Vlad Scarlord is an exception and considered a black sheep by the rest of the Scarlord family, which consists entirely of Card Carrying Villains.
An incompetent criminal with delusions of grandeur, known as Vlad Scarlord, encounters the heroes, who laugh hysterically at his name. Eventually, he is forced to wander away, baffled.
A normal passer-by introduces herself as Charity Love. The heroes run away screaming in terror, denouncing her as a villain.
Zig Zagged: Vlad Scarlord seems to be stuck in a Heel-Face Revolving Door, and occasionally goes by a variety of pseudonyms of various scariness levels. Additionally, it is hinted that his real name is in fact something else, until we find out that nope, Vlad Scarlord's his name.
Averted: None of the characters have particularly frightening names, not even the villains.
Enforced: "People need to know he's evil. They won't think a guy named "Ted" would be evil. He needs an evil name, now."
Lampshaded: "Vlad Scarlord? Eek, that's a creepy name!"
Invoked: After making a Face-Heel Turn, Ted decides his current name isn't scary enough, and goes by Vlad Scarlord instead.
Defied: Vlad Scarlord, despite being evil, loathes his name and goes by "Ted" instead.
Discussed: "...With a name like that, no wonder he grew up evil." "Yeah, when's the last time you saw a nice guy with a name like that?"
Conversed: Talking about someone they truly hate, two characters joke that he needs a good "movie villain" name like Scarlord or Bloodknife.
Deconstructed: Vlad Scarlord's name was his Start of Darkness, after he took a death ray to his school where all the kids teased him about his name.
Reconstructed: Though it turns out that his family have all had equally scary names due to tradition, but they and the town in general are used to it and don't expect them to be evil. What set Vlad apart was his own ambition and natural inclination for cruelty. The taunts of his classmates merely gave these urges an easy outlet.