Cash Cow Franchise: It became Broccoli's most succesful VN series since Galaxy Angel, spawning five main games, two rhythm games, Drama CDs, manga and two anime series. The money obtained with this franchise has allowed them to hire Kazuki Yone of Hakuouki fame to illustrate their next game, Kamigami No Asobi.
Defictionalization: At least once every year, Broccoli will release a clothing product designed by the main boys. 2014 had T-shirts, 2015 had sweaters and 2016 has couple T-shirts (they're meant to be matching items for couples). Broccoli's marketing department excels in this strategy: they also released real-life plushies of Super Reiji-kun (an Ugly Cute plush first seen in All Star at Reiji's family's shop, who has it at the counter as it was made by Reiji's sister) and a collection of items inspired by the series' main three mascots: Piyo-chan, Onpu-kun and Tokiya's penguin)