Contrast Closet Geek where the fan simply hides their interest as opposed to pretending to hate the franchise.
ExamplesAnime and Manga
- In Eromanga Sensei, Masamune Izumi is a light novel writer with problems to get success with his novels, when he knows Elf Yamada, a more successsful and famous light novelist who rivals Masamune and even he hates in some moments. After passing some time writing together, Masamune admits he's fan of Elf's novels and even they were an inspiration to be a light novelist like her.
- Hunter Street: Sal spends all episode saying how unrealistic McMacho is and challenges Max to prove it by having each of them construct two traps to find out which one is superior. When Max quotes a line from a McMacho episode after his trap is effective, Sal instantly cites the episode name and number that the quote originated from. Then he tries to claim he only watched a few episodes.
- Liv and Maddie: Parker's friends relentlessly mock him for watching a girly comedy show, but while doing so, they use an obscure catchphrase that only a fan would be aware of. This immediately gives him the realisation that his friends also watch the show.
- In The '70s, it was de rigeur for anyone wanting to be seen as having street cred to despise pop music and "froth" of the Abba variety whilst expressing enthusiasm for Punk Rock in all its forms. Prog Rock also suffered from the same "either-or" dichotomy. Yet many fans and practitioners of punk and New Wave have since revealed that they actually liked and respected Abba and the despised hippy old timer bands for qualities like showmanship, musical and lyrical competence, and — yes — for some nice tunes. They just weren't able to say so in public, and those acts remained a guilty private pleasure.
- Played with in Unwinder's Tall Comics: "One of these characters is a brony". Unwinder talks about how he doesn't understand the My Little Pony periphery fandom at all, and his friend Barbecue Sauce agrees with everything he says. But Sauce has MLP dolls in his room, which starts playing with as soon as Unwinder leaves... And then it's All Just a Dream. In the waking world, Unwinder is a very outspoken MLP fan, while Barbecue sauce doesn't like it at all.
- In the Skin Horse storyline "My House is Me", Nick hates the Whimsy Princess franchise with a passion. And he has a whole load of Whimsy Princess media on his hard drive, so he can hate it more conveniently. He ends up becoming a Whimsy Princess, protesting (too much) the whole way. (There was going to be a scene where he's pressured into admitting he doesn't hate Whimsy, but Shaenon and Jeff decided it was clear enough what was going on, without spelling it out.)
- Arthur gets addicted to The Love Ducks. He secretly pretends to hate it while watching it instead of the much more mature "Dark Bunny" cartoon. At the end of the episode, Francine turns out to have also been a fan all along (despite leading the mockery when Arthur was caught watching it).
- Beast Wars: For all of Dinobot's bluster about Predacon virtues, he actually holds a great deal of respect for the Maximals. Largely due to Dinobot being an honorable warrior, while the remaining Predacons are not so honorable. Which the Maximals are.
- Fairly OddParents: Trixie reveals she secretly loves comic book superheroes... but publicly claims they're childish and un-girly.
- Gravity Falls: Dipper denies being a fan of musical group BABBA, at least until he learns that the Multi-bear has been rejected by the Manotaurs for being a fan of bubble-gum pop music.
- Scooby-Doo! Mystery Incorporated: In "The Grasp of the Gnome", a man who says he hates pirates is shown to be dressing and acting like one when nobody's around.