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  • A famous ad run during a break of the 81st Annual Academy Awards shows Tom Cruise and Jimmy Kimmel escape from a burning house. Kimmel immediately says he hopes Cruise doesn't think he burned Cruise's house down as part of a plot to get him to do Kimmel's next show. Cruise sees through the denial and tricks Kimmel into going back into the house to rescue a nonexistent cat.
  • Several tourism commercials for New Orleans and Florida reference the Gulf oil spill. One even insisted that "everything's normal" right after showing a bowl of shrimp.
  • From an Australian radio ad for a home redesign company with a running joke about the crew resembling The Smurfs:
    Guy 1: ...and the carport's clearly a winner. How'd you do it?
    Guy 2: Well, with my talent, my skill...
    [odd background noise]
    Guy 2: Shush!
    Guy 1: What was that?
    Guy 2: It was not a team of Smurfs who helped me.
  • Sainsbury's Still Table Water is "definitely not tap water".
  • Commercials for Wendy's end with the tagline, "It's not fast food. It's Wendy's." They never say what Wendy's is if it's not fast food (which it is).
  • Commercials for White Castle starting in 2012 claim they don't sell hamburgers, but actually sell "sliders". Right.
  • Any time a commercial says "Real people, not actors", usually they are actors as if actors aren't real people.
  • Thisis definitely NOT a Christmas commercial from Kmart.
    • Likewise This is NOT a back-to-school themed commercial also from Kmart!
  • After Harlan Sanders died, KFC decided to have a line-up of various celebrities play him in different commercials. In the ad starring Reba McEntire, we hear lines like "I'm Colonel Sanders, the same as always. Absolutely nothing's changed." and "I swear I'm not a famous woman."

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