The Principal's candy is only poisonous if you eat a lot of it.This occurred to me after I realized that if there was a mass death-by-poison in the neighborhood, sooner or later, it would be traced back to the source. So I came up with the theory that if kids follow the rules of Halloween, and only take one, as the sign on the bowl instructs, they'll be fine.
Sam is behind it all.In all of the segments Sam is usually shown observing it. Which means that Sam might have orchestrated the events that have been happening in the movie and unleashed the supernatural creatures in the movie to punish those who don't respect the tradition of Halloween.
Rhonda was a real witch.Or at least training to be one. That would explain her being nonplussed about the other kids' deaths or seeing Sam.
Sam was created by the last paleo-pagans.When they realized that the Christians were going to wipe them out, they decided that they had to preserve something of themselves. So, they created Sam with witchcraft, who enforced the rules of Samhain, and who the Christians feared so much that they had no choice but to abide by the laws of a pagan holiday.
- Apparently confirmed by Days of the Dead.
Sam saves far more lives than he takes.Sam is the enforcer of the rules of Halloween, and he punishes anyone who breaks them, human or monster. We only see him punish humans, because humans don't know about him and thus break the rules, while the monsters are all fully aware of him and stay in line. However, in his absence the monsters would slaughter the entire town, with absolutely no fear of consequences.
- It makes some sense, though Monsters killing humans is sort of within the rules. It's what you expect of monsters, after all. However, under the rules, they can only operate at certain times, and then only by claiming victims they manage to lure into their trap.
Sam doesn't care that Steve Wilkins is a serial killer.Wilkins only seems to kill people who break the rules, and thus in a sense, is paying tribute to Sam. However, he broke the rules himself, forgetting that on Halloween, not everyone is who they seem. He just made a poor choice of would-be victim, and thus found himself their prey instead of the hunter in the end. Sam was on scene, either to pay tribute to the werewolves for being the superior stalkers of the night, or to pay a grudging final salute to someone who had followed and enforced his rules for some considerable time.
Rhonda and Billy will become Sam's accomplices.The film's events seem to be grooming the two into punishing those who disrespect Halloween, just like Sam and Steven.