main index Narrative
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Comic book publishers release comics on the same day each week. The same titles are released on the same week each month (except for issues that are late for one reason or another). This works well, except that every so often there's a month with five Wednesdays, or Mondays, or whatnot. Thus, was born the Fifth Week Event, wherein the publisher releases a line of one-shot comics to fill the empty space on the schedule.
Usually, the comics in a Fifth Week Event are all grouped around some theme. In 2006, Marvel did a series of "What If?" Elseworlds that all took place in the same universe. In 1998, DC did a series of "Girl Frenzy" comics that focused on various female supporting characters.
Fifth Week Events usually don't have a huge impact on continuity, since people who only read ongoing series won't see them. There are exceptions - one of the Girl Frenzy titles was used to kick off the series Young Justice.
Comic book publishers will frequently use Fifth Week Events to renew trademarks on character names. United States trademark law requires trademark holders to publish works using the trademark in order to renew it. As part of the Fifth Week Event, many characters who haven't recently held a regular series will have a one shot tie-in to the event with the character's name in the title alongside the name of the Fifth Week Event. For example, DC Comics's Tangent event had comics such as Tangent: Doom Patrol, Tangent: Metal Men, Tangent: Power Girl, and Tangent: Sea Devils.
Sometimes, sufficiently popular Fifth Week Events are revisited again later - the 2006 "What If?" was a return to a theme used in 2005 (which in turn was based off a cancelled ongoing series), and "The Justice Society Returns" led to an ongoing JSA series.
Of course, not everything that comes out on a fifth week is a Fifth Week Event. For a time, the closely-linked Superman titles (so close that they were often more like a single weekly series than four monthlies) had an extra series, Superman: The Man of Tomorrow, that they ran whenever a fifth week came by.
Examples:
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