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1* AccidentalInnuendo: Happens now and then, for example season 1 episode 4:
2--> '''Myleen Klass:''' Every woman, as you know, goes up and down in their underwear, and so--
3--> '''Leslie Ash:''' ''Sorry''?!
4* AluminumChristmasTrees:
5** In s5e7 David Mitchell mocks Lee's claim that Ouija boards were once seen as a mundane parlour game, not an occult item. It's [[https://en.wikipedia.org/wiki/Ouija absolutely true]], though Lee says it's a trademark of Waddington's and David makes a joke about advertisements for an MB Ouija board. It's actually a trademark of Hasbro.
6** In the Series 7 Christmas special, Miles Jupp has a lie that he eats mini multi-pack cereals by pouring the milk straight into the packet. Nobody on the panel, or indeed whoever came up with the lie, appears to be aware that this is how they are ''meant'' to be eaten, having originally been created for use on camping holidays, and that many of them come with instructions on how to use the box as a bowl.
7* AwardSnub: Although people were pleased that the show was finally recognised at the 2019 [=BAFTAs=] when Lee won the award for Entertainment Performance (especially since the show had lost out on the Comedy Entertainment Programme award ''five'' times, including earlier that same evening), there was some upset that Lee and David were nominated separately (with Rob being overlooked altogether) when Ant and Dec were nominated together.
8* CulturalStereotypes: High- and low-class jokes directed at David Mitchell and Lee Mack, respectively.
9* EnsembleDarkhorse: Stand-up comedians are generally the guests with repeat appearances, but other guests have been good enough to get a return appearance, among them Gabby Logan and Stephen Mangan.
10** It seems to be generally agreed that Nick Hewer stole the show on his series 5 appearance.
11** Bob Mortimer has been so popular for his utterly ridiculous stories that often turn out to be true (including burning his house down and performing his own dentistry) that he's appeared at least once a Season since Season 6 (his debut).
12** To a lesser extent, Creator/HenningWehn, for his equally bizarre stories and deadpan sense of humour.
13** Antiques expert and auctioneer Raj Bisram, whilst not sounding like a hilarious booking on paper, was responsible for one of the funniest moments in the show's history when he attempted to demonstrate the magic trick he used to perform with the mystery guest... and didn't manage to pull it off, with the unfortunate consequence of briefly throttling the unfortunate guest.
14* GrowingTheBeard: The show became much livelier when Creator/RobBrydon took over as host and took a more active role in the game and egging the players on, as opposed to how Creator/AngusDeayton focused mainly on keeping things moving. David Mitchell and Lee Mack's rapport also began settling in at this time and the two started pressing each other's buttons more often to comedic effect. The third series is generally deemed to have not yet fully grown the beard due to some poor guest bookings spoiling some episodes, and the familiar format not being down pat, but it's definitely there by the fourth series. It also helps that they got rid of Ring of Truth and Telly Tales, rounds that slowed the momentum of the show and were not as true to its nature.
15* HilariousInHindsight:
16** In one episode of Series 1, Creator/AngusDeayton read out a joke referring to Carol Vorderman as "mutton dressed as lamb". When the panel and audience reacted, he said "She's not here, she'll never be invited on, so it doesn't matter". She ''did'' eventually appear as a guest...in the first episode shown after Deayton had left.
17** Deayton closed out one episode with the remark "I leave you with news that according to scientists, you should never trust somebody who speaks in a dull, flat monotone, which begs the question - just what is Ken Livingstone trying to hide?" Made much funnier when Livingstone was actually a guest on the show the following series.
18** During Creator/SanjeevBhaskar's [[https://www.youtube.com/watch?v=HR-33NeqPXE story]] about crashing into Creator/MichaelWinner's car and telling him to "Calm down", David immediately questions if this was before Winner's advertisements for [[https://en.wikipedia.org/wiki/Esure esure]], and his catchphrase, "Calm down, dear, it's just a commercial." It was, and it's true.
19** In response to Kelvin [=MacKenzie's=] claim that the "This Is My" guest had built him a nuclear bunker:
20--> '''Creator/{{David Mitchell|Actor}}''': If there's a nuclear war, ''I don't want to live''...I have no skills. Okay, society is destroyed by a nuclear war, we're basically - we're back to the bronze age...how long is it gonna be before people start pitching panel shows again? It's gonna be at least 2000 years!
21--> '''Creator/FrankieBoyle''': I'd love to see you in like a ''Film/MadMax'' type of society, as everyone's holding off a biker gang, and you're going "I can think of an amusing reason why one of these four might be the odd one out".
22*** After this, the third series of ''Series/ThatMitchellAndWebbLook'' had "The Quiz Broadcast", a series of sketches in which David's character hosted a [[AfterTheEnd post-apocalyptic]] GameShow in a world that had been destroyed by [[NoodleIncident the Event]].
23** Similarly, Creator/RobBrydon imagining David and Creator/KeeleyHawes going on a date after series 4 episode 1 of ''Series/ThatMitchellAndWebbLook''.
24** Creator/RobBrydon introduced Rhod Gilbert as the man who provided voiceovers for Wales tourism adverts, then suggested that they should have got someone "a little more famous, perhaps with his own hit panel show" to do it instead. A few weeks after the episode went out, the BBC announced they'd commissioned a [=BBC1=] panel show with Gilbert as host.
25** The show was censored for making a joke that they felt was inappropriate about Creator/JimmySavile who, at the time, was a national treasure. With the Savile paedophilia sex scandal of Sept 2012, it appears that making rude jokes about him is completely fair game.
26** In Rob Brydon's season two guest appearance, at one point he did an impression of David Mitchell. Mitchell's response was "I know it's hard to get impressions on the telly these days, but this isn't the place." Next season, Rob Brydon became the host of the show. He quickly made it the place to get his impressions on the telly.
27** In episode 1 of Season 5, David did a story about having once used his BAFTA to kill a rat (needling Rob about the fact that he had two). As of 2019, Lee can finally do something about the rat infestation in his house as well.
28** The "Ring of Truth" round from series 2 episode 6, which featured a clip and fact about Alan Titchmarsh with some less than complimentary discussion of the man, became this after Titchmarsh was a guest on the show some thirteen years later in Series 15.
29** Bob Mortimer demonstrates the ability to tear an apple in half with his bare hands to the delight of the panel and audience. He'd do the trick again on ''Series/{{Taskmaster}}'' to an unimpressed Creator/GregDavies, who pointed out that Bob was rehashing old material and that he'd been on the same ''WILTY'' panel.
30* HoYay: Quite a bit, especially since Brydon took over as host.
31-->'''Rob Brydon''': I met a girl in cyberspace, glitterbabe22, and we started chatting, and eventually ended up having cybersex. ... Turns out we had a lot in common in real life. I was the host of ''Would I Lie to You?'' -- [[{{GIRL}} "she" was a team captain]] on ''Would I Lie to You?'' (''looks directly at David Mitchell'')
32** Heck, in his first appearance as a guest he spent half the time flirting with Robert Webb and David Mitchell.
33** Upon being confronted with a story about ''Series/BluePeter'' presenters Simon Groom and Peter Duncan having a fight in the ''Blue Peter'' garden over a parking space because they "didn't get on", David Mitchell suggests that perhaps there was [[UnresolvedSexualTension another force]] at work:
34--->'''David Mitchell''': Maybe they actually really ''did'' get on. Deep down, there was a lot of love there, but a lot of love and complicated feelings and tears and hate, and they start fighting just to ''touch''! To ''touch'' another human! And then the fighting starts getting a bit amorous, and then they're kissing and fighting and scratching their clothes off each other, and then they fall in the pond and it's fine and there's no sex.
35** The episode featuring Creator/JohnBarrowman naturally had its fair share of this.
36** Received an inevitable lampshading when David's "Possession" claim in series 4 episode 8 was a travel-size dressing gown:
37-->'''David''': To be honest, Lee, I don't know why you come into so many encounters with me expecting arousal.
38** And again in series 5:
39-->'''Lee''' [''to David'']: You're just like my wife! In many ways!
40** As of series 6, it's not even subtext any more.
41-->[''Lee is claiming that the initials of his ex-girlfriends spell BERMUDA'']
42-->'''Lee''': D... Dave. Experimental year. [''Points at David''] And if you've forgotten it, I'll never forgive you!
43** And David's gradually grown more willing to join in:
44-->''[In Season 8, when Lee Mack demonstrates his darts-themed tea preparation]''\
45'''Lee:''' It's a bit disgusting, but the real truth is, if you've got sweaty palms, it's easier to get them a bit more [easier to throw].\
46'''David:''' ''I've'' got sweaty palms.\
47'''Lee:''' Yeah, but I don't want ''you'', because then I've got to drink the tea.\
48'''David:''' Oh, right.\
49'''Lee:''' And you're not always gonna be there for me, are you?\
50'''David:''' I ''am''.\
51'''Lee:''' Please say you're ''not'', David.
52* MemeticMutation: The Hoot Owl of Death [[http://www.facebook.com/pages/The-Hoot-Owl-of-Death/259708320738281 seems to be heading this way]].
53** In the increasingly unbelievable political climate of 2020, a common meme is a picture of Bob Mortimer reading out a card accompanied by a true statement or claim made by a political figure.
54* NauseaFuel: Les Dennis admitted to keeping his old fingernail clippings so he could use them; the audience and other panellists were already disgusted just when he read out the statement, and that was ''before'' he admitted to using them as toothpicks. Dennis didn't originally seem to get what the disgust was about, but when he admitted it was true he promised not to do it any more.
55* OutgrowTheTrope: The panellists are much less likely to dismiss a story based purely on the facts as they were in series 1. Indeed, by series 7 there's at least one case of a team voting a story true purely because of how inconsistent and implausible it is.
56** As early as series 2 there's an example of a panelist deliberately telling a lie very badly for the RuleOfFunny rather than actually try and defend it.
57* PeripheryDemographic: The show has become very popular with younger children and families since moving pre-watershed.
58* TheScrappy: Janet Street-Porter, as she didn't seem to understand the concept of the show -- namely, that people are ''expected'' to lie and bluff and that if a story is true it is not going to be one the other team can accept at face value -- and became very aggressive whenever they weren't taking her at her every word, to the point that when David Mitchell pointed out a problem with her story in the "This Is My" round she walked over to his desk and shouted at him for not believing her until he said there wasn't any problem with it. Watching the other panellists ''react'' to her bizarre behaviour is pretty hilarious, though.
59** Terry Christian, who acted unbearably smug throughout his entire appearance despite being completely out of his comedy depth. Didn't help that he purposefully mislead the opposing team during the "This Is My" round.
60** Sharon Osbourne, who appeared in the 2019 Christmas episode, quickly became this due to her story [[note]] involving her firing an employee for "showing no sense of humour" about a fire she accidentally started [[/note]] portraying her in a bad light, and her apparent obliviousness to this fact. It says something that the Website/YouTube video of her story is by far the most disliked WILTY clip on the site. While most WILTY clips have a 5% dislike percentage at most, Sharon Osbourne's story is sitting at a comfortable '''''89%''''' dislike percentage.
61* SpoiledByTheFormat: This would only be apparent to anyone who had been in the audience, but for many series, two of the stories in the first round would always be true, and the other two would always be lies. One or two later series have changed this. Similarily, if David and Lee both had stories in the Quick-Fire Lies round, one would always be true and one would always be a lie (or, if only one of them had a story, it would be a lie).
62** The "This Is My" guest will almost ''never'' belong to the team captain; five of them have belonged to David and seven to Lee, out of well over 100 episodes. The show tends to actively parody this by giving the captains the most ridiculous stories imaginable for this round, to the point that on the very rare occasions that when they are actually telling the truth it'll be notable because of how unusually reasonable the claim sounds. (Although this was eventually subverted in a Series 12 episode, where David had a claim about the guest recruiting him for an "underground ping-pong club" which sounded ''so'' like one of his usual ludicrous made-up stories that the opposing team barely even bothered to take it seriously... only for it to turn out to be true.)
63* UnexpectedCharacter: The show can, unlike other panel shows, book just about anyone the producers like, and sometimes they manage to get some very unexpected people on. These can range from big names like Keeley Hawes, Ray Winstone and Tom Courtenay, to people you'd never expect to show up because they rarely or never appear "as themselves" (such as actors Craig Parkinson or Mark Bonnar), to names you simply wouldn't associate with light entertainment (such as ''Series/TheApprentice'' aide Nick Hewer, or journalist and member of the House of Lords Joan Bakewell).
64* WTHCostumingDepartment:
65** Lee is generally dressed more casually than David (who wears conservative long-sleeve shirts often with a jacket) or Rob (who wears suits), which occasionally leads to some bizarre clothing (in series 5 he appears to be wearing pyjamas and a biker jacket in different episodes).
66** In his appearance, Rhys Thomas seems to be dressed as [[Series/DoctorWho the Fifth Doctor]] for some reason.[[note]]It was a costume made for his stag party which he decided to wear to the recording[[/note]]
67* TheWoobie: Miranda Hart in Series 5, episode 1.
68** Rob Brydon, during Lee's claim that Prince Harry invited him, but not David or Rob, to the Royal Wedding after being a fan of WILTY. Rob looked visibly uncomfortable throughout the claim, and utterly ''crushed'' after Lee revealed it to be true. [[spoiler: Thankfully, Lee then revealed it was a lie all along]]

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