YMMV: Omamori Himari

  • Ear Worm: The closing credits. Full stop.
  • Foe Yay: Tama has done this twice with Yuuto. Once during the ski resort arc (and in her grown-up form. Naked. In the hot springs.) and another after he saves Rinko and the Class President (Shimamura) from their deaths at the ferris wheel.
  • Germans Love David Hasselhoff/Sleeper Hit: Although Omamori Himari is obscure in Japan, reaching average rankings on the Oricon charts, it was a huge hit in North America, with some volumes being featured on The New York Times Manga Best Seller List on their first week of sales. Volume 0 took this trope Up to Eleven when it toppled Long Runner One Piece and close-to-long-runner Fairy Tail on its first week! The numbers don't lie! It was even one ranking short of toppling Sailor Moon!
  • Les Yay:
  • Moe: Goes without saying for a Harem Series.
    • Naturally, Token Mini-Moe Shizuku is considered the cutest of the cast. Then we find out she is not so adorable after all...
  • Nightmare Fuel:
    • Adorable little Tama pinned Himari down, ripped her shirt off, and took a huge, bloody bite out of her chest. Yes, they'd previously stated she ate other Ayakashi, who knew it was that literal in the manga.
      • In the anime, Tama instead leaves bite marks much like a vampire's...in Himari's chest, the first time they meet. The second time, it's in the neck. Toned down for TV, obviously.
    • For some, Shizuku's very, very long and snake-like tongue probably qualifies for this, too, if it isn't Fetish Fuel. Though they both fuels may overlap...
  • OT 3 - Yuuto/Himari/Rinko, Yuuto/Himari/Kuesu, Yuuto/Liz/Kuesu, Yuuto/Rinko/Kuesu, the list goes on and on.
    • Likely an OT4, maybe even OT5. Yuuto/Himari/Shizuku/Kuesu, and maybe Rinko or Lizlet added in. Tama, if he can convert her.
    • The most likely grouping would be a OT4 of Yuuto, Rinko, Himari, and Kuesu. Rinko because he knows her so well and has known her for so long; Himari because she was the first to know and befriend him (and she's the manga's title); and Kuesu because she was the first human girl that he met (who also stole his first kiss).
    • Taken Up to Eleven with the ending chapter (NSFW!) where an apparently unconscious Yuuto had an eight-way orgy, which Kuesu apparently started. Apparently Kuesu isn't actually the jealous type as long as she can go first. Accusations of Double Standard: Rape, Female on Male would be incoming if the instigators weren't already ayakashi, among whom Might Makes Right is the rule.
  • Viewer Gender Confusion:
    • It's an Improbably Female Cast. There are two kinds of guys, the obviously male, and the kind who are easily confused as female. There's even an Unsettling Gender Reveal, since the characters are as mistaken about the gender of that boy-youkai as the viewers are.
    • Sasa, the one-legged youkai in human form? The one with the frilly clothes and skirt? It's a guy.
  • What an Idiot:
    • Hyogo Kaburagi, the Section 4 guy. Yes, making a deal with an Always Chaotic Evil demon to not harm humans, who's pissed off at humans for stopping him a long time ago is not going to backfire in any way.
    • Lizlet really should have stored her teacup body somewhere safe, preferably securely wrapped in polyfoam and locked in a safe, since she die if the teacup breaks. But no, she just leaves it in a cupboard in the shop where everyone can see, and not even bothering to shut its doors...If it isn't for Yuuto, she would have died many times...
  • What Measure Is a Non-Badass?: Yuuto is often disliked for letting the girls do all the fighting and always needing to be saved. While he does have powers, they seemingly only show up when he or someone important to him is in mortal danger. THEN, however, any weapon he wields gets magically enchanted, and he is able to summon a Pillar of Light, knocking out even a raging Himari. Also, as of Chapter 43, he's coordinating their attacks against Tama.