Being a Long Running series, this franchise has built up Loads and Loads of Characters over the years.
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Introduced in the 1980 series
- Voiced by: Russi Taylor (1980-1985); Sarah Heinke (2003-2009); Anna Cummer (2009-present)Singing voice: Tracey Moore (2009-present)
- Alliterative Name
- Cool Horse: Maple Stirrup in the 1980s version, Honey Pie Pony (and the other "Strawberryland Fillies") in the 2003 version.
- Cheerful Child
- Girliness Upgrade: Her first design had a round cupcake country-cottage look. Then she became a cute tomboy in the 2003 series, then became slightly more feminine looking in her 2007 redesign, and the 2009 series has her as a long haired girly-girl.
- Girly Girl: In the 1980s and 2009 versions.
- Hair Colors
- Significant Green-Eyed Redhead: Her 2009 series representation.
- Kindhearted Cat Lover: Strawberry's usual pet is Custard the cat.
- Nice Hat: All of her hats are Strawberry themed in some way, shape or form.
- Plucky Girl
- Princesses Rule: She's the unofficial princess of Strawberryland in the 2003 version.
- Royals Who Actually Do Something
- Supreme Chef
- Team Mom
- 10-Minute Retirement: Has one in The Sweet Dreams Movie.
- Tomboy with a Girly Streak: In the 2003 series. She has a more gender-neutral outfit and is great at playing sports and doing other boyish things. However, she also enjoys playing dress-up, having tea parties, and other feminine things. She also becomes sightly more feminine in her 2007 design.
- Turn the Other Cheek: Especially in the 2003 series.
- The Ingenue
- Verbal Tic: Berry Talk. Especially strong in the 1980's version, but shows up to some degree in all three versions.
- Youthful Freckles: Has these in the 1980's and 2009 versions.
- Voiced by: Sarah Kolosky (2003); Anna Jordan (2003-2009)
- Butt-Monkey: Custard whenever Pupcake tackles her.
- Deadpan Snarker: In the 2003 series.
- The Drag-Along: She certainly feels this way in the 2003 series.
- Jerk with a Heart of Gold
- Non-Human Sidekick
- Snarky Non-Human Sidekick: Especially in the 2003 series.
- Not a Morning Person: The 2003 version.
- Talking Animal: Is only this on a regular basis in the 2003 version. She does speak to Souffle the Skunk in one scene of 1982's Pets on Parade.
- Tsundere: A bit of tsun-tsun in the early episodes towards Pupcake in the 2003 series.
- The Complainer Is Always Wrong: Her 2003 version is prone to this a lot.
- Voiced by: Julie McWhirter Dees (1980-1981); Jeanne Elias (1983); James Street (2003-2007) ; Daniel Canfield (2003 for the first four episodes, then returned for 2007-2009); Adian Drummond (2013)
- The 1980's version is based on Huckleberry Finn.
- His appearance in Berry Bitty Adventures is basically a young Justin Bieber.
- The One Guy: In all versions, though he doesn't appear until season 3 in the 2009 series.
- The Slacker: The 1980s version.
- Totally Radical: His 2003 version. He even speaks this way sometimes.
- Voiced by Niis Haaland (2003-2009)
- Voiced by Rachel Ware (2003-2009)
- Alpha Bitch: Becomes one near the end of the 2003 series.
- Chuck Cunningham Syndrome: She was one of the casualties of Hasbro's "healthy snacks" policy that was in place for the 2009 reboot — despite being one of the core characters in the past iterations of the show, she's not coming back in the 2009 reboot as far as Hasbro's concerned.
- Girlish Pigtails: Her 2003 counterpart had them as well as her 2007 redesign.
- Hair of Gold, Heart of Gold: In the 2003 series for the first three seasons. Subverted, in Season 4 due to her change in personality.
- Nice Girl: Although her 2007 redesign changed her personality...
- Sore Loser: In the 2003 series, the episode "Angel Cake in the Outfield" dealt with this character flaw of hers. She gets better by the episode's end.
- Sweet Tooth: Her 1980s incarnation has a weakness for sweets. In fact, in Pets on Parade she claims to be on a diet... it's just that when her mind is preoccupied with something else calories don't affect her (she says), so she can still have sweets then.
- Took a Level in Jerkass: Near the end of the 2003 series.
- Verbal Tic: Begging your pardon, but Angel Cake's unfailing politeness provides her with her own tic in 1982's Pets on Parade, thank you. She constantly incorporates the phrases "begging your pardon", "please", "ma'am", and/or "thank you" into her speeches, thank you please.
- Voiced by: Diana McCannon (1981); Cree Summer (1984); Dejare Barfield (2003-2009); Janyse Jaud (2009-present)
- Ambiguously Brown: In the 2009 version.
- Black Best Friend
- Hair Decorations: The 2009 version wears a flower clip in her hair.
- Girlish Pigtails: Her 2003 version before being redesigned midway through the run.
- Voiced by: Joan Gerber (1980); Susan Roman (1983); Susan Snooks (1984); Bianca Heywood (2003-2009); Britt McKillip (2009-present)
- American Accents: Her 1980s version had a southern accent.
- Brainy Brunette: Her 2003 version had brown hair prior to her redesign.
- Cloudcuckoolander: Especially in the first special.
- Hair Decorations: The 2009 version wears a head band.
- Translator Buddy: She became this to Longface Caterpillar.
- You Gotta Have Blue Hair: Though her 2003 version had brown hair at first.
- Voiced by Kate Labosky (2003-2009), Rebecca Shoichet (2015-present)
- Added Alliterative Appeal: Her pet in the 1980s series.
- Annoying Younger Sibling: In "Baby Takes The Cake", she wants to help her sister and friends cook but she just keeps making a mess and getting in their way and this annoys Strawberry's friends a little.
- Character Focus: "Baby Takes The Cake".
- Elmer Fudd Syndrome: In the 2003 version. After all, she is a baby.
- Girlish Pigtails: Gets a pair after the 2007 redesign.
- Hidden Depths: She has good penmanship in the 1980s specials.
- Just a Kid: In "Baby Takes the Cake", when Strawberry and friends decide to cook, she wants to helps too but she just keeps making messes and Strawberry tells her in a nice way that she is too little to help which upsets her. However, in the ending, Strawberry tells her that she won't be little forever and that she'll grow up.
- Off-Model: Merchandise releases of the character within the 2003 series line, such as plush toys, almost inevitably portrayed her with yellow hair. In the television series, her hair was as ginger as her big sister Strawberry.
- Retcon: She is Strawberry Shortcake's sister in the 2003 incarnation but in the revival, she's her cousin.
- Tagalong Kid: In the 2003 series but, Strawberry and friends don't mind at all.
- Third-Person Person: Apple Dumplin', in the 2003 series at least, but it zig-zags quite a bit. She tends to refer to other characters in the third-person also.
- The Voiceless: In the 1980s series she never speaks, but communicates in scribbles.
- Walking the Earth: In the 2009 series she's a world traveler and adventurer.
Raspberry Tart (Torte)
- Voiced by: Pamela Anderson II (1980), Susan Snooks (1983-1984), Greer McCain (2006); Haley Hyden-Soffer (2006-2009); Ingrid Wilson (2009-present)
- Deadpan Snarker
- Girliness Upgrade: In the 2009 series.
- The Fashionista: Her 2009 version.
- Jabba Table Manners: In the 2003 series, at least until her friends teach her otherwise.Raspberry: I'll reach across the table / Won't even try to share / I'll eat with just my fingers / I’ll stand up in my chair / And if that makes 'em angry / That’s how it's gonna be / 'Cause the only one I care about / Is me, myself, and me.
- Spell My Name with an "S": When Raspberry "Tart" was reintroduced in the 2003 incarnation, her name was changed to Raspberry "Torte" (also used in the 2009 version), though a 30th anniversary doll reverted the change.
- Tomboy: Though this character aspect was dropped in the 2009 series.
- Tomboy and Girly Girl: Tomboy to Lemon Meringue in the 2003 series, but Girly Girl to Plum Pudding in 2009.
Plum Puddin' (Pudding)
- Voiced by: Laurie Waller (1984); Ashleigh Ball (2009-present)
- Alliterative Name
- Cute Clumsy Girl: Her 2003 incarnation.
- Gender Flip: When the character first came out, he was originally a boy. He was later Retconned to a girl and has stayed as one since then.
- Glasses Girl: In the 1980's specials and in the 2003 series.
- Hair Decorations: She wears a plum clip in her ponytail in the 2009 series.
- The Smart Girl: Though she was The Smart Guy before her Gender Flip.
- Tomboy and Girly Girl: The Tomboy to Raspberry Torte's Girly Girl in the 2009 series.
- Voiced by: Melleny Brown (1981-1984); Mary Waltman (2006-2009) and Andrea Libman (2009-present)
- Hair Decorations: Wears a lemon clip in her hair as of 2009.
- The Ditz: The 2009 version.
- Tomboy and Girly Girl: She's the girly girl towards Raspberry Tart's Tomboy in the 2003 series.
Lime Chiffon (Lime Light)
- Voiced by Melleny Melody (1980s), L. Parker Lucas (2003 series)
Almond Tea (Tea Blossom)
- Voiced by Marissa Miliani (2006-2009)
- Hair Decorations: Her headband in the 2003 redesign. She later wears hairbands to go with her pigtails.
- Odango: Her 2003 version's hairstyle. She's later redesigned with Girlish Pigtails added to it.
- Psychic Powers
- Tsurime Eyes
T.N. HoneyA British scientist who appears in the Big Apple City special.
- Voiced by: Susan Roman (1983) and Caroline Iliff (2006-2009)
- Everything Sounds Sexier in French
- The Fashionista: Both versions. Her 2003 version even has her running a fashion boutique.
- Supreme Chef: In the 1980s version, she's said she's even better at cooking than Strawberry.
- You Gotta Have Blue Hair: Or pink if it's the 2003 version.
Lem and Ada
- Half-Identical Twins
- Smart People Speak The Queen's English: Averted; they are no more intelligent or stupid than the other characters.
- Stock British Phrases
- Twin Banter: To a small extent.
Mr. SunThe narrator in the 1980s specials, who keeps a watchful eye over the residents of Strawberryland.
- Deus ex Machina: Has acted like this in the specials sometimes.
- Narrator: He narrates the specials and introduces the characters.
The Berry Princess and the Berrykins
The Peculiar Purple Pieman of Porcupine Peak
- Voiced by: Robert Ridgely (1980-1984); Cork Ramer (2006-2009)
- Added Alliterative Appeal
- Breakout Villain: In the original series, he appeared in the first TV special and came to be the main villain of the series.
- The Cameo: A picture◊ of him appears in the 2009 series' Dress-Up Dreams app.
- Character Tic: In the 1980s version, he does a tap dance while going "Yah-tah-tah-tah-tah-tah-tah-tah, tah-tah-tah-tah! Cha!"
- Dastardly Whiplash: Particularly in the 1980s and 2003 series; he even twirls his mustache at times.
- Heel–Face Revolving Door: Actually agreed to become a good guy at the end of the first special when Strawberry and her friends extended their friendship to him after they'd defeated him, but by the time of the second his "evil conscience" causes him to return to villainy.
- Lethal Chef: This is a big plot point in Big Apple City, in which he and Strawberry are pitted against each other in the Bake-Off. Since he knows he can't honestly win, he comes up with plan after plan to keep things from getting to that point.
- Literal-Minded: On occasion, though it's fairly realistic in that he isn't always literal-minded. It helps that Strawberryland is weird anyway.
- Not-So-Harmless Villain: While he's generally a bumbler in all incarnations, in the first special he floods Strawberryland and steals all the berries, and is only foiled by the Narrator, Mr. Sun, helping Strawberry out. In the Sweet Dreams movie he also nearly ruins dreams for everyone.
- Revenge Before Reason: In the Sweet Dreams movie, Purple Pieman never had dreams. For this, and for his literal thinking causing him to try to literally snatch Strawberry Shortcake's dream away from her, he storms the Land of Dreams, deceives its inhabitants, boots out the Sandman, takes over the dream factory, holds the main Dream Builder hostage in a cage dangling over a black hole to blackmail the other dream factory workers, announces that dreams will no longer be shipped out, and then mentions that he never dreamed. After all of this, he continues ruining everything for the Land of Dreams, but he sure finished up a lot of revenge before explaining himself.
- Spell My Name with a "The": Subverted. While he is a villain who speaks of himself using his full name (and following up with his song and dance), he couldn't care less that everyone else calls him by shorter versions of his name.
- Third-Person Person
- Verbal Tic: When the Pie Man mentions himself, he always says it as dramatically as possible, then follows with a quick song and dance. According to The Sweet Dreams Movie he even includes this in his signature.
- Visionary Villain: He has lofty dreams of taking over Strawberryland, but never gets to achieve them.
- Weaksauce Weakness: In the 1980s specials, berry talk, which undoes his plans in two specials in a row.
- White Hair, Black Heart: He plays this trope pretty straight, though in the IDW comics his hair is dark purple.
- Voiced by: Joan Gerber (1982); Jeri Craden (1983-1984) and Bridget Robbins (2006-2009)
- Anti-Hero: In the 2009 series, where she's quick to bicker but still supports her sister and friends deep down.
- Anti-Villain: In the 2003 series.
- Becoming the Mask: In Dancin' in Disguise, she starts going through the Heel–Face Revolving Door before finally settling on a Heel–Face Turn because of this.
- Deadpan Snarker
- Evil Diva: Complete with Opera Gloves and the purple outfit.
- Feather Boa Constrictor: Sour Grapes wears her pet snake like this.
- Freudian Excuse: In the Sweet Dreams Movie she invokes this to a degree, mentioning she could have been completely different if she'd gotten the doll she wanted as a child.
- Genki Girl: Though she is grown, she is certainly (in)famous for being this.
- Heel–Face Revolving Door
- Hartman Hips
- In-Name-Only: Her 2009 incarnation has little in common with her other selves except the name.
- Literal-Minded: Much less so than the Pie Man, though she falls into it at times.
- Make Me Wanna Shout: In the 1980s series one of her powers was to cackle and make a horrendous noise that could stagger people.
- Makeup Is Evil: In the fifth 1980s TV special, her obsession with making the perfect perfume causes a huge, rotten-smelling cloud to form and threaten Strawberryland and the Berrykins, and she tries to capture and shake the scent out of the Berrykins to get it right.
- Manchild: In the 2003 series, which she justifies as she never had a doll when she was a child.
- Not a Morning Person: Stated In Queen For A Day.The Peculiar Purple Pieman: Ms. Grapes, what time do you get up in the morning?Sour Grapes: No earlier... than noon.
- Not-So-Harmless Villain: While her plans are always foiled, in the 1980s specials she's generally more dangerous than the Pieman, and more willing to threaten people to get what she wants. She also boasts of having successfully committed crimes when he hasn't.
- One of the Kids: Becomes this over time in the 2003 series.
- Team Mom: Starting with her first heel face turn in the episode Dancin' In Disguise, she when not in the role of villain essentially replaced Honey Pie Pony regarding this position with the main cast.
Raisin CaneSour Grapes' niece, who only appears in a comic book and an illustration. She has a pet worm named Durt.
Introduced in the 2003 series
- Voiced by Samantha Triba (2003-2009)
- Brainy Brunette
- Catch-Phrase: "That was a snap!"
- Character Tic: Snapping her fingers.
- Gadgeteer Genius
- Girlish Pigtails: Her 2007 redesign had bigger ones.
- Motor Mouth: Especially in later episodes.
- Wrench Wench
- Voiced by Laura Grimm
- Voiced by Melissa Deni
- Voiced by Rebecca Noddle (2003-2009)
- Alpha Bitch: Though she outgrows it later on.
- Anti-Hero: She serves as one in her introductory episodes. She drops this after her redesign.
- Cheaters Never Prosper
- Deadpan Snarker
- Five Stages of Grief: She hits all five stages throughout "The Costume Party" in accordance to her negative reaction toward Rainbow Sherbert. She is unwelcome towards her arrival in Strawberryland (denial), repeatedly lashes out at everyone because she's not like them (anger), her words hurt Rainbow and she considers moving away (bargaining), she attends a costume party held by Strawberry where everything's the same and breaks down when she doesn't get what she wants (depression), and apologizes to Rainbow and finally accepts her as a friend, even though she's different (acceptance).
- Jerk with a Heart of Gold
- Ineffectual Loner
- No Indoor Voice: Tends to have this when she gets mad.
- "The Reason You Suck" Speech: She gives out a few of these to Strawberry in "The Costume Party" expressing her thoughts of Rainbow Sherbert being different.
- Tomboyish Ponytail: She gains this in her 2008 redesign.
The Berry Fairies
- The Aloner
- Expy: Of Banana Twirl. Interestingly, Banana Twirl had a toy but never appeared in the 1980s specials.
- Ineffectual Loner: Subverted in that she tries to keep Strawberry and Co from leaving her city so she's not alone.
Honey Pie PonyOne of the more prominent fillies from Strawberryland, she's the only one who can talk in this series. Her rider of choice is Strawberry Shortcake and she has a pet/friend bee named Honey Doodle. She moved to Ice Cream Island in year 4 and the send off was in one of the books, but never the TV series.
- Annoying Patient: During "Get Well Adventures".
- Put on a Bus: She moved to Ice Cream Island in the 2007 redesign, right after being demoted to extra for a set of episodes.
- Smart People Speak The Queen's English: She has a British accent, and is also quite street smart. However, she's the only pony on the show who could talk, and she does have Ooh, Me Accent's Slipping moments too.
- Talking Animal
- Team Mom: In some episodes.
Licorice WhipThe first villain in the 2003 series, he's a traveling horse napper who appears in Adventures on Ice Cream Island and proceeds to kidnap Honey Pie Pony and the other fillies on Ice Cream Island. He has a pet bird named Raven who later undergoes a Heel–Face Turn. While he doesn't return in the cartoon, he comes back in the Game Boy Advance game Strawberry Shortcake:Ice Cream Riding Camp.
- Beleaguered Assistant: Has one in Raven.
- Dark Is Evil
- Heel–Face Turn: At the end of the game when you rescue him.
- Hoist by His Own Petard: In the GBA game, he's drilling the cookie crust foundation of Ice Cream Island to and attempts to sell it as snacks. His reckless drilling ultimately gets him into trouble which Strawberry and co. must help him out of.
- We Will Meet Again: At the end of "Festival of the Fillies," he swears "You haven't seen the last of me!" The promise could be said to be fulfilled in the GBA game.
Introduced in the 2009 series
The Ladybug Twins
- Voiced by Nicole Oliver
- Voiced by Shannon Chan-Kent
- American Accents: Southern.
- Celebrity Is Overrated: Cherry Jam feels this way.
- Idol Singer
- I Just Want to Be Normal
- Ooh, Me Accent's Slipping: Cherry Jam's southern drawl seems to come and go.
Mr. Longface CaterpillarThe Mayor of Berry Bitty City who owns a mini golf course.
- Voiced by Scott McNeil
- Smart People Speak The Queen's English
- Sesquipedalian Loquaciousness: He tends to speak like this and it's usually translated into regular speech by Blueberry Muffin.
- Voiced by Andrea Libman
Sweet GrapesSour Grapes' nicer twin sister.