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Anime & Manga
- Bizarrely used in this ad◊, with Andre and Lady Oscar from Rose of Versailles endorsing the Daihatsu cars' new adjustable seats.
- Son Goku of Dragon Ball fame appeared alongside his son Gohan and his old pal Oolong in an old eye drops commercial, amongst other old endorsements done around the 80s.
- Neon Genesis Evangelion:
- Attack on Titan:
- After becoming a runaway hit, the cast started shilling for Japanese fast food chain Lotteria and convenience store Lawson's. More pictures of some of the Lotteria tie-ins here, including Memetic Badass Levi in a skimpy waitresses' uniform. Also in Japan, there's also the live-action Subaru Forrester ad, which also served as a trial run for the way the Titans would be portrayed in the live-action film.
- Over in the U.S., breakfast restaurant chain Denny's unofficially dubbed Sasha "Potato Girl" Braus their mascot, Photoshopping her drooling over some hash browns.
- Granola bar brand Nature Valley decided to make friends with some anime fans on Twitter, encouraging fans to discuss anime with them and Photoshop Nature Valley granola bars into anime characters' hands. Like the aforementioned Denny's/Sasha Braus story, this wasn't an official endorsement, but it did garner them both a lot of positive publicity and goodwill from anime fans.
- Sailor Moon:
- Superman endorsed the American Express credit card.
- And there are all those old little comic strip advertisements for Hostess Twinkies and Fruit Pies starring the likes of Batman, Iron Man, Spider-Man, Aquaman and many more.
- My Little Pony: Friendship Is Magic (IDW) Issue #1's Lone Star Comics variant Cover RE shows Pinkie Pie, Sweetie Belle, and Apple Bloom reading a Hoof Beat magazinenote with an In-Universe Celebrity Endorsement on its back: a Lone Star ad featuring Spitfire.
- The Peanuts characters have endorsed MetLife insurance since the 1980s. Not to mention the MetLife Superbowl ad that featured the Peanuts cast walking into a field, followed by every old school cartoon character you can think of: Voltron, Yosemite Sam, He-Man and Battle Cat, Snagglepuss, and on and on. There even did a couple of additional commercials purporting to be "behind the scenes" footage of the characters during the filming of the main commercial. The Peanuts gang has also advertised Cheerios and Hostess Zingers.
- Bob and Doug McKenzie of SCTV and Strange Brew have appeared in several ads over the years, including this Pizza Hut commercial.
- Kenny Powers from Eastbound & Down supports K-Swiss shoes. This culminated in a series of ESPN the Magazine ads depicting him as the CEO of the company!
- "Dr." Spaceman from 30 Rock for Dr Pepper as part of the "Doctor's orders" campaign.
- The Beer Store, a chain of beer stores in Ontario ran a series of commercials starring George Wendt and John Ratzenberger. Norm and Cliff were shilling beer in Canada.
- The Lone Ranger and Tonto for Jeno's Pizza Rolls.
- The Lone Ranger also appeared in a "Who's behind those Foster Grants?" [designer sunglasses] when the owners of the Lone Ranger franchise refused to let Clayton Moore go in public with a mask on — he just switched to sunglasses.
- A G.E. ad campaign featuring various robots including Data from Star Trek: The Next Generation, the Lost in Space Robot, and K.I.T.T. of Knight Rider.
- Chairman Kaga of Iron Chef supports Nissan in Japan-only advertising.
- Smash did this in-universe when Ivy Lynn is shown filming a commercial for Ford, who not coincidentally was a sponsor of the series.
- Bewitched cast members often promoted the sponsors' products — such as the Chevrolet Impala, Quaker Instant Oatmeal, and the Kodak Instamatic camera — as their respective characters.
- Hairspray Live! had Show Within a Show host Corny Collins shill Oreo cookies after singing "Ladies' Choice", to help segue into an actual commercial break.
Films — Live-Action
- Will Ferrell's character from Semi-Pro endorsed Old Spice, among others.
- Speaking of, Ron Burgundy, Will Ferrell's Anchorman character, has given his approval toward the 2014 Dodge Durango in commercials that also make mention of the sequel Anchorman 2: The Legend Continues.
- Austin Powers apparently likes Heineken.
- The Lorax's film adaptation has about 70 marketing tie-ins all told, one being — of all things — for Mazda SUVs. Something about them being green. note One gets the idea that the Powers that be missed the point of the Lorax. A bit.
- The Matrix:
- One G.E. ad campaign included commercials starring Agent Smith.
- Agent Smith also endorsed Powerade during the theatrical run of the sequels.
- Very fittingly, Ryan Reynolds appeared in-character as Deadpool in a video raising awareness for testicular cancer.
- Hatsune Miku appeared in a Toyota Corolla commercial due to the car company sponsoring her upcoming concert in Los Angeles, as well as starring in a few mini slice-of-life-esque commercials by the same company.
- She also starred in a promotion with Domino's Pizza, although fans reacted to this one with a lot of mockery.
- Halo: Master Chief's brief Game Fuel advertising campaign for Mountain Dew.
- Regain will make you look 40 years younger just hearing about it. Ask Metal Gear's Snake.
- McDonald's have been known for promoting many Sonic the Hedgehog themed Happy Meals complete with commercials starring the Blue Blur himself (Some of them, that linked video included, even featuring the voice of Ryan Drummond himself at the time.) He's no slouch in the publicity department as we all know, and he even popped up in an advertisement for Progessive Insurance of all things.
- Tomb Raider: Lara Croft's known in the UK for, amongst other things, her once frequent endorsement of Lucozade. That linked video is one of many advertisements she did, printed or otherwise.
- Super Mario Bros.: Mario appeared in this milk commercial during the '90s.
- Final Fantasy XIII: Lightning became a spokesmodel for Louis Vuitton in 2016.
- The Flintstones:
- Flinstones vitamin pills.
- Fred Flintstone and Barney Rubble hawking Winston cigarettes (1961).
- And after Pebbles was born, Welch's Grape Juice. In fact, Pebbles is seen drinking grape juice in some episodes.
- The Flintstones appear to be really into the commercials, because they also hawk Fruity Pebbles and Cocoa Pebbles. These commercials have been the only animated media featuring the Flintstones to be produced for years.
- Donald Duck Orange Juice
- Popeye Spinach — also a form of Defictionalization, since it is his Trademark Favorite Food.
- Popeye was also used (oddly) to advertise Quaker Oatmeal. "I'm Popeye the Quaker man, I eats all the oats I can!"
- And let's not forget the Minute Maid ad with extra Foe Yay.
- In the mid-eighties, he also co-starred with Sonny the Cuckoo Bird in a couple of Cocoa Puffs commercials, and they offered Popeye bubble gum in the cereal package as a promotion.
- Pink Panther:
- (Owens Corning) insulation
- As well as Safeco Insurance in the late 70's / early 80's.
- Elmer Fudd appeared in a GEICO commercial. Here 'tis.
- Bugs Bunny has also gotten in on the action, with ads for Ziploc storage bags (1982), Tang, Kool-Aid and sugar-free vitamins.
- Jonny Quest was the representative of P.F. Flyers tennis shoes, "The Action Shoes". One can hear Tim Matheson's voice beginning to change in the commercial.
- The Linus the Lionhearted show was devised completely to flog Post cereals. It featured characters who served as mascots for the various Post cereals, including Linus himself (for Crispy Critters); Lovable Truly, the Postman (for Alpha Bits); So Hi, a little Chinese boy (for Rice Krinkles); Rory Raccoon (for Post Toasties), and Sugar Bear, the only character to survive the show's cancellation (for Sugar Crisp).
- The Simpsons: Bart and Homer Simpson for Butterfinger; this went on for nearly a decade. Homer would later show up in an Intel ad as well. Multiple tie-ins with The Movie may or may not also qualify.
- Family Guy:
- Peter Griffin for Subway.
- And Brian and Stewie for Wheat Thins.
- Stewie and Lois for Google Chrome.
- Davey and Goliath for Mountain Dew.
- Axe Cop and his friends all love Xbox One.
- Adventure Time: Finn and Princess Bubblegum appear in the Honda Civic's "#LoveToday" campaign Long-form version emphasizing how great the technology of the present day is. A meaningful gesture from denizens of a post-apocalyptic Earth.