- Awesome Music: The event has on multiple occasions gone out of its way to create new songs for marketing purposes, all of which garnered a fair amount of fans.
- For 2010's theme: MyX
, Dead Ringer and You Remind Me. - 2011's commercial featured The Dark Side of the Gardens, a fittingly-creepy nursery tune.
- 2014 gave us Feel the Darkness Rise, a song that, from the perspective of the event's storyline, is said to place a curse on anyone that listens to it. But don't worry, the fourth wall should protect you... hopefully.
- For 2010's theme: MyX
- Friendly Fandoms: Although Howl-O-Scream and Halloween Horror Nights compete with each other, the fandoms for both seem to get along with each other well; with there even being a bit of an overlap between the two at times.
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