock for comic fans as well as the implications of the Infinity Stones for future movies. Now a days with the MCU focusing more and more on the Infinity Stones and Thanos' [[Film/GuardiansOfTheGalaxy expanded]] [[Film/AvengersInfinityWar role]] in other films it's difficult to find someone who isn't aware of his role as the OverarchingVillain of the series. Even the banner promoting the film's special Labor Day rerelease consisted of a close-up shot of Thanos, making it clear Marvel assumed everyone already knew the twist by that point.
* Baby Groot as seen in ''Film/GuardiansOfTheGalaxyVol2'' is a walking, talking ([[PokemonSpeak well...]]) late-arrival spoiler for the climax of the first movie. Just his presence, combined with the fact that adult Groot is nowhere to be seen, gives away the fact that [[HeroicSacrifice something happened to him.]]
* The trailers for ''Film/AvengersEndgame'' didn’t hide the fact that half the life in the universe got [[BadassFingersnap dusted by Thanos]] at the end of ''Film/AvengersInfinityWar''. They only hid the means by which they got everyone back. There's even a LogoJoke of the Marvel logo being dusted away in one of the trailers. True to form, the second act which is when they actually do the saving ([[spoiler:they go back in time to get the stones before Thanos and make their own gaunlet]]) was almost entirely absent from the trailers. There are a few shots from it but the bulk of the scenes in the promotional materials came from the set up first act and FinalBattle third act.
* Inverted in ''Film/SpiderManFarFromHome''; the first trailer for the film came out ''before'' the release of ''Film/AvengersEndgame'', and the mere existence of the film spoils the fact that Peter Parker somehow [[BackFromTheDead crawls back out of the grave he ended up in]] at the end of ''Film/AvengersInfinityWar''.
** The second trailer for ''Far From Home'', released May 6, 2019, however, spoils ''Endgame'' while revealing more details about the plot of ''Far From Home'', which takes place after ''Endgame''. Given how avoiding spoilers have become SeriousBusiness for some, the trailer is even prefaced with a spoiler warning from Tom Holland.

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