YMMV / itemLabel

• Awesome Music: Emamouse's offbeat, quirky soundtrack perfectly encapsulates the eccentricity of the products.
• Germans Love David Hasselhoff: The plushes have a notable Japanese following, as you'll often see the official twitter retweeting posts from Japanese fans. It helps that emamouse themselves is Japanese and that many a song is sung in Japanese.
• Inspiration Nod: Peepy and OuiOui (as well as their subsequent variants) are likely inspired by knockoffs of the 1998 incarnation of Furby such as Hoody Pets, Groovey, Furdy, Puk, Shaking Pocket Pets, and Mini and Baby Loobie.
• Memetic Psychopath: Peepy. While he is said to be a criminal, most of the videos imply that Peepy's main crimes are just theft. However, many fans like to believe he is capable of much more dangerous and sinister things like murder. And considering how it is left up to the viewer what his crimes are, nothing is completely out of the question.
• Nightmare Fuel:
  • The second half of Dinkle's Chiptune, namely in Dinkle's very bad reaction to Moley commenting that the "chiptune" song he made can't technically be considered chiptune, which causes Dinkle to have a breakdown that escalates into him either summoning (or revealing himself as) an Eldritch Abomination that's best described as a stick thin humanoid with no head, just a tendril like appendage with eyes and an exposed mouth with no jaw, which goes on to either kill or do something far far worse.
  • To a lesser extent. This "Can you find Peepy?" video, due to it suddenly cutting to Peepy's point of view, with him going to find you while the song "Mouth of Madness" from Manhunt plays.
• So Bad, It's Good: Not "bad" per se, but the songs are sung in broken English and the vocals are drowned out by the background music. However, considering the surreal nature of everything itemLabel produces, this only adds to the charm, and is more than likely intentional.
• Sweet Dreams Fuel: Night Night Oui Oui. Though a lot of itemLabel's videos are chaotic and surreal, this one is unironically meant to be fluffy and cute, especially since OuiOuis are meant to be innocent.
• What Do You Mean, It's Not for Kids?: While the toys themselves aren't inappropriate (unless you find Peepy's main gimmick of being a criminal objectionable), they clearly aren't made with children in mind. For starters, the website says that they are meant to be collectible artworks and shouldn't be given to children under 12 years of age^note This is likely so that the company doesn't have to adhere to US toy laws, in particular those concerning material types and choking hazards.. Secondly, the ads are intentionally out-there and bizarre, not to mention the occasional profanities and Nightmare Fuel that they contain. Third, Peepy's name is one huge double entendre, and some of the videos are rather blatant about it.