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Anime & Manga
- In Lucky Star, Konata assumes a large foreigner is a violent kidnapper.
- In the Fullmetal Alchemist manga, Mei Chan hears about the eponymous Fullmetal Alchemist from various people, and forms a mental image of a tall, gentle-manly prince... and is horrified to find the short, rude reality. She later forms a similar image of Al's real body, after Alphonse, offended that she would think him similar to his brother, provides an exaggerated opinion of his own traits.
- Fullmetal Panic
- Kurtz Webber, who sees Kaname Chidori's picture, and then upon seeing the real thing assumes she must be an angel. That is, until Kaname chews her friend out for a horrible blind date and begins loudly yelling, causing Kurtz to become very disappointed.
- Gauron thinks Sousuke is a beautiful angel of death. Subverted in that Gauron was right to an extent, which Sousuke himself acknowledges later in the novels.
Sousuke: The only difference between him and me, is what is being enjoyed and what is not being enjoyed.
- Leonard Testarosa is definitely projecting a lot on Kaname, including forcing her to witness his traumatic memories, and drawing not-always-correct parallels between their lives. And he gets very pissed off when she finally makes it clear that she doesn't agree.
- Leo attempts something similar with his sister Tessa, but she knows him too well for it to work half as well.
- Kannagi has several moments like this where the main character, Kannagi, will often berate Jin for not being her stereotypical vision of a loyal vassal who doesn't think for himself, just as the goddess expects of him. This often leads to powerful arguments between the two.
- Kirby of the Stars has Fumu assume when this legendary Star Warrior Kirby steps out from his containment pod that it will be a tall prince with a slender demeanor and sword, only for it to reveal it is actually a pink puffball that can't even speak. This literally shatters her mental image.
- In Kurohime, the main character Zero has fallen in love with a powerful witch that saved him as a child, but as he grows older everyone tells him that the woman he fell for was an evil $^#%@, the problem is Zero refuses to listen. When Zero finally does meet Kurohime, she turns out to be a selfish brat who thinks men are toys and will use men to get whatever she wants and take over the world, going so far as even branding men with the kanji for "Dog" on their back. About a third of the way in the manga, though, she gets a lot better and actually falls for Zero.
- Comes up quite a bit in Batman 1989; a lot of villains have trouble figuring out his identity because they all project parts of themselves onto him.
- Hugo Strange believes that Batman is living out a power fantasy since he's projecting his own lust for power on the hero.
- The Black Glove make a similar mistake, believing that Bruce is just playing a twisted game like they are. Both of them believe they know Batman better than he knows himself and both are off the mark.
- Zig-zagged with The Riddler, who will at times make perfectly reasonable (if still wrong) conclusions about Batman's identity (Batman's vast array of skills means he was formerly a soldier or special-operative) but also makes assumptions without any logical basis since he keeps projecting himself on him (Batman funds his crime-fighting by stealing money from the criminals he captures, which he also uses to bribe the GCPD).
- Hush actually does know Batman's backstory and identity, but has trouble with understanding the impact it had on him. Since Tommy Elliot was a sociopath raised in an abusive household he utterly loathed the fact that Bruce Wayne got lucky by having his parents die from a mugger. In his mind, Bruce was then happily able to use his wealth and fortune to play ridiculous power fantasies free from parental control.
- Some interpretations of The Joker have him projecting his own nihilism on the entire human race.
- Similarly, Lex Luthor seems to genuinely believe at times that Superman is a pompous, controlling alien who only wants the worship and slavish devotion of everyone on the planet.
Live Action Television
- MADtv had a sketch called The Average Asian, in which a completely ordinary fellow of stereotypically East Asian phenotype is expected to live up to all kinds of stereotypes. Eventually, one of them turns out to be true: he actually can summon a horde of ninjas to do his bidding, and he unleashes them to take revenge in one sketch when he finally has had enough of all the racist assumptions people make about him.
- In one episode of Law & Order: Special Victims Unit, Stabler admitted at the end that he failed to realize that a young woman was the killer because he saw her as a victim, not a person. In another he failed to recognize a husband going through a divorce was escalating and about to become violent because he was also going through a divorce at the time and wouldn't do that himself. SVU does this quite a bit due to their tendency to pull It's Personal cases more or less every week.
- In The Importance of Being Earnest, the love interest Cecily imagines her guardian's rogue brother (not really his brother at all, but simply a friend masquerading as his brother, who does not realize that he is, in fact, his brother) as a bad boy from the stories she is told. When they actually meet, she says that she is already in love with him, and says yes to his marriage proposal that came during their introductory conversation.
- Yuki finds Piro's sketchbook, creates a fantasy about what he must be like, and then gets hostile when he fails to live up to it.
- Kimiko receives a railcard from Piro, creates a fantasy about what he must be like, and then gets hostile when he fails to live up to it.
- Erika receives unrequested assistance from Largo, creates a fantasy about what he must be like, and then gets hostile when he appears to live up to it.
- In Penny and Aggie, one unfortunate guy causes every girl who sees him to project their idea of a perfect guy on him. This inevitably leads to disappointment on both ends.