It's Jeff! is an Infinity Comics webcomic from Marvel Comics, starring a version of the titular Jeff the Baby Land Shark. The series is written by Kelly Thompson and illustrated by Gurihiru.
The comic features many Marvel characters besides Jeff, but tells lighthearted standalone stories and does not attempt to follow the usual Marvel Universe continuity.
As with Marvel's other Infinity Comics, the series was initially only available via the Marvel Unlimited app.
The first issue was released on September 02, 2021. The series seemingly ended with #24 (January 13, 2023), with a stinger teasing a sequel later in 2023.
In March 2023, a print comic collection of the first 12 webcomics was released. A second collection, subtitled The Jeff-Verse, followed in November of the same year with the next 12 strips.
It's Jeff contains examples of:
- Cone of Shame: Gwenpool puts Jeff in a cone of shame (referred to as a 'cone of doom' in the title) after he injures his tail. Jeff hates it, but can't escape. He's a little happier after a garden hose is used to fill the cone with water.
- Domestic Appliance Disaster: Jeff plays with the laundry basket and ends up inside the washing machine. He's rescued just as it starts spin cycle.
- Infinite Canvas: As with Marvel's other Infinity Comics, it’s presented in the vertical scrolling variant. Each issue is a single long page, with one column of panels.
- Lighter and Softer: Compared to the main Marvel Universe, it's much more lighthearted and sweet, with Jeff getting into many different Slice of Life scenarios.
- Mini-Mecha: In "Mecha-Jeff", Tony Stark's looking after Jeff. But when Iron Man's called away, Jeff manages to escape from his pen, climbs into a small Iron Man mech and starts randomly pushing buttons in the cockpit. Chaos ensues.
- Pictorial Speech-Bubble: When Gwenpool tells Jeff to stop fiddling with his bandaged tail, the message is delivered via a Big "NO!" and a crossed-out image in a speech bubble.
- Ridiculously Cute Critter: Jeff is firmly in this category, as is the original Marvel Universe version. The cuteness is one of the major themes of the webcomic.
- Slice of Life: The whole webcomic series focuses on Jeff's antics throughout his day-to-day life in the Marvel Universe.
- Symbol Swearing: Used by Captain America, of all people, after Jeff breaks his makeshift round plastic sled and then swaps it for Cap's shield. Throwing a broken plastic sled at criminals is significantly less effective, and Cap is a little frustrated when it doesn't work.
- Shark Fin of Doom: Nobody reacts badly to Jeff getting into the swimming pool, but once he's submerged and the fin is visible, everyone suddenly gets out. When he goes to the beach in a later episode, he disguises himself as a dolphin before entering the sea, in case this happens again.
- Thieving Pet: In one story, Jeff steals a whole host of superhero items, including Hawkeye's arrows, the Black Widow's gauntlets, the Falcon's wings and Captain America's shield. He then uses them to beat up said heroes after they come into Deadpool's house, thinking that he stole them.
- Webcomic Print Collection: Some of the stories were collected in print as It's Jeff! #1, a comic book published in March 2023. The print comic also includes an extra, exclusive story.
