is the most successful sports magazine in the United States. It was one of the first magazines to be focused solely on sports. The magazine itself had spawned many spin-off series of the magazine and is developing into a multi-media franchise with a television show and a website. Once every year the publication breaks format to produce a Swimsuit Issue.
This magazine has examples of:
- Body Paint: A few of their swimsuit issues had this.
- Daytime Drama Queen: They once did an article on athletes coping with boredom while recovering from season-ending injuries, and at least one mentioned watching soap operas.
- Fanservice Cover: Their annual swimsuit issues.
- Fun with Acronyms: The infamous April Fools' Day article in 1985, purported to be an article about an improbable baseball pitcher. The first letter of each of the first ten words spelled out "APRIL FOOLS".
- Going Fur a Swim: Kate Upton, for the 2013 swimsuit issue, wore ensembles that included a few faux furs, such as a white fur jacket, a Fur Bikini, and even a fur muff right in front of her bare chest.
- Mamet Speak: Tiger Woods' proclivity for profanity after an awry golf shot led writer Joe Posnanski to write, "When he hits a shot that's only 90% perfect, Woods rants like he's in a David Mamet production."
- Minimalistic Cover Art: Their cover featuring the Miracle on Ice celebration.
- Sistine Steal: For their 50th anniversary, they made a sports-related version of the entire Sistine Chapel ceiling. The Creation of Adam fresco had the image of God unchanged and the image of Adam replaced with that of Babe Ruth.