These are what we call the 'YMMV items.' Things that some people find in this work. We call them 'your mileage might vary' because not everyone sees these things in the same way. This starts discussions in the trope lists, a thing we don't want. Please use the discussion page if you'd like to discuss any of these items.
Big Lipped Alligator Moment: In the movie, and of the non-comedic variety. While Arthur is busy waiting for the Woman in Black to acknowledge the discovery of Nathaniel's body, Mr. Daily has a vision of his son Nicholas which leads him to a tea room, where he's suddenly trapped by the ghost children and sees a ghost child make a creepy face at him outside the window. Then the main plot resolves itself upstairs and the door unlocks itself, letting Mr. Daily go free. But since he was already waiting downstairs with nothing to do.
Complete Monster: The titular woman in black, who takes out her anger by murdering innocent children in gruesome ways. When reunited with her child's corpse, her response is to kill the child of the man that spent the entire film trying to help her.
What Do You Mean, It's Not for Kids?: A number of parents in the UK apparently took young children to see the film because it starred Daniel Radcliffe and they thought that a film rated 12A ("recommended for over-twelves but parents can bring younger children in if they want") wouldn't be that scary. After the resulting protests, the BBFC actively changed its rules on horror films to take more account of overall atmosphere and grimness of plot, rather than being chiefly influenced by the level of graphic violence and gore.