History Main / TwentyPercentMoreAwesome

** Rainbow's song, "Awesome as I Want to Be" has the lyrics, "''When it comes to makin' music, I'm the ruler / You wish you could be twenty percent cooler.''"

--> You don't understand the math behind it, but you're pretty sure you're equal to or greater than eight of yourself.

* ''Wiki/SCPFoundation'': the sales pitch for [[SmokyGentlemensClub Marshall, Carter and Dark's]] [[http://www.scp-wiki.net/scp-865 "Gentleman's Lash"]] reads that it administers "7.3 kilosades of psychological trauma to its target".

** The (partial) TropeNamer[[note]]It would've been the TropeNamer outright, but "20% cooler" could refer to temperature, which CAN be measured, and didn't fit this trope[[/note]] is the episode "Suited for Success", where Rarity asks Rainbow Dash how to improve Dash's dress. Dash simply replies that it needs to be "cooler." When Rarity asks Dash to be more specific, Dash says "it needs to be about 20% cooler." Such maddening vagueness drives Rarity up the wall. [[MemeticMutation The phrase immediately went memetic.]]

** Applejack claims to be 50% less afraid than Rainbow Dash in Castle Mane-ia.
** In "[[Recap/MyLittlePonyFriendshipIsMagicS5E15ScareMaster Scare Master]]", Rainbow says that Fluttershy is only taking "like 90%" of the fun out of Nightmare Night.

-->'''Professor Farnsworth''': Good Lord, Bubblegum! The duplicate body is emitting doom at ten times the background level!

** Producer/Director Larry Kasanoff's [[TroubledProduction confusing instructions]] to ''WesternAnimation/FoodFight'' animators were to make animation sequences “more awesome” or “30 percent better”.

* The Ken Ashcorp song "20 Percent Cooler" which includes references to all of the [[WesternAnimation/MyLittlePonyFriendshipIsMagic "Mane 6"]] and a shout out to [[Film/FerrisBuellersDayOff Ferris Bueller]].

** There possibly was none active oxygen, because it would actually destroy the clothes which were washed with the aforementioned powder and the washer in which it was done, unless they were made out of 24-carat gold.

* In ''Film/TheAvengers'', [[Film/IronMan Tony]] tells Pepper that she can have 12% of the credit for Stark Tower; [[ShuttingUpNow he immediately knows that crack is going to come back to haunt him]]. Later, when Agent Coulson shows up, Pepper lets him in while Tony tries to get rid of him; Tony whispers to Pepper "I thought we were having a moment", and she responds "I was having 12% of a moment."

--> '''Rocket:''' ...THAT IS NOT A PLAN!
--> '''Gamora:''' It's barely a concept.

* After fighting off three evil clones of yourself in ''SecretOfEvermore'', a bystander will come out and say: "According to my calculations, [[InsaneTrollLogic you're three times stronger than yourself!]]"

* Wally on {{Dilbert}} reported an increase in enthusiasm as a percentage. See here: http://dilbert.com/strips/comic/1997-04-28/

* In ''Webcomic/TheOrderOfTheStick'', an angel shows Roy a graph of Belkar's evil against time. Note that since it is a parodic fantasy world [[RPGVerse of a particular kind]], it could very well be that it is not a "subjective quality" at all but that evil can be really measured objectively there (Kilonazis is the term of measurement used, by the way).

* In ''Webcomic/TheOrderOfTheStick'', an angel shows Roy a graph of Belkar's evil against time. Note that since it is a fantasy world, it could very well be that it is not a "subjective quality" at all but that evil can be really measured objectively there (Kilonazis is the term of measurement used, by the way).

* ''Series/HowIMetYourMother'' episode "Not a Father's Day" (2008): "Lily, no part of Barney Stinson does anything less than 110%. If one my little Michael Phelps has got loose, he is swimming for a gold."

* In ''Manga/YuYuHakusho'', Younger Toguro gives out percentages to how much strength he's using.

* Pretty much everything Fi says in ''SkywardSword'' uses this trope. Fi is a computer, and she may very well have a concrete, well-defined measuring system for different emotions based on certain criterion.

* Trainees at Air Force Officer Training School are required to submit weekly "Morale Reports" in which they must quantify their morale on a scale and report its improvement or decline in percentages. Seriously.

* One ''Webcomic/ElGoonishShive'' [[http://egscomics.com/?date=2011-02-11 strip]] has Grace inventing a measure of sadness called the [[WesternAnimation/{{Futurama}} Seymour]].

* ''ComicBook/HaloGraphicNovel - Second Sunrise Over New Mombasa'': Benjamin Giraud is a propaganda photographer for the military, but he has little respect for them because [[ExecutiveMeddling they act no different to him than "suits"]]. At one point, when editing a gruesome image of a dead marine, he's told to make it "more adventurous".
-->'''Giraud''': Can you be specific...? Exactly how much more ''adventurous''?
-->'''Officer''': Well it should have- try to give it ''twenty-five'' percent more of a feeling of adventure.

** Bender's Gaydar which can receive interference from a gay weather balloon.

* From ''[[http://www.amazon.com/gp/product/1605295809/ref=as_li_ss_tl?ie=UTF8&tag=kingtroll-20&linkCode=as2&camp=217145&creative=399369&creativeASIN=1605295809 The Runner's Book of Rules]]'', by Mark Remy (of ''Runner's World'' magazine):

* Script author WilliamGoldman once was told by a producer that a script had to be made "forty percent funnier", in the next month. Two weeks later Goldman was asked about the progress. [[StealthInsult He said]]: "I only managed to make it fifteen percent funnier, so I'll have to make it twenty-seven percent[[note]]The proper answer is twenty-two percent.[[/note]] funnier in the next two weeks." The producer, after a {{beat}}: "Yeah, should work out."
* There's the [[http://1d4chan.org/wiki/The_Henderson_Scale_of_Plot_Derailment Henderson Scale]] of [[OffTheRails Plot Derailment]], where One Henderson is the complete and total destruction of the plot, and multiple negative Hendersons is every problem ever solved for all of time permanently.

* Producer/Director Larry Kasanoff's [[TroubledProduction confusing instructions]] to ''WesternAnimation/FoodFight'' animators were to make animation sequences “more awesome” or “30 percent better”.

-->'''Professor Farnsworth''': Good Lord, Bubblegum! The duplicate body is emitting doom and ten times the background level!

->''"Just make the whole thing, you know, cooler. ''(beat)'' It needs to be about 20% cooler."''

* In ''[[Literature/HaruhiSuzumiya The Disappearance of Haruhi Suzumiya]]'', Kyon declares that Haruhi's ponytail makes her "36% more charming."

* Similarly, at the conclusion of a story arc for villains in ''CityOfHeroes'', the player is given the option of fighting just one or multiple clones. Choosing to fight all eight at once awards the "Army of Me" badge:

'''Entire Team (''in monotonous unison'')''' That's impossible. No one can give more than 100%; by definition, that is the most one can give.

'''Entire Team (''in monotonous unison'') That's impossible. No one can give more than 100%; by definition, that is the most one can give.

* Wally on '''ComicStrip/Dilbert''' reported an increase in enthusiasm as a percentage http://dilbert.com/strips/comic/1997-04-28/

* ''Series/{{Monk}}'' (2002 TV Series), Episode: "Mr. Monk and the Big Game" (2006). Monk is coaching basketball and, [[SuperOCD being Monk]], has asked the players to only give 100%. He responds to the above by telling another player she can only give 90%.