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** In a similar instance, the Volatix Cabal's {{Catchphrase}} is a slight variation on the Dalek chant, to represent how, even in comparison to the Daleks, they're totally insane with utter hate for everything that isn't a Dalek: "EXTERMINHATE!"
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* In a case of this happening the ''first'' time the catchphrase is used, in ''Series/KaizokuSentaiGokaiger'', Captain Marvelous usually delivers the catchphrase "Hade ni ikuze!" (roughly "Let's make it flashy!") in an enthusiastic tone. However, in the first episode, just after the team transforms for the first time, he says it in a bored, offhand deadpan as he immediately starts blasting the enemies.
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* In the anime of ''Manga/{{Kannagi}}'', the characters are excited about the latest video (despite the fact they probably have no proper player for it, since they mistakenly assumed it was on DVD), talking about how it's a Blu-Ray and "It's a Sony!" All of this ends when someone hands them an old 8-track tape (also unplayable). They mention, "It's a Sony..."

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* In the anime of ''Manga/{{Kannagi}}'', ''Manga/KannagiCrazyShrineMaidens'', the characters are excited about the latest video (despite the fact they probably have no proper player for it, since they mistakenly assumed it was on DVD), talking about how it's a Blu-Ray and "It's a Sony!" All of this ends when someone hands them an old 8-track tape (also unplayable). They mention, "It's a Sony..."
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* ''Series/{{Cheers}}'' once had an inverted example. Normally, when [[PhraseCatcher Norm]] enters the bar, he gives a cheerful greeting and everybody else cheerfully [[SayMyName calls out, "Norm!"]]. In [[Recap/CheersS3E11 one episode]], he enters the bar looking devastated but still gives his cheerful greeting. Everybody then says, "Norm?" in a concerned tone.

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* ''Series/{{Cheers}}'' once had an inverted example. Normally, when [[PhraseCatcher Norm]] enters the bar, he gives a cheerful greeting and everybody else cheerfully [[SayMyName calls out, "Norm!"]]. "Norm!"]] In [[Recap/CheersS3E11 one episode]], episode,]] he enters the bar looking devastated but still gives his cheerful greeting. Everybody then says, "Norm?" in a concerned tone.



** Alex Osborne is better known as "[[InSeriesNickname Starburns]]" due to his star-shaped sideburns. He hates the nickname and tells people, "My name is Alex" in an annoyed tone. During "Pillows and Blankets", a rift forms between Troy and Abed and the student body starts to take sides. The Dean tries to stop the argument and specifically tells Alex to stand down, addressing him as "Starburns". He angrily replies, "[[PunctuatedForEmphasis My. Name. Is. Alex!]]", showing how high tensions are running.

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** Alex Osborne is better known as "[[InSeriesNickname Starburns]]" [[InSeriesNickname "Starburns]] due to his star-shaped sideburns. He hates the nickname and tells people, "My name is Alex" in an annoyed tone. During "Pillows and Blankets", a rift forms between Troy and Abed and the student body starts to take sides. The Dean tries to stop the argument and specifically tells Alex to stand down, addressing him as "Starburns". He angrily replies, "[[PunctuatedForEmphasis My.[[PunctuatedForEmphasis "My. Name. Is. Alex!]]", Alex!"]] showing how high tensions are running.



** All Daleks say, "Exterminate!" when they want to kill someone (which, considering they're [[AlwaysChaoticEvil evil]] killing machines, is a lot). Usually, it's shouted with pauses between each syllable and a rising inflection ("EX-TER-MIN-''ATE''!") but when a Dalek begins thinking it's Clara Oswald, it starts out saying, "Eggs" because Clara was making souffles, but then realises it's a Dalek and awkwardly turns it into "Eggs... ter... minate?".

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** All Daleks say, "Exterminate!" when they want to kill someone (which, considering they're [[AlwaysChaoticEvil evil]] killing machines, is a lot). Usually, it's shouted with pauses between each syllable and a rising inflection ("EX-TER-MIN-''ATE''!") but when a Dalek begins thinking it's Clara Oswald, it starts out saying, "Eggs" because Clara was making souffles, but then realises it's a Dalek and awkwardly turns it into "Eggs... ter... ter...minate?".



* On ''Series/KamenRiderDrive'', Go Shijima usually says, "Tracking! Terminating! Always at...Mach speed! Kamen Rider... Mach!" as a [[LargeHam hammy]] PreAsskickingOneLiner. However, in ''Drive Saga: Kamen Rider Mach'' he delivered it in a TranquilFury to the [[BigBad Revenger Roidmude]] after transforming into his new form, Mach Chaser.

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* On ''Series/KamenRiderDrive'', Go Shijima usually says, "Tracking! Terminating! Always at...Mach speed! Kamen Rider... Mach!" as a [[LargeHam hammy]] PreAsskickingOneLiner. However, in ''Drive Saga: Kamen Rider Mach'' he delivered it in a TranquilFury to the [[BigBad Revenger Roidmude]] after transforming into his new form, Mach Chaser.



* Detective Jimmy [=McNulty=] from ''Series/TheWire'' has something of a tendency to say the line "What the fuck did ''I'' do?!" when someone reprimands him in a way that [[NeverMyFault denies responsibility for whatever they're talking about]]. Once or twice in the series, however, the ramifications of what he's done get through to him and he says the line in more of a MyGodWhatHaveIDone tone.

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* Detective Jimmy [=McNulty=] from ''Series/TheWire'' has something of a tendency to say the line "What the fuck did ''I'' do?!" when someone reprimands him in a way that [[NeverMyFault denies responsibility for whatever they're talking about]]. about.]] Once or twice in the series, however, the ramifications of what he's done get through to him and he says the line in more of a MyGodWhatHaveIDone tone.



* Near the climax of ''Podcast/TheAdventureZone'', the wizard Taako gives a rousing speech about tactics regarding fighting the BigBad. Faced with the possibility of it [[spoiler: eating their whole universe and them along with it]], Taako delivers his character-defining catchphrase "Taako's good out here" in a whole new light, also symbolizing his character development from an uninterested semi-coward to a willing hero against even insurmountable odds.

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* Near the climax of ''Podcast/TheAdventureZone'', the wizard Taako gives a rousing speech about tactics regarding fighting the BigBad. Faced with the possibility of it [[spoiler: eating their whole universe and them along with it]], it,]] Taako delivers his character-defining catchphrase "Taako's good out here" in a whole new light, also symbolizing his character development from an uninterested semi-coward to a willing hero against even insurmountable odds.



* In ''VideoGame/ShadowTheHedgehog'', [[AlignmentBasedEndings after completing a path]], Shadow finishes his speech declaring who he is with "This is who I am." In 9 of the 10 endings, Shadow says this with a triumphant tone at having ascertained his identity, however, in the Hero Ending to the Semi-Hero path, Shadow says it in a depressed tone because he feels that he should have never been born due to all the suffering he caused.
* Played for laughs in the Citadel DLC for ''VideoGame/MassEffect3''. After Shepard hears [[BorrowedCatchphrase "I should go" spoken by]] [[spoiler:their clone]], they begin asking "DoIReallySoundLikeThat" and experimenting with different ways to say it. "''I'' should go. I ''should'' go. ''I'' should go."

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* In ''VideoGame/ShadowTheHedgehog'', [[AlignmentBasedEndings after completing a path]], path,]] Shadow finishes his speech declaring who he is with "This is who I am." In 9 of the 10 endings, Shadow says this with a triumphant tone at having ascertained his identity, however, in the Hero Ending to the Semi-Hero path, Shadow says it in a depressed tone because he feels that he should have never been born due to all the suffering he caused.
* Played for laughs in the Citadel DLC for ''VideoGame/MassEffect3''. After Shepard hears [[BorrowedCatchphrase "I should go" spoken by]] [[spoiler:their clone]], clone,]] they begin asking "DoIReallySoundLikeThat" and experimenting with different ways to say it. "''I'' should go. I ''should'' go. ''I'' I should go.''go''."



* ''WebVideo/TheNostalgiaCritic'' opens his videos with "Hello, I'm the Nostalgia Critic. I remember it so you don't have to.". His tone is usually relaxed or relatively cheerful, so when he deviates from that and says the catchphrase excitedly, angrily, or even silently, viewers know they're in for an... ''interesting'' movie.

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* ''WebVideo/TheNostalgiaCritic'' opens his videos with "Hello, I'm the Nostalgia Critic. I remember it so you don't have to.". His tone is usually relaxed or relatively cheerful, so when he deviates from that and says the catchphrase excitedly, angrily, or even silently, viewers know they're in for an... ''interesting'' movie.
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* In the comics, ComicBook/CaptainAmerica's famous catchphrase when he's on ComicBook/TheAvengers is "Avengers, assemble!" telling as a BattleCry. In ''Film/AvengersEndgame'' instead, when the FinalBattle is about to start [[spoiler: between the 2014 ComicBook/{{Thanos}} and his whole army against the allies from all ages brought by ComicBook/DoctorStrange]], he finally pronounced his catchphrase, but instead of yelling it, he says it in a calm and determined tone, which made a more powerful effect than the comics version.
-->'''Captain America''': Avengers... assemble.

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* In the comics, ComicBook/CaptainAmerica's famous catchphrase when he's on ComicBook/TheAvengers is "Avengers, assemble!" telling as a BattleCry. In ''Film/AvengersEndgame'' instead, when the FinalBattle is about to start [[spoiler: between the 2014 ComicBook/{{Thanos}} and his whole army against the allies from all ages brought by ComicBook/DoctorStrange]], ComicBook/DoctorStrange,]] he finally pronounced his catchphrase, but instead of yelling it, he says it in a calm and determined tone, which made a more powerful effect than the comics version.
-->'''Captain America''': Avengers... assemble.



* In ''Film/TheGoonies'', Mouth says, "Jerk alert" or some variant a few times in a smug, snarky tone when someone he doesn't like shows up. (Chunk, Data, Troy's father and his lawyer) When the Fratellis catch up to them in the tunnels, he yells it in a frantic, genuinely terrified tone.

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* In ''Film/TheGoonies'', Mouth says, "Jerk alert" or some variant a few times in a smug, snarky tone when someone he doesn't like shows up. up (Chunk, Data, Troy's father and his lawyer) lawyer). When the Fratellis catch up to them in the tunnels, he yells it in a frantic, genuinely terrified tone.
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* ''WesternAnimation/BojackHorseman'': In Mr Peanutbutter's old show, his catch phrase was a goofy "Doggy doggy what now?!" and even in the current day he likes to repeat that in a tone of comical surprise. But in one episode, during a sad moment leaving him uncertain about his future, he says it in a tone of genuine wistfulness: "Doggy doggy... ''what now?''"

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* ''WesternAnimation/BojackHorseman'': In Mr Peanutbutter's old show, his catch phrase was a goofy "Doggy doggy what now?!" and even in the current day he likes to repeat that in a tone of comical surprise. But in one episode, during a sad moment leaving him uncertain about his future, he says it in a tone of genuine wistfulness: "Doggy doggy... ''what now?''"



* In ''WesternAnimation/PhineasAndFerb'', Isabella says, "What'cha dooooin'?", usually due to being curious about what latest invention the brothers and working on. There are instances where the phrase is said in a sad manner; first in "The Great Indoors" when it gets [[RainRainGoAway too rainy]] for the Fireside Girls to earn a patch, and again in "Mission Marvel" when she and Candace cannot do what they can to help. Her 2nd dimension counterpart in TheMovie also says the catchphrase in a rather strict manner, demanding to know what Phineas and Ferb are doing.
* Throughout ''WesternAnimation/TransformersPrime'', [[MissionControl Ratchet]] has often met the breaking of his tools by accident with an annoyed shout of "''[[MadLibsCatchphrase <Character Name>]]''! I needed that!", cementing him as somewhat of a GrumpyOldMan. When Optimus destroys the Omega Lock, the artifact that was the last hope of performing a WorldHealingWave on their dead world, because it was being used as a HostileTerraforming device by the villains, Ratchet narrowly avoids the DespairEventHorizon with a somber, grief-laden "Optimus... we needed that..."

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* In ''WesternAnimation/PhineasAndFerb'', Isabella says, "What'cha dooooin'?", usually due to being curious about what latest invention the brothers and working on. There are instances where the phrase is said in a sad manner; first manner. First, in "The Great Indoors" Indoors", when it gets [[RainRainGoAway too rainy]] for the Fireside Girls to earn a patch, and again in "Mission Marvel" Marvel", when she and Candace cannot do what they can to help. Her 2nd dimension 2nd-dimension counterpart in TheMovie also says the catchphrase in a rather strict manner, demanding to know what Phineas and Ferb are doing.
* Throughout ''WesternAnimation/TransformersPrime'', [[MissionControl Ratchet]] has often met the breaking of his tools by accident with an annoyed shout of "''[[MadLibsCatchphrase <Character Name>]]''! Name>!]]'' I needed that!", cementing him as somewhat of a GrumpyOldMan. When Optimus destroys the Omega Lock, the artifact that was the last hope of performing a WorldHealingWave on their dead world, because it was being used as a HostileTerraforming device by the villains, Ratchet narrowly avoids the DespairEventHorizon with a somber, grief-laden "Optimus... we needed that..."
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* On ''Series/KamenRiderDrive'', SecondRider Go Shijima usually says, "Tracking! Terminating! Always at...Mach speed! Kamen Rider... Mach!" as a [[LargeHam hammy]] PreAsskickingOneLiner. However, in ''Drive Saga: Kamen Rider Mach'' he delivered it in a TranquilFury to the [[BigBad Revenger Roidmude]] after transforming into his new form, Mach Chaser.

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* On ''Series/KamenRiderDrive'', SecondRider Go Shijima usually says, "Tracking! Terminating! Always at...Mach speed! Kamen Rider... Mach!" as a [[LargeHam hammy]] PreAsskickingOneLiner. However, in ''Drive Saga: Kamen Rider Mach'' he delivered it in a TranquilFury to the [[BigBad Revenger Roidmude]] after transforming into his new form, Mach Chaser.
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* ''WesternAnimation/FamilyGuy'': When Peter says, "Shut up, Meg", it's to make fun of her, as part of Meg's ButtMonkey status. In one scene of the {{crossover}} episode [[Recap/FamilyGuyS13E1TheSimpsonsGuy The Simpsons Guy]]", after Lisa decides to give Meg her sax, Meg starts rambling on about being a failure, but [[BorrowedCatchphrase Lisa]] interrupts her with an affectionate "Shut up, Meg" and hugs her.

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* ''WesternAnimation/FamilyGuy'': When Peter says, "Shut up, Meg", it's to make fun of her, as part of Meg's ButtMonkey status. In one scene of the {{crossover}} episode [[Recap/FamilyGuyS13E1TheSimpsonsGuy "[[Recap/FamilyGuyS13E1TheSimpsonsGuy The Simpsons Guy]]", after Lisa decides to give Meg her sax, Meg starts rambling on about being a failure, but [[BorrowedCatchphrase Lisa]] interrupts her with an affectionate "Shut up, Meg" and hugs her.
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moderator restored to earlier version
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* ''WesternAnimation/CourageTheCowardlyDog'': In the episodes "Fishy Business" and "The Nutcracker", [[AsianRudeness Di]] [[InsufferableGenius Lung]] surprisingly actually '''says''' "watch where you're going, ya FOOL" rather than [[ChewingTheScenery obnoxiously yelling it at the top of his lungs]].

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* ''WesternAnimation/CourageTheCowardlyDog'': In the episodes "Fishy Business" and "The Nutcracker", [[AsianRudeness Di]] [[InsufferableGenius Lung]] surprisingly actually '''says''' "watch where you're going, ya FOOL" rather than [[ChewingTheScenery obnoxiously yelling it at the top of his lungs]].lungs.
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* ''WesternAnimation/CourageTheCowardlyDog'': In the episodes "Fishy Business" and "The Nutcracker", [[AsianRudeness Di]] [[InsufferableGenius Lung]] surprisingly actually '''says''' "watch where you're going, ya FOOL" rather than [[ChewingTheScenery obnoxiously yelling it at the top of his lungs]].
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* ''WebVideo/TheAngryVideoGameNerd'' acknowledges the character's over-abundance of catch phrases in the Schwarzenegger Games review by rapid-firing a bunch of them with increasing disinterest.

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* ''WebVideo/TheAngryVideoGameNerd'' acknowledges the character's over-abundance of catch phrases in the Schwarzenegger Games review by rapid-firing a bunch of them with increasing disinterest.disinterest instead of his usual emphatic tone.
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* ''WebVideo/TheAngryVideoGameNerd'' acknowledges the character's over-abundance of catch phrases in the Schwarzenegger Games review by rapid-firing a bunch of them with increasing disinterest.
--> '''Nerd''': I am DEAD. FUCKING. SERIOUS. What a shitload of fuck, what were they thinking. ''(sips beer)''
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I think those are the episodes.

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* In ''Series/TheDickVanDykeShow'', Laura usually says "Oh Rob!" in a weepy, half-coherent warble after something deeply upsets her, but on at least two occasions ("Never Name a Duck" and "All About Eavesdropping") she uses a different tone (horror and indignation respectively).
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* Played for laughs in the Citadel DLC for ''VideoGame/MassEffect3''. After Shepard hears [[BorrowedCatchphrase "I should go" spoken by]] [[spoiler:their clone]], they begin asking "DoIReallySoundLikeThat" and experimenting with different ways to say it. "''I'' should go. I ''should'' go. ''I'' should go."

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[[folder: Films- Animation]]

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[[folder: Video Games]]
* In ''VideoGame/ShadowTheHedgehog'', [[AlignmentBasedEndings after completing a path]], Shadow finishes his speech declaring who he is with "This is who I am." In 9 of the 10 endings, Shadow says this with a triumphant tone at having ascertained his identity, however, in the Hero Ending to the Semi-Hero path, Shadow says it in a depressed tone because he feels that he should have never been born due to all the suffering he caused.
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i fucked up making the example but i fixed it now


* Near the climax of ''Podcasts/TheAdventureZone'', the wizard Taako gives a rousing speech about tactics regarding fighting the [[BigBad]]. Faced with the possibility of it [[spoiler: eating their whole universe and them along with it]], Taako delivers his character-defining catchphrase "Taako's good out here" in a whole new light, also symbolizing his character development from an uninterested semi-coward to a willing hero against even insurmountable odds.

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* Near the climax of ''Podcasts/TheAdventureZone'', ''Podcast/TheAdventureZone'', the wizard Taako gives a rousing speech about tactics regarding fighting the [[BigBad]].BigBad. Faced with the possibility of it [[spoiler: eating their whole universe and them along with it]], Taako delivers his character-defining catchphrase "Taako's good out here" in a whole new light, also symbolizing his character development from an uninterested semi-coward to a willing hero against even insurmountable odds.
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added the adventure zone example

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[[folder: Podcasts]]
* Near the climax of ''Podcasts/TheAdventureZone'', the wizard Taako gives a rousing speech about tactics regarding fighting the [[BigBad]]. Faced with the possibility of it [[spoiler: eating their whole universe and them along with it]], Taako delivers his character-defining catchphrase "Taako's good out here" in a whole new light, also symbolizing his character development from an uninterested semi-coward to a willing hero against even insurmountable odds.
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* On ''Series/KamenRiderDrive'', SecondRider Go Shijima usually says, "Tracking! Terminating! Always at...Mach speed! Kamen Rider... Mach!" as a [[LargeHam hammy]] PreAsskickingOneLiner. However, in ''Drive Saga: Kamen Rider Mach'' he delivered it in a TranquilFury to the [[BigBad Revenger Roidmude]] after transforming into his new form, Mach Chaser.
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Random wicking of that page.


* ''WebVideo/ScreenRantPitchMeetings'': "Screenwriter guy" has the catchphrase "Super easy, barely an inconvenience.", normally said in an enthusiastic tone. However, he occasionally does this in a monotone voice.

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* ''WebVideo/ScreenRantPitchMeetings'': "Screenwriter guy" guy", played by Creator/RyanGeorge, has the catchphrase "Super easy, barely an inconvenience.", normally said in an enthusiastic tone. However, he occasionally does this in a monotone voice.
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* ''Series/{{Cheers}}'' once had an inverted example. Normally, when [[PhraseCatcher Norm]] enters the bar, he gives a cheerful greeting and everybody else cheerfully [[SayMyName calls out, "Norm!"]]. In one episode, he enters the bar looking devastated but still gives his cheerful greeting. Everybody then says, "Norm?" in a concerned tone.

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* ''Series/{{Cheers}}'' once had an inverted example. Normally, when [[PhraseCatcher Norm]] enters the bar, he gives a cheerful greeting and everybody else cheerfully [[SayMyName calls out, "Norm!"]]. In [[Recap/CheersS3E11 one episode, episode]], he enters the bar looking devastated but still gives his cheerful greeting. Everybody then says, "Norm?" in a concerned tone.
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* Before he stopped using it entirely, WebVideo/{{Caddicarus}} used to start every video with "Greeting and salutations, my beautiful people, and welcome to the Caddicarus show, where I always have to do the dirty deed of deciding whether or not a game deserves to be slaughtered or salvaged!", delivered in an energetic tone. In his video on ''VideoGame/SpyroOrangeTheCortexConspiracy'', he was so bummed about having to review what he considers the worst ''Spyro'' game in existence that he said his intro catchphrase in a depressed monotone, with a few minor alterations.

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* Before he stopped using it entirely, WebVideo/{{Caddicarus}} used to start every video with "Greeting "Greetings and salutations, my beautiful people, and welcome to the Caddicarus show, where I always have to do the dirty deed of deciding whether or not a game deserves to be slaughtered or salvaged!", delivered in an energetic tone. In his video on ''VideoGame/SpyroOrangeTheCortexConspiracy'', he was so bummed about having to review what he considers the worst ''Spyro'' game in existence that he said his intro catchphrase in a depressed monotone, with a few minor alterations.
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* Before he stopped using it entirely, WebVideo/{{Caddicarus}} used to start every video with "Greeting and salutations, my beautiful people, and welcome to the Caddicarus show, where I always have to do the dirty deed of deciding whether or not a game deserves to be slaughtered or salvaged!", delivered in an energetic tone. In his video on ''VideoGame/SpyroOrangeTheCortexConspiracy'', he was so bummed about having to review what he considers the worst ''Spyro'' game in existence that he said his intro catchphrase in a depressed monotone, with a few minor alterations.
-->'''Caddicarus''': Greetings and salutations, my beautiful Spyros, and welcome to the Spyro show, where I always have to do the dirty Spyro of deciding whether or not Spyro deserves to be slaughtered or Spyro.
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Usually, it's a sign things are getting serious if a character says their catchphrase in a different tone of voice than usual. A weak, hoarse, or out-of-breath voice may signify that they're [[SickEpisode sick]], injured, tired, on drugs, or even [[PreMortemCatchphrase dying]]. A lack of enthusiasm might mean a character is [[HeroicBSOD in a slump]] or suffering from SleepDeprivation (though it could also mean they're just bored) and conversely, enthusiasm where there normally is none might mean that the character has gone insane and/or isn't taking things as seriously as they should. A sad voice... well, that goes without saying, and a scared or questioning voice often means the character [[OhCrap is realising they're for it.]] A quieter voice than usual could mean any of those things, while a louder voice could mean the character is angry.

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Usually, it's a sign things are getting serious if a character says their catchphrase in a different tone of voice than usual. A weak, hoarse, or out-of-breath voice may signify that they're [[SickEpisode sick]], injured, tired, on drugs, or even [[PreMortemCatchphrase dying]]. A lack of enthusiasm might mean a character is [[HeroicBSOD in a slump]] or suffering from SleepDeprivation (though it could also mean they're just bored) and conversely, enthusiasm where there normally is none might mean that the character has gone insane and/or isn't taking things as seriously as they should. A sad voice... well, that goes without saying, and a scared or questioning voice often means the character [[OhCrap is realising they're in for it.]] A quieter voice than usual could mean any of those things, while a louder voice could mean the character is angry.
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--> '''Domon''': This hand of mine glows with an awesome '''POWEEEEEEEEEEEEER!!!''

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--> '''Domon''': This hand of mine glows with an awesome '''POWEEEEEEEEEEEEER!!!'''''POWEEEEEEEEEEEEER!!!'''
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* ''Anime/MobileFighterGGundam'': While more is added to Domon's [[FinishingMove Shining Finger]] CatchPhrase when it levels up and becomes the Erupting Burning Finger, the lines are also delivered with a lot more anger, reflecting how the first time he uses it he's enraged at seeing the actions of his brother Kyoji.
--> '''Domon''': This hand of mine glows with an awesome '''POWEEEEEEEEEEEEER!!!''
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* ''WesternAnimation/FamilyGuy'': When Peter says, "Shut up, Meg", it's to make fun of her, as part of Meg's ButtMonkey status. In one scene of the {{crossover}} episode "Family Guy S 13 E 1 The Simpsons Guy", after Lisa decides to give Meg her sax, Meg starts rambling on about being a failure, but [[BorrowedCatchphrase Lisa]] interrupts her with an affectionate "Shut up, Meg" and hugs her.

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* ''WesternAnimation/FamilyGuy'': When Peter says, "Shut up, Meg", it's to make fun of her, as part of Meg's ButtMonkey status. In one scene of the {{crossover}} episode "Family Guy S 13 E 1 [[Recap/FamilyGuyS13E1TheSimpsonsGuy The Simpsons Guy", Guy]]", after Lisa decides to give Meg her sax, Meg starts rambling on about being a failure, but [[BorrowedCatchphrase Lisa]] interrupts her with an affectionate "Shut up, Meg" and hugs her.
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* ''WebVideo/ScreenRantPitchMeetings'': "Screenwriter guy" has the catchphrase "Super easy, barely an inconvenience." ,normally said in an enthusiastic tone. However, he occasionally does this in a monotone voice.

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* ''WebVideo/ScreenRantPitchMeetings'': "Screenwriter guy" has the catchphrase "Super easy, barely an inconvenience." ,normally ", normally said in an enthusiastic tone. However, he occasionally does this in a monotone voice.
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* In ''Film/StarTrekIITheWrathOfKhan'' Spock's traditional, stoic "Live long and prosper" is reduced to a barely understandable, choking statement as he is dying from radiation poisoning. He wheezes out "...and...prosper" just before he succumbs.
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Created from YKTTW

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Many characters have a CatchPhrase, an iconic quote that they say in certain situations (such as when [[CatchphraseInsult insulting someone]], [[SigningOffCatchphrase at the end of the episode]], or when [[InTheNameOfTheMoon defeating someone]] or [[DefeatCatchphrase being defeated]]) or even just all the time (sometimes [[OneWordVocabulary literally all the time]]). Now, sometimes this catchphrase is always said in a particular tone of voice... except when it's not.

Usually, it's a sign things are getting serious if a character says their catchphrase in a different tone of voice than usual. A weak, hoarse, or out-of-breath voice may signify that they're [[SickEpisode sick]], injured, tired, on drugs, or even [[PreMortemCatchphrase dying]]. A lack of enthusiasm might mean a character is [[HeroicBSOD in a slump]] or suffering from SleepDeprivation (though it could also mean they're just bored) and conversely, enthusiasm where there normally is none might mean that the character has gone insane and/or isn't taking things as seriously as they should. A sad voice... well, that goes without saying, and a scared or questioning voice often means the character [[OhCrap is realising they're for it.]] A quieter voice than usual could mean any of those things, while a louder voice could mean the character is angry.

This is not always negative however: characters may say their catchphrase in a sentimental voice if a moment is focusing on love (romantic or platonic) or nostalgia or other such emotions.

See also SelfBotchedCatchphrase, VerbalTicked, and SubvertedCatchphrase where they don't even say their catchphrase at all. Can overlap with NotSoStoic, MeaningfulEcho, CreepyMonotone, ElectronicSpeechImpediment, DyingVocalChange, InstantSoprano, IronicEcho, BewareTheNiceOnes, LetsGetDangerous, StutterStop, and OOCIsSeriousBusiness. If someone is saying ''a different person's'' catchphrase in the wrong tone, that's usually a MangledCatchphrase, but sometimes isn't if they're not trying to pass off as the one with the catchphrase. If the SigningOffCatchphrase (i.e. the catchphrase said at the end of the episode) is said in a different tone, it could mean that the episode is a VerySpecialEpisode, the character is sick or tired (if tired, it could overlap with GoToSleepEnding or TiredAfterTheSong), or (especially in kid shows) someone else is asleep and the character doesn't want to wake them.

'''Important note''': Only add context if the catchphrase is normally said in a particular tone. If tone of voice doesn't matter with the catchphrase, it's Administrivia/PeopleSitOnChairs.

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!! Examples

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[[folder: Anime and Manga]]
* In the anime of ''Manga/{{Kannagi}}'', the characters are excited about the latest video (despite the fact they probably have no proper player for it, since they mistakenly assumed it was on DVD), talking about how it's a Blu-Ray and "It's a Sony!" All of this ends when someone hands them an old 8-track tape (also unplayable). They mention, "It's a Sony..."
* In ''Manga/MyHeroAcademia'', All Might always heralds his arrival with an uplifting and triumphant, "I am here!" When he shows up at USJ to rescue 1-A from the League of Villains, his tone drops to be low and intimidating, reflecting just how angry he is at the League for attacking his students.
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[[folder: Films- Animation]]
* WesternAnimation/SpongeBobSquarePants usually says his catch phrase "I'm ready!" in an upbeat, highly enthusiastic tone, but in ''WesternAnimation/TheSpongeBobSquarePantsMovie'', he says it in a dejected manner after learning that he didn't get the job of manager of the Krusty Krab 2.
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[[folder: Films- Live-Action]]
* In the comics, ComicBook/CaptainAmerica's famous catchphrase when he's on ComicBook/TheAvengers is "Avengers, assemble!" telling as a BattleCry. In ''Film/AvengersEndgame'' instead, when the FinalBattle is about to start [[spoiler: between the 2014 ComicBook/{{Thanos}} and his whole army against the allies from all ages brought by ComicBook/DoctorStrange]], he finally pronounced his catchphrase, but instead of yelling it, he says it in a calm and determined tone, which made a more powerful effect than the comics version.
-->'''Captain America''': Avengers... assemble.
* ''Film/GalaxyQuest'': Sir Alexander Dane is a ClassicallyTrainedExtra who hates [[IAmNotSpock having been pigeonholed into the role]] of the alien doctor Lazarus of Tev'Meck in the titular sci-fi TV show, which is clearly a DeconstructiveParody of ''Franchise/StarTrek''. He especially hates his catchphrase, "By Grabthar's hammer, by the suns of Warvan, you shall be avenged!" and is disgusted at having to deliver the line at a fan convention and hearing it said back to him by eager fans as he signs autographs with contempt. Near the end of the film, when the alien Quellek is shot and dying in his arms, he says the phrase with conviction to comfort the dying man and turns it into a PreAsskickingOneLiner before getting revenge on the killer.
* In ''Film/TheGoonies'', Mouth says, "Jerk alert" or some variant a few times in a smug, snarky tone when someone he doesn't like shows up. (Chunk, Data, Troy's father and his lawyer) When the Fratellis catch up to them in the tunnels, he yells it in a frantic, genuinely terrified tone.
* In ''Film/TheSmurfs'', all of the Smurfs [[SharePhrase share the catchphrase]] of "La la la la la la, la la la la la." This is usually sung to a merry tune, but when preparing to fight with Gargamel, they chant it instead to show that they mean business.
* In ''Film/{{Super}}'', the hero Crimson Bolt tends to shout, "Shut up, crime!" in a loud, bombastic voice. Towards the end, apparently defeated by the villain, he says it in a low, steely voice before delivering a crippling GroinAttack.
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[[folder: Literature]]
* In the kids' book ''Monkey and Me'', [[NoNameGiven the girl]] says, "Monkey, and me, monkey and me," every page in a neutral voice (i.e. no tone indicators). On the last page, she puts an ellipsis between every word, possibly to signify the story ending or because she's thirsty (she mentions having tea).
* In ''Literature/WinnieThePooh'', the story "A Search is [[{{Neologism}} Organdized]]" reveals that Pooh and Piglet believe that when a heffalump thinks it's caught someone, it says, "Ho-ho!" in a [[EvilGloating gloating voice]], but if you only hum, it will say it again in a surprised, unsure voice, and then if you ''keep'' humming, it'll try to say, "Ho-ho!" again but turn it into a cough because apparently "When you say, 'ho-ho' twice, in a gloating sort of way, and the other person only hums, you suddenly find, just as you begin to say it the third time, that [...] it isn't [[BuffySpeak ho-ho-ish]] anymore."
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[[folder: Live-Action TV]]
* Shadow from ''Series/BearInTheBigBlueHouse'' usually says her catchphrase "Just try and catch me!" enthusiastically, but in "The Big Sleep", she whispers it so as not to wake Ojo, [[SingleMindedTwins Pip, Pop]], Tutter, and Treelo, who were having a SlumberParty in the living room.
* ''Series/{{Cheers}}'' once had an inverted example. Normally, when [[PhraseCatcher Norm]] enters the bar, he gives a cheerful greeting and everybody else cheerfully [[SayMyName calls out, "Norm!"]]. In one episode, he enters the bar looking devastated but still gives his cheerful greeting. Everybody then says, "Norm?" in a concerned tone.
* ''Series/{{Community}}'':
** Alex Osborne is better known as "[[InSeriesNickname Starburns]]" due to his star-shaped sideburns. He hates the nickname and tells people, "My name is Alex" in an annoyed tone. During "Pillows and Blankets", a rift forms between Troy and Abed and the student body starts to take sides. The Dean tries to stop the argument and specifically tells Alex to stand down, addressing him as "Starburns". He angrily replies, "[[PunctuatedForEmphasis My. Name. Is. Alex!]]", showing how high tensions are running.
** Magnitude is practically only known for his catch phrase "Pop Pop!" which is delivered quite cheerfully with a "raise the roof" gesture. In "Introduction to Teaching", a riot breaks out and Magnitude takes part, delivering, "Pop pop!" as a battle cry and throwing his fists in the air.
* ''Series/DoctorWho'':
** Ten regularly says variations of "No, don't do that," in an embarrassed tone, generally when his companions try to say something in a local accent/language. In "Midnight", Ten says the phrase to Donna in an utterly broken tone when she repeats some of his words back to him - he'd just escaped being possessed by an eldritch abomination which had paralysed him and forced him to repeat everything he heard.
** All Daleks say, "Exterminate!" when they want to kill someone (which, considering they're [[AlwaysChaoticEvil evil]] killing machines, is a lot). Usually, it's shouted with pauses between each syllable and a rising inflection ("EX-TER-MIN-''ATE''!") but when a Dalek begins thinking it's Clara Oswald, it starts out saying, "Eggs" because Clara was making souffles, but then realises it's a Dalek and awkwardly turns it into "Eggs... ter... minate?".
* On ''Series/FamilyMatters'', Steve Urkel usually asks "Did I do that?" guiltily after causing some mishap. In the episode where he makes the Urkelbot, the robot locks him in a closet and proceeds to make moves on Laura. Upon hearing this, Steve charges through the door in a move that even surprises him. When he sees the aftermath of his actions, he asks "Did ''I'' do ''that''?" in astonishment.
* ''Series/{{Scrubs}}'': Inverted. JD and Turk love to mess with Hooch over the series. Always saying, "Hooch is crazy" at his reactions. It slowly evolves from being said in amusement to concern to fear as Hooch's temper gets shorter and more extreme.
* In ''Series/SesameStreet'', Cookie Monster usually says, "Cowabunga!" in a loud, excited voice, but at one point, he uses it to express frustration at [[LostFoodGrievance having no cookies left]] and says it in a frustrated voice and with a normal volume.
* ''Series/StarTrekTheNextGeneration'':
** The episode "Unification" has Sarek try to say, "Live long and prosper" while dying. Not only does he forget to say, 'prosper' but he speaks in a weak voice. Most of the time, when Vulcans (his species) say, "Live long and prosper", it's in their usual stoic tone with a short pause after "live long".
** Usually when Picard says, "Engage!", it's in a very definite voice. However, at the end of "Angel One", he says it hoarsely due to residual effects of the alien virus that had previously infected him, along with Worf, Geordi, Wesley, and several background characters.
* ''Series/StarTrekVoyager'':
** In the episode "Drone", a transporter accident causes an individual Borg drone named One to be made. When he's dying, he refuses to be treated as he feels he deserves to die due to "having been an accident". Seven of Nine tells him to let himself be treated, saying, "You must comply!". Normally, Seven says, "You must comply" in a firm but emotionless voice, but here, she says it in a quiet, sad voice.
** In "Shattered", Tuvok says, "Live long and prosper" while seriously injured. [[DownplayedTrope While he does have the usual pause]] between the "live long" and the "prosper", he sounds much weaker than usual because, well, he's seriously injured.
* Detective Jimmy [=McNulty=] from ''Series/TheWire'' has something of a tendency to say the line "What the fuck did ''I'' do?!" when someone reprimands him in a way that [[NeverMyFault denies responsibility for whatever they're talking about]]. Once or twice in the series, however, the ramifications of what he's done get through to him and he says the line in more of a MyGodWhatHaveIDone tone.
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[[folder: Web Original]]
* ''WebVideo/TheNostalgiaCritic'' opens his videos with "Hello, I'm the Nostalgia Critic. I remember it so you don't have to.". His tone is usually relaxed or relatively cheerful, so when he deviates from that and says the catchphrase excitedly, angrily, or even silently, viewers know they're in for an... ''interesting'' movie.
* On ''WebAnimation/PlanetDolan'', Dolan usually says his catchphrase "Have a good one!" very quickly. At the end of the "Hickory Dickory Dock" video, this is played with. He says it slowly for no apparent reason, but then says it quickly like usual.
** His other catchphrase is "I'm Danger Dolan and today I'll be your narrator!" with a rolled "R" in the last word, but in one video, he has laryngitis and can't do it properly.
* ''WebVideo/ScreenRantPitchMeetings'': "Screenwriter guy" has the catchphrase "Super easy, barely an inconvenience." ,normally said in an enthusiastic tone. However, he occasionally does this in a monotone voice.
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[[folder: Western Animation]]
* ''WesternAnimation/BojackHorseman'': In Mr Peanutbutter's old show, his catch phrase was a goofy "Doggy doggy what now?!" and even in the current day he likes to repeat that in a tone of comical surprise. But in one episode, during a sad moment leaving him uncertain about his future, he says it in a tone of genuine wistfulness: "Doggy doggy... ''what now?''"
* When ''WesternAnimation/BugsBunny'' says, "What's up, Doc?", it's usually done very casually and with a tinge of sarcasm, but there are times when he says it differently. In "Hare Ribbin", he says it in an annoyed tone when the dog sniffs him; and in "Hasty Hare", he says it in a frightened, stammering voice after realizing that Marvin the Martian isn't just a kid dressed for Halloween.
* In ''WesternAnimation/DocMcStuffins'', when the Doc enters her playhouse, she usually says enthusiastically, "The Doc is in!". In "Doctoring the Doc", she still says it, but in a sleepy voice, which is one of the early signs that she has the flu.
* In ''WesternAnimation/DuckTales2017'', WesternAnimation/DonaldDuck often utters his iconic catchphrase, "Ah, phooey", usually in an exasperated tone. In the episode "What Ever Happened To Donald Duck?!", [[ArcVillain General Lunaris]] says the same phrase in a dead-serious, downright menacing way (which was also used in the teaser for the Season 2 finale). And in the actual season finale "Moonvasion!", he screams the phrase similarly to a BigNo when [[spoiler: he learns he is doomed to orbit Earth in his spaceship forever]].
* ''WesternAnimation/FamilyGuy'': When Peter says, "Shut up, Meg", it's to make fun of her, as part of Meg's ButtMonkey status. In one scene of the {{crossover}} episode "Family Guy S 13 E 1 The Simpsons Guy", after Lisa decides to give Meg her sax, Meg starts rambling on about being a failure, but [[BorrowedCatchphrase Lisa]] interrupts her with an affectionate "Shut up, Meg" and hugs her.
* In ''WesternAnimation/PhineasAndFerb'', Isabella says, "What'cha dooooin'?", usually due to being curious about what latest invention the brothers and working on. There are instances where the phrase is said in a sad manner; first in "The Great Indoors" when it gets [[RainRainGoAway too rainy]] for the Fireside Girls to earn a patch, and again in "Mission Marvel" when she and Candace cannot do what they can to help. Her 2nd dimension counterpart in TheMovie also says the catchphrase in a rather strict manner, demanding to know what Phineas and Ferb are doing.
* Throughout ''WesternAnimation/TransformersPrime'', [[MissionControl Ratchet]] has often met the breaking of his tools by accident with an annoyed shout of "''[[MadLibsCatchphrase <Character Name>]]''! I needed that!", cementing him as somewhat of a GrumpyOldMan. When Optimus destroys the Omega Lock, the artifact that was the last hope of performing a WorldHealingWave on their dead world, because it was being used as a HostileTerraforming device by the villains, Ratchet narrowly avoids the DespairEventHorizon with a somber, grief-laden "Optimus... we needed that..."
* ''WesternAnimation/TheSimpsons'': Whenever Dr. Nick Riviera enters the scene, everyone present (including those who hate him), cheerfully says back, "Hi, Dr. Nick!". In "22 Short Films About Springfield", when he meets with Medical Review Board, they respond to his greeting in a bored, deadpan tone. Shortly after, Dr. Nick gives a serious "Hi, everybody" when he tries to talk down an unhinged Grampa. This is an instance of the trope first being inverted, then being played straight.
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