You are the product. You, feeling something. That's what sells. Not them.
On Valentine's Day, the staff of the Sterling Cooper Advertising Agency is hustling and checking out the newest office equipment. Don and Duck clash over an account, and Betty hears from an old friend.
This episode contains examples of:
- Accidental Truth: Dale jokes that Peggy was knocked up by Don and was away giving birth to his child. The viewer knows that this is correct except for one detail — the baby was actually Pete's.
- Affectionate Nickname: Pete refers to Trudy as "Tweety".
Fridge Brilliance given that her maiden name, Vogel, means "bird" in German. - Law of Inverse Fertility: Trudy sadly notes how she feels like the only one in the city who isn't a part of the pregnancy "club", especially after Harry's wife tells her that she's expecting. Also, unbeknownst to her, Peggy has just come back from her leave after delivering Pete's baby in secret.
- Lingerie Scene: In the hotel room, Betty comes out and strikes quite a pose in front of Don.
- The Loins Sleep Tonight: Don and Betty can't seem to fully follow through during their Valentine's Day evening.Betty: I wish you'd just tell me what to do.
- Male Gaze: When Don lays the groundwork for what the new Mohawk Airlines pitch is, he talks about the the pleasure that a man gets in potentially staring at a woman whose skirt is raised too high.Dale: What does that mean?Ken: It means if you want to go somewhere, go up her skirt.Peggy: That's the impression I got.
- Sex Sells: Enforced, and then defied by Don. He talks about it as a way of drawing people in, but when Peggy reiterates the notion (specifically name-dropping the trope), Don gets down to what it's true importance is.Don: Just so you know, the people who talk that way think that monkeys can do this. And they take that this monkey crap and they stick it in their briefcase, completely unaware that their success depends on something more than their shoe shine.(Takes out Valentine's Day heart with "I love you, Daddy" written on it, and puts it on the ad.)You are the product. You feeling something. That's what sells. Not them. Not sex. They can't do what we do. And they hate us for it.
- Sleeping with the Boss: Some of the guys wonder whether Peggy did this with Don to end up as copywriter.Dale: I'm telling you, Draper knocked her up. She goes away for a couple of months, drops about 9 pounds, 8 ounces. She comes back with a job.Paul: Don's been screwing me for the last three years. I've got nothing!
- Stock Footage: Jackie Kennedy's White House tour is watched by a number of couples on Valetine's Day.
- Time Skip: Well over a year has passed since the first season. The characters are now firmly entrenched in the era of the Kennedy administration, and Peggy has spent some time in her new job (and has additionally lost all of her weight from the pregnancy).
- Uncomfortable Elevator Moment: Don is in the elevator when two conversing businessmen board. The men talk about a deal they're working on before moving on to a lewd conversation about a woman they find attractive. Eventually, a woman boards and the men continue their jokes, discomforting her. Don, noticing this, tells one of the men to take off his hat. After a beat, Don takes it off for him.
- Valentine's Day Episodes: Betty and Don spend theirs in a swanky room at the Savoy Hotel, Sal and his wife watch TV together, Joan and her boyfriend make out on the couch, and Pete buys Trudy chocolates.
- You Have GOT to Be Kidding Me!: Don is unimpressed that all of Paul's pitches for Mohawk Airlines center around Indian puns.Don: Stop writing for other writers.
