The Ace: Arguably the most successful male candidate in this series.
Tim
Brilliant, but Lazy: In the earlier weeks Sugar criticized him for having the skills to work in tasks but cowardly hide himself from the leader position.
Kirsty
Zoe
Crippling Overspecialization: The adults are impressed by her sales ability, which hides her weakness in leadership, administration and math.
Someday This Will Come in Handy: Her art knowledge which she learned from her parents. Which proves to be the biggest reason for her team (Revolution) victory in Week 4 (Art Gallery) by impressing the biggest deal in Tom Ford, who admitted that Instinct's location will sell better.
Emma
Always Second Best: During her 3 weeks in the same team with Arjun and Zoe.
Violation of Common Sense: The one that brings up using cardboard as a main material for the camping challenge.
Hannah
Bystander Syndrome: Everybody thought that she became Tom's Secretary in the Art Gallery Challenge instead of standing out, and fired her.
Bystander Syndrome: A victim of this in the Cupcake Task, due to his team lack of respect towards his leadership.
Epic Fail: His management in the Cupcake Task got them a loss, and his sales pitch at the task wasn't good s well.
It Seemed Like a Good Idea at the Time: The choice of the location in the Cheese task, though Karen helped defended since there are valid points of choosing.
Adam
Epic Fail: Week 2 (Camping), where his people pleasing attitude got him zero sales for a storage unit/games table made out of cardboard, for a camping trip.
Non-Gameplay Elimination: After the Cupcake Task, he cited that his illness prevented him to move on.
Hibah
Nervous Wreck: The first week alone she had a meltdown after Zoe shush her (as Zoe is trying to sell another cheese to a customer) and nearing the end of the task she sold the cheese to shops by haggling down the price without any intervention of the owners. Which caused everybody to admit that she lacks authority despite liking her.
Sacrificial Lamb: Due to Adam strategically move of brining Zoe instead of Emma and gave a better plea towards Sugar.
Jordan
Epic Fail: His decision of going to the market hastily and the team slowness of marking up the price lost them potential customers. And got a loss as a result.
