Until the 1990s, Channel Ten has been the least-watched commercial network in Australia. Of course, it still is, but it has just changed tactics. Before the 1990s, it tried to play the commercial networks at their own game by producing general entertainment shows...although in many cases they were a bit raunchy, such as the soap opera Number 96
when "Australian TV lost its innocence". After a few rebrands during the 1980s, it finally settled on the ideal they still hold — appealing to the 16-29 demographic.
Since then, the network has been pulling a vast amount of its programming from FOX
(much like how Nine and Seven are linked with ABC and NBC, Ten briefly copied some of FOX's promo campaigns in the early 90s) and The CW
(and its predecessor, The WB
) and producing a wide range of shows, especially reality TV, to appeal to young viewers. They have been successful, becoming the most popular network for the 16-29 demographic, but since 2012 they have also dropped from the third to the fourth most popular network (out of five) in Australia. Ratings and revenue have gotten so bad that there has been talk of the network either going bankrupt or being bought out. The network shares news content with CBS
in the United States
and vice-versa, along with airing plenty of CBS entertainment programming.
Network Ten currently broadcasts three channels altogether, all of which have a certain Theme Naming
thing going on:
- Ten, the original channel.
- One, launched March 2009: originally a 24-hour sports channel, but was re-branded in April 2011 to be a generic male-oriented channel like 7mate.
- Eleven, launched January 2011: strongly aimed towards the 16-29 demographic, so that parent channel Ten can compete for a broader audience. One-third owned by the American network CBS.
Australian shows on the network have been largely successful, with comedies such as Skithouse
and the occasional drama such as The Secret Life of Us
, but most of its output is reality TV ranging from the controversial Australian Big Brother
(involving "turkey slapping
") to the surprisingly-popular Master Chef Australia
. It has also been the home of the successful soap Neighbours
, as well as an international tween fave, H2O: Just Add Water:
In 2011 Neighbours
was bumped over to their new digital channel Eleven to give that network a quick jumpstart.
It is also, arguably, the prettiest commercial network
thanks to its nice branding.