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troperville

Straight: Alice becomes the spokeswoman for a group seeking to elect Charles Conservative for President. She is pretty, popular, and charismatic, and attracts a lot of new voters (particularly male voters).
Exaggerated: Alice doesn't even speak; her only role is to stand there and look pretty.
Downplayed: Alice is a center-right political commentator who's not affiliated with any particular candidate, although she usually puts a good word in for Republicans. She's attractive and under forty, but she has sensible, unfussy Power Hair and dresses conservatively, so her looks aren't emphasized.
Justified:
- Alice is Charles' wife or girlfriend (who actually does agree with these issues), and she wants to be supportive and help him get elected.
- Alice does this out of free will, and she is charismatic enough to get people to listen to her.
- Alice is the one hoping to win the election, not a spokeswoman or prop for a male candidate.
Inverted: Alice is a spokeswoman for Larry Liberal's side, who is pretty, popular, and charismatic.
Gender Inverted: The attractive spokesperson is Bob, who is handsome and charismatic enough to sway female voters.
Subverted:
- Alice is rather plain-looking, over 50, or otherwise does not fit the Phenotype Stereotype.
- Alice is a swing voter
- Alice herself is running for President.
Double Subverted: But she is charismatic and appears in ads, talking about things like "family values,", protecting businesses' interests, the American Dream, getting back to the Good Old Ways, etc.
Parodied:
- Alice is a Brainless Beauty, like, totally complete with Valley Girl speech and giggling.
- The captain of the High School football team runs for class president, and gets the head cheerleader to appear with him during his campaign.
- Alice is a mannequin or a cardboard cutout. (Bonus Points if Charles actually talks to her.)
- The campaign ad is set up like a Glam Rap video, complete with bling and beautiful women (in Flag Bikinis) gyrating around Charles.
Zig Zagged: ???
Averted: Charles does not have an attractive woman appear with him, or speak for him.
Enforced: "We need a spokesperson who is down to earth enough to show that we're regular people, and yet attractive enough to score us votes from younger voters. You know, a Girl Next Door."
Lampshaded: "Vote for Charles! He has a hot blonde by his side!"
Invoked: See "Enforced"
Exploited: ???
Defied: See "Reconstructed" or "Averted"
Discussed: ???
Conversed: ???
Deconstructed: It ends up looking hypocritical for a party that believes in conservative social mores to parade a beautiful woman around as a prop, thus relying on the trope Sex Sells. Also, it distracts from the real issues, and what if the spokeswoman in question is unaware of the issues (if they chose a Brainless Beauty), and/or does not agree?
Reconstructed: When choosing a spokesperson, said spokesperson is elected because of their talents, not their looks, and Alice is not overly pretty. Furthermore, the party gets several different people to expound on how great they are, not just Alice.