Playing Against Type / Advertising

  • Tic Tac released a new version of their candy in Israel named Double Twist, with two different flavours, advertising it with a series of minor celebrities as this: actor Moshe Ferster, who usually plays the Butt-Monkey role, as an oligarch; Dudu Zar, children entertainer, as a metal star; and Avigail Shar‘abi, a fan of Beitar Jerusalem, a soccer team notorious for its Football Hooligans who is herself known for her loud, brash (though in no way mean) demeanour, as a hippy. The tagline for these ads was, ‘It’s refreshing, but pointless [or: has no flavour].’