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Played By: Pascal Langdale
Ethan is an architect with a wife and two sons. Two years prior to the main story, his elder son, Jason, dies in a car accident that leaves Ethan in a six-month coma. Now awake, Ethan remains depressed and stricken with grief. He suffers from agoraphobia and lives alone, estranged from his wife Grace Mars and distant from his other son, Shaun. Ethan soon discovers that Shaun may become the next victim of the Origami Killer, and is forced to go through five trials (danger, suffering, brutal suffering, murder and sacrifice).
- Action Survivor: Ethan is an architect with no combat experience whatsoever. He doesn't get fighting scenes, he gets running away scenes and survival scenes.
- Beard of Sorrow: After the death of his son, Jason, he puts down the shaving cream.
- Big Damn Heroes: It's possible for him to save Madison from Scott Shelby in the final level by shooting him from behind just as he corners her and prepares to kill her.
- Big "NO!": Yells out one of these just before Jason is run over by a car, and after Shaun has been taken.
- But Thou Must: You don't want to make Ethan a murderer by doing the shark trial? Tough luck, you still have to at least start to go through with it. However, the final result is optional.
- Classical Anti-Hero
- Convenient Coma: He goes into a six-month coma after Jason dies.
- Determinator: Becomes one if you have him complete all the trials.
- Dirty Coward: If you don't do the trials. Best example, you can refuse to do the Lizard Trial, and use your two hands to help you and Madison escape, but you end up being shot in the arm instead. The game even calls you out on it with the door leading to freedom in the Butterfly trial being labeled "Coward", should you choose not to do the trial.
- Driven to Suicide: Any ending where Shaun dies. He either hangs himself in his jail cell after being convicted, shoots himself in his home surrounded by pictures of his family, or similarly offs himself in front of Shaun's grave.
- Expy: He is extremely similar to Harry Mason in both appearance and personality.
- Fingore: Loses his pinky finger during the Lizard trial, if the player decides to go through with it.
- Happily Married: To Grace at the beginning of the game and possibly Madison in his best ending.
- Improbably Quick Coma Recovery: Implied. No one seems to mention the coma or physical therapy he would have needed afterwards as an alibi when he is suspected of being the Oragami Killer, as both would have rendered him incapable of doing so.
- The Killer in Me: Subverted.
- Love Makes You Evil: The player has the option to have Ethan commit a cold blooded murder for the sake of finding his son.
- Made of Iron: Not to a great extent, but he can survive jumping from a motel roof with enough stamina left over to escape the police chasing him and survive a gunshot point blank to the stomach from the Origami Killer in the final level.
- Papa Wolf: His thread of the story is his fight to save his living son, Shaun, from a serial killer. Get into it, and you'll see he'll go To Hell and Back to save his kid, to the point that he could easily be a reincarnation of Harry Mason. Invoked, since the entire point of the tests are to prove he's a father capable of giving his life to save his son.
- Plot Armor: Despite the ridiculously high number of situations he faces that would be fatal to almost anyone, Ethan can't die until near the end of the game.
- Room Full of Crazy: In the worst ending, he commits suicide in a room full of Origami figures.
- Sadistic Choice: All of Ethan's trials involve these.
- Say My Name: JASOON!
- Split Personality: Suggested, but it's ultimately a trick of his own mind. It's resolved when Ethan finds out who the Origami Killer actually is. Towards the end of the game, he believes his "other self" is and is testing himself to see if he truly cares for his son. This is not true, but makes sense. The game certainly likes to play it up this way.
- Trauma Conga Line: His son gets run over by a car, he ends up in a coma for six months, when he wakes up, his wife wants to divorce him, and his other son hates him. That's before the game even starts.
- What the Hell, Hero?: Calls out Madison when he found out she's a journalist.
- Would Hit a Girl: Throws a little black book towards Madison due to his anger over her being a journalist.
Played By: Judi Beecher (voice) & Jacqui Ainsley (motion capture)
Madison is a young photojournalist living alone in the city. Suffering from chronic insomnia and nightmares, she occasionally checks into motels, as they are the only place she can properly sleep. She eventually finds herself involved in the latest Origami Killer case, conducting her own investigations.
- Action Girl: And how. For your ordinary journalist, she does a pretty damn good job fending off serial killers.
- Alone with the Psycho: In chronological order; she sneaks into Leland White's house only to end up trapped in the same building as a serial killer when White arrives home early; she pays a visit to Dr Baker, running the risk of being drugged and dissected; finally, she decides to investigate the Origami Killer's lair, only to be held at gunpoint by the man himself.
- Beware the Nice Ones: Kind, compassionate, and more than willing to crush Paco's balls if he doesn't start talking.
- Biker Babe
- Brown Eyes
- Cassandra Truth: This is the reason why she can't tell Ethan that she's a journalist. Not only that, but also afraid that he'll get a bad reaction when he found out about it which it happened exactly as she expected.
- The Combat Pragmatist: Most notably in her brawl with Dr Baker, in which she ends up fighting him with his own power tools.
- Damsel out of Distress: She gets into several situations where she faces a high probability of being raped, killed, or both, but she can escape from them on her own if the character performs the correct actions.
- Expy: Madison's jeans, printed biker jacket, affinity for motorcycles and general look is very reminiscent of Claire Redfield.
- She also heavily resembles Monica Bellucci's character in obscure French film The Stone Council.
- Florence Nightingale Effect: On just about every occasion she meets Ethan, he's been seriously injured and she has to bandage his wounds; this escalates into a desire to help him through the Origami Killer's trials and get the police off his back, to the point that she's willing to endanger her life if it means uncovering the clues, and finally ends in full-fledged romance. This can end in marriage if the player allows Ethan to forgive her for trying to write a story about him.
- Going for the Big Scoop: When not taking big risks for Ethan, Madison can be found taking big risks for her career; Taxidermist, anyone?
- Hot Scoop
- The Insomniac: The twist is that her insomnia fails if she's sleeping in a motel.
- Ms. Fanservice: Her Motion Capture actress is a supermodel, and Madison is introduced in a scene which basically consists of her running around in her apartment while wearing only a tank top and panties.
- Sanity Slippage: In the ending "Square One", in which her insomnia reaches critical levels and her nightmares turn into full-fledged halucinations.
- Second Love: Depending on player choices she can become this to Ethan himself.
- Shaking the Rump: Did this when Paco forces her to strip at gunpoint, but she does it to distract him so that she can club him with a lamp.
- Show Some Leg: As she admits herself, she'll do anything to get the information she needs...
- Took a Level in Badass
Played By: Leon Ockenden
Jayden is an FBI profiler sent from Washington to support the police force with their investigation into the Origami Killer. Jayden possesses an apparatus which consists of experimental augmented reality glasses and a single right hand glove called ARI, or "Added Reality Interface". This allows him to rapidly investigate crime scenes and analyze evidence. He is also struggling with an addiction to the drug triptocaine, which helps him cope with the mental side effects of using ARI.
- Ascend to a Higher Plane of Existence: If he dies during the investigation, this can happen if you get the "Uploaded" ending.
- Badass Bookworm
- Bittersweet Ending: The endings "Case Closed" and "Resignation".
- Blue Oni: To Blake's red.
- Brain Uploading: Implied during the "Uploaded" ending, which occurs if Jayden dies over the course of the investigation- but, ironically, not if he dies of an ARI overdose.
- By-the-Book Cop: And he's a better man for it: he genuinely does good police work by sticking to the rules, while his unhinged partner Blake apparently makes a hobby of wiping his ass with a suspect's Miranda Rights.
- Butt Monkey/The Chew Toy: Poor guy is already a drug addict and gets more bullying and disrespect from the police force than he deserves, and he always ends up in some seriously aggravating to painful situations. He even lampshades it himself at one point; reading his thoughts after he goes to interrogate Paco has him observe that he spent most of the investigation getting the shit kicked out of him. To cap it all, the only ending where his situation makes a definite improvement is the one where he fails to solve the case and resigns.
- The Combat Pragmatist: As Jayden isn't exactly the most imposing member of the cast, he has to resort to a lot of dirty tricks to survive in hand-to-hand combat, especially in his second fight with Mad Jack.
- Cybernetics Eat Your Soul: Implied.
- The Dog Bites Back: Has his moments with Blake. Also with Perry, getting the both of them suspended if Ethan dies.
- Driven to Suicide: He will die of an overdose of Triptocaine if Shaun dies.
- Drugs Are Bad: Subverted; he uses Triptocaine to prevent over-exposure to the ARI. Norman gets killed by Triptocaine or ARI if he uses too much of either of the two. Makes for a bit of a Zig-Zagging Trope, considering how often his drug relapses interfere with his investigation, and how his use of it isn't exactly doing wonders for his health. See also Driven to Suicide.
- Elmuh Fudd Syndwome: His East Coast accent frequently tilts over into a childish rhotacism. "I wanna find da owigahmi kiwwuh JUST as much as you do!"
- Expy: He's similar to Fox Mulder.
- Eye Scream: If you take too long investigating with the ARI in one scene, he starts to bleed from his eyes. If you keep using it, he will eventually die.
- Fair Cop
- FBI Agent
- Fight Magnet
- Functional Addict: To a point. Even with his addiction to Triptocaine which can interfere with his work and personal safety, he is the most competent officer of the police station (player involvement aside).
- Ghost in the Machine: Seemingly his fate in the "Uploaded" ending, which would happen if Jayden dies at any point in the game before the finale.
- Good Scars, Evil Scars
- Green Eyes
- I Just Want to Be Normal: The "Resignation" ending.
- Nice Job Breaking It, Hero: Accusing Blake of being the Origami Killer will result in turning in his badge.
- Only Sane Employee: As mentioned below, Norman is the only cop who isn't a useless Jerkass.
- Only Honest Agent: The only useful reinforcement with common sense.
- Police Are Useless: Subverted, Norman isn't.
- The Profiler: He's even referred to as such in the game. And he's actually spot-on.
- Reasonable Authority Figure
- Sanity Slippage: As he starts overdoing ARI, he starts experiencing visions of the ARI office world even without his glasses on. This continues even if he succeeds in solving the puzzle and saving Shaun's life, and it's worsened to the point where he's hallucinating miniature tanks crawling over his desk.
- Sharp-Dressed Man
- Shower of Angst: In his suit. Justified by the fact that he was having some seriously disorienting and painful withdrawal symptoms at the time. The guy could barely stand upright at the time; taking off his clothes would have probably been extremely difficult.
- Sunglasses at Night: Justified, since ARI is high-tech crime scene analysis technology. Has a song now! 
- Thou Shalt Not Kill: Subverted if you allow him to kill Nathaniel and Scott.
- Tomato in the Mirror: In the "Smoking Mirror" ending, the man he is talking to is revealed to be himself, before he dies from an overdose after passing through the Despair Event Horizon.
- Took a Level in Badass: And HOW! Norman gets his ass handed to him by Mad Jack and The Origami Killer in Fish Tank. Jump a few chapters later to round 2 with the killer in The Old Warehouse, and Jayden's fist-fighting him on even ground, bashing his head around like a pinata with a metal pipe, and can possibly get smashed in the face with a SLEDGEHAMMER AND SURVIVE!
- Troubled, but Cute
- Turn in Your Badge: The ending "Resignation".
Played By: Sam Douglas
Shelby is a former police officer and Marine who suffers from asthma. He is currently working as a private investigator conducting an investigation into the Origami Killer.
- Acrofatic: Despite being on the more unhealthy side of slightly overweight, Scott is still surprisingly able to hold his ground in fast-paced fights.
- Alliterative Name
- Badass Longcoat: A typical fashion of a hard-boiled private investigator.
- Beware the Nice Ones: He's an easygoing, overweight private investigator who looks after babies, persuades liquor store robbers to put down the gun and leave without resorting to violence, and he makes a mean omelet. He will still kick your ass if you challenge him. Also, he turned out to be none other than the Origami Killer.
- The Combat Pragmatist: Scott isn't very choosy on how he takes his opponents down; assuming he doesn't actually have a gun on him, he'll often resort to using anything that can be vaguely classified as a weapon: lamps, panes of glass, bottles, furniture, Samurai swords, bits of scrap metal... and that's when he's not just pummeling them into submission with his bare hands. This becomes even more obvious in the fight between him and Jayden on the conveyor belt, in which they end up attacking each other with just about anything in reach.
- Expy: He looks like Douglas.
- Fat Bastard: He can be downright cruel if it means getting what he wants. Then comes the revelation that he's actually the Origami Killer.
- Hardboiled Detective: His entire character is a throwback to this archetype. And a subversion of it.
- Leitmotif: Scott Shelby's Main Theme.
- Nice Guy: He is by far one of the nicest characters of the game, namely his Pet the Dog moments below. Though he is revealed to be Affably Evil in the end.
- Pet the Dog: Many, many moments. A big one where he treats the wounds of a woman who has failed a suicide attempt and takes care of her baby, or the scene after the incident at the watch repair place where he comforts Lauren as she's crying in the rain over her son's death. Finding out the truth about him, though, leaves all these moments open to interpretation.
- Private Detective: He spends most of his time investigating the Origami Killer. Subverted. He's using it as a cover to investigate his killings and destroy any evidence.
- What the Hell Is That Accent?: As a child he had an accent that sounded like it was somewhere between British,Irish and French.
- Amicable Exes: Almost. There aren't any fights or arguments witnessed in the game, but it's clear that on some level, she holds Ethan responsible for Jason's death.
- Happily Married: With Ethan at the start of the game. It doesn't last.
- Nice Job Breaking It, Hero: Telling Blake about Ethan supposedly being the Origami Killer which resulted in Blake hunting down Ethan rather than helping him in finding Shaun.
- Relationship-Salvaging Disaster: One of the endings suggests that Ethan and Grace actually get back together in spite of their problems.
- What the Hell, Hero?: She flings one of these speeches at Ethan after Shaun's disappearance. It's clear she said it under stress, though, and she almost immediately apologizes for it- before breaking down in tears.
- What Happened to the Mouse?: Grace is notably absent from a lot of the endings, with the exceptions of "Innocent" and "Ethan's Grave".
- Broken Bird
- Curtains Match the Window
- Hooker with a Heart of Gold: And how!
- It's Personal / Determinator: She is determined to discover the identity of the Origami Killer and has swore to kill him upon doing so. In the ending, "A Mother's Revenge", upon finding out that the Origami Killer is Scott, Lauren keeps her word.
- Meaningful Name: Winter is often described as the harshest season, and Lauren is not a happy woman.
- Morality Pet: She can be interpreted as this to Scott.
- Rescue Romance: If she lives long enough, her relationship with Scott can take a turn for the romantic, as he kisses her goodbye. If she lives to the end though, she will be less than forgiving upon finding the truth.
- Show Some Leg: Subverted at the last minute in the level "Gordy Kramer's Party"; here, Lauren attempts to distract the stairway guards by performing a sexy dance. However, the guards are clearly under contractual obligation to not be Distracted by the Sexy, so at the end of the dance, Lauren pretends to faint from a drug overdose, drawing both guards away from the stairs and allowing Scott to sneak past them.
- This Is Unforgivable!:This is her feelings toward Scott in every ending she is alive in. If he is alive, she shoots him. If he died, she spits on his grave.
- Took a Level in Badass: In the ending, "A Mother's Revenge", where she murders the Origami Killer personally.
- You Must Be Cold: Scott can give her his coat to wear after the incident at Manfred's.
Lt. Carter Blake
- Beard of Evil
- Cowboy Cop: A deconstruction. Blake's disregard for standard police procedure hinder the case. He'll go so far as to kill an innocent man because he thinks he's the killer.
- Cybernetics Eat Your Soul: In the ending "Uploaded," he ends up stealing Jayden's ARI glasses following his death; on his first use of them, he's confronted by a vision of Jayden wearing a Psychotic Smirk, implying that Blake is going to suffer just as badly as Jayden did- if not worse.
- Expy: Looks like Henry Oak, who also has a similar Rabid Cop personality.
- Good Is Boring: He thinks so. Good thing he isn't.
- Good Is Not Nice: Or at least he thinks he's good.
- Green-Eyed Monster
- Hate Sink
- Inspector Javert
- Inspector Lestrade: A particularly antagonistic and unhelpful variant to Jayden's Holmes.
- Jerkass Has a Point: Has his moments. He calls out Jayden if he's being too soft on not killing Nathaniel even though his life is on the line, and how the entire police force is entirely happy if the the suspect being claimed to be the Origami Killer is innocent or not.
- Karma Houdini: The worst you can to do to him is get him to retire, but this requires you to first have Ethan get shot by the police.
- Knight Templar
- Lack of Empathy: Almost to everyone except Captain Perry, Ash, Grace, and Scott.
- Nice Job Fixing It, Villain: Killing Ethan while Jayden is alive results in Blake getting suspended.
- Obliviously Evil
- Pet the Dog: Has his moments depending on how the player does in various situations. He saves Jayden from Korda if the player fails the QT Es, and respects Jayden's belief of never wanting to get used to killing if he shoots Nathaniel.
- Police Are Useless: Believes his methods of skirting around the law help him to get things done. They really just make him a shitty cop.
- Police Brutality
- Rabid Cop: To an almost comical degree.
- Red Oni: To Jayden's blue.
- Smug Smiler
- Smug Snake
- The Sociopath: If him being a violent cop wasn't enough, he also shows no sense of remorse over his acts of Police Brutality.
- Turn in Your Badge: Allow Ethan to be killed by him and this is the result.
- Unknown Rival: Jayden doesn't acknowledge him even if he puts him at gunpoint ("Under Arrest") and removes him off the case ("Solving the Puzzle").
- Verbal Tic: "NORMAN."
- You Have Outlived Your Usefulness: Not the killing type, just tells Jayden to "fuck off" as soon as he and the police think they got the answer to who the Origami Killer is.
- Da Chief: To Jayden.
- Jerk Ass
- Obstructive Bureaucrat: He declares to the press that Ethan is the Origami Killer without getting his confession.
- Police Are Useless
- The Stoic
- Not So Stoic: When Jayden accuses Blake of being the Origami Killer.
- Took a Level in Jerkass: In "Under Arrest", when Jayden tells him about Blake beating Ethan.
- Turn in Your Badge: Same goes with Blake if he kills Ethan.
- What the Hell, Hero?: He will call out Jayden if he accuses Blake of being the Origami Killer.
- Abusive Parents
- Alcoholic Parent
- Bigger Bad: His son, Scott, is the Origami Killer.
- The Faceless: Only seen from behind in a flashback.
- Karma Houdini: Aside from losing custody of his kids to foster parents the game doesn't bother to show him suffering any consequences for his actions.
- Social Services Does Not Exist: It's a minor miracle that both of his children didn't die before the game even begins, seeing as how he has no problem kicking the boys out into the pouring rain and letting them play at the local construction site by themselves.
- What Happened to the Mouse?: The last we hear of him is during the flashback detailing his son's death.
- Room Full of Crazy: His entire appartment is filled from the floor to the ceiling with religious decorations. Crosses, bibles, paintings of holy figures...
- Shoot Him, He Has A Cross: After finally being talked down by Jayden he pulls a cross on Blake at the last moment, possibly forcing Jayden to shoot him due to mistaking it for a weapon.
- What Happened to the Mouse?: If Jayden doesn't shoot him he gets arrested and is never seen again.
- Ain't Too Proud to Beg: As soon as he gets cornered he turns from cocky and violent to pleading in about half a second.
- Asshole Victim: Depending on how you view him.
- Ax-Crazy: Father or not, he still chases Ethan around through his house firing a shotgun at him over marijuana, laughing like a maniac and is eager to shoot him point blank in the face in the middle of his daughter's room.
- Dirty Coward: As soon as Ethan has the advantage to shoot him he is reduced to a begging mess.
- Even Evil Has Loved Ones: He may be an amoral drug dealer, but he does seem to care deeply about his two daughters, Sarah and Cindy.
- Fatal Family Photo: If Ethan shoots him.
- Jerk Ass: When he first meets Ethan he is very rude to him and then ultimately assumes that he is junkie.
- Pistol-Whipping: If Ethan decides not to shoot him he'll instead club him with his handgun to knock him out and make his escape.
The Origami Killer
- Affably Evil: Once his identity is let out of the bag, he is revealed to be this. Even going as far as helping the parents of whose children he murdered, and grieving over Ethan's grave in one of the endings. The true motive for his actions was to find a father willing to do anything for his son.
- Antagonist in Mourning: "Ethan's Grave", if he survives the events of the warehouse.
- Apologetic Attacker: Keeping in with his Affably Evil persona, he will apologize before trying to kill Ethan and Madison in one path.
- Big Bad
- Burn Baby Burn: In The Reveal, Scott burns the evidence.
- Cop Killer: If he kills Agent Jayden.
- Death Seeker: With a bit of in-universe Alternate Character Interpretation. If Ethan confronts Scott alone, Scott tells Ethan that he can shoot him, since he finally found a father who would risk everything to save his son. If another character confronts him or Ethan is not alone, Scott will try to murder them because they know too much.
- Driving Question: Who is the Origami Killer? Scott Shelby.
- Disney Villain Death: All but one of his death scenes has him fighting a character, and if he loses, the fighting ends with him falling to his death. Falling into a trash compactor or an aquarium.
- Even Evil Has Standards: As par the course for his Secret Test of Character.
- Evil Overlooker: In the US box art for the game
- For Want of a Nail: In the final confrontation, if Ethan is the one to rescue Shawn, whether the killer will let him go or shoot him in the back depends on if Ethan is alone or not.
- Freudian Excuse: His father was an abusive drunk, ultimately leaving Scott's brother to drown. Less than twenty feet away from his lawn chair. As a result, Scott grew up to become obsessed with finding a father who would do literally anything for his son - Not Hyperbole.
- Go Out with a Smile: If Ethan is the one to kill him.
- He Knows Too Much: He will try to murder cast members for this reason, particularly if Madison or Norman shows up to confront him in the end.
- Karma Houdini: Depending on your choices, he can get away with the murderers and potentially murder some of the cast personally.
- Karmic Death: In the "Mother's Revenge" ending, Lauren confronts Scott Shelby personally after finding out he was the Origami Killer, and murders him in the streets.
- Kick the Dog: It's possible for him to try to shoot Ethan while he's trying to rescue Shaun, even after Ethan had proved what lengths he was willing to go to in order to get Shaun back.
- Killer Cop: He's a retired police lieutenant before he becomes a killer in disguise of a private investigator.
- Nice Job Fixing It, Villain: As listed in Karmic Death above, if Shelby saves Lauren she will kill him herself if no one else can.
- Plot Armor: Though encountered a few times, he cannot be killed until the final confrontation. This actually comes with a bit of Foreshadowing. Out of the playable characters there are two who can't be killed until the game's finale. One is Ethan who is a Red Herring, while the other is Scott Shelby, who actually is the Origami Killer.
- Secret Test of Character: He pulls this on the fathers of the children he kidnaps, putting them through trials to see what lengths they will cross to save them.
- Serial Killer: At least eight 10-13 year old children via drowning, by the start of the game. There's also Manfred, the Mooks he mows down in Kramer's mansion, Kramer himself (possibly), Lauren (possibly), Hassan (possibly), Shaun (possibly), Jayden (possibly), and Madison (possibly). He has a high body count.
- Sociopathic Soldier: He's a former U.S. Marine, prior to becoming a child murderer.
- Unreliable Narrator: An odd case, as he isn't a narrator by any means. But playing through his chapter gives almost no indications that who you're playing as is the Origami Killer, even as you're looking through his thoughts.
- Villainous Breakdown: He has one if anyone other than Ethan goes to save Shaun, since it is going against his plan.
- Villain Protagonist: He is one of the playable characters of the game, but this isn't revealed until the end.
- Walking Spoiler: The reveal of his identity and by extension his backstory makes him this. It's Scott Shelby.
- Would Hurt a Child: He has killed almost a dozen children and has no intention of stopping any time soon.
- Woobie, Destroyer of Worlds: Is the way he is all because his own father was a complete bastard who regularly abused him and his brother both physically and verbally and ultimately convinced him he was worthless, and then to top it all off was forced to watch his own brother drown and said dad refused to help him. And his mom, the nice parent, apparently contracted Alzheimer's and all but lost her mind so she couldn't take care of him anymore. And now he drowns children and puts their fathers through sadistic tests all in the deluded hope that they can save them and that the kids can have fathers that are worthwhile and will always be there for them, something he never had.
Dr. Adrian Baker, AKA Doctor Death
- Badass Grandpa: For a man his age, Baker shows a great deal of strength and resilience; not only is he able to knock out Madison (and another caller) with one swing of a baseball bat, but should Madison actually escape the operating table, the resulting fight shows that he's able to take quite a bit of punishment- and dish it out as well.
- The Combat Pragmatist: Not only does he throw everything within reach at Madison but he tries to kill her by tying her down on an operating table and attempting to slowly insert a power drill up a sensitive part of her body.
- Dr Feel Good: His primary source of income is selling prescription medicine; Madison gets into his house by pretending to be a customer.
- Dirty Old Man: He asks Madison if she's for sale if the player asks him about the price of his medicine.
- Evil Old Folks
- Faux Affably Evil
- Hoist by His Own Petard: If Madison ends up fighting Baker, she finishes him off by stabbing him in the chest with the electric drill he was about to use on her at the start of her "operation."
- I Love the Dead: Hinted at by the way he feels up Madison's corpse, should he succeed in killing her.
- Karma Houdini: If you die during the fight scene with him. However, he can still be considered a Karma Houdini if you simply avoid the fight scene with him by finding what you need and getting out quickly.
- Mad Doctor: Addicted to performing surgical operations; unfortunately, since he's been struck from the medical register and no longer permitted to practise officially, he's resorted to kidnapping people and dissecting them with power tools.
- Obviously Evil: Only an idiot would accept a drink from someone as creepy as Adrian Baker.
- Skippable Boss: Madison only has to fight him if a) she accepts his drink, or b) if she gets caught while wandering around his house.
- Slipping a Mickey: When Madison enters his house, Baker offers her a drink to "take the edge off the pills." Actually drinking it sends her straight to the operating table.
- Smug Snake
- This Is a Drill
Jackson Neville, AKA Mad Jack
- Acid Pool: Has one hidden away in his garage, used for easy disposal of corpses.
- Bald of Evil
- The Brute
- Curb-Stomp Battle: For most of the second fight with Jack, Jayden is losing very badly. In fact he only wins by accident.
- Cop Killer: If he kills Jayden at any point during the 2 fight scenes, and claims that the skull in the acid bath belonged to a cop who was "asking too many questions."
- Expy: Probably a shout-out to the comic book The Crow. He's similar in appearance and identical in name to a minor thug the Crow kills in short order.
- Good Old Fisticuffs: Unlike a lot of the characters in this game, Jack mainly prefers to use his fists in close combat rather than the usual barrage of improvised weaponry. This is because he's so strong he doesn't need to use anything other than his fists to beat down a trained FBI agent.
- Hoist by His Own Petard: Should the second fight continue all the way to the end, Mad Jack is accidentally flattened by his own bulldozer.
- Just Hit Him: While he does go after him with a pole and attempt to step on his head, Mad Jack does seem to enjoy throwing Jayden around in typical Giant Mook fashion, especially in their second fight.
- Karma Houdini: If you die during the fight scene with him, but the fact that Norman's body apparently got discovered in the end (for otherwise he would be considered missing not deceased) implies he may have been eventually found out (though this isn't confirmed, and it's possible Mad Jack would've simply left Jayden's body to be discovered drawing suspicion away from himself)
- Large Ham
- Names to Run Away from Really Fast
- Nonchalant Dodge: During their second battle, Jayden flings a metal box at Jack. In spite of being less than three feet away, Jack dodges it easily.
- No Sell: Just about all of Jayden's attacks are given this kind of treatment during the second battle- even if the player completes the button sequences without fail. However, the most obvious example occurs in the latter stages of the fight, when a particularly desperate Jayden throws another bit of scrap metal at close range. Jack lets it bounce off his chest.
- Punch! Punch! Punch! Uh Oh...: At one point, Jayden attempts to beat Jack down with the front fender of a car; not only does Jack manage to soak up every single hit without even staggering, but he finishes off by snatching the fender out of the air in mid-swing and kicking Jayden in the stomach hard enough to send him tumbling for a few feet.
- A classic version happens a little while later when Jayden attacks Jack with his bare hands; he lands at least two punches- both of which seem to hurt him more than Jack- and on the third, Jack grabs his arms and headbutts him.
- Scary Black Man
- Skippable Boss: His second battle, which only happens if Jayden fails to get to a dose of triptocaine in time.
- Smug Snake
- Tattooed Crook
- There's No Kill Like Overkill: He does try to kill Jayden with a car crusher after all!
- Affably Evil: In his first appearance.
- The Atoner: As the owner of the construction site where John Sheppard drowned, he evidently feels some degree of responsibility for the death, as he lays flowers on John's grave every year.
- Corrupt Corporate Executive: Zig-Zagged/subverted in that while he's definitely corrupt, it isn't actually connected to him being a Corporate Executive.
- Jerkass: Wanting to legally protect his son? Gruesome, but fairly understandable. Saying no one will miss the dead boy, and calling Lauren "just a whore" if she died? Not so much.
- Jerk with a Heart of Gold: In regard to John Sheppard.
- Papa Wolf
- Sadistic Choice: It doesn't impact anything but an achievement, but it says something about him that a choice whether or not to bring him his medication as he is having a heart attack is one.
- Jack the Ripoff: Is ultimately NOT the Origami Killer.
- Karma Houdini: He is the only antagonist in the game who, regardless of any decisions you make in the game, must be this.
- Psychopathic Manchild: Most notably, he seems more interested in the cartoon playing on the plasma tv than the girls necking on the couch next to him.
- Sarcastic Confession: Partial case in that while he's definitely lying (or at the very least taking wishful thinking to an insane degree) about being the Origami Killer, he's being perfectly honest when he says that he's bored and finds killing entertaining.
- Smug Smiler
- Spoiled Brat
- Villains Out Shopping: In his only scene, he's introduced watching cartoons on a massive plasma tv set.
Leland White, AKA The Taxidermist.
- Chainsaw Good: How Madison kills him if she actually fights him head-on.
- Fat Bastard
- Fat Slob: Obvious by the stains on his shirt, and the filthy condition of his house and (urgh!) fridge.
- Knife Nut
- Mummies at the Dinner Table: White has killed at least five women, and put their taxidermied bodies on display in an upstairs room of his house. He holds regular conversations with them— mostly about what new "friends" he's going to make for them next.
- Large Ham
- Living Doll Collector: After all, he is a taxidermist with a killing streak.
- Psychopathic Manchild: Upon realizing that Madison is inside his house, he treats the resulting hunt for her like a game of Hide and Seek, or Hot and Cold. Also, when chasing Madison around the corridors, he can be heard delivering his hammiest impersonation of the Big Bad Wolf.
- Serial Killer
- Skippable Boss: The main objective of the level is to escape White's house alive; if actually fighting the knife-wielding psychpath doesn't appeal, then Madison can easily call the police from inside the house and wait until they arrest him, or just slip out the door without White noticing.
- Taxidermy Is Creepy: Most definitely; quite apart from the fact that the inside of White's house is filled with stuffed animal heads and carcasses, he's also used his knowledge of taxidermy to preserve the bodies of his victims as dolls.
- Villains Out Shopping: Once he returns home, White immediately sits down in front of the TV to watch some boxing.
- You Look Familiar: He's voiced by the same actor as Scott Shelby. It does make sense, since the both of them are murderers.