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- Sub-Mariner #36 (1970s): Llyra tricks the Sub-Mariner into marrying her instead of Dorma, who's been kidnapped. It turns out that Atlantean marriage laws let you use a substitute at your wedding—he is considered to have married Dorma anyway. The official had put Dorma's name down on the wedding document, which is what made Llyra just a stand-in.
- In Fantastic Four #300, Johnny Storm marries Alicia Masters, but a later retcon made the Alicia he married really a Skrull shapeshifter.
- The Flash #165 (1966), "One Bridegroom Too Many": At his wedding to Iris West, Barry Allen is replaced at the altar by his Evil Counterpart, Professor Zoom, who uses future technology to disguise himself as Barry. Luckily, Barry is able to stop the wedding in time and defeat Zoom.
- A Diabolik has a rather unusual example involving the title character: as part of his current plan, Diabolik has disguised himself as Ginko, who is invited to a wedding, and when the wedding gets bombed Ginko's fiancee Altea, who has been wounded, has 'Ginko' marry her. The story ends with Diabolik explaining his lover Eva that neither him nor Ginko are legally married to Altea, as Benglait's laws don't allow for a stand-in and he was there under a false identity, with a later story making things even stranger by revealing that Altea's late husband actually faked his own death to prevent being discovered as a terrorist leader (Diabolik kills him for real by the end of the story).
- Loki from The Mighty Thor obtained his wife Sigyn by arranging the death of her fiancee at the hands of trolls and using his shapeshifting to take his place at the wedding. Odin temporariy banished Loki for his deception. Sigyn for duty's sake stayed married to Loki making her the goddess of fidelity. Surprisingly, Loki came to somewhat care for her and when one of his schemes put her in danger he freed Thor to save her.
- The Goose Girl is actually the princess, whose servant has usurped her place as the bride.
- In The Two Cakes, the heroine is pushed overboard so that her sister can take her place.
- In The White Bride and the Black One, the Wicked Stepmother pushes the heroine out of the coach into the water to substitute her own child.
- In Maiden Bright-eye the stepsister pushes the heroine overboard to take her place as the king's bride.
- In Bushy Bride, the heroine is tricked into jumping overboard so her stepsister can take her place.
- In The Sharp Grey Sheep, the stepsister cut off part of her foot to fit the shoe.
- In The Brothers Grimm's Ashenputtal, the stepsisters cut off part of their feet to fit the shoe.
- In The Wonderful Birch, the witch whittles her daughter into shape to wear the heroine's things.
- In Maid Maleen, the princess, working as Scullery Maid is asked to substitute herself for the bride by the bride herself, who either wants to hide her ugliness or her pregnancy. Alas for the bride, this means that Maid Maleen can reveal that she's the prince's old love, not actually dead.
- In The Drummer, the drummer is set to marry a local girl even though he has already promised to marry the princess. The princess tricks the girl into sacrificing her time with the drummer, and at the wedding, the drummer marries the princess instead of his intended bride.
- In The Love of Three Oranges, a slave turns the bride into a bird and then claims to be her and the victim of a Baleful Polymorph herself.
- In The Hind in the Wood, the evil lady-in-waiting Long-Thorn and her mother cut open Desiree's carriage, which turns Desiree into a white doe. Long-Thorn then takes Desiree's place as Prince Warrior's bride, though her disguise does not fool the prince.
- In Princess Rosette, Rosette's nurse has her abandoned at sea, and replaces her with her own daughter.
- Played with in Princess Belle-Etoile. The king's mother tries to convince him to annul his marriage to his wife Blondine and marry a young princess to produce an heir. When the king's three children and nephew arrive and tell their story, the king takes Blondine back. He gives the false bride some precious stones as a reward, and marries his daughter Belle-Etoile off to his nephew Chéri.
Film — Animated
- Played for Laughs during a montage in Shrek Forever After, in which the eponymous ogre dresses as a veiled bride at a man's wedding just to freak him out.
- The Swan Princess has Derek proclaim a vow of everlasting love to Odette, because those are the terms that will break Odette's swan curse. However, the Odette that Derek proposes to is really Rothbart's minion in disguise, meaning that since Derek swore his love to another, the real Odette would die.
- At the climax of The Little Mermaid, Prince Eric schedules a wedding with Vanessa, not knowing she is really the sea witch Ursula in disguise and wearing the voice that Ariel had given up.
Film — Live-Action
- The George of the Jungle movie features this trope at the climax, with Lyle trying to forcibly marry Ursula when they enter a dark tunnel. Upon exiting the tunnel he learns that he actually married an amorous gorilla instead.
- In the 1934 version of Babes in Toyland, Little Bo Peep agrees to marry Barnaby so that he'll settle the mortgage on Mother Peep's shoe house. However, he's tricked into marrying Stanley Dum, who had dressed up as the bride and hidden his face with the veil.
- At the end of Coming to America, Prince Akeem returns home to the Arranged Marriage he left in the first place to escape. When he lifts his bride-to-be's veil at the start of the ceremony, it's not his arranged bride, but Lisa, the love interest he'd left behind in New York.
- In Book of a Thousand Days by Shannon Hale, Lady Saren forces her maid, Dashti, to act as her when interacting with her fiancé, Khan Tegus. This goes so far as to go through the betrothal ceremony, and Saren plans to have her go through the marriage ceremony as well. She does, but as herself, and not Saren.
- In the Chivalric Romance Roswall and Lillian, Roswall is forced by a servant to allow the servant to pass himself off as Roswall and never reveal the truth to any human. The servant uses this to woo a princess. But some magical knights reveal the truth.
- Grace Livingstone Hill must have loved this trope, because she used it in two separate novels: Exit Betty (Betty is nearly tricked into marrying the cousin she hates instead of the one she tolerates) and Dawn of the Morning (where the substitute husband is far better than the original).
- Towards the end of Sheri S. Tepper's The Companions, main character Jewel does this to her ex-husband, who is still infatuated with her. She has the identity of the fake bride concealed by telling him that veiling the bride until the wedding night is a tradition of the planet she now lives on. On the wedding night itself, she uses scent-language shenanigans to de-infatuate him with herself and re-infatuate him with his new bride. He doesn't mind, but his mother is not amused. That is to say, she opens fire.
- In the Dresden Files short story "Something Borrowed", this trope is invoked when Jenny Greenteeth takes the bride's place at Georgia and Billy's wedding.
- In Thorn In My Heart, Rose and Leona's father, Logan, pulls one on Rose's intended husband, switching Leona in. A storm prevented Rose from reaching her own wedding, so Leona stands in as her proxy. That night, Logan persuades Leona to visit Jamie in his bedchamber, convincing her that Jamie actually desires her rather than Rose. Leona goes to Jamie and they have sex. Unfortunately, Jamie was three sheets to the wind and thought she was Rose, which Leona doesn't realize until after it's too late. Later, but before Rose arrives home, Logan goes to the Church Council and convinces them that Jamie had changed his mind about which sister he wanted to marry and was simply too impatient to wait for new wedding banns, persuading them to declare him legally married to Leona rather than Rose.
- In On Fairy-Stories, J. R. R. Tolkien discusses the use of this in terms of The Goose Girl and Bertha the mother of Charlemagne — and points out that without evidence to the contrary or fantastic elements, you can't disprove it of Bertha by showing it's a widespread story.
- Marcus Didius Falco pulls this to stop a forced marriage involving his Love Interest Helena Justina. The villain says he can just get the marriage annulled, whereupon Marcus grins and points out that he won't live long enough to do so (as he's bleeding from a fatal wound and Marcus is preventing him from getting help).
- The Red Tent has a variation - Leah stands in for her sister Rachel on her wedding day because Rachel is young and afraid of the whole sex-and-babies obligation. The groom is well aware of the switch, but pretends not to be because he is equally attracted to Leah.
- A variant in Bastion. Marriages had been arranged between two sets of twins, but one brother fell in love with his brother's intended wife (and vice versa). Since the four of them were getting a double wedding, they arranged for the grooms to switch brides without their parents finding out until afterwards. Mags is the child of one couple, Bey is the child of the other.
Live Action TV
- One of the many Gambit Pileups in 'Allo 'Allo! had Rene due to marry the leader of the Communist resistance, who was replaced by his waitress Yvette, who was then replaced by his wife Edith (although Rene at that point was playing his own twin brother). The vicar had also been secretly replaced by Officer Crabtree, so we aren't sure exactly whether anyone had managed to get married.
- One time on The Andy Griffith Show, Ernest T. Bass tried to steal a bride away from her wedding but it turned out to be Barney Fife under the veil.
Ernest T: I'm a little mean, but I make up for it by bein' real healthy. Say you'll be mine. Say you'll be my beloved!Barney: (lifts veil) I wouldn't marry you if you were the last man on earth!
- In Power Rangers RPM, the good guys do this, the bride to be Summer, the Yellow Ranger is replaced by Dr. K after the bride realises that not only does she really not want to go through with her Arranged Marriage but that she needs a diversion because the enemy has infiltrated the wedding.
- On Charmed, Paige's old friend/on-and-off boyfriend is getting married, and having been turned insane by some sort of magic (as usual), she winds up trying to get rid of the bride and turns herself into a copy. Thankfully Leo rescues the real bride and sets everything straight just in time.
- There was a Lifetime Movie of the Week called What Matters Most. At the end of the movie, there is a wedding. The viewers are led to believe that the boy is going to marry an Alpha Bitch, per his father's wishes. However, when the bride arrives at the altar, she is revealed to be his High School Sweetheart who is also the mother of his child. The couple marries after the boy's father reluctanly gives his blessing to the young family. Just before the credits roll, his best friend narrates in a voice-over that the Alpha Bitch and her Girl Posse along with the boy's mother arranged the whole thing.
- in The A-Team episode "Till Death Do Us Part", the team is hired to get the bride out of the shotgun wedding she's being forced into. To get the bride out, they put Murdock in her wedding dress. During the ceremony, when asked, "Do you take this man ...", he pulls back the veil and says, "I didn't go through all this just to see how I'd look in white!"
- Happens in Spellbinder, when Ashka is convinced (with some difficulty) to take the place of the princess whom the barbarian leader is forcing to marry him in order to legitimize his takeover of The Empire. Just as the bride is expected to say "I do", Ashka lifts the veil and tells the shocked barbarian that she'd rather marry his horse.
- In Lois and Clark, Clark Kent thinks that he has married Lois Lane the first time they try to marry, only that it turns out he married a frog-eating clone of Lois. The real Lois was kidnapped by Lex Luthor and then for a time lost her memory and was made to believe she was in love with someone else.
Religion and Mythology
- The Bible gives us the story of Jacob, who labored for seven years without pay for the right to marry the woman he loved, Rachel. The next morning he discovered that his bride was Rachel's older sister Leah, and that the deception was orchestrated by their father Laban because he thought it was improper for the younger daughter to be married before the elder. He did get to marry Rachel too the next week, but then he had to work another seven years for her retroactively.
- This, incidentally, is supposed to be the origin of the whole "lifting the veil" tradition. (Presumably Leah's wasn't see-through.). The Jewish wedding ceremony specifically alludes to this deception, in that both parties are offered opportunity to verify the identity of the other person present to their satisfaction, before finally committing.
- The retelling of this story in The Red Tent suggests that this was a deliberate Bride and Switch on the part of the two daughters.
- The Talmud, IIRC, says that Rachel suspected Laban might try this and arranged for her and Jacob to give each other subtle cues at the altar so he would know whom he was really marrying. However, right before the wedding Rachel realized that Leah would be humiliated if Jacob called the wedding off and revealed the signs to her.
- At least one straight-to-video live-action series drew heavily from both sources in portraying the patriarchs; for this story, it had Leah imitating a certain tongue-clicking noise Rachel and Jacob had regularly used as a means of sounding each other out in the dark.
- In Norse Mythology, the giant Thrymr steals Mjollnir in order to demand Freya as his bride; after Freya refuses, Loki comes up with the cunning plan to dress Thor in women's clothing and a veil. It works, albeit with some fast talking from Loki as Bridesmaid. The giants hand the "bride" Mjollnir, and Thor throws off his veil and kills them all.
- The Ugly Duckling by A.A. Milne (not to be confused with the fairy tale by Hans Christian Andersen) has a double version of this. The beautiful lady-in-waiting is recruited to woo the visiting prince, but the intended bride, the plain princess, will be married in heavy veils. Meanwhile, the prince plots the same thing with his dashing footman and a suit of ceremonial armor. Fortunately, the prince and princess meet on their own and fall in love.
- Inverted in Much Ado About Nothing. Claudio has been led to believe that Hero has died of grief over his accusations of sluttery, and to atone he has promised to marry her cousin sight unseen. But it turns out that it really is Hero.
- Done in three of the four prologues of Aveyond: The Lost Orb, where Lydia magically disguises herself as the girl Edward intends to marry. Unfortunately for him and his real bride, Mel reveals the deception too late, and the marriage is considered legally binding.
- Near the end of The Secret of Monkey Island, LeChuck is about to marry governor Elaine Marley when pirate-wannabe Guybrush Threepwood burst into church to stop the wedding. Unbeknowst to both villain and hero, Elaine escaped much earlier and the bride is actually two monkeys in a dress armed with a ghost-destroying seltzer bottle, ready to strike at the right moment. Guybrush naturally manages to mess that up.
- In Sly 3: Honor Among Thieves, Carmelita Fox switches herself with Jing King when she is tricked into thinking Sly is planning to take General Tsao's place and marry her. He was really using her to help them bust Tsao for kidnapping his bride in the first place.
- An episode of Dudley Do-Right had him pull this trick on Snidely Whiplash, who was trying to marry Nell, by replacing Nell with his horse. (It worked!)
- On Adventure Time, Finn and Jake keep the Ice King from forcing a princess to marry him by switching her with Jake's finger just before
the kissthe beard-touching makes it official. Unsurprisingly, the marriage doesn't last long.
- On Space Stars, in the Teen Force short "Trojan Teen Force", Uglor was about to marry Princess Keena, but it was actually Moleculad in disguise.
- In the second season finale of My Little Pony: Friendship Is Magic, the bride-to-be, Princess Cadence, is replaced by a shape-shifting imposter. (Plus a little brainwashing to make sure the groom doesn't notice his bride-to-be isn't quite herself.)
- In one episode of The Simpsons, “Homer and Lisa Exchange Cross Words,” Homer gets a job helping people break up. For one of his assignments, he disguises himself as the bride at a wedding and lets the groom down easy.
- In their retelling of the adventures of Tom Sawyer and Huckleberry Finn, Huck (Nelson) is forced to marry Becky (Lisa) at gun point. Huck escapes his dire situation by substituting a pig in a suit for himself.