Companies want to ensure big sales. They won't take any unnecessary risks, so they won't release their products in the crowded, dangerous marketplace without something that will make them stand out. Even the littlest of the gimmicks can work.

Character Celebrity Endorsement occurs when the companies use ''fictional'' characters, but celebrities nonetheless (largely cartoon ones) to promote their products, even if the character or franchise featured has ''nothing'' to do whatsoever with the product at hand.

Compare CelebrityEndorsement, when real celebrities lend their approval of the product. See also TheDeadRiseToAdvertise when commercials feature, darkly enough, dead celebrities.



[[folder:Anime & Manga]]
* Bizarrely used in [[ this ad]], with Andre and Lady Oscar from ''Manga/RoseOfVersailles'' endorsing the Daihatsu cars' new adjustable seats.
* Son Goku of ''Franchise/DragonBall'' fame appeared alongside his son Gohan and his old pal Oolong [[ in an old eye drops commercial]], amongst other old endorsements done around the 80s.
* ''Anime/NeonGenesisEvangelion'':
** Apparently [[ Schick Razors]] managed to survive Second Impact. The Schick promotions actually showed up three times-- 2012, 2013, and again in 2015.
** There's also [[ Evangelion Doritos]].
* ''Manga/AttackOnTitan'':
** After becoming a runaway hit, the cast started shilling for [[ Japanese fast food chain Lotteria]] and [[ convenience store Lawson's]]. More pictures of some of the Lotteria tie-ins [[ here]], including MemeticBadass Levi [[{{Crossdresser}} in a skimpy waitresses' uniform]]. Also in Japan, there's also the live-action [[ Subaru Forrester ad]], which also served as a trial run for the way the Titans would be portrayed in the live-action film.
** Over in the U.S., breakfast restaurant chain Denny's [[ unofficially dubbed]] Sasha "Potato Girl" Braus their mascot, Photoshopping her drooling over some hash browns.
* Granola bar brand Nature Valley [[ decided to make friends with some anime fans on Twitter]], encouraging fans to discuss anime with them and Photoshop Nature Valley granola bars into anime characters' hands. Like the aforementioned Denny's/Sasha Braus story, this wasn't an official endorsement, but it ''did'' garner them both a lot of positive publicity and goodwill from anime fans.
* Manga/SailorMoon:
** She vouches for a brand of [[ potato soup]]. Knowing Usagi's love of food, this is high praise indeed.
** The Sailor Guardians will [[ persuade you to buy a 2017 Ford Fusion]].

[[folder:Comic Books]]
* Franchise/{{Superman}} endorsed the American Express credit card.
* And there are all those old little comic strip advertisements for [[DeliciousFruitPies Hostess Twinkies and Fruit Pies]] starring the likes of Franchise/{{Batman}}, ComicBook/IronMan, Franchise/SpiderMan, ComicBook/{{Aquaman}} and many more.
* ''ComicBook/MyLittlePonyFriendshipIsMagicIDW'' Issue #1's Lone Star Comics variant Cover RE shows Pinkie Pie, Sweetie Belle, and Apple Bloom reading a ''Hoof Beat'' magazine[[note]]''Not related in any way whatsoever'' to the Rule34-filled fanzine of the same name, we hope![[/note]] with an InUniverse CelebrityEndorsement on its back: a Lone Star ad featuring Spitfire.

[[folder:Comic Strips]]
* The ''ComicStrip/{{Peanuts}}'' characters have endorsed [=MetLife=] insurance since [[TheEighties the 1980s]]. Not to mention the [=MetLife=] Superbowl ad that featured the Peanuts cast walking into a field, followed by every old school cartoon character you can think of: Anime/{{Voltron}}, [[WesternAnimation/LooneyTunes Yosemite Sam,]] [[WesternAnimation/HeManAndTheMastersOfTheUniverse1983 He-Man and Battle Cat]], [[Creator/HannaBarbera Snagglepuss]], and on and on. There even did a couple of additional commercials purporting to be "behind the scenes" footage of the characters during the filming of the main commercial. The Peanuts gang has also advertised Cheerios and Hostess Zingers.

[[folder:Live-Action TV]]
* Bob and Doug [=McKenzie=] of ''Series/{{SCTV}}'' and ''Film/StrangeBrew'' have appeared in several ads over the years, including [[ this Pizza Hut commercial]].
* Kenny Powers from ''Series/EastboundAndDown'' supports K-Swiss shoes. This culminated in a series of ''ESPN the Magazine'' ads depicting him as the CEO of the company!
* "Dr." Spaceman from ''Series/ThirtyRock'' for Dr Pepper as part of the "Doctor's orders" campaign.
* The Beer Store, a chain of [[ExactlyWhatItSaysOnTheTin beer stores]] in Ontario ran a series of commercials starring George Wendt and John Ratzenberger. [[Series/{{Cheers}} Norm and Cliff]] were shilling beer in Canada.
* Franchise/TheLoneRanger and Tonto for [[ Jeno's Pizza Rolls.]]
* The Lone Ranger also appeared in a "Who's behind those Foster Grants?" [designer sunglasses] when the owners of the Lone Ranger franchise refused to let Clayton Moore go in public with a mask on -- he just switched to sunglasses.
* A G.E. ad campaign featuring various robots including Data from ''Series/StarTrekTheNextGeneration'', the ''Series/LostInSpace'' Robot, and K.I.T.T. of ''Series/KnightRider''.
* Chairman Kaga of ''Series/IronChef'' supports Nissan in [[ Japan-only advertising]].
* ''Series/{{Smash}}'' did this in-universe when Ivy Lynn is shown filming a commercial for Ford, who not coincidentally was a sponsor of the series.
* ''Series/{{Bewitched}}'' cast members often promoted the sponsors' products -- such as the Chevrolet Impala, Quaker Instant Oatmeal, and the Kodak Instamatic camera -- as their respective characters.
* ''[[Theatre/{{Hairspray}} Hairspray Live!]]'' had ShowWithinAShow host Corny Collins shill Oreo cookies after singing "Ladies' Choice", to help segue into an actual commercial break.
* Creator/PattyDuke reprised her identical cousin roles from ''Series/ThePattyDukeShow'' in a commercial for the U.S. Social Security Administration, along with other commercials as herself. In some of the latter, various other cast members appeared.

[[folder:Films -- Live-Action]]
* Will Ferrell's character from ''Semi-Pro'' endorsed Old Spice, among others.
* Speaking of, Ron Burgundy, Will Ferrell's ''Film/{{Anchorman|TheLegendOfRonBurgundy}}'' character, has given his approval toward the 2014 Dodge Durango in commercials that also make mention of the sequel ''Film/Anchorman2TheLegendContinues''.
* Film/AustinPowers apparently likes Heineken.
* ''Literature/TheLorax''[='s=] [[WesternAnimation/TheLorax film adaptation]] has about 70 marketing tie-ins all told, one being -- of all things -- for Mazda [=SUVs=]. Something about them being green. [[note]]The all-gas vehicles in question have 35 mpg, an improvement for [=SUVs=], but meaningless compared to, say, the Prius.[[/note]] One gets the idea that the Powers that be [[ComicallyMissingThePoint missed the point]] of the Lorax. A bit.
* ''Franchise/TheMatrix'':
** One G.E. ad campaign included commercials starring Agent Smith.
** Agent Smith also endorsed Powerade during the theatrical run of the sequels.
* Very fittingly, Creator/RyanReynolds appeared in-character as Film/{{Deadpool|2016}} in [[ a video raising awareness for testicular cancer.]]

* Music/{{Vocaloid}}:
** Hatsune Miku appeared in a [[ Toyota Corolla commercial]] due to the car company sponsoring her upcoming concert in Los Angeles, as well as starring in a few mini slice-of-life-esque commercials by the same company.
** She also starred in a promotion with Domino's Pizza, although fans reacted to this one with a lot of mockery.

[[folder:Video Games]]
* ''Franchise/{{Halo}}'': Master Chief's brief ''Game Fuel'' advertising campaign for Mountain Dew.
* [[ Regain]] will make you look 40 years younger just hearing about it. Ask ''Franchise/MetalGear''[='s=] Snake.
** [[ Snake, Colonel Campbell]], and [[ Psycho Mantis]] can also be seen extolling the benefits of Ford automobiles.
* UsefulNotes/McDonalds have been known for promoting many ''Franchise/SonicTheHedgehog'' themed Happy Meals complete with [[ commercials starring the Blue Blur himself]] (Some of them, that linked video included, even featuring the voice of Ryan Drummond himself at the time.) He's no slouch in the publicity department as we all know, and he even popped up [[ in an advertisement for]] Progessive Insurance of all things.
* ''Franchise/TombRaider'': Lara Croft's known in the UK for, amongst other things, her [[ once frequent endorsement of Lucozade.]] That linked video is one of many advertisements she did, printed or otherwise.
* ''Franchise/SuperMarioBros'': Mario appeared in [[ this milk commercial]] during the '90s.
* ''VideoGame/FinalFantasyXIII'': Lightning became a spokesmodel for Louis Vuitton in 2016.

[[folder:Western Animation]]
* ''WesternAnimation/TheFlintstones'':
** Flinstones vitamin pills.
** Fred Flintstone and Barney Rubble [[ hawking Winston cigarettes]] (1961).
** And after Pebbles was born, Welch's Grape Juice. In fact, Pebbles is seen drinking grape juice in some episodes.
** The Flintstones appear to be really into the commercials, because they also hawk Fruity Pebbles and Cocoa Pebbles. These commercials have been the only animated media featuring the Flintstones to be produced for years.
* WesternAnimation/DonaldDuck Orange Juice
* WesternAnimation/{{Popeye}}:
** Popeye Spinach -- also a form of {{Defictionalization}}, since it is his TrademarkFavoriteFood.
** Popeye was also used (oddly) to [[ advertise Quaker Oatmeal]]. "I'm Popeye the Quaker man, I eats all the oats I can!"
** And let's not forget the [[ Minute Maid ad]] with extra FoeYay.
** In the mid-eighties, he also co-starred with Sonny the Cuckoo Bird in a couple of Cocoa Puffs commercials, and they offered Popeye bubble gum in the cereal package as a promotion.
* WesternAnimation/ThePinkPanther:
** (Owens Corning) insulation
** As well as Safeco Insurance in the late 70's / early 80's.
* Elmer Fudd appeared in a GEICO commercial. [[ Here 'tis]].
* WesternAnimation/BugsBunny has also gotten in on the action, with ads for [[ Ziploc storage bags (1982)]], [[ Tang]], [[ Kool-Aid]] and [[ sugar-free vitamins]].
* WesternAnimation/JonnyQuest was the representative of P.F. Flyers tennis shoes, "The Action Shoes". One can hear Tim Matheson's voice beginning to change in the [[ commercial]].
* The ''[[ Linus the Lionhearted]]'' show was devised completely to flog Post cereals. It featured characters who served as mascots for the various Post cereals, including Linus himself (for Crispy Critters); Lovable Truly, the Postman (for Alpha Bits); So Hi, a little Chinese boy (for Rice Krinkles); Rory Raccoon (for Post Toasties), and Sugar Bear, the only character to survive the show's cancellation (for Sugar Crisp).
* ''WesternAnimation/TheSimpsons'': Bart and Homer Simpson for Butterfinger; this went on for nearly a ''decade''. Homer would later show up in an Intel ad as well. Multiple tie-ins with TheMovie may or may not also qualify.
* ''WesternAnimation/FamilyGuy'':
** Peter Griffin for Subway.
** And Brian and Stewie for Wheat Thins.
** Stewie and Lois for Google Chrome.
* WesternAnimation/DaveyAndGoliath for [[ Mountain Dew]].
* WesternAnimation/AxeCop and his friends all love UsefulNotes/XboxOne.
* ''WesternAnimation/AdventureTime'': Finn and Princess Bubblegum appear in the Honda Civic's "#[=LoveToday=]" campaign [[ Long-form version]] emphasizing how great the technology of the present day is. A meaningful gesture from denizens of a post-apocalyptic Earth.