Gerald Goode
- Expy: Of David Van Driessen from Beavis and Butt-Head, similar to how Hank Hill is an expy of Tom Anderson from Beavis and Butt-Head.
- Well-Intentioned Extremist: He and Helen both have understandable motivations to their actions, but man do they go to the extreme with them.
Helen Goode
- Amazingly Embarrassing Parents: Her attempts to be closer to Bliss often result in this, due to a lack of propriety. A private discussion about safe sex is one thing; loudly talking about it in public is something else.
- Daddy Issues: While her dad is not that bad of a person, their opinions are different enough to make Helen have this trope.
- Freudian Excuse: "Pleatherheads" reveals football is Serious Business for her because she grew up in a house full of football fans. She gets roped into the Booster Moms group for Ubuntu's sake and, despite her best efforts, quickly proves obsessive.
- Well-Intentioned Extremist: She seems to be twice as big of an extremist as Gerald.
Bliss Goode
- Bratty Teenage Daughter: While she is definitely nicer than other portrayals, she still fits this trope to a T.
- Jerk with a Heart of Gold: As stated above, she's rather kind for a Bratty Teenage Daughter.
Ubuntu Goode
Helen and Gerald's adopted son. Even though he's from Africa, he has the most pale skin out of all of them.
- Accidental Athlete: Though clearly built like a football player, his throwing arm was discovered when (after a pottery misfire) he angrily threw a 300-pound kiln from the backyard into the street. The other parents in the neighborhood immediately set out to get him to join the school's varsity team.
- Friend to All Living Things: He was prepared to quit the football team over a yearly ritual in which a pig is sacrificed right before homecoming. Gerald convinced the other parents and players to make the pig the team mascot instead in order to keep Ubuntu happy.
Che
The Goode family's meat loving dog who they force to be vegan.
Charlie
Helen's SUV-driving father.
- Jerk with a Heart of Gold: He often ridicules Gerald and Helen's overly PC and vegan habits. However, he really isn't that bad of a person.
- So Proud of You: Positively ecstatic when Ubuntu joins the football team.
Ray Johnson
The Goodes' black next door neighbor.
- Mellow Fellow: Typically takes everything in stride. He listens to coverage of Bassmaster during his drives.
- Nice Guy: He's an easygoing guy who doesn't take offense to racial comments, despite Helen thinking that he shouldn't call himself a label.
