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* A minor arc in ''Webcomic/LeftoverSoup'' involves an irate customer who demands to have a coupun honoured even though it's actually a coupun for a different story than the one he's in, and refuses to back down because it's the principle of the thing. TheRant involves the snarky observation that it's funny how people's principles always seem to be solely about getting what they think they're owed - you never hear about someone ''giving up'' something because it's the principle of the thing.

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* A minor arc in ''Webcomic/LeftoverSoup'' involves an irate customer who demands to have a coupun honoured even though it's actually a coupun for a different story store than the one he's in, and refuses to back down because it's the principle of the thing. TheRant involves the snarky observation that it's funny how people's principles always seem to be solely about [[EntitledBastard getting what they think they're owed owed]] - you never hear about someone ''giving up'' something because it's the principle of the thing.
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* A minor arc in ''Webcomic/LeftoverSoup'' involves an irate customer who demands to have a coupun honoured even though it's actually a coupun for a different story than the one he's in, and refuses to back down because it's the principle of the thing. TheRant involves the snarky observation that it's funny how people's principles always seem to be solely about getting what they think they're owed - you never hear about someone ''giving up'' something because it's the principle of the thing.
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[[folder:VideoGames]]
* In ''Videogame/MortalKombatDeadlyAlliance'' ninja cyborg Cyrax ''hates'' Johnny Cage's movies and feels especially robbed of his eight bucks when he went and saw ''Ninja Mime''. One of his reasons for entering the tournament was so that he could beat the money out of Cage. All of this over eight dollars.
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* In ''WesternAnimation/MyLittlePonyEquestriaGirlsRollercoasterOfFriendship'', {{Teen Genius}}es Twilight Sparkle and Sunset Shimmer spend a mountain of tickets trying to win a ring-toss carnival game. As much as they try [[MeasuringTheMarigolds breaking down their throws scientifically]], nothing works. Eventually, the Flim Flam brothers, who are running the carnival game, feel bad for them and offer them a parakeet doll prize. But Sunset says "it's not about the parakeet," slapping it away and trying again.
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* In one episode of ''Series/TheHoneymooners'', the Kramdens and Nortons' landlord presents them with a notice of that the rent is being raised 15%. Ralph Kramden, being who he is, refuses to accept it, and the landlord warns that anyone who doesn't accept it will be evicted from the apartment and/or have their heat, water and electricity all shut off. Ralph thinks that the landlord is bluffing, and he goes on an extreme rent strike to teach him a lesson, forcing his wife Alice and best friend Ed Norton to partake as well. Alice tells him that the increase only amounts to $5 a month, but Ralph refuses to listen, comparing himself to George Washington, who fought for a cause just like him. It so happens that the strike is in the dead of winter, so they're cold, even with them bundled up. When Alice complains, he says, "I don't care about the fight, Alice, it's the principle of the thing," adding that if they pay up now, then they will keep on raising the rent $5 every ten years.
-->'''Alice:''' [[SarcasmMode Oh,]] ''[[SarcasmMode now]]'' [[SarcasmMode I understand, Ralph. I didn't know you were planning on staying in this apartment for the next twenty years. Why, if I'd known that, Ralph, that changes the whole picture. Now I'm entirely in favor of not giving up; I'd rather freeze to death RIGHT NOW!]]
** Eventually, the landlord evicts the Kramdens from the premises, but ''even then'', Ralph refuses to give in, ''still'' insisting that the landlord is bluffing. Moments later, it starts snowing, and only then does Ralph finally come to his senses and give in to the landlord. But even then, he stalls for a long time to come up with an acceptable reason for giving up:
--->'''Ralph:''' I want you to understand something, Alice. It's not because I want to do it. It's not because I'm afraid of the cold or that I'm hungry, or that I'm embarrassed by being out here. Don't think that's the reason, Don't think it is that, Alice, 'cause it isn't! You wanna know what it is? I'll tell you what it is! ''(pause)'' And you know what it is as well... ''I'' know... what it is! You know what it is! I'll tell you what it is! ''(another pause)'' Oh, I'll tell you what it is! ''(one more, very long pause)'' YOU KNOW THAT I KNOW HOW EASY YOU GET VIRUS! ''(goes inside apartment building)''
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* Reversed by WesternAnimation/DaffyDuck in "My Little Duckaroo": "After all, it isn't the principle of the thing, it's the money."

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* Reversed Inverted by WesternAnimation/DaffyDuck in both "My Little Duckaroo": Duckaroo" and "The Million-Hare": "After all, it isn't the principle of the thing, it's the money."
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* In ''NotEnoughRings'', Sonic says this when Tails asks him why he's running against a high-powered fan's air-current in Oil Ocean Zone.

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* In ''NotEnoughRings'', ''Webcomic/NotEnoughRings'', Sonic says this when Tails asks him why he's running against a high-powered fan's air-current in Oil Ocean Zone.
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* ''Radio/OurMissBrooks'': In "Spare That Rod!" Mr. Conklin berates Miss Brooks for not having her blackboard cleared at the end of the day. He had gone into her classroom after school and found that a student had written "Old Man Conklin is a Birdbrain." When Miss Brooks protests, Mr. Conklin tells her it's the principle of the thing.
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*** What makes it notable is the episode showing he is more-or-less in the right, with his vengeance chaining himself to the register and riling up other customers who also had unsatisfactory experiences (while also getting a girlfriend, the cash register girl Hortense) and grinding business to a halt.
*** The principle aspect is fully acknowledges when the founder of Burgerphile personally comes into chastise the manager and reminding him that customer service is, [[CaptainObvious well, about the customer.]] He even personally cooks the correct order for Dan (along for himself and Hortense) at the end of the episode.
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[[folder:WebVideo]]
* On a ''WebVideo/GameGrumps'' episode playing Kirby's Dream Course, Arin uses the phrase verbatim while raging at Dan for stealing one of his stars, even though he stole it back almost immediately.
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* In the ''WesternAnimation/{{Futurama}}'' episode "That's Lobstertainment!", Leela refuses to park at Loew's Qaddafi's Mann's Grauman's Chinese Theater and pay a valet $3 for this reason.
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* Johnny Gargano's reasoning for saving Rich Swann, who he despised, from the Premier Athlete Brand after their '[[NoHoldsBarredContest End Of Evolution]]' [[GimmickMatches match]]. Gargano hadn't been winning much lately and was trying to get back to the way he was before and realized like Swann or not, the man he used to be would not tolerate [[EvenEvilHasStandards the Brand's sleazy stunts]], especially since they had the audacity to pull one ''right in front of him''.
* At the tail end of 2014, Havok was about to lose a title shot against knockouts champion Wrestling/GailKim when she attacked her before their match and separated Kim's shoulder. Despite being told be Wrestling/{{TNA}} trainer she was in no condition to compete and director of wrestling operations Wrestling/KurtAngle insisting Gail had no obligation to defend her title, Gail insisted on having the match to show Havok could keep her down. Havok won the belt in the resulting match, unsurprisingly.[[/folder]]

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* Johnny Gargano's reasoning for saving Rich Swann, who he despised, from the Premier Athlete Brand after their '[[NoHoldsBarredContest End Of Evolution]]' [[GimmickMatches match]]. Gargano Gargano, who hadn't been winning much lately and was trying to get back to the way he was before and before, realized like that, whether he liked Swann or not, the man he used to be would not tolerate [[EvenEvilHasStandards the Brand's sleazy stunts]], especially since they had the audacity to pull one ''right in front of him''.
* At the tail end of 2014, Havok was about to lose a title shot against knockouts champion Wrestling/GailKim when she attacked her before their match and separated Kim's shoulder. Despite being told be by a Wrestling/{{TNA}} trainer that she was in no condition to compete and director of wrestling operations Wrestling/KurtAngle insisting Gail had no obligation to defend her title, Gail insisted on having the match to show Havok could keep her down. Havok won the belt in the resulting match, unsurprisingly.unsurprisingly.
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* In ''Theatre/TheGoldenApple'', Ulysses and the boys are playing baseball when Helen, whom they have sworn to protect, flies away with Paris to Rhododendron, but they consider it nothing to get angry over. Menelaus and the old men of Angel's Roost are outraged at their lack of honor, and remind them of their oath. Ulysses accuses them of "distorting the principle of the thing," but the old men echo this phrase back at him, and urge vengeance on Rhododendron.

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* In ''Theatre/TheGoldenApple'', Ulysses and the boys are playing baseball when Helen, whom they have sworn to protect, flies away with Paris to Rhododendron, but they consider it nothing to get angry over. Menelaus and the old men of Angel's Roost are outraged at their lack of honor, and remind them of their oath. Ulysses accuses them of "distorting the principle of the thing," but the old men echo this phrase back at him, and urge vengeance on Rhododendron. When Ulysses goes to Rhododendron and defeats Paris in a boxing match, Helen immediately goes back to her husband and is EasilyForgiven. Ulysses tries to justify the effort the boys put into rescuing her by again invoking "the principle of the thing," but when Hector challenges him to name "the ''thing'' it was the principle of," Ulysses can come up with no better answer than this:
-->The important thing isn't the principle\\
The important thing is ''we won it''.
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* A ''GarfieldAndFriends'' episode featured a [[spoiler:phony]] police officer giving Jon a speeding ticket. Considering the size of the speed limit sign, Jon refused to pay and told Garfield and Odie it was not for the money but for the principle. Garfield told Odie that, whenever somebody says something like that, it's for the money.

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* A ''GarfieldAndFriends'' ''WesternAnimation/GarfieldAndFriends'' episode featured a [[spoiler:phony]] police officer giving Jon a speeding ticket. Considering the size of the speed limit sign, Jon refused to pay and told Garfield and Odie it was not for the money but for the principle. Garfield told Odie that, whenever somebody says something like that, it's for the money.
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* In ''NotEnoughRings'', Sonic says this when Tails asks him why he's running against a high-powered fan's air-current in Oil Ocean Zone.
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[[folder:Professional Wrestling]]
* Johnny Gargano's reasoning for saving Rich Swann, who he despised, from the Premier Athlete Brand after their '[[NoHoldsBarredContest End Of Evolution]]' [[GimmickMatches match]]. Gargano hadn't been winning much lately and was trying to get back to the way he was before and realized like Swann or not, the man he used to be would not tolerate [[EvenEvilHasStandards the Brand's sleazy stunts]], especially since they had the audacity to pull one ''right in front of him''.
* At the tail end of 2014, Havok was about to lose a title shot against knockouts champion Wrestling/GailKim when she attacked her before their match and separated Kim's shoulder. Despite being told be Wrestling/{{TNA}} trainer she was in no condition to compete and director of wrestling operations Wrestling/KurtAngle insisting Gail had no obligation to defend her title, Gail insisted on having the match to show Havok could keep her down. Havok won the belt in the resulting match, unsurprisingly.[[/folder]]
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* The titular character from ''WesternAnimation/DanVs'' occasionally justifies his vengeful crusade against the target of the week with this, to varying degrees.
** One notable example was in the episode "Burgerphile." Dan's order of a plain hamburger is delivered with cheese (despite expliictly saying multiple times no cheese, as he's lactose-intolerant), and the manager refuses to acknowledge he made a mistake on his part, due to his obsession over maintaining a perfect customer satisfaction rating. Despite his friends offering to just get him another burger, he continues his vengeance because it's a matter of principle.
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** MARK IT ZERO!

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** MARK -->MARK IT ZERO!
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[[quoteright:200:[[http://www.urbanjunglecomic.com/?p=323 http://static.tvtropes.org/pmwiki/pub/images/urban_jungle_principle.jpg]]]]

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[[quoteright:200:[[http://www.urbanjunglecomic.com/?p=323 [[quoteright:200:[[Webcomic/UrbanJungle http://static.tvtropes.org/pmwiki/pub/images/urban_jungle_principle.jpg]]]]
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* In the ''{{Doug}}'' Episode "Doug Takes the Case," The RichBitch Beebe Bluff's radio is stolen, and her father wants the criminal found, even though she could easily afford a new one, because "It's The Principle Of The Thing." [[spoiler:It's later revealed, however, that it wasn't really stolen...it fell out of Beebe's locker and broke, and she tried to cover it up by saying someone took it.]]
* Reversed by DaffyDuck in "My Little Duckaroo": "After all, it isn't the principle of the thing, it's the money."

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* In the ''{{Doug}}'' ''WesternAnimation/{{Doug}}'' Episode "Doug Takes the Case," The RichBitch Beebe Bluff's radio is stolen, and her father wants the criminal found, even though she could easily afford a new one, because "It's The Principle Of The Thing." [[spoiler:It's later revealed, however, that it wasn't really stolen...it fell out of Beebe's locker and broke, and she tried to cover it up by saying someone took it.]]
* Reversed by DaffyDuck WesternAnimation/DaffyDuck in "My Little Duckaroo": "After all, it isn't the principle of the thing, it's the money."



* In the ''{{Archer}}'' episode "Bloody Ferlin" when Archer, Ray and Cheryl go to West Virginia to visit Ray's homophobic brother, they pretend Cheryl is Ray's wife. Ray is disgusted when he finds out his brother wants to sleep with his fake wife.

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* In the ''{{Archer}}'' ''WesternAnimation/{{Archer}}'' episode "Bloody Ferlin" when Archer, Ray and Cheryl go to West Virginia to visit Ray's homophobic brother, they pretend Cheryl is Ray's wife. Ray is disgusted when he finds out his brother wants to sleep with his fake wife.

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Alphabetized folders.


[[folder:{{Film}}]]
* In ''Film/TheBigLebowski'', the dynamic between the Dude and Walter epitomizes the trope, with bad things endlessly happening to the chronically laid back and mellowed out Dude, and slightly demented Vietnam veteran Walter convinces him time and again to go on insane and half-cocked quests for revenge and reparation.
** MARK IT ZERO!
* D'Artagnan in ''Film/TheThreeMusketeers2011'' takes issue with [[TheDragon Rochefort]] insulting his horse.
* Robin's response, word-for-word, in ''Film/RobinHoodMenInTights'' when Achoo tries to stop him from fighting Little John over a bridge toll by hopping over the two-foot-wide creek and pointing out "This ain't exactly the Mississippi here!"
* Outright mocked by Porter in ''Film/{{Payback}}''. He only wants his $70,000 (his cut of the heist that his partner stole), no more, no less. No, it's not the principle of the thing, and don't ask him again, you're going to make him get all misty.
[[/folder]]



[[folder:{{Film}}]]
* In ''Film/TheBigLebowski'', the dynamic between the Dude and Walter epitomizes the trope, with bad things endlessly happening to the chronically laid back and mellowed out Dude, and slightly demented Vietnam veteran Walter convinces him time and again to go on insane and half-cocked quests for revenge and reparation.
** MARK IT ZERO!
* D'Artagnan in ''Film/TheThreeMusketeers2011'' takes issue with [[TheDragon Rochefort]] insulting his horse.
* Robin's response, word-for-word, in ''Film/RobinHoodMenInTights'' when Achoo tries to stop him from fighting Little John over a bridge toll by hopping over the two-foot-wide creek and pointing out "This ain't exactly the Mississippi here!"
* Outright mocked by Porter in ''Film/{{Payback}}''. He only wants his $70,000 (his cut of the heist that his partner stole), no more, no less. No, it's not the principle of the thing, and don't ask him again, you're going to make him get all misty.
[[/folder]]
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* D'Artagnan in ''TheThreeMusketeers2011'' takes issue with [[TheDragon Rochefort]] insulting his horse.

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* D'Artagnan in ''TheThreeMusketeers2011'' ''Film/TheThreeMusketeers2011'' takes issue with [[TheDragon Rochefort]] insulting his horse.



* Outright mocked by Porter in ''{{Payback}}''. He only wants his $70,000 (his cut of the heist that his partner stole), no more, no less. No, it's not the principle of the thing, and don't ask him again, you're going to make him get all misty.

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* Outright mocked by Porter in ''{{Payback}}''.''Film/{{Payback}}''. He only wants his $70,000 (his cut of the heist that his partner stole), no more, no less. No, it's not the principle of the thing, and don't ask him again, you're going to make him get all misty.
Is there an issue? Send a MessageReason:
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* In MegaTokyo, after several rounds of [[HeroicBSOD BSODs]], Yuki says that Tohya called her a monster, but that it's nothing compared to what she (Yuki) did to her ([[spoiler:dropping her in a crowd of unfamiliar people then running away]]). Kobayashi, on the other hand, invokes this trope briefly before Yuki stops him.

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* In MegaTokyo, ''Webcomic/MegaTokyo'', after several rounds of [[HeroicBSOD BSODs]], Yuki says that Tohya called her a monster, but that it's nothing compared to what she (Yuki) did to her ([[spoiler:dropping her in a crowd of unfamiliar people then running away]]). Kobayashi, on the other hand, invokes this trope briefly before Yuki stops him.
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* In the ''{{Doug}}'' Episode "Doug Takes the Case," The RichBitch Beebe Bluff's radio is stolen, and her father wants the criminal found, even though she could easily afford a new one, because "ItsThePrincipleOfTheThing." [[spoiler:It's later revealed, however, that it wasn't really stolen...it fell out of Beebe's locker and broke, and she tried to cover it up by saying someone took it.]]

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* In the ''{{Doug}}'' Episode "Doug Takes the Case," The RichBitch Beebe Bluff's radio is stolen, and her father wants the criminal found, even though she could easily afford a new one, because "ItsThePrincipleOfTheThing."It's The Principle Of The Thing." [[spoiler:It's later revealed, however, that it wasn't really stolen...it fell out of Beebe's locker and broke, and she tried to cover it up by saying someone took it.]]
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* One season three episode of ''Series/BlueHeelers'' was this by name, and revolved around a teacher assaulting one of his students. Even though it's not considered serious (the teacher pulled the boy's hair on account of it being too long) the youth condemns the issue on principle, it was still technically assault and his attitude is there AintNoRule.
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* D'Artagnan in ''TheThreeMusketeers2011'' takes issue with [[TheDragon Rochefort]] insulting his horse.
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* ''MalcolmInTheMiddle'' had a particularly vicious one: Dewey wins a hole-in-one at the 18th hole of a mini-golf course; according to the rules, that entitles the golfer to a free game. But according to Dewey, the owner of the place didn't give him the free game because the bell didn't ring. In Dewey's mind, and as he explains in as many variations as possible to his dad, it's not a big deal; getting the hole-in-one was good enough for him. But Hal acts as if to say, "This is a huge deal! I know how upset you are about losing this. That golf course is gonna pay for ripping you off!" Hal's comments are along the lines of, "You ''have'' to feel this way, Dewey! Justice must be served!" Eventually, HilarityEnsues, and it's all Hal's fault.
* [[FawltyTowers Basil Fawlty]] and [[Series/{{House}} House]] are well known for their constant need to make every problem far worse than necessary because they want to prove a point or won't swallow their pride.
* {{Frasier}} took this to epic levels. Once he and Niles pulled into a parking garage, realized they had forgotten something, and turned around to exit. The attendant charges them $2.00 for the one minute they were in there (The fee is $2.00 for every fraction of a half-hour). Frasier adamantly refuses to pay, refuses to let Niles pay for him, and even refuses to let another driver behind him pay. Somehow Frasier believed that he was "standing up" against this "injustice", when obviously he was being petulant and downright rude. Finally Frasier relents and agrees to pay the $2.00, whereupon the attendant tells him that the fee is now $4.00 because he stayed over a half hour protesting. Frasier floors the gas and charges through the gate.

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* ''MalcolmInTheMiddle'' ''Series/MalcolmInTheMiddle'' had a particularly vicious one: Dewey wins a hole-in-one at the 18th hole of a mini-golf course; according to the rules, that entitles the golfer to a free game. But according to Dewey, the owner of the place didn't give him the free game because the bell didn't ring. In Dewey's mind, and as he explains in as many variations as possible to his dad, it's not a big deal; getting the hole-in-one was good enough for him. But Hal acts as if to say, "This is a huge deal! I know how upset you are about losing this. That golf course is gonna pay for ripping you off!" Hal's comments are along the lines of, "You ''have'' to feel this way, Dewey! Justice must be served!" Eventually, HilarityEnsues, and it's all Hal's fault.
* [[FawltyTowers [[Series/FawltyTowers Basil Fawlty]] and [[Series/{{House}} House]] Series/{{House}} are well known for their constant need to make every problem far worse than necessary because they want to prove a point or won't swallow their pride.
* {{Frasier}} Series/{{Frasier}} took this to epic levels. Once he and Niles pulled into a parking garage, realized they had forgotten something, and turned around to exit. The attendant charges them $2.00 for the one minute they were in there (The fee is $2.00 for every fraction of a half-hour). Frasier adamantly refuses to pay, refuses to let Niles pay for him, and even refuses to let another driver behind him pay. Somehow Frasier believed that he was "standing up" against this "injustice", when obviously he was being petulant and downright rude. Finally Frasier relents and agrees to pay the $2.00, whereupon the attendant tells him that the fee is now $4.00 because he stayed over a half hour protesting. Frasier floors the gas and charges through the gate.



* In ''TheBigLebowski'', the dynamic between the Dude and Walter epitomizes the trope, with bad things endlessly happening to the chronically laid back and mellowed out Dude, and slightly demented Vietnam veteran Walter convinces him time and again to go on insane and half-cocked quests for revenge and reparation.

to:

* In ''TheBigLebowski'', ''Film/TheBigLebowski'', the dynamic between the Dude and Walter epitomizes the trope, with bad things endlessly happening to the chronically laid back and mellowed out Dude, and slightly demented Vietnam veteran Walter convinces him time and again to go on insane and half-cocked quests for revenge and reparation.



* Robin's response, word-for-word, in ''RobinHoodMenInTights'' when Achoo tries to stop him from fighting Little John over a bridge toll by hopping over the two-foot-wide creek and pointing out "This ain't exactly the Mississippi here!"

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* Robin's response, word-for-word, in ''RobinHoodMenInTights'' ''Film/RobinHoodMenInTights'' when Achoo tries to stop him from fighting Little John over a bridge toll by hopping over the two-foot-wide creek and pointing out "This ain't exactly the Mississippi here!"
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If it's Daniel and not Emma who goes nuts, then he is merely obeying the LawOfDisproportionateResponse. Often goes hand-to-hand with the FrivolousLawsuit.

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If it's Daniel and not Emma who goes nuts, then he is merely obeying the LawOfDisproportionateResponse. Often goes hand-to-hand with the FrivolousLawsuit.FrivolousLawsuit and HonorBeforeReason (''"Doing what's right, or at least what you ''think'' is right, even if it's foolish"'').
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* In ''WesternAnimation/SouthPark'', Stan and Kenny see ''Film/ThePassionOfTheChrist'' and end up hating it. When the ticket teller refuses to refund their money, they decide to travel to Mel Gibson's house to personally demand that he give them their money back. He also refuses, but they manage to swipe some cash when he's distracted. On their way home, Stan notes that the bus trip to and from Mel Gibson's house cost way more than the money they wanted refunded, but decides that it's the principle of the thing. Kenny agrees.
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* In the ''{{Archer}}'' episode "Bloody Ferlin" when Archer, Ray and Cheryl go to West Virginia to visit Ray's homophobic brother, they pretend Cheryl is Ray's wife. Ray is disgusted when he finds out his brother wants to sleep with his fake wife.
-->'''Archer:''' Why do you care? A, you're gay and B, you and Carol aren't really married.
-->'''Ray:''' But Randy thinks we are!
-->'''Archer:''' Yeah, but... That's actually a really good point.

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