- Actor Allusion: Popular social media star Bobby is played by popular former Vine star Josh Ovalle.
- Dyeing for Your Art: Joe Keery’s famous 80s-type mullet hairstyle was cut severely short and made to look greasy for much of the movie.
- Viral Marketing: A fake Instagram account for Kurt was set up, complete with memes, videos by Joe Keery as Kurt and spotlighting viewers' reactions to the film. It was also later used to promote its streaming release on Hulu in the US and Netflix in the UK and Ireland.
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