History Main / TheMerch

30th Jan '16 8:07:42 AM nombretomado
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* A tragic [[SubvertedTrope subversion]] occured with ''SymBionicTitan''- the show had all the potential of a successful, marketable toyline, having SuperRobotGenre elements, but ''failed'' to strike a deal with toy companies. Guess what? The high-quality cartoon is royally ScrewedByTheNetwork in response to this.
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* A tragic [[SubvertedTrope subversion]] occured occurred with ''SymBionicTitan''- ''WesternAnimation/SymBionicTitan''- the show had all the potential of a successful, marketable toyline, having SuperRobotGenre elements, but ''failed'' to strike a deal with toy companies. Guess what? The high-quality cartoon is royally ScrewedByTheNetwork in response to this.
19th Jan '16 11:50:13 AM nombretomado
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* WordOfGod is that this is what killed ''StaticShock''. The show had tremendous ratings and was even beating ''{{Pokemon}}'', but ended after four seasons due to a lack of merchandise. {{Dwayne McDuffie}} says that a fifth season was ordered by Creator/KidsWB, but that there was simply no money left to produce it.
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* WordOfGod is that this is what killed ''StaticShock''.''WesternAnimation/StaticShock''. The show had tremendous ratings and was even beating ''{{Pokemon}}'', but ended after four seasons due to a lack of merchandise. {{Dwayne McDuffie}} says that a fifth season was ordered by Creator/KidsWB, but that there was simply no money left to produce it.
2nd Jan '16 8:11:03 AM Berrenta
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So, you start to sell stuff. T-shirts, pins, prints, [=CDs=], {{Toys}} and cards are the obvious choices. But mouse pads, coffee mugs, baseball caps, plushies, posters, babies' onesies, messenger bags, and refrigerator magnets all have their fans. In fact, anything that you can figure out how to stick a logo, character or catchphrase onto will do. That's "TheMerch". The merchandise. The moneymaker. The stuff that pays the bills.
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So, you start to sell stuff. T-shirts, pins, prints, [=CDs=], {{Toys}} and cards are the obvious choices. But mouse pads, coffee mugs, baseball caps, plushies, posters, babies' onesies, messenger bags, and refrigerator magnets all have their fans. In fact, anything that you can figure out how to stick a logo, character or catchphrase onto will do. That's "TheMerch"."The Merch". The merchandise. The moneymaker. The stuff that pays the bills.

Sometimes TheMerch becomes more important than the work it was intended to support.
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Sometimes TheMerch The Merch becomes more important than the work it was intended to support.

A SisterTrope to MerchandiseDriven (when the creators of TheMerch are the same people who have creative control over the show). Compare TieInNovel, TheFilmOfTheBook, TheAnimeOfTheGame, LicensedGame, {{Defictionalization}}, TheRedStapler (both when TheMerch debuted in the work).
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A SisterTrope to MerchandiseDriven (when the creators of TheMerch The Merch are the same people who have creative control over the show). Compare TieInNovel, TheFilmOfTheBook, TheAnimeOfTheGame, LicensedGame, {{Defictionalization}}, TheRedStapler (both when TheMerch The Merch debuted in the work).

* TheBeatles had two separate waves of TheMerch while the band was still active: the first and biggest happened in the "Beatlemania" days; the second, smaller wave happened when ''YellowSubmarine'' came out. These days, there's still a lot of merchandise in the form of higher-end collectibles and [=McFarlane=] Toys' ''Yellow Submarine'' and ''Beatles Cartoon Show'' lines.
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* TheBeatles had two separate waves of TheMerch The Merch while the band was still active: the first and biggest happened in the "Beatlemania" days; the second, smaller wave happened when ''YellowSubmarine'' came out. These days, there's still a lot of merchandise in the form of higher-end collectibles and [=McFarlane=] Toys' ''Yellow Submarine'' and ''Beatles Cartoon Show'' lines.

* ''Webcomic/ScaryGoRound'' is also a self-sufficient Webcomic, due to TheMerch. The earliest T-shirts were worn by characters in the strip (Shelley's "Eggbert" T-shirt was revived for Christmas 2008). These days the characters still wear quirky T-shirts from time to time, but the shirts available to the public tend to have a tenuous connection to the strip. They're pretty cool, though.
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* ''Webcomic/ScaryGoRound'' is also a self-sufficient Webcomic, due to TheMerch.The Merch. The earliest T-shirts were worn by characters in the strip (Shelley's "Eggbert" T-shirt was revived for Christmas 2008). These days the characters still wear quirky T-shirts from time to time, but the shirts available to the public tend to have a tenuous connection to the strip. They're pretty cool, though.

* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' is naturally MerchandiseDriven, as the original ''WesternAnimation/MyLittlePony'' franchise was created to sell toys to little girls. That's where Hasbro's involvement in TheMerch ends though; everything else with ponies on it, from bicycles to board games to underwear, is made by other companies. Some of these are officially licensed, but many are not. [=WeLoveFine=] is notable for being one of the few businesses that sell My Little Pony clothing sized for adults, so their products are sometimes mistaken as being officially licensed, despite the fact that every page of their website has "for fans, by fans" in the header, and that every product page has a mini-bio of the fan/artist who designed the product.[[/folder]]
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* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' is naturally MerchandiseDriven, as the original ''WesternAnimation/MyLittlePony'' franchise was created to sell toys to little girls. That's where Hasbro's involvement in TheMerch The Merch ends though; everything else with ponies on it, from bicycles to board games to underwear, is made by other companies. Some of these are officially licensed, but many are not. [=WeLoveFine=] is notable for being one of the few businesses that sell My Little Pony clothing sized for adults, so their products are sometimes mistaken as being officially licensed, despite the fact that every page of their website has "for fans, by fans" in the header, and that every product page has a mini-bio of the fan/artist who designed the product.[[/folder]]

* Museums also went TheMerch route long ago, with gift shops in the museum itself, and mail-order catalogs containing reproductions of paintings, statues, and jewelry, as well as stationery, scarves, and toys "inspired by" works they hold. Tote bags, coffee cups, t-shirts, and magnets with the museum logo are also old standards.
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* Museums also went TheMerch The Merch route long ago, with gift shops in the museum itself, and mail-order catalogs containing reproductions of paintings, statues, and jewelry, as well as stationery, scarves, and toys "inspired by" works they hold. Tote bags, coffee cups, t-shirts, and magnets with the museum logo are also old standards.
30th Dec '15 11:25:35 PM shadowbeast
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* Most bands will have some sort of mecrhandise, but who other than [[http://abneypark.com/market/index.php?main_page=product_info&cPath=46&products_id=394 Abney Park]] have (official) 28mm gaming minis of themselves?
25th Dec '15 1:23:20 AM Doug86
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* WordOfGod is that this is what killed ''StaticShock''. The show had tremendous ratings and was even beating ''{{Pokemon}}'', but ended after four seasons due to a lack of merchandise. {{Dwayne McDuffie}} says that a fifth season was ordered by KidsWB, but that there was simply no money left to produce it.
to:
* WordOfGod is that this is what killed ''StaticShock''. The show had tremendous ratings and was even beating ''{{Pokemon}}'', but ended after four seasons due to a lack of merchandise. {{Dwayne McDuffie}} says that a fifth season was ordered by KidsWB, Creator/KidsWB, but that there was simply no money left to produce it.
16th Oct '15 11:56:45 PM nombretomado
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* There was a ''flood'' of ''PlanetOfTheApes'' Merch released in the mid-Seventies, intended to promote the TV series and theatrical re-release of the films. The show didn't last, but the merchandise proved vastly more profitable.
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* There was a ''flood'' of ''PlanetOfTheApes'' ''Franchise/PlanetOfTheApes'' Merch released in the mid-Seventies, intended to promote the [[Series/PlanetOfTheApes TV series series]] and theatrical re-release of the films. The show didn't last, but the merchandise proved vastly more profitable.
20th Sep '15 4:42:06 PM kchishol
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*** The reason why Lucas was able to make out like a bandit in merchandising was that Fox and its marketing partners had gotten seriously burned with the notorious flop, ''Film/DoctorDolittle'' in 1967 and merchandising for a feature film didn't seem worth the bother in 1977.
20th Aug '15 1:45:57 PM Willbyr
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* Generally speaking, {{Anime}} are made to promote their Merch - BD sales won't cover their production costs, except for excessively popular anime which are few and far between. This phenomenon is lampshaded in ''SayonaraZetsubouSensei'', which pokes fun at its own DVD bonuses. ** Special mention must be made for character-driven BishoujoSeries, doubly so if {{Moe}}: one of the more popular Merch is ''dakimakura'', or pillows with character image on it, which is usually rather risque. And it's not even limited to bishoujo; there exists ''dakimakura'' of ''GrapplerBaki'' and ''Manga/{{Golgo13}}''.
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* Generally speaking, {{Anime}} are made to promote their Merch - BD sales won't cover their production costs, except for excessively popular anime which are few and far between. This phenomenon is lampshaded in ''SayonaraZetsubouSensei'', ''Manga/SayonaraZetsubouSensei'', which pokes fun at its own DVD bonuses. ** Special mention must be made for character-driven BishoujoSeries, doubly so if {{Moe}}: one of the more popular Merch is ''dakimakura'', or pillows with character image on it, which is usually rather risque. And it's not even limited to bishoujo; there exists ''dakimakura'' of ''GrapplerBaki'' ''Manga/BakiTheGrappler'' and ''Manga/{{Golgo13}}''.
19th Aug '15 12:27:00 PM rcmerod52
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* ''WebVideo/AtopTheFourthWall'', where bad comics burn, also has merch, specifically T-Shirts. LOTS of T-shirts. Some of the other Channel Awesome contributors have it as well, but Linkara's the most notable example, being that, as he noted recently during a video to call attention to people not watching ads, AT4W is his ''day job'', and given the rise of ad blockers, people watching the videos without watching the ads means he has less money to pay the bills with.
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* ''WebVideo/AtopTheFourthWall'', where bad comics burn, also has merch, specifically T-Shirts. LOTS of T-shirts. Some of the other Channel Awesome contributors have it as well, but Linkara's the most notable example, being that, as he noted recently during a video to call attention to people not watching ads, AT4W [=AT4W=] is his ''day job'', and given the rise of ad blockers, people watching the videos without watching the ads means he has less money to pay the bills with.

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* ''WebVideo/AtopTheFourthWall'', where bad comics burn, also has merch, specifically T-Shirts. LOTS of T-shirts. Some LetsPlay/TheRunawayGuys sell T-shirts with cartoonly-designed faces of the other Channel Awesome contributors have it as well, but Linkara's trio on them. The artist, Tom Fawkes, got endorsement from the most notable example, being that, as he noted recently during a video Guys to call attention to people not watching ads, AT4W is his ''day job'', and given the rise of ad blockers, people watching the videos without watching the ads means he has less money to pay the bills with.draw these.
19th Aug '15 12:22:03 PM rcmerod52
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* ''WebAnimation/HomestarRunner'' sells T-Shirts, posters, action figures [=DVDs=], an album and other merchandise. It has become so successful, that the store is basically the creators' jobs.
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* ''WebAnimation/HomestarRunner'' sells T-Shirts, posters, action figures figures, [=DVDs=], an album and other merchandise. It has become so successful, that the store is basically the creators' jobs.

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* ''WebAnimation/HomestarRunner'' sells T-Shirts, posters, action figures [=DVDs=], an album and Most of ''WebAnimation/InanimateInsanity''[='=]s merch constitutes of t-shirts, though a few other merchandise. It has become so successful, that the store is basically the creators' jobs.things are also sold, such as footwear and mugs.
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