History Characters / Madmen

* NoDeadBodyPoops: [[spoiler:Averted according to WordOfGod.]]

* OddFriendship: With a few people on the show, what's odd is that usually said people have insulted her before, but she has grown a thicker skin and makes them learn to respect her as a person. She fights and bonds with Joan, she and Stan are polar opposites and have friendly arguments and confidences [[spoiler: then moves beyond "just good friends"]], and she forms a personal relationship of AmicableExes with Pete.

* HelloNurse: Most of the male cast can't stop staring at her.

* RealWomenHaveCurves: [[HelloNurse And how]]!

* DrinkOrder: Reflecting on his sober (as in solemn) and classic personality, Mister Draper will have an Old Fashioned made with rye, generally Canadian (and particularly Canadian Club, of which he keeps a bottle in his office).

* DrinkOrder: Mister Draper will have an Old Fashioned made with rye, generally Canadian (and particularly Canadian Club, of which he keeps a bottle in his office).

->'''Played By''': January Jones

* PosthumousCharacter: He did when Don was only ten years old, way before the series begins. He only shows up via flashbacks to Don's youth, and in one occasion as a hallucination of sorts to Don when he's under the influence of drugs.

* PrincessInRags: This is pretty much how she reacts when, after divorcing Don and marrying Henry Francis, she finds she's not suddenly in paradise with all her problems solved.

* [SeventiesHair: By Season 7, he has sideburns and haircut that veritably scream "I am a middle-aged businessman in the 1970s!"

* FormerlyFit: By the end of the series, he gets chubbier (though not fat or unattractively so) in contrast to the lean, Boy Band look he had in the beginning.

* GoOutWithASmile: [[spoiler:Dies right after watching the Apollo 11 landing.]]

* GrandmaWhatMassiveHotnessYouHave: Marie looks young for her age and is fiercely attractive and sensual.

* MajorInjuryUnderreaction: While high on the energy booster given to him by Cutler's doctor, he has the others try to hit a piece of paper with a picture of an apple on it that's above his head with their pens. Michael tries and ends up hitting his arm. Stan responds with an "Aw Crap" that sounds more like he spilled water on himself.

* BeenThereShapedHistory: {{Word of God}} says he's responsible for the creation of [[https://www.youtube.com/watch?v=1VM2eLhvsSM this famous Coke ad from the early 70s]].

* GlamorousSingleMother: Averted. Peggy's career grows during the course of the series and she develops a thicker skin and confidence along with more flattering hair and clothes. Yet it's implied she has to avoid thinking about the baby she had to give up just to get by.

* AbusiveParents: We learn through her therapy sessions that [[DeathByOriginStory her mom]] was somewhat emotionally abusive and highly critical (for example, Betty was chubby as a child and her mother told her that because of this she wouldn't be able to find a husband) - she becomes defensive when her doctor points out that she has a lot of anger towards her mother. Later, feeling beleaguered by her own children, she displays abusive tendencies herself, especially in the immediate wake of the divorce.

-->''(after a minor car accident)'' I'm just saying, if it had happened to Bobby it'd be ok because a boy with a scar is nothing, but a girl, it's so much worse. [...] I keep thinking... not that I could have killed the kids, but... worse, Sally could have survived, and gone on living with this horrible scar on her face, and some long, lonely, miserable life...

* ItsAllAboutMe: Betty's greatest flaw: she's a narcissist and a control freak, and her sense of self-worth revolves around having total control of everyone around her and having her life follow her definition of perfection. When she has an opinion, she expects people to agree with her, and when anything goes against the way she wants it, she snaps. Henry calls her out on it and it deeply affects her near the end of Season 4.
** She's so much a narcissist that [[spoiler:she is visibly distraught when Don tells her he's engaged, since she thought he wasn't getting over her and, apparently, she hadn't gotten over ''him'', contrary to what all the grief she throws on him after the divorce might indicate]].

Wife of Don until the end of Season 3. Wealthy and educated, and bourgeois and clueless. When we first meet her, she's TheWoobie, an outwardly perfect, inwardly depressed housewife who can't even go to her [[FreudianCouch old-school Freudian psychiatry sessions]] without her husband calling her doctor behind her back to find out what she's saying. Over the first three seasons, she finds out a lot about Don that she didn't want to know and confronts him several times to varying effect, eventually falling for another man (although she resists engaging in a physical or sexual affair) and eventually divorcing Don. The effects of Don's borderline abusive behaviour towards her are explored over the remaining seasons, with a big focus on how this effects her fairly terrible parenting skills.

Wife of Don until the end of Season 3. Wealthy and educated, and bourgeois and clueless. When we first meet her, she's TheWoobie, an outwardly perfect, inwardly depressed housewife who can't even go to her [[FreudianCouch old-school Freudian psychiatry sessions]] without her husband calling her doctor behind her back to find out what she's saying. Over the first three seasons, she finds out a lot about Don that she didn't want to know and confronts him several times to varying effect, eventually [[GoodAdulteryBadAdultery having an affair of her own]] and divorcing Don for her lover. Since this, the main focus for her has been what an awful ex-wife and mother she is.

* GrayEyes: Of a mentor role, [[spoiler: who is also romantic]], though functioning more as a confidant to Peggy than mentor given that he can get her to open up.

* GoodGirlsAvoidAbortion: Nope. Joan has had at least one abortion in the past, and considers having another when [[spoiler:she becomes pregnant with Roger's child in season 4]]. Then again, it's debatable whether she counts as a "good girl" by the social standards of either the setting or of contemporary audiences.

* Brutal honesty: Marie tends to be amazingly blunt (see above). [[spoiler: Another thing Roger likes about her.]]

* AmazinglyEmbarrassingParents: Two [[Funny foreigner Funny Foreigners]] who argue in French, one is a communist KnightTemplar and the other a LadyDrunk with a tongue sharp like a guillotine.

* HiddenDephts: She's actuality an extremely intelligent and educated woman, with a bachelor in Anthropology and fluent in Italian. Her tragedy is that her repressed and sexist upbringing have locked her in a [[StayInTheKitchen decorative role]] never fulfilling her potential.

* FiftiesHair: Has the StandardFiftiesSitcomFather look, then close cuts his hair, and then ends the series with slightly looser hair.

* {{Expy}}: A wealthy self-made man who grew up poor, adopted a new name to escape his past and gives off the impression of charm and charisma to [[BrokenAce cover how broken and unhappy he is]], Don is basically a twenty-first century version of [[TheGreatGatsby Jay Gatsby]].

!Sterling Cooper (later SCDP, even later SC&Ps)

* AmazinglyEmbarrassingParents
* DatingWhatDaddyHates: Emile is a Marxist. Megan is married to Don Draper.

* DysfunctionJunction

* TheAlcoholic
* TheBusCameBack

* ManicPixieDreamGirl: Reinvigorates Don for a while, but it doesn't last too long, as he only likes beginnings.

* SexySecretary
* ShesGotLegs

* TookALevelInBadass: [[spoiler:When she divorces Don.]]

* MilitaryBrat: She tells Don in "Lost Horizon" that she's an army brat.

* CoolOldLady: As pointed out by [[http://www.tomandlorenzo.com/2012/03/mad-style-a-little-kiss-part-2 Tom and Lorenzo]], she is very funny.

* TheFashionista: Later shown to be quite the clotheshorse, with several late 60s looks being paraded when she appears.

* TheStoic: Doesn't let Pete's abuse get to her.

* GenerationXerox: She was clad with hair done in a way that mirrored Joan's style, only with a more Mod flavor and she's likely about a decade younger.

* ZettaiRyouiki: She rather sticks out in the office during Season 6, as she goes to work in gogo boots and miniskirts.