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Kayube Since: Jan, 2001 Relationship Status: RelationshipOutOfBoundsException: 1
#1: Jan 11th 2012 at 9:28:47 PM

It seems like a lot of people don't have a good idea of what this trope is about. What's it's supposed to be is "razor commercials that make it seem like razors are extremely high-tech", but a lot of people seem to think it means "razors having ever-increasing numbers of blades", or any sci-fi-ish method of shaving.

NoirGrimoir Rabid Fujoshi from San Diego, CA Since: Oct, 2010 Relationship Status: Anime is my true love
Rabid Fujoshi
#2: Jan 11th 2012 at 9:38:57 PM

It's because the description is all over the place.

SPATULA, Supporters of Page Altering To Urgently Lead to Amelioration (supports not going through TRS for tweaks and minor improvements.)
DragonQuestZ The Other Troper from Somewhere in California Since: Jan, 2001
The Other Troper
#3: Jan 11th 2012 at 9:40:17 PM

One problem I have is why is this limited to shaving products ads? This can apply to loads of products that claim extreme science is used to make them.

I'm on the internet. My arguments are invalid.
Deboss I see the Awesomeness. from Awesomeville Texas Since: Aug, 2009
I see the Awesomeness.
#4: Jan 11th 2012 at 9:47:50 PM

I'm with Dragon. No sense restricting this to shaving products. I might be willing to wall off tech commercials though.

Fight smart, not fair.
Routerie Since: Oct, 2011
#5: Jan 11th 2012 at 10:38:02 PM

I agree with Dragon too. I cant think of other examples offhand, but they belong here, with or without a rename. This trope is about (relatively) simple activities advertised through a fallacious "appeal to science." It's not about razors getting more blades or parodies of that trend.

DragonQuestZ The Other Troper from Somewhere in California Since: Jan, 2001
The Other Troper
#6: Jan 11th 2012 at 10:48:09 PM

Cars often get this, or vacuum cleaners.

I'm on the internet. My arguments are invalid.
NoirGrimoir Rabid Fujoshi from San Diego, CA Since: Oct, 2010 Relationship Status: Anime is my true love
Rabid Fujoshi
#7: Jan 11th 2012 at 10:52:21 PM

Feels like the distaff counterpart to Clarke's Law for Girls' Toys. Anything marketed to guys runs on bleeding-edge technology!

SPATULA, Supporters of Page Altering To Urgently Lead to Amelioration (supports not going through TRS for tweaks and minor improvements.)
rodneyAnonymous Sophisticated as Hell from empty space Since: Aug, 2010
#8: Jan 11th 2012 at 10:55:51 PM

I, for one (?), think Shaving Is Science is a great name for a trope about cars or vacuum cleaners*

advertised through a fallacious "appeal to science."

edited 11th Jan '12 10:58:17 PM by rodneyAnonymous

Becky: Who are you? The Mysterious Stranger: An angel. Huck: What's your name? The Mysterious Stranger: Satan.
Deboss I see the Awesomeness. from Awesomeville Texas Since: Aug, 2009
I see the Awesomeness.
#9: Jan 12th 2012 at 12:39:31 AM

Hm, I would say it's not quite distaff to Clarke's Law for Girls' Toys. That's directed at young girls. Generally when I see stuff aimed at women, I see much more "all natural" over "magical". Compare shaving ads aimed at men to ads aimed at women (the closest to magical being comparisons to goddesses).

Fight smart, not fair.
DrStarky Okay Guy from Corn And Pig Land Since: Jun, 2010 Relationship Status: Staying up all night to get lucky
Okay Guy
#10: Jan 12th 2012 at 11:54:11 AM

Would anyone object to Science Sells as a possible title or redirect?

Put me in motion, drink the potion, use the lotion, drain the ocean, cause commotion, fake devotion, entertain a notion, be Nova Scotian
rodneyAnonymous Sophisticated as Hell from empty space Since: Aug, 2010
#11: Jan 12th 2012 at 1:27:32 PM

Hm, the parallel to Sex Sells is imperfect, that may be "a general aura of sexiness surrounding the product, even if that makes no sense", not an explicit appeal to a particular sex act. It's okay, though.

Becky: Who are you? The Mysterious Stranger: An angel. Huck: What's your name? The Mysterious Stranger: Satan.
DrStarky Okay Guy from Corn And Pig Land Since: Jun, 2010 Relationship Status: Staying up all night to get lucky
Okay Guy
#12: Jan 12th 2012 at 1:33:01 PM

Ah...we don't need more snow clones at the moment anyway.

edited 12th Jan '12 1:33:15 PM by DrStarky

Put me in motion, drink the potion, use the lotion, drain the ocean, cause commotion, fake devotion, entertain a notion, be Nova Scotian
Clarste One Winged Egret Since: Jun, 2009 Relationship Status: Non-Canon
One Winged Egret
#13: Jan 12th 2012 at 2:12:06 PM

It's been a while since I've watched ads, but don't shampoo ads appeal to science too? Even ones directed as women?

rodneyAnonymous Sophisticated as Hell from empty space Since: Aug, 2010
#14: Jan 12th 2012 at 2:16:19 PM

Yeah Shaving Is Science tends to be directed at men, but it's unisex.

Becky: Who are you? The Mysterious Stranger: An angel. Huck: What's your name? The Mysterious Stranger: Satan.
Deboss I see the Awesomeness. from Awesomeville Texas Since: Aug, 2009
I see the Awesomeness.
#15: Jan 12th 2012 at 5:28:54 PM

It's not a bad snowclone tho. The name is based on a common term, and we're basing a pun off of it, which we do frequently. Science Sells seems to work okay to me.

Fight smart, not fair.
abk0100 Since: Aug, 2011
#17: Mar 11th 2012 at 6:38:03 PM

I don't see anything wrong with this trope. It's about the concept of needing constantly advancing technology just to shave.

If we want a Science Sells trope, why doesn't someone just YKTTW it?

edited 11th Mar '12 6:44:23 PM by abk0100

rodneyAnonymous Sophisticated as Hell from empty space Since: Aug, 2010
#18: Mar 11th 2012 at 6:38:52 PM

Too narrow. Shaving Is Science could apply to any advertisement that appeals to science. (Support broadening definition, oppose renaming, btw.)

edited 11th Mar '12 6:39:35 PM by rodneyAnonymous

Becky: Who are you? The Mysterious Stranger: An angel. Huck: What's your name? The Mysterious Stranger: Satan.
IronLion Since: Feb, 2010
#19: Mar 16th 2012 at 11:55:15 AM

We have the shampoo and toothpaste side of it at Here Comes the Science. Maybe the two could be merged?

lebrel Tsundere pet. from Basement, Ivory Tower Since: Oct, 2009
Tsundere pet.
#20: Mar 16th 2012 at 1:11:39 PM

[up] Here Comes the Science is "a little animated close-up of the effect said product is supposed to have on you". It's a different thing. (And needs a rename.)

Calling someone a pedant is an automatic Insult Backfire. Real pedants will be flattered.
shimaspawn from Here and Now Since: May, 2010 Relationship Status: In your bunk
#21: Mar 17th 2012 at 11:22:45 AM

Calling in favour of redefine.

Reality is that, which when you stop believing in it, doesn't go away. -Philip K. Dick
lu127 Paper Master from 異界 Since: Sep, 2011 Relationship Status: Crazy Cat Lady
#22: Apr 16th 2012 at 3:15:41 PM

Starring. Let's enact the repair, please.

"If you aren't him, then you apparently got your brain from the same discount retailer, so..." - Fighteer
Deboss I see the Awesomeness. from Awesomeville Texas Since: Aug, 2009
I see the Awesomeness.
#23: Apr 16th 2012 at 4:00:46 PM

Hm, let me take a stab at it.

While some adverts may try to sell their product with sex, some by showing their product descending from the heavens in a beam of pure bliss as you struggled assembling your blanket, this style of advertising focusing on making the mundane product appear to be the end result of a rocket ship and sports car.

Focusing on treating the product as a finely crafted tool with decades of research put into every friction bump and greeble in order to impress people is the most common. Expect this type of advertisement to take place in some kind of lab or possibly a giant scientific experiment device that looks like some sort of particle collider.

The advertisement will generally have two parts that denote this, the first where the product is forged from the anvils of Hephestus himself, unbreakable and unstoppable in its scientific prowess of ability to satisfy the need for which you buy it. Followed shortly by Here Comes the Science.

Fight smart, not fair.
ccoa Ravenous Sophovore from the Sleeping Giant Since: Jan, 2001
Ravenous Sophovore
#24: Apr 17th 2012 at 9:06:11 AM

That works for me.

Waiting on a TRS slot? Finishing off one of these cleaning efforts will usually open one up.
reub2000 Since: Feb, 2011
#25: Apr 17th 2012 at 1:32:29 PM

Doesn't seem any different than Here Comes the Science. Why not just make it a redirect?

SingleProposition: ShavingIsScience
11th Mar '12 12:19:09 PM

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