History ItsAllAboutMe / LiveActionTV

** The Doctor's EvilCounterpart, the Master. While the Doctor has used up several [[TheNthDoctor regenerations]] saving his companions, the Master is a total narcissist with a history of throwing others under the bus to save himself. In "The End of Time", he assumes the ominous prophecy the Doctor's heard is all about him, unaware he's actually Rassilon's errand boy.

** Rose Tyler often goes into this with her JerkSue tendencies. In "Doomsday" when she is trapped in a Parallel World and 10 says coming back would destroy both worlds her reaction is "So?" In Journey's End when she has returned she reveals she was working on the dimension cannon to get back, it is clear she was doing so before the barriers between Universes collapsed, despite the fact this would destroy both worlds. Rose is also horrible to any girl who shows any interest in the Doctor, down to shooting dirty looks at a woman who was just being polite to him. In "The Stolen Earth" when Martha says she can't call the Doctor on her phone Rose's reaction is "Nor me and I was here first", despite knowing the Doctor had companions before her. This looks even worse considering the [[AlwaysChaoticEvil Daleks]] have stolen Earth and are [[SkewedPriorities invading]].

* ''Series/LawAndOrderCrimialIntent'': One episode had this as the [[MonsterOfTheWeek Villain Of The Week's]] weakness. He betrays everyone who helps him but expects complete loyalty from his "allies". To this end they simply make him think his latest accomplice is planning to betray him, causing said accomplice to realise how dangerous he is and turn to the police for help.

* ''LawAndOrderCriminalIntent'': One episode had this as the [[MonsterOfTheWeek Villain Of The Week's]] weakness. He betrays everyone who helps him but expects complete loyalty from his "allies". To this end they simply make him think his latest accomplice is planning to betray him, causing said accomplice to realise how dangerous he is and turn to the police for help.

** Rose Tyler often goes into this with her JerkSue tendencies. In "Doomsday" when she is trapped in a Parallel World and 10 says coming back would destroy both worlds her reaction is "So?" In Journey's End when she has returned she reveals she was working on the dimension cannon to get back, it is clear she was doing so before the barriers between Universes collapsed, despite the fact this would destroy both worlds. Rose is also horrible to any girl who shows any interest in the Doctor, down to shooting dirty looks at a woman who was just being polite to him. In "The Sto

** The Doctor's EvilCounterpart, the Master. While the Doctor has used up several [[TheNthDoctor regenerations]] saving his companions, the Master is a total narcissist with a history of throwing others under the bus to save himself. In "The End of Time", he assumes the ominous prophecy the Doctor's heard is all about him, unaware he's actually [[spoiler: Rassilon's]] errand boy.
** In the old series's "The Evil of the Daleks,' [[spoiler: Theodore Maxtible]] has become an ally of the Daleks and helped them make a girl their hostage. When the girl's father wants to know about her well-being, [[spoiler: Maxtible]] tells him, "I am not a nursemaid to your daughter!" The only thing he cares about is [[spoiler: the Daleks' promise to give him the secret of turning "base metal into gold!"]]

** Sue Sylvester ...everything she says and does, really.

* ''Series/{{Charmed}}'': Phoebe, particularly in Season 5. About the time her actress got more and more creative control in the show.

* ''Series/ThirtyRock'': Tracy and Jenna. Liz has her moments of this too. And Jack. And... okay, everyone not named "Kenneth".

* ''Series/{{House}}'': House has been accused of this, for many, many reasons.
* ''TheSuiteLifeOnDeck'': London Tipton.

* ''GoodLuckCharlie'': Amy Duncan. No wonder Teddy freaks out when it's claimed in one episode that she's acting like her mother.

* ''Series/WizardsOfWaverlyPlace'': Alex.

** In the finale, Walt admits to Skyler that [[spoiler:cooking meth was something he did for himself, and his family was always just an excuse.]]

* ''TheBigC'': Rebecca has a rather selfish reaction to Cathy revealing that she has cancer:

* On {{ER}}, Kerry Weaver's girlfriend is being investigated for sexually harassing/assaulting a patient. The woman comes to her, clearly looking for some compassion and support and Kerry's only reaction is to ask if she's told anyone about their relationship, which she wants to keep secret, fearing that their homophobic supervisor will find some contrived reason to fire her. Kerry promptly spends the rest of the episode doing everything she can think of to make sure that the relationship remains a secret, to the point where she refuses to say a single word in the woman's defense, lest it make anyone suspect that they're involved. When the hurt, angry, and fed-up woman dumps her, Kerry ''still'' doesn't get it, accusing her of not considering Kerry's feelings in the whole mess.

* This was the main joke of "The Lovely" Aimi MacDonald on ''At Last The 1948 Show'', who instead of doing transitions amongst the sketches (her supposed role on the show) would talk about how lovely she was, try to raise money for the "Make Aimi MacDonald A Rich Woman Fund," and just generally try to draw all attention to herself

* ''Series/{{Charmed}}'': Phoebe, particularly in Season 5.

-->'''Holmes:''': What life? I've been away.

* This trope is a staple of any good portrayal of Franchise/SherlockHolmes, but [[Film/SherlockHolmes recent]] [[Series/{{Sherlock}} incarnations]] of the character seem bound-and-determined to raise it to new levels entirely. The series three premier of Series/{{Sherlock}} following a two year absence, during which the public--including Dr. John Watson--believed Holmes to be dead:

* This trope is a staple of any good portrayal of Franchise/SherlockHolmes, but [[Film/SherlockHolmes recent]] [[Series/{{Sherlock}} incarnations]] of the character seem bound-and-determined to raise it to new levels entirely. From the series three premier of Series/{{Sherlock}}:

* This trope is a staple of any good portrayal of Franchise/SherlockHolmes, but [[Film/SherlockHolmes recent]] [[Series/{{Sherlock}} incarnations]] of the character have seem bound-and-determined to raise it to new levels entirely. From the series three premier of Series/{{Sherlock}}:

* This was the main joke of "The Lovely" Aimi MacDonald on ''At Last The 1948 Show'', who instead of doing transitions amongst the sketches (her supposed role on the show) would talk about how lovely she was, try to raise money for the "Make Aimi MacDonald A Rich Woman Fund," and just generally try to draw all attention to herself

** Russell from ''Samoa'' and ''Heroes Vs Villains'' seemed to believe that he was such a good player and his strategy- which involved voting off members of his own alliance, constantly backstabbing people and lying to everyone- was so good that the jury would just automatically vote for him, even though he got most of them voted off in the first place. In the end, out of the eighteen votes he could have got from both juries, he got ''two''. And both of those were from the ''Samoa'' jury. Even when Jeff tried to tell him that not ostracising and hurting the jury is a good way to get votes, he still couldn't understand, refusing to acknowledge the idea of the social game. At one point he even said that America should be able to vote, [[SoreLoser he was that frustrated.]]

* ''SeaChange'':
** Although not a villain - this show doesn't really have any villains - Jules, the daughter of the mayor. She's selfish to the point of everyone being disgusted, like the bit in "Balls and Friggin' Good Luck", where everyone's getting ready for the ferry, and she whines, "This is so awful! How could Jerome do this to me?" when he was the one who committed suicide, and she's acting like she's the one who is most affected, without considering his family, which is worse when you consider the next scene, which is the inquest, and Jerome's mother and almost everyone else is bawling their eyes out.
** Although it was a SubvertedTrope later when her mother is talking to her father about how Jerome might have deliberately crashed, and she starts talking about how she sometimes thinks about suicide, and what she wants at her funeral, until her mother snaps and says, "Julie Ann Jelly, I'm sorry that Jerome Hall's death has temporarily taken attention away from yourself! Now would you please stop grandstanding!" So good.

** Blaine Anderson takes this to BeyondTheImpossible degrees; [[LampshadeHanging lampshaded]] as much as Glee would its CreatorsPet in the season 5 episode 'Puppet Master'.