YMMV / Immortal Hulk

• Anvilicious: Dario Agger's speeches about how he and Roxxon can be as Card Carrying Evil as they want (including Agger becoming the Minotaur full-time) and won't face any consequences for it because they're rich and powerful is really on the nose about being an allegory for the (real or perceived) Karma Houdini status of real life large corporations. Hilariously, some view this interpretation of Agger as tamer than his portrayal in Jason Aaron's Thor run. Too bad for Agger he's in an Al Ewing book and his Karma Houdini Warranty has just expired.
• Awesome Art:
  • The covers are by the inimitable Alex Ross.
  • Joe Bennett seems to be channeling his inner John Carpenter for the Body Horror of the series and it's as visceral as it is awesome.
• Catharsis Factor: After everything Agger got away with in the Thor books, War of the Realms and in this book, it is so satisfying to see his downfall: he begins screaming about the Hulk coming for him, Xenmu betrays and overpowers him, and he is left as a barely alive blob to be used as tool by the Leader.
• Complete Monster: See here.
• Genius Bonus:
  • Issue 8 is named "His Hideous Heart", a line from the Edgar Allan Poe story The Tell-Tale Heart, about a dead man's heart that still seems to be beating. Fitting for an issue with the Hulk's body cut into pieces.
  • The arc where the Hulk goes to hell features religious themes that illustrate the duality of humanity's good and bad sides.
• Harsher in Hindsight: During the Xemnu arc, Hulk gets angry when addressed as "big guy". What initially seems like a reference to the MCU Hulk's nickname gets a different light in issue #37 when it turns out "Big Guy" was what Devil Hulk called Bruce when he was first manifesting.
• I Am Not Shazam: A lot of people refer to this incarnation of Hulk as “Immortal Hulk” (the character himself, not the book)...Despite the fact that in the story, he’s never really called that (granted, considering this Hulk’s nature and powers, it would be a fitting name, but still) and instead refers to himself as “Devil Hulk”.
• Jerkass Woobie: Hotshot. While he does hold a church hostage, it's out of desperation to save his girlfriend Jailbait from her possession by the One Below All. When she's found dead in their hotel room, he's so distraught he ends up Driven to Suicide.
• Memetic Mutation: "This will be my final post on /co/. How can anyone think that this is scary for real?" ^note An extended copypasta that is, without fail, posted in every Immortal Hulk thread on 4chan. It's sometimes modified, such as replacing all references to the Hulk with "Green Trump", and is often followed up with a version where all the text has been vertically inverted ("As above, so below") in reference to the book's theme of opposites.
• Moral Event Horizon: If Fortean hadn't already crossed it when he had his scientists take Rick Jones' body to make a new Abomination just to attack the Hulk with it, the fact he smiles when Hulk sees what's happened to Rick punts him over the line.
• Narm:
  • Fortean's blood turns green when he merges with the Subject-B carapace, but it's mostly shown leaking from his nose, so it looks like he has a really bad snot problem.
  • Dario Agger's whole Corrupt Corporate Executive schtick is played up so much that it sometimes borders on parody and makes him feel more like a bad guy from Captain Planet and the Planeteers than a real threat.
  • The silliness extends from Dario personally to also include the adjacent portrayal of social media and the general American political landscape.
• Narm Charm: On the other hand, Dario is actually a lot LESS cartoonishy evil than he is in Thor (2014). Some argue that he fits the mold of a believable Corrupt Corporate Executive (well, "believable" for a comic book worldd) more because he and Roxxon employ several real-life tactics of large corporations like monetizing off of the Teen Brigade buying Hulk masks that were made by subsidiaries in sweatshop factories for cheap. And it all serves to drive home just how abhorrent and inhumane he really is.
• Nausea Fuel: Some of the Body Horror Bennett draws can be very disturbing to look at. Case in point, Rick Jones’ warped body at the beginning of issue 36.
• Older Than They Think: Bruce Jones wrote a horror-based Hulk run influenced by the Bill Bixby/Lou Ferrigno TV show in the early 2000s, although it went conspiracy thriller rather than supernatural. Ewing acknowledges Jones as an influence on his run.
• Shocking Moments: One of the more praised aspects is how the title goes to unthinkable and mind-blowing places, often with the turn of a page - if the Hulk being dissected and put into jars isn't bizarre enough, the parts manage to break free and reform around the guy who cut him in the first place. There's even a Going Cosmic issue that shows the Hulk smashing entire planets!
• They Wasted a Perfectly Good Character: Some readers are disappointed in the new version of Abomination, because he's a mindless, empty husk devoid of personality compared to the more compelling and even sympathetic Emil Blonsky. Especially considering how fellow hulk-foes the Leader and Xemnu have well-written characterization, meaning Blonsky was shafted massively in the story potential department. Luckily, the original Abomination comes back as the Big Bad of Gamma Flight.
• Too Cool to Live: The title character. Devil Hulk is eventually killed by The Leader and tragically not resurrected by the end of the book. A gruesome and violent but still ultimately heroic figure who (unlike any of Bruce's other alters) genuinely loved and cared about both Hulk and Bruce and even united the Hulks under a common goal all while being a stone cold unstoppable badass. His influence is seen in all the alters he leaves behind, with Joe becoming less self-centered, Savage Hulk learning the value of forgiveness, and Bruce moving past his self-loathing, but it still hurts that he's gone.