| 1 | A particular form of ViralMarketing. |
| 2 | |
| 3 | You have a science fiction movie coming out. What can do you do to promote it that goes that extra mile? |
| 4 | |
| 5 | You do InUniverseMarketing. You post "found" documents from within the universe. A [[Film/{{Watchmen}} "NBS Nightly News" broadcast from 1972 in your world]]? Great. [[Film/{{Idiocracy}} Advertising a drink from your setting]]? Yup. [[Literature/HaruhiSuzumiya Showing a half hour of dull security camera footage with maybe thirty seconds of profoundly disturbing stuff going on]]? Perfect. [[Series/TwinPeaks The diary of one of the characters, with pages torn out]]? [[{{Crunchtastic}} Synergylicious!]] |
| 6 | |
| 7 | Distinct from the AlternateRealityGame in that there is no 'game', per se. Rather, all there is is the document. |
| 8 | Websites that use InUniverseMarketing are usually LoggingOntoTheFourthWall. |
| 9 | |
| 10 | Not all ViralMarketing qualifies as InUniverseMarketing; the product being advertised must be fictional, and the "found" document must be set in said universe. |
| 11 | |
| 12 | Examples should go under ViralMarketing; this entry just defines the term. |
| 13 |
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