History Main / NoSell

* A somewhat common act of defiance for children after being spanked - "Doesn't hurt!" - though that particular response can be tempting fate.

* ''WesternAnimation/TheSuperMarioBrosMovie'': The climax shows the effect of the [[InvincibilityPowerUp Super Star]]. [[spoiler:Mario and Luigi stand before Bowser, having just survived his fire blast. Bowser responds by ''stomping'' them, with enough force to crack the asphalt under and behind them. The brothers are utterly unaffected, they don't move or flinch. A few seconds later, a Hammer Bro strikes Mario, only for his hammer to break.]]

* In 2023, Alessandro De Meddalena found, on a very much alive great white shark, tooth marks believed to have been inflicted by a shark-hungry orca.

** Tom Bombadil is shown to be completely immune to the corrupting powers of the One Ring, as well as its more practical effects like invisibility. In fact, when Tom briefly holds the Ring in his hand he is downright amused by it, treating as it as nothing but a harmless curiosity, and even performs a couple of palour tricks with it before he casually hands it back to Frodo. This turns out to be a case of BlessedWithSuck for Frodo and the other Hobbits; they can't ask Tom to keep the One Ring safe for them, because he's so disinterested in its power that he'd likely forget about it and leave it somewhere.

** Sam is likewise unaffected despite much longer exposure. In his case we actually see the ring ''try'' to corrupt him, only to utterly fail when it can't think of anything to tempt him with that he actually wants. The Ring tries to tempt with the idea that he could use it to overthrow Sauron, and use his powers as the new lord of Mordor, to transform it into a large garden tended by enslaved servants. Sam rejects this idea, because he only wants to tend a garden on his own, not to lord it over others and force them to do the gardening.

* ''Film/TheSuperMarioBrosMovie'': The climax shows the effect of the [[InvincibilityPowerUp Super Star]]. [[spoiler:Mario and Luigi stand before Bowser, having just survived his fire blast. Bowser responds by ''stomping'' them, with enough force to crack the asphalt under and behind them. The brothers are utterly unaffected, they don't move or flinch. A few seconds later, a Hammer Bro strikes Mario, only for his hammer to break.]]

** In the distant past of Remnant, gods walked among humans until humanity was incited into building an army against the gods. When the army attacked the gods with magic, the God of Darkness captures all the magic in a single claw with casual ease. [[spoiler:He is so incensed by humanity using the gift he had given then against him that he destroys the entire race, leaving the instigator of the confrontation -- [[BigBad Salem]] -- alone on an empty planet, [[CompleteImmortality unable to die]].]]

** Salem herself does this during her fight in "Witch". She takes an entire barrage of punches from Yang without even flinching, and is merely inconvenienced when Yang detonates at least half a dozen sticky bombs to destroy the upper half of her body. Hazel's assault on her fares slightly better, but she still effectively shrugs off everything he throws at her, including caving her face in.

* ''WebAnimation/{{RWBY}}'': In the distant past of Remnant, gods walked among humans until humanity was incited into building an army against the gods. When the army attacked the gods with magic, the God of Darkness captures all the magic in a single claw with casual ease. [[spoiler:He is so incensed by humanity using the gift he had given then against him that he destroys the entire race, leaving the instigator of the confrontation -- [[BigBad Salem]] -- alone on an empty planet, [[CompleteImmortality unable to die]].]]

** [[spoiler:At the end of ''WesternAnimation/StevenUniverseFuture'', in "[[Recap/StevenUniverseFutureS1E19IAmMyMonster I Am My Monster]]", Steven's Corrupted Form shrugs off basically ''everything'' thrown at him. Granted, nearly all of them were secondary abilities that weren't straight attacks, but none of the Diamonds nor Lapis (who has been shown to be extremely powerful with her water abilities) could keep him held down for very long at all. When holding Steven down fails to stop him, the group quickly changes plans to try and calm Steven down from this form by [[CoolDownHug reaching him emotionally]], which, thankfully for them all, works.]]

** [[spoiler:At the end of ''WesternAnimation/StevenUniverseFuture'', in "[[Recap/StevenUniverseFutureS1E19IAmMyMonster I Am My Monster]]" Steven's Corrupted Form shrugs off basically ''everything'' thrown at him. Granted, nearly all of them were secondary abilities that weren't straight attacks, but none of the Diamonds nor Lapis (who has been shown to be extremely powerful with her water abilities) could keep him held down for very long at all. When holding Steven down fails to stop him, the group quickly changes plans to try and calm Steven down from this form by [[CoolDownHug reaching him emotionally]], which, thankfully for them all, works.]]

* ''WesternAnimation/JusticeLeagueUnlimited'': ComicBook/{{Aquaman}} after his opponent, Downpour, tries to drown him in a massive wave. He just ''stands there'', not as much as blinking. Seconds later Downpour throws three punches at Aquaman, who doesn't even flinch before knocking Downpour out cold with a single backhand.

** Similarly to the Airbender example, in "[[Recap/TheLegendOfKorraS1E9OutOfThePast Out of the Past]]" [[spoiler:[[BigBad Amon]] is capable of resisting [[BigBadWannabe Tarrlok's]] bloodbending with little effort. [[ImplacableMan At most it simply slows him down]]. Tarrlok is visibly shocked, as it had always been his foolproof last resort if other methods of subduing people didn't work. The ending reveals that this is because Amon is himself a Bloodbender and is able to bloodbend himself into resisting it]].

** Fluttershy in "Stare Master". [[https://www.youtube.com/watch?v=nv13oTULTI4 She is being turned to stone by a cockatrice]] and one might expect her to have some clever solution to the situation, as is typical with such stories. [[spoiler:Instead she just ignores it and stares the creature down and lectures it until it's intimidated into stopping and breaking the enchantment on her.]]
** In a similar vein, "The Return of Harmony" shows that Fluttershy is the only one of the Mane Six who's immune to Discord's verbal manipulation. Granted, [[spoiler:he finally just gives up and uses straight-up mind control instead]].
** "Keep Calm and Flutter On" reverses it. Fluttershy uses The Stare on Discord (the same one she used to cow a dragon into submission); Discord pretends to be scared, then laughs at Fluttershy for thinking her Stare could affect him. [[spoiler: By the end of the episode both being immune to overt manipulation by the other forms the basis of a lasting friendship and his redemption]].
** It should be noted that [[spoiler:in "Princess Twilight Sparkle" that Fluttershy's Stare now works on Discord, implying Discord's immunity might have come from his LackOfEmpathy rather than anything else]].
** As the superhero Saddle Rager in "Power Ponies", [[spoiler:her [[HulkingOut super-powered mode]] gets a full blast of the Mane-iac's doomsday weapon, and the beam bounces off harmlessly]].

** In "The Best Lazy Day Ever", Dr. Doofenshmirtz invented the Ugly-inator, which was designed to make everyone else ugly so he'd look attractive by comparison. He gets shot by it himself and is unaffected, suggesting that he was already too ugly for it to have an effect.
--->'''Doofenshmirtz:''' Oh, no! Now I'm ugly! I'm--''[realizes nothing has changed]'' Oh. Oh, I get it. Hardy-har-har.
** In "Tip of the Day", Doofenshmirtz invents a Delete From My Mind-inator which can erase whatever is on his mind from all minds in the Tri-State Area; however, anyone who isn't aware of what he's thinking of will be unaffected.
** The Worst Fear-inator from "Cheers for Fears" brings the worst fear of anyone it zaps to life; however, it has no effect on Perry because he's fearless.
* In ''WesternAnimation/ThePowerpuffGirls1998'' episode "Speed Demon", Him is victorious in a BadFuture where the whole world has gone to "Heck". The girls unleash a full assault, only for Him to pop back up and ask if they're finished.

* ''WesternAnimation/TheSimpsons'': Several episodes, largely involving Homer. The best known is Season 8's "The Homer They Fall," where Homer learns he has an abnormal medical condition that effectively makes him a StoneWall and decides to take up boxing. For most of the episode, Homer indeed withstands incredible punishment and never so much as flinches ... although virtually all of his opponents are weak, unskilled novice boxers. Homer soon gains national media attention, and it isn't long before somehow he earns a shot at former World Champion Drederick Tatum. The No Sell trope immediately crashes out the window the instant the Simpson-Tatum fight begins (Tatum's blows are just ''that'' powerful), and Moe is forced to rescue Homer seconds before Tatum can deliver a blow that surely would have been fatal.
* Two examples in the ''WesternAnimation/SouthPark'' episode "Good Times with Weapons":

** In "Something Smells", [=SpongeBob=] eats a peanut-onion sundae he made out of ketchup, onions and a peanut plant, rendering his breath rancid and gross, which scares the townsfolk away. Patrick is unable to discern the stinky breath because he doesn't have a nose, thus this results in him suspecting he's ugly.
** In "The Bully", [=SpongeBob=] is threatened by Flats Flounder and spends most of the episode trying to avoid him. But when the time comes for Flats to beat him, it turns out that [=SpongeBob's=] spongy body absorbs the blows, leaving him unharmed. Flats continues hitting him until he's completely exhausted and falls over.
** In "Karate Island", while ascending the "Four Floors of Fear" to rescue [=SpongeBob=], Sandy makes it to the third floor and encounters Filthy Phil, who uses the power of his body odor to defeat opponents. However, it has no effect on Sandy due to her nose being protected by her air helmet, and Phil [[HoistByHisOwnPetard passes out from getting a whiff of his own smell]].
** In "It's a [=SpongeBob=] Christmas!", Plankton invents a fruitcake with a chemical known as Jerktonium, which causes anyone who eats it to become a naughty Christmas-hating jerk. Surprisingly, the Jerktonium has no effect on [=SpongeBob=], [[IncorruptiblePurePureness because his innocence and deep love of Christmas]] protects him from its negative effects.
* In ''WesternAnimation/StevenUniverse'' modern Homeworld gems have weapons and equipment that directly disrupt the physical forms of gems, instantly reverting them to gem form. Steven doesn't have the physical form of a '''gem''', though, but an organic human body, so they don't seem to do much more than make him feel a bit odd. Similarly, humans [[spoiler: such as Lars]] are completely invisible to most of the Gem detection systems as they are set to look for Gems rather than organic material. On the flipside, Homeworld technology has advanced considerably in the six thousand years between their defeat in the Gem War and the present. The hand-shaped Homeworld ship that shows up in "The Return" isn't even scratched by the Crystal Gems' woefully obsolete Light Cannons (though early in the series, just one was enough to destroy an automated probe.)

** In "Earthlings", [[spoiler:Amethyst]] insists on fighting [[spoiler:Jasper]] one on one, to prove that she is as strong as her. Armed with the extra training and weapon upgrade from the weeks since the last time they'd faced each other, she puts all her strength into her attack. After taking a couple of blows from her, [[spoiler:Jasper]] just stops and takes every attack from her without suffering any visible damage.

** In "Reunited", [[spoiler:Lapis]] shrugs off [[spoiler:Blue Diamond's EmotionBomb attack]], which had left everyone else involved incapacitated, delivering a PreAssKickingOneLiner before proceeding to turn the tide of the battle.

** Steven's shielding powers at their most powerful effectively make anyone else's attack this, most likely because [[spoiler: he's actually a Diamond, and not a Quartz as he'd previously believed. When his Gem is forcibly removed by White Diamond in "Change Your Mind", his Gem half, Pink Steven, effortlessly shields itself against White's brainwashing beam, even when she's firing not just from herself, but from all the other Gems in the room she's controlling. In [[WesternAnimation/StevenUniverseTheMovie the movie]], when Steven gets his powers back in the climax, he's able to deflect all of Spinel's attacks, defeating her solely by letting her wear herself out enough to where she starts thinking clearly about how awful she's being]].
** [[spoiler: Steven's Corrupted Form at the end of WesternAnimation/StevenUniverseFuture shrugs off basically ''everything'' thrown at him. Granted, nearly all of them were secondary abilities that weren't straight attacks, but none of the Diamonds nor Lapis (who has been shown to be extremely powerful with her water abilities) could keep him held down for very long at all. When holding Steven down fails to stop him, the group quickly changes plans to try and calm Steven down from this form by [[CoolDownHug reaching him emotionally]], which, thankfully for them all, works.]]
* ''WesternAnimation/{{Teenage Mutant Ninja Turtles|1987}}'':

* In Gladiator's introduction in ''WesternAnimation/XMenTheAnimatedSeries'', Characters/{{Juggernaut|MarvelComics}} punches him in the stomach. He's unfazed, and tosses Juggernaut across the ocean. Then Phoenix shows up for the first time, [[TheWorfEffect and she shrugs off Gladiator's attacks and throws him into space]].

** The prequel Recap/StartOfDarkness has Xykon kick off his ascension (or ''de''-scension) to lichdom by taking Lirian the Elf druid in a CurbStompBattle. None of Lirian's magic affects Xykon, including turning herself into a ''dragon'' to fight better.

** The first hint that Belkar’s alignment was [[TokenEvilTeammate south of neutral]] was when an [[https://www.giantitp.com/comics/oots0011.html Unholy Blight spell]] (doesn’t affect evil creatures) that incapacitated the rest of the party had no effect on him.

** In the episode "Harley and Ivy", it's revealed that Poison Ivy has a natural immunity to poisons and toxins, which she brilliantly employs by hiding out in a half-finished neighborhood built atop a toxic waste dump; she gives Harley the same immunity in the episode, as they've teamed up to commit crimes. When Joker shows up to "reclaim" Harley, he uses his signature Joker venom -- which can affect even Batman -- on Ivy when she gets in the way. She falls to the ground, coughing...and then those coughs turn to ''laughter'' as she stands up and simply says "It doesn't work on me." She then demonstrates that the Joker has no such powers by [[GroinAttack kicking him square in the crotch]], sending him sprawling.
** In "Joker's Favor," everyman Charlie Collins has spent ''two years'' living with the specter of the Joker hanging over his head (after inadvertently cussing the Clown Prince of Crime out on the freeway, he begged for his life; Joker agreed in exchange for Charlie promising him to do a favor -- which the villain could call in whenever he wanted -- at some point in the future). After being pulled into one of the Joker's insane schemes and living to tell the tale, Charlie confronts the clown in an alleyway. The Joker tries to laugh him off, only for Charlie to [[DidYouJustPunchOutCthulhu sock him in the stomach]]. The villain immediately starts doing what he'd done for those two years -- threatening Charlie's wife and son -- but Charlie doesn't even blink, instead pulling out one of the Joker's own bombs and threatening him with it. Joker is ''terrified'' and ends up calling for Batman to save him. That's right -- a short, pudgy, balding man stood up to the villain with one of the highest body counts in all of fiction, and brushed off his threats. ''THAT'' is a BadassNormal.
* ''WesternAnimation/BatmanBeyond'': In "Shriek", Terry tries to sneak around Shriek by [[CacophonyCoverUp switching on the machinery in the factory they're fighting in]]. Shriek uses his acoustic suit to [[QuieterThanSilence silence all the sounds]] ''[[QuieterThanSilence except]]'' [[QuieterThanSilence Terry's footsteps]].

** In a {{dhampyr}}-style "best of both worlds" arrangement, half-ghosts are immune or resistant to many ghost vulnerabilities. For example, they can effortlessly pass through ghost shields as long as they're in human mode. Also, Danny's [[SpiderSense ghost sense]] doesn't detect half-ghosts like Vlad or Danielle (his [[WesternAnimation/TheUltimateEnemy much more powerful future self]] no longer has this weakness). Danny's (albeit limited) resistance to Freakshow's MindControl over ghosts could also be due to this.
** On the flip side, Danny's immune to many other ghosts' powers or attacks that affect humans. He's unaffected by Ember's MindControl MagicMusic until she gets a significant power boost, and the ghost bugs that attack all his classmates in "Doctor's Disorders" can't infect him (even though he's one of the villain's prime targets in that plot, so they logically would have gone after him, too, if they could have).

** To most ghosts (including aforementioned incredibly powerful future self), humans, technology, buildings, and anything in the way, Danny's [[MakeMeWannaShout Ghostly Wail attack]] is a OneHitKill that puts them down for the count. The two exceptions are a giant ghost sphinx in "King Tuck" (it's at that point that Sam concludes "Now we're doomed") and Vlad, who gets up and transforms without a scratch on him or a single sign of weakness, as if the attack didn't even happen. Granted, in the latter, Danny had been knocked out twice, overshadowed and shocked, so he may not have been using the Ghostly Wail at full power.

* In the ''WesternAnimation/FamilyGuy'' episode "Pawtucket Pete", like with the ''WesternAnimation/ClassOf3000'' example, Jerome's voice is deep enough that he's immune to the effects of the helium leaking out of Brian's parade balloon that Peter shot.

** In "Less Than Hero", Fry and Leela took an ointment cream[[note]]Warning: May cause superpowers in humans[[/note]] that allowed them to shrug off practically any damage, which they learned after an attempted mugging.

* A few characters in ''WesternAnimation/Invincible2021'', but [[SupermanSubstitute Omni-Man]] is probably at the top of of the list. During the Flaxan invasion, he takes several seconds of focused laser fire (when a single shot was enough to cut a regular human in half) without so much as a burn mark on his costume. Later, a house he's in explodes, leaving no trace of the structure or other people inside. When the smoke clears, he's in the exact same spot and pose he was in before the explosion.

A favorite of the ImplacableMan and TheJuggernaut. May cross with TheDeterminator. {{inver|tedTrope}}sion is NoSavingThrow.

** In the backstory (depicted in ''LightNovel/FateZero''), Gilgamesh No Sells [[spoiler:the Holy Grail pouring out all of the world's evil at once, declaring that because he is "the King of all mankind", he has the authority to take responsibility for mankind's collective sins, thus those sins cannot corrupt him. Whether it was because of that or just because Gilgamesh's ego is roughly the size of a galaxy, he turns out correct: the Grail cannot corrupt him. He does it again in the "Heaven's Feel" scenario, when the Servant-devouring Shadow tries to corrupt him but can't, and has to hurriedly eat him before ''he'' kills ''it''.]]

* In ''Literature/AncillaryMercy'' a Presger translator (a human created by the alien species of the Presger so that they can communicate with humans) is shot [[spoiler: with a gun constructed by the Presger]] and her reaction is to [[spoiler: vomit up some things she has eaten previously, including a living fish]]. As the translator states, it would be foolish to [[spoiler: construct and give to other species a weapon that can be used against them]]. Interestingly enough, Presger translators can be killed by rather mundane means otherwise.

* In ''Film/TheWarOfTheWorlds'', the U.S. government authorizes the dropping of the latest atomic bomb model on the Martian warships in a last ditch attempt to stop them. When the [[SmokeShield smoke clears]], the warships are seen surrounded by their [[DeflectorShields protective blisters,]] floating towards their next target unfazed.
* In ''Film/WarOfTheWorlds'', when [[Creator/TomCruise Tom Cruise's]] family is walking towards safety, they witness a large battle between the U.S. Army and the tripods. The military acknowledges that their weapons have no effect whatsoever, but [[HeroicSacrifice their efforts are just so that the civilians can get as far away from the tripods as possible.]]

* ''WesternAnimation/DespicableMe'': Gru manages to do this to four heat-seeking missiles and a shark when he breaks into Vector's fortress to get the girls back, leaping over the missiles (which blow up the gate) and getting rid of the shark with an OffhandBackhand.

** ComicBook/PoisonIvy uses her pheromone powers to get others to obey. When Mr. Freeze takes the diamond from her and she tries it on him, Freeze points out it doesn't work on a coldhearted individual like himself. Though Freeze is mostly being dramatic. The real reason it probably doesn't work is that he's wearing his refrigeration armor with a sealed helmet.

** ''Film/BatmanVSupermanDawnOfJustice'': [[Franchise/{{Superman}} Clark]] no-sells being hit by the ''[[CoolCar Batmobile]]'' going at full speed. Later, during Clark and [[Franchise/{{Batman}} Bruce's]] BattleInTheRain, Bruce is able to block Clark's blow after Clark has been hit by a [[KryptoniteFactor Kryptonite gas]], leaving Clark shocked. However, as the Kryptonite begins to wear off, Bruce's punches have less and less effect on the Man Of Steel, until [[PunchPunchPunchUhOh a punch just bounces harmlessly off]] Clark's chin.

* Literature/TheBrightestShadow: The end result of any sufficiently superior ability, most directly Xetsu simply ignoring entire groups of people attacking him.

* A non-power example in ''Literature/ATwistedTale: Conceal, Don't Feel''; in a world where Elsa and Anna were separated as children and practically nobody knows Anna even exists, Hans attempts to court Elsa and then Anna as part of a scheme by the Duke of Weselton to get a king on the throne who would make a better trading deal with Weselton, but Hans' efforts to win them over fail as Elsa never sees him that way and Anna's already into Kristoff by the time Hans learns she even exists.

** Another notable case of sandbagging came on an episode of WCW Nitro where [[Wrestling/BigShow the Giant]] went to chokeslam Stevie Ray, but for whatever reason, Stevie Ray visibly refuses to jump to make the move work. Instead, the Giant used his impressive strength to lift up Stevie Ray all on his own and delivered the move anyways.

* During the England vs Portugal match at the Euro 2016 Qualifiers, [[https://www.youtube.com/watch?v=GxR7MoVHXCg Harry Kane got kicked in the head]] as a result of an...ambitious challenge by Bruno Alves. Kane just scrambled back to his feet and kept running towards the ball, as if under the impression that the ref was playing advantage.

* In ''VisualNovel/SilverCrisis'', this is how most bouts against main antagonists Silver and Ganondorf go. Granted, it's {{justified|Trope}} because [[spoiler: Ganondorf can only be killed by Sacred Weapons made by the Gods, and the same applies to Silver because he was a being created by Ganondorf's magic.]]

* This happens when Franchise/{{Superman}} tries to fight ComicBook/{{Darkseid}} in the ''WebAnimation/CartoonHooligans'' episode "What If Superman Got Sick?!". This is {{justified|Trope}} due to Superman being sick.

* ''Webcomic/{{Weregeek}}'' (or rather its guest page) [[http://www.weregeek.com/2008/03/03/ reminds us]]: while ''TabletopGame/Warhammer40000'' may be fun, very few sorts of MindScrew can be worse than this trope applied recursively.

* Near the end of ''LetsPlay/{{Dream}}'s'' first Death Swap, in the Nether, [[spoiler: Dream uses an enchanted golden apple to swim in lava. Of course, George doesn't know this, and Dream had humorous reactions swimming in the lava.]]

* ''WesternAnimation/{{Archer}}'': In "[[Recap/ArcherS2E10ElSecuestro El Secuestro]]", Pam is mistaken for Cheryl (who is SecretlyWealthy) and kidnapped. While she does spit out blood and gets a black eye, she ''literally'' [[https://www.youtube.com/watch?v=o2vO3D-lU7Y laughs off the kidnappers attempting to beat her into silence]], and taunts them over how ineffective they are. The episode later reveals that Pam used to [[FightClubbing routinely fight in an underground fight circuit]], so she's used to dealing with people who can hit a lot harder than [[StupidCrooks these dumb wannabe kidnappers]].

* ''WesternAnimation/TheFairlyOddParents'': When [[SentientVehicle Super Bike]] finally pushes his {{yandere}} tendencies too far, Wanda tries to poof him away. She only gets a face full of fire and a reminder that Super Bike is {{Nigh Invulnerab|ility}}le.

* ''WesternAnimation/JusticeLeagueUnlimited'': Franchise/{{Aquaman}} after his opponent, Downpour, tries to drown him in a massive wave. He just ''stands there'', not as much as blinking. Seconds later Downpour throws three punches at Aquaman, who doesn't even flinch before knocking Downpour out cold with a single backhand.

* ''WesternAnimation/PhineasAndFerb''

* In Gladiator's introduction in ''WesternAnimation/XMenTheAnimatedSeries'', TheJuggernaut punches him in the stomach. He's unfazed, and tosses Juggernaut across the ocean. Then Phoenix shows up for the first time, [[TheWorfEffect and she shrugs off Gladiator's attacks and throws him into space]].

** Subverted in another episode when Lilo tries using a mind-controlling experiment on Jumba who laughs it off and says that he's too smart to be affected by it... before falling under its control less than a second later.

* In the ''Literature/{{Twilight}}'' novels, Bella is immune to Edward's telepathy, although he can sense everyone else. This is part of her allure for him. When Bella becomes a vampire, she [[TookALevelInBadass gains the ability to project her immunity to mind-altering effects to her allies]], including shielding both wolf packs by only shielding their alphas.

Immunities to specific attacks and/or StatusEffects are almost always present in TabletopGames and are the main purpose of DamageTyping. As a game model grows, it's [[SerialEscalation more and more likely]] to get into LensmanArmsRace of effects, immunities and immunity-breaching effects. See also TheLawOfDiminishingDefensiveEffort.

The trope's name is a term used in ProfessionalWrestling circles. In all types of acting, "selling" means an actor [[TheatricsOfPain reacts as if he had been hit hard]] when the attack didn't make contact or was harmlessly light. Professional wrestling refers to it as a "no-sell" when the wrestler that was struck ''doesn't'' react to the hit (i.e. he just stands there, as if his opponent were punching a brick wall). Originally, this was usually a case of the wrestler taking the hit just being a dick, and was highly frowned upon because it was seen as undermining {{Kayfabe}}. But it also came to be used as a way to demonstrate that a wrestler is just that tough. Some wrestlers use no-selling as their main schtick.

* In ''WesternAnimation/{{The Return of Jafar}}'', the first thing Jafar does upon coming back to Agrabah is completely own Genie, ignoring everything the blue guy throws at him while singing "[[VillainSong You're Only Second Rate]]".