The Ace: Only lost one task during the process and won three times as project manager, making her the most successful candidate of this series as well as the overall winner.
Expy: Of Helen Milligan from Series 7 as they were both the most successful candidate of their series, with victories in all but one of the tasks and three wins as project manager. However, Carina won one task less Helen due to Seasons 7 and 8 having one last task and then finishing with the interviews, and while Helen lost out to Tom, Carina won the competition.
She was also one to eventual Season 4 winner, Lee McQueen as they both made it through the process without ever being brought back into the boardroom and eventually won the competition.
Flawless Victory: Was on the winning team in all but one task, won three times as project manager, and avoided being brought back into the final boardroom on the sole occasion she was in the losing team.
Consolation Prize: Although she didn't win, her company subsequently received an investment from Lord Sugar.
Pamela
Bystander Syndrome: Heavily accused of remaining in the background in Week 9 with Lord Sugar mentioning he was fed up of seeing her fade into the background.
Lewis
The Ditherer: May be a marketing man, but had extreme difficulty in coming up with a strapline for his team's perfume.
Global Ignorance: In the Interviews week, he was asked by Mike Soutar to find Croatia (the first location his proposed travel company would launch a tour) on a globe and ended up being out by 500 miles, with his excuse being that he uses Google and thus hasn't used a globe before.
Hair-Trigger Temper: Got chewed out for demonstrating this in the first task's final boardroom, with Lord Sugar threatening to fire him on the spot if he did it again.
Last of His Kind: After Dean's firing, he was left as the last man in the final five.
Rule of Three: Was left as the last man standing for the third consecutive series!
Arch-Enemy: Quickly became this with Lubna, with their feud having continued online even after the show finished shooting. After Lubna was fired, Thomas became her main rival.
Badass Bookworm: Declared herself to be this during her first Confession Cam appearance, saying that she may be a librarian by profession, but has a strong business brain.
Brutal Honesty: In one task, she brought up a piece of mixed feedback related to the product in question, claiming she could not lie to the retailer.
The Friend Nobody Likes: Wasn't very popular among the candidates due to her snooty and slightly snide personality, and wanting to take control on the task whether others liked it or not.
Bystander Syndrome: Lewis claimed that the other candidates felt that he was a ducker and a diver.
Karma Houdini: Granted, he had won twice as project manager, but Lord Sugar was particularly unconvinced that he was truly responsible for his second win, hinting that if Dean's team lost, then he would have gone.
Marianne
As You Know: Went on about how South Africa has three capital cities - in front of South Africans.
Comically Missing the Point: During the Finland task, the team decided to target LGBTQ+ tourists due to Helsinki Pride, one of the biggest festivals in Finland. However, Marianne and Thomas got lost in the "Pride" theme when designing their billboard. During the pitch, she also got lost on the subject of saunas in Finland where she could had said that Finland was 74.2% forest.
Insane Troll Logic: When it was pointed out that the campaign her team had come up with for the Finland task looked like an advert for Helsinki Pride instead of summer holidays in Finland as the task specified, her only defence was that Helsinki Pride takes place in summer.
Loophole Abuse: Attempted during the scavenger hunt task, where one of the items was a pre-1939 edition of Alice in Wonderland. Marianne pointed out that the list technically didn't say they needed an original pre-1939 book and instead bought a replica. However, the rest of her team thought she was Tempting Fate a little too much and persuaded her to buy an actual book from that era — though in the end it might not have mattered, as her team won by such a big margin that they could well have been fined for buying the wrong item and still won.
Thomas
Arch-Enemy: After Lubna was fired, he became this to Lottie.
Honor Before Reason: When Ryan-Mark decided to bring Marianne and Pamela into the eighth task's final boardroom, Thomas said that Pamela didn't deserve to be there and actually volunteered himself to go into the boardroom in her place. Fortunately, Lord Sugar doesn't treat this as an automatic firing offence in the same way that Donald Trump did on his version of the show.
Hypercompetent Sidekick: Was the men's top salesman on both of the first two tasks, both of which saw massive team in-fighting, various mistakes made, and the result of being tasks being the women winning by a landslide.
Motor Mouth: Demonstrated this while selling in the first two tasks. It wasn't always successful, but still did well enough to make him his team's top salesperson on both tasks. He demonstrated the worse side of this trope in the following two tasks, however, with his team-mates saying it was impossible to get him to listen to them because he'd just talk over them.
Scarlett: "I feel like the only way I could have been more forceful is if I grabbed hold of Thomas and started to shake him and maybe put him some sort of headlock to stop talking and start listening."
Lord Sugar: "I like your passion, but you've got to bloody listen!Listen! Do you understand? 'Cause otherwise, you...are not going to last here much longer."
Hostile Show Takeover: The opening gag on his episode of You're Fired had him entering and introducing the show in the place of Tom Allen, the usual presenter.
Luxury Prison Suite: In the final, for Carina's ad Ryan-Mark played a prisoner in a prison where Carina's bread was being served for lunch, remarking that the bread made it worth staying in prison.
Never My Fault: Had a tendency to voraciously berate others for the failure of a task despite making some heavy blunders himself the same week.
Screw This, I'm Outta Here: Narrowly averted; he confirmed in a post-firing interview that he would actually have quit the series even had he won his sole task as project manager, as he was homesick and not coping well with the stress of being on the show. However, when it turned out he had lost, he figured he may as well stick around and try pulling a Taking You with Me on Marianne (though ultimately failed).
Prima Donna Director: When assigned to direct her team's advert in Week 7, she insisted that she didn't need to storyboard it out, as she could see the whole thing in her head, and angrily rebuffed Ryan-Mark when he tried to make suggestions. This ended up getting her fired.
Iasha
Dark Horse Victory: Led a team that secured a million-pound win despite the team having concerns about their bike design.
One-Hit Wonder: In her task as project manager, her team earned the biggest sales figure in the show's history. Outside of that, she never did much of anything, and was fired after the sixth task for not contributing.invoked
Failed a Spot Check: Mistook rhinoceroses for elephants during their South Africa tour in the first task.
Lubna
Arch-Enemy: Became this for Lottie in the second task, as the two fell out almost immediately over who would get to be the sub-team leader, and then things just escalated from there.
Bystander Syndrome: Fired for not making a significant contribution in any of the tasks.
Souleyman
Bystander Syndrome: The only thing he did during the three weeks he was on the show was repeatedly point out the issues with the team's toy in Week 3. He never actually pointed out how to fix or work around said issues, however, resulting in Lord Sugar firing him that week.
The Eeyore: Fired for repeatedly pointing out problems with the team's toy without offering solutions.
Kenna
Foregone Conclusion: Admitted in his taxi ride that there was no way on Earth he was going to survive having been a project manager who led his team to a crushing defeat on a task directly related to the type of business he wanted to set up with Lord Sugar.
Shahin
Red Shirt: Much like Season 11’s Dan, he looked hopelessly out of his depth from the very start of the first episode, and was fired for selling nothing.
The Scapegoat: Thomas tried to turn him into this, by pointing out that he offered a shopkeeper a smaller percentage of sales commission than she had already agreed to. In a subversion, Lord Sugar actually did agree that he was at fault for the loss, just not in the way that Thomas was suggesting, as Shahin’s complete failure to sell any tickets was more the cause of the loss.
from Lord Sugar.
