Quotes: Trailers Always Spoil

"Shall I spend three-and-sixpence to purchase the book,
Which we all can pick up on the bookstall and look?
Well, it may appear strange, but I think I shall not,
For the back of the cover will tell you the plot."
Tom Servo: So they're all clones?
Crow T Robot: No, that was The Island's secret."
MST3K on the Transformers Trailer [1]

Sitting with a group of pals, my friend Andrew Muchoney and I exchanged dropped-jaws looks when a bit from what was obviously the end of the movie was shown. How naÔve we were. Now 80% of trailers are like that.
Jabootu on Superman III

You almost donít need to spend $45 and a kidney (or however much a movie ticket is these days) to sip canned wine from a paper bag in a darkened theater while surrounded by a bunch of brats and their parents loudly talking at the screen. The trailer shows you the whole movie!
DListed, "Well, At Least The Cinderella Trailerís Got A Ginger Cate Blanchett In It"

If you donít want to actually sit through this film, just watch the trailer. Itís a microcosm of the actual film. Itís the damn Cliff Notes. It seemingly just leaves out the very end (wins the fight, gets his daughter back Iím guessing?). Why does Hollywood assume that weíre all slack-jawed hammerheads who need everything spoon fed to us? Hey, I sort of understood Interstellar! I know things! Iím learned and patient enough not to need the movie explained to me so Iíll go see the movie! And so are many others, Iím sure. Hollywoodís the worst.

Batman uncovers signs of a dangerous new villain unlike anything Gotham has ever— IT'S THE JOKER, alright?!

And since his face is all over the fucking posters, I spoil that with no shame whatsoever.

What Smallville tends to get right above all else is casting, principal and supporting roles alike. So it is (and was before) with Callum Blue as Zod, returning in "Dominion"...the attempt to exploit any available mystery around Zod's role as Clark and Oliver's Phantom Zone captor (cf. the slow lifting of Zod's shrouded head at the moment of revelation) simply exposes what Smallville tends not to get so right: illogically building plots on the ragged edges of inconsistent character behaviors and motivations.

On the whole, this short-coming is partly the fault of marketing — all the advance clips and stills and whatnot that prevent the device of dramatic surprise from ever getting to work its magic on its audience. We see Welling and Hartley act as though Clark and Oliver are surprised at the revelation of Zod's presence, but much of the real drama we could have enjoyed is lost because we all knew it was coming and, what's more, we'd known about it for days (if not weeks). I'd even go so far as to call it tragic in this case especially because using Zod, in what is at root a filler episode to serve what is at best a supplemental function, would otherwise have been a real surprise.
Marc Pritchard on Smallville, "Dominion"

OK, so Jake is just this regular dude who has this thing for the very righteous babe, Allison. And the two of them meet this gnarly old magician named Zebediah, who actually happens to be this creature-person exiled from the underground world, only there's no way you're supposed to know that yet, OK?

Showing the Kraken in the Clash of the Titans trailer is like asking a girl out with your dick hanging out.

I don't think we can complain when trailers give away too much AND complain when a trailer shows stuff that's not in the final movie.
Watch The Mysterious Murderer. If you already saw it, don't spoil the ending. If you haven't seen it, you will never guess until the last moment that the mysterious murderer is Jack the Stranger
— The trailer of The Mysterious Murderer routine by Les Luthiers

James Voysover: Coming up, in "The Gift Shop Sketch": the end of "The Gift Shop Sketch"!
Shopkeeper: Eh?!
James Voysover: But first, the bit before the end!
Brain: That's perfect! It's like you've met my aunt.
Shopkeeper: Yes! She's my aunt, too!
Brain: Daddy!
James Voysover: And now, the end!
Shopkeeper: Eh?!

Jeremy: Why don't we just split up and cover more ground?
Voiceover: Seriously? That was the second plot twist!
Natalie: Yeah, I'll go with Tom.
Voiceover: ...And that was the third.
Jeremy: Of course you will.
Natalie: There's nothing going on between us!
Voiceover: Really? Well, since we're all sharing secrets, she kisses him later in the trailer. And then she dies.

"Cleveland? Who knew we would run into you, except everybody because Fox spoiled it in the promos?"
Peter Griffin, Family Guy, "The Splendid Source"