Please add entries in the following format:
- The meme. Explanation The explanation behind the meme.
- Further mutations and successor memes, if any.
- "All magic comes at a price." Explanation A common phrase from the show, especially Rumplestiltskin.
- "Because plot." Explanation A stock phrase by the fandom whenever a Contrived Coincidence occurs or a character grabs hold of the Idiot Ball to ensure a plotline can happen.
- Snow White says "Porn!"explanation After Snow White's actress Ginnifer Goodwin indirectly compared fans shipping the characters Emma and Regina from the show together to people watching porn on cable, fans took to taking any funny reaction from Snow and pairing it with any shippable or Ho Yay moment between Emma and Regina with it often having Snow proclaim it to be porn.
- Everyone is Cora. explanation During season two, Regina's Evil Matriarch Cora disguised herself as several characters, causing viewers to treat her as Paranoia Fuel and say "X is Cora" about new characters or recurring ones doing something unusual in an episode.
- Regina's evil cleavage. explanation Regina takes her looks to a whole new level with her Evil Queen outfits. Some outfits deserve
◊ special◊ mention◊ - Don't trust the Blue Fairy. She's shady. explanation Blue seems to know random information, appear randomly, keep an insanely powerful magic wand handy, is strangely absent when there is a new Big Bad, kept Nova and Grumpy apart, and took away Tinkerbell's wings because she tried to help someone
- Queen Queen and Green Green. explanation Due to the fact that The Evil Queen and The Wicked Witch of the West do not usually have names and the fact that this show loves meaningful names, the names they were given literally mean queen and green.
- "I love pizza. Its cheesy, delicious, and doesn't lie." explanation Henry is upset at Emma for not telling the truth about his father and responds with this statement when she asks him about the food.
- Bagelfire explanation Unsure origins, most likely was a typo in Baelfire.
- EVERYTHING IS CAPTAIN SWAN AND NOTHING HURTS!!! explanation Popular response from Emma/Hook shippers when it was revealed that the season 3 finale was going to be 2 hours long and primarily featured Emma and Hook. In addition to this, the episode was rife with Ship Tease for the two and they got their Relationship Upgrade.
- Captain Hook's red vest of sex. explanation Hook has a Limited Wardrobe and the only variation he has is a red vest he occasionally wears. Whenever he wears this vest he acts considerably darker, makes more innuendos, and all around starts looking hotter.
- "They want to put me on display like some panda? Uh-uh! I don't think so!"explanation Lana Parrilla during a blooper
- "You are a bowl of soup" explanation It became a thing on tumblr for the fandom after the cast started calling each other... soup... on twitter. It Makes Just as Much Sense in Context
- "We were cursed!" explanation This show's equivalent of "WE WERE ON A BREAK!". It's almost always applied to David Nolan about his actions in Season 1, despite the fact that Snow was the one who actually said it
- "The two idiots"explanation Regina's insult for Snow and David became a popular response whenever the two did something fans saw as stupid
- Everyone is related to Henry. Everyone. Even you.explanation A popular joke due to how complicated the family tree in the show is and the fact that almost every character seems to be related to Henry somehow
- After "New York City Serenade," the fact that Emma's new love interest turns out to be a flying monkey has made its way around the internet.
- Peter Pan calling women "fertile."
- Jokes about Robin Hood adopting Peter Pan were commonplace in 2014 after Sean Maguire and Robbie Kay started attending conventions together.
- "#RabbitStew"explanation Josh Dallas' hashtag in response to a promo for Once Upon a Time in Wonderland that made it look like the White Rabbit was climbing into Snow's vagina. This one's especially funny since it happened only a few days before Dallas and Ginnifer Goodwin announced their engagement.
- "Once Upon A Time confessions"explanation A popular trend on Tumblr where fans anonymously confess unpopular opinions or at least opinions that they think others would disagree with
- "I ship Swan Town"explanation A joke among Swan Queen fans against anti-Regina people who say that Emma's sacrifice in the S4 finale was only for the town and had nothing to do with Regina whatsoever. Fans began making gifsets of scenes between Emma and Regina replacing Regina's face with the clock tower, along with writing fanfics for Swan Town.
- Constipated Robin Hoodexplanation Due to Sean Maguire's habit of scrunching up his face when doing a dramatic scene, many fans have taken to jokenly saying that Robin Hood must be constantly constipated
- Regina licking her fingers explanation A scene where Regina sticks her fingers into a pie and then licks them became a recurring gif for whenever Regina's LGBT Fanbase fangirl over her
