%% Image selected per Image Pickin' thread: http://tvtropes.org/pmwiki/posts.php?discussion=1307728157072580100
%% Please do not change or remove without starting a new thread.
[[quoteright:350:[[Film/{{Spaceballs}} http://static.tvtropes.org/pmwiki/pub/images/Spaceballs_TP_6129.jpg]]]]
[[caption-width-right:350:Yes, even this.]]

->''"[[FunetikAksent Moichandising, moichandising]]! Where da '''real''' money from da movie is made! Spaceballs: da T-shirt, Spaceballs: da Coloring Book, Spaceballs: da Lunchbox, Spaceballs: da Breakfast Cereal! Spaceballs: da Flame Throwah!!" [[note]]"Da kids love dis one."[[/note]]''
-->-- '''Yogurt''', ''Film/{{Spaceballs}}''
%% One quote is sufficient. Please place additional entries on the quotes tab.

Doing something creative costs money. If you're in a band, you're paying for gas to get to and from practice and gigs, studio time, and all the bits and pieces of tech you need to sound good. If you're an artist, you're paying for your materials and maybe studio space. Even if you're doing a simple webcomic, blog, or fansite you're paying for bandwidth.

And, unfortunately, creative work doesn't pay very well until you're famous. And sometimes it doesn't pay very well even then. So what ''do'' you do to help support your habit/creative endeavors?

It turns out just about everybody loves owning cute little tchotchkes. Ones that are branded with some obscure, indie-cred logo, image or phrase they like is even better.

So, you start to sell stuff. T-shirts, pins, prints, [=CDs=], {{Toys}} and cards are the obvious choices. But mouse pads, coffee mugs, baseball caps, plushies, posters, babies' onesies, messenger bags, and refrigerator magnets all have their fans. Furniture, jewels, costumes, food, hygiene products, and sporting gear are for those wanting to go overboard. In fact, anything that you can figure out how to stick a logo, character or catchphrase onto will do. That's "The Merch". The merchandise. The moneymaker. The stuff that pays the bills.

And if this is for girls, the PinkProductPloy increasingly is used.

Sometimes The Merch becomes more important than the work it was intended to support. A big sign of a CashCowFranchise.

A SuperTrope to:
* TheBoardGame\\
An original tabletop game based on the show.
* DetailHoggingCover\\
Merchandise of animated works often use still pictures that have more detail than the shows.
* EverythingsBetterWithPlushies\\
Little stuffed versions of your favorite... anything from the show.
* FunTShirt\\
One of the most common types of merch is a shirt of something from the show.
* LicensedGame\\
The merch is a video game based on the show.
* MerchandiseDriven\\
When creative decisions are based on what can be sold on the show.
* MisaimedMarketing\\
The show may not be appropriate for certain groups, but sell the toys to them anyway.
* NowBuyTheMerchandise\\
When a show's merch is plugged InUniverse.
* OfficialCosplayGear\\
So you can play dress up of your favorite characters.
* TheRedStapler\\
The merch doesn't exist until fans of the show demand it.
* ThemedStockBoardGame\\
A crossover with the show and a classic board game.
* TheKiddieRide\\
These are often based on popular shows.

Compare TieInNovel, TheFilmOfTheBook, TheAnimeOfTheGame, {{Defictionalization}} (when something on the show, merch or otherwise debuted in the show and was then made real).

See also CrackIsCheaper (an audience reaction to merchandise, in that fans can't stop buying it).


[[folder:Anime And Manga]]
* ''Franchise/{{Gundam}}'' certainly qualifies, and may even outdo Evangelion in this regard. It was once estimated in the early 90's that Bandai had sold so many Gundam toys and models that on average, every single man, woman, and child in Japan owned at least one. And that doesn't count other merchandise like keychains, posters, shirts, and so on.
* ''Anime/NeonGenesisEvangelion'' has a very strange and bipolar relationship with its marketing, even aside from the tone of the story. Allegedly, a fan once proudly told Creator/HideakiAnno that he had sold all his university textbooks to buy more Eva merchandise. Anno called him an idiot and told him to study harder.
* ''Anime/FairyMusketeers'' gets a special mention as it literally started its life as a bonus OVA [[MerchandiseDriven for a collectible figure]]. Following the unexpected success, the resultant TV show is chock full of blatant plot changes to accommodate merchandising.
* ''Franchise/BlackRockShooter'' was a similarly backwards merch-ifiying incident. At first, it was just a [[Music/BlackRockShooter music video]] and vague character design with no further plans, but that quickly spawned an out-of-control merchandising and promoting spree, which eventually led to a [[VideoGame/BlackRockShooter game]], [[Anime/BlackRockShooter OVA, and anime]] being created to keep the figures, plushies, shirts, posters, and who-knows-what-else selling. The merch still charges ahead of everything else; a figurine bundle with the anime DVD was announced before the anime was even halfway through airing.
* ''Franchise/SailorMoon'' became such a franchise that branded merchandise still sells quite well with ''now-adult'' childhood viewers of both sexes, from ''Hot Topic'' man-sized ''Sailor Moon'' t-shirts to expensive 20th anniversary revival [[http://www.sailormooncollectibles.com/2014/06/05/sailor-moon-miracle-romance-sailor-uranus-sailor-neptune-twin-lip-balm-rod/ makeup sets]], bras and panties.
** This MultipleDemographicAppeal continues to be exploited with ''Anime/SailorMoonCrystal,'' with Bandai selling Swarovski crystal "tiara rings" at over ''[[http://www.crunchyroll.com/anime-news/2014/07/04/sailor-soldier-tiara-ring-first-accessory-from-sailor-moon-crystal a hundred dollars]]'' a pop.
* Generally speaking, {{Anime}} are made to promote their Merch - BD sales won't cover their production costs, except for excessively popular anime which are few and far between. This phenomenon is lampshaded in ''Manga/SayonaraZetsubouSensei'', which pokes fun at its own DVD bonuses.
** Special mention must be made for character-driven BishoujoSeries, doubly so if {{Moe}}: one of the more popular Merch is ''dakimakura'', or pillows with character image on it, which is usually rather risque. And it's not even limited to bishoujo; there exists ''dakimakura'' of ''Manga/BakiTheGrappler'' and ''Manga/{{Golgo13}}''.
* A lot of ''Anime/{{Nyanpire|TheAnimation}}'' merchandise can be found [[https://38.media.tumblr.com/tumblr_lpl56pgOFP1qaclyoo1_500.jpg all over Japan]], [[http://4.bp.blogspot.com/_7P2Wla4J_dw/TLET5-pZZGI/AAAAAAAAAjw/bs4BmgVxNvg/s1600/Halloween+2010+005.JPG especially during the Halloween season.]] Helps that the manga is ongoing. [[http://1.bp.blogspot.com/-SrX456ZkrU8/UMoLA4FJ3qI/AAAAAAAAAVU/qbAcR7uo5Cg/s1600/Nyanpire.600.917986.jpg There is even Nyanpire Christmas merchandise that can be sold]] [[https://31.media.tumblr.com/4dc1320a6b4f570db9af9f73a383994d/tumblr_n28xr9eCii1rmmjf9o1_1280.jpg around the Christmas season.]]

[[folder:Comic Books]]
* '''ComicBook/{{Wolverine}}'''. The man named the trope describing [[WolverinePublicity somebody shoved in everywhere for the sales]].
* In-universe for ''Comicbook/{{Empowered}}''. In-story, there are official Superhomey ringtones and themed T-shirts (and panties), plus action figures of their Rogues' Gallery.
* Franchise/{{Superman}} was the first comic book character to have a steady flow of merchandise through the 40s and 50s ever since he debuted on the four-color page.
* Franchise/{{Batman}} is another consistent merchandising juggernaut, with two of the most recent cartoons (''WesternAnimation/TheBatman'' and ''WesternAnimation/BatmanTheBraveAndTheBold'') produced [[MerchandiseDriven for the express purpose of selling toys]]. [[TropesAreNotBad This isn't necessarily a bad thing, of course]], as the latter is very well-regarded by fans. Parodied in the last episode of ''WesternAnimation/BatmanTheBraveAndTheBold'' with Batmite making the show explicitly MerchandiseDriven to annoy the fans.
* During the 1990s and into the early 2000s, Hasbro made figures based on several DC Comics, including the ''Legends of Batman'' line, which was a toyline based on ''ComicBook/{{Knightfall}}'' or {{Elseworlds}} ideas; ''Superman: The Man of Steel'', which dealt with ''ComicBook/TheDeathOfSuperman'' and [[ComicBook/SupermanDoomsdayHunterPrey its aftermath]], ''ComicBook/TheDeathOfClarkKent'', and in Lex Luthor's case, his post-DealWithTheDevil incarnation after ''ComicBook/UnderworldUnleashed''; ''Total Justice'', which while not based on any particular storyline, reflected the then-status quo and gave Kyle Rayner, Wally West, Connor Hawke, and Parallax their first figures; and ''JLA'', a toyline based on Creator/GrantMorrison's run on ''[[Franchise/JusticeLeagueOfAmerica JLA]]'' and later Creator/PeterDavid's ''ComicBook/YoungJustice''.

[[folder:Films -- Animated]]
* ''WesternAnimation/{{Cars}}'' has become this for Pixar, with just after a few years of existence, became the sixth best-selling toy brand on the market, making ''$2 billion'' per year in merchandise. The {{sequel}} was arguably made based on the money made on the toys.
* Much of the ''Franchise/DisneyAnimatedCanon'' films saw a fair amount of tie in products since the very beginning, with varying degrees of success.
** While the first half of the Renaissance era films saw plenty of sales for their merchandise, the latter half was more hit and miss, with ''Disney/TheHunchbackOfNotreDame'' merch quickly filling clearance racks after the film became a box office disappointment.
** ''Disney/ThePrincessAndTheFrog'' and ''Disney/{{Tangled}}'' sold merch moderately well, and Disney had similar expectations for ''Disney/{{Frozen}}''. When that film became a surprise smash, the toys were selling out, and Disney took months to catch up with the demand. Elsa was the breakoutCharacter, so her toys and costumes were the most sought out (getting massive markups on secondary markets).
* In the late 1990s, Disney's new head of marketing saw a ''Theatre/DisneyOnIce'' and noticed so many girls were {{cosplay}}ing as the princesses, but not through any official clothing. This got him the idea to make the ''Franchise/DisneyPrincess'' line, which has been a multi-billion per-year idea since.

[[folder:Films -- Live-Action]]
* Creator/GeorgeLucas wanted creative control of his upcoming movie, so he agreed to drop his director's fee to keep the rights, including merchandising. Creator/TwentiethCenturyFox was convinced his "space movie" would flop, so they agreed, thinking they just saved more money they would lose. To put it mildly, they chose...[[Film/IndianaJonesAndTheLastCrusade poorly]]. Adjusted for inflation, ''Franchise/StarWars: Film/ANewHope'' is the third-highest-grossing movie of all time in the US, with $2.8 billion in total ticket sales. ''Star Wars'' merchandise makes that much money ''every year''.
** At the time, merchandising involved selling posters, tie-in books, maybe t-shirts. ''Franchise/StarWars'' is the reason you can get everything from promotional shoes to toothbrushes.
** Producer Gary Kurtz notes in [[http://latimesblogs.latimes.com/herocomplex/2010/08/star-wars-was-born-a-long-time-ago-but-not-all-that-far-far-away-in-1972-filmmakers-george-lucas-and-gary-kurtz-wer.html this article]], "The toy business began to drive the [Lucasfilm] empire. Itís a shame. They make three times as much on toys as they do on films. Itís natural to make decisions that protect the toy business, but thatís not the best thing for making quality films."
** And Lucas didn't fight to keep the merchandising rights because he was far-sighted and knew it would be profitable in the long run. He just wanted to be able to promote the film himself in case the studio gave it InvisibleAdvertising.
*** The reason why Lucas was able to make out like a bandit in merchandising was that Fox and its marketing partners had gotten seriously burned with the notorious flop, ''Film/DoctorDolittle'' in 1967 and merchandising for a feature film didn't seem worth the bother in 1977.
** Kenner, the toy manufacturers, did not see ''Star Wars'' mania. They couldn't keep up the demand for tots, that the holiday season of 1977 became known as the year of the "Empty Box Campaign," when customers got merely coupons to buy the toys when they were made available.
* ''Film/{{Spaceballs}}'' spoofed this in so many ways, from putting the movie's name on every other product, to having Dark Helmet play with the action figures. See the page quote.
** One of the reasons why there is so ''little'' merchandise is due to an agreement between George Lucas and the producers of Spaceballs.
* The 1989 ''Film/{{Batman}}'' movie is remembered for its deluge of merchandise, which arguably set the stage for the way subsequent superhero movies were marketed. It was estimated in 1992 that the movie had brought in around $500 million in merchandise sales.
* The ''Film/LordOfTheRings'' movies expanded their merch into replica weapons, shields, helmets, costumes, flags, pipes, and jewelry worn by the characters, along with the more prosaic buttons, pins, books, posters, mousepads, and t-shirts.
* ''Film/{{Tremors}}'' franchise offers In-Universe example. Let's say your hometown was attacked by giant subterranean monsters, who kill half of its inhabitants before being defeated by the other half. What do you do? Make money on it, of course! Over the course of subsequent movies and the TV series the main characters have become famous science and pop-culture personas, being featured in magazines and TV shows, starring in commercials and documentaries, opening theme parks, having the exclusive license and producing video games, comics, action figures and other merchandise based on the monsters. All while continuing to fight said monsters first occasionally (Tremors 2-3) and then on a weekly basis.
* At one point, ''Franchise/JurassicPark'' uses the film's actual merchandise to portray the in-universe merchandise for the fictional theme park (which is also sort of an example of OffTheShelfFX).
* ''Franchise/MarvelCinematicUniverse'':
** The films always have tie-in toylines, though how large they are usually depends on how "toyetic" the film itself is.[[note]]For instance, the ''Film/IronMan'', ''Film/GuardiansOfTheGalaxy'', ''[[Film/SpiderManHomecoming Spider-Man]]'' and ''Film/BlackPanther'' movies all had larger toylines than ''Film/DoctorStrange2016'' or ''Film/AntMan''. The various TV series (''Series/AgentsOfSHIELD'', and the Netflix shows (''Series/{{Daredevil}}'', ''Series/JessicaJones'', ''Series/LukeCage'' and ''Series/IronFist'') also tend to have less merchandise, since they are aimed at a more adult audience.[[/note]]
** In-universe, the Avengers have had action figures since the Battle of New York. In ''Film/AvengersInfinityWar'', Stark mentions another cash-in.
--->'''Stark:''' Yeah and I swore off dairy, then Ben & Jerry's named a flavor after me.\\
'''Strange:''' Stark-Raving Hazelnuts.\\
'''Stark:''' ''[defensively]'' It's not bad.\\
'''Strange:''' Bit ''chalky.''\\
'''Wong:''' I prefer Hulk-a Hulk-a Burnin' Fudge.\\
'''Bruce:''' That's a thing?
* There was a ''flood'' of ''Franchise/PlanetOfTheApes'' Merch released in the mid-Seventies, intended to promote the [[Series/PlanetOfTheApes TV series]] and theatrical re-release of the films. The show didn't last, but the merchandise proved vastly more profitable.

* There's an old joke reused for every famous badass, from Creator/JohnWayne to Creator/ChuckNorris:
--> Did you hear they removed [Action Star]'s new toilet paper brand from the market? There were complaints that it was rough and tough and didn't take shit off anybody.

[[folder:Live Action TV]]
* ''Series/DoctorWho'' has had some fairly serious ExecutiveMeddling over the years to [[MerchandiseDriven peddle more merch]], as due to the ways Creator/TheBBC is funded the best way to make huge amounts of money is through selling toys, both to the technical target audience of children and the more lucrative target audience of [[CrackIsCheaper adult collectors]]. More transparent examples of this have occasionally caused controversy and dips in the show's quality:
** From 1964 to about 1966 or so, "Dalekmania" (a Dalek craze created by how iconic and menacing the Daleks were) hit, and British stores were filled with toys, games, kids' clothing, cakes, Easter eggs, plates, OfficialCosplayGear, ice lollies, anything you can think of, all bearing the image of the Daleks. This unfortunately led to a period of the show's writers being forced by executive mandate to create monsters and worlds designed to be "[[{{Toyetic}} memorable]]". This resulted in a slew of forgettable monsters such as the Voord and the Mechanoids and spectacularly rubbish-looking monsters such as the [[TinCanRobot Krotons]], [[InsectoidAliens Zarbi]] and [[BeePeople Menoptera-Optera]], most of which would copy the Dalek formula with some combination of 1) a rather garish design, 2) a distinctive speech quirk such as AccentUponTheWrongSyllable, RoboSpeak, SssssnakeTalk, etcetera that children were intended to imitate in the playground, and 3) very long serials introducing them and going into a lot of depth about their planet and culture (to create spinoff children's book opportunities). None of these forced attempts to create mascots were ever as effective as the Daleks, or the Cybermen (who were not designed to be anything other than terrifying), although it's worth noting that the Zarbi in particular ''were'' very popular at the time.
*** A particularly obvious example of this kind of forced monster toyeicism is the Dalek [[TheWarRoom War Room]] sequence in "Mission to the Unknown", which introduces [[http://drwhotht01.x10.mx/1ta/d01-1ta-005.jpg several somewhat over-designed new species of alien]] as creatures powerful and villanous enough that [[TheWorfEffect the Daleks are forced to negotiate alliances with them rather than just exterminating them outright]], and also introduces the audience to their distinctive speech quirks. The fact that this was a PoorlyDisguisedPilot for a Dalek TV show doesn't help.
** Part of the reason the show was {{ReTool}}ed into a TuxedoAndMartini-influenced spy series in the early 1970s was so that they could sell model kits and tin toys based on the Doctor's obligatory {{Cool Car}}s.
** One of the reasons RobotDog K-9 was added to the cast was because, as a KidAppealCharacter, it was easy to sell toys of him. Tom Baker has claimed in interviews that he strongly disliked that about the character, as he felt the Doctor role had something of a [[MessianicArchetype messianic]] feel to it and it served as a constant reminder that he was just making commercial, money-hungry television.
** Creator/JohnNathanTurner's conviction that all the Doctors needed {{Iconic Outfit}}s that they could sell as OfficialCosplayGear and that ExecutiveMeddling, extreme {{Camp}}, LimitedWardrobe and ForcedMeme were the ways to go about doing it. This resulted in a lot of WTHCostumingDepartment for a lot of viewers. [[http://dw-cosplay.livejournal.com/397057.html This blog post]] on a ''Who'' cosplay community has some information about the costume designer's attempts to deal with this when designing the Season 18 Fourth Doctor costume (generally considered the least awful of the JNT-era outfits).
** There is supposedly a mandate in the new series that every episode has to feature a MonsterOfTheWeek which could potentially create toy opportunities. If that's the case, this does some damage to the straightfoward drama "Father's Day", which is just about Rose trying to change her own past; the ClockRoaches are quite obviously forced in and only appear in that one episode despite ''many'' later stories involving paradoxes that the Reapers should be summoned by. It also hurts "The Woman Who Lived"; the quiet story of the Doctor and Ashildr/Lady Me crossing paths again centuries after the former immortalized the latter to save her life is plenty compelling and could have been even more so if it hadn't brought in ObviouslyEvil LionMan Leandro to provide an alien invasion plot and action climax.
** The biggest recent controversy over this was the allegation that the very unpopular "New Paradigm" redesign of the Daleks in "Victory of the Daleks" was done purely to create a new toy range (collect all the colours!), although the official explanation was that the 2005 Dalek design was created to be at "eye"-level with Creator/BilliePiper, and was too small in comparison to the very tall Doctor-Companion duo of Creator/MattSmith and Creator/KarenGillan. They even got a ProductPromotionParade sequence when they first appeared, showing off their appearances and explaining their special power.
** Averted with the sonic sunglasses of Series 9, which took the place of the sonic screwdriver that season as the Doctor's IconicItem / all-purpose gadget but never became OfficialCosplayGear. Both Steven Moffat and Peter Capaldi liked the idea of a gadget any kid could pretend to have with no more than a pair of shades -- but a significant portion of the fanbase was cheesed off and demanded the reinstatement of the screwdriver. Turned out that he got a new model screwdriver at the end of the SeasonFinale in a manner that provided BookEnds to him tossing away his previous model to [[spoiler: young Davros]] in the opening scene of the season premiere, suggesting that the glasses were never meant to be a permanent replacement for it (he now uses both items).
* Notably the TropeCodifier for the format of all the following Creator/DisneyChannel shows post-1999 (Series/HannahMontana, etc.), ''Series/LizzieMcGuire'' also started the merchandising craze those shows had. Fortune magazine estimated in 2003 that ''Lizzie [=McGuire=]'' merchandise had earned the Walt Disney Co. nearly ''$100 million!'' That's from Radio Disney's big CD promotion, books based on the episodes being sold, mystery books starring Lizzie (much in the same vein as the Mary Kate And Ashley Olson mystery books), Tokyo POP manga adaptations, bed sheets, Barbie dolls, board games, and The Movie.
* The 2011 series of ''Series/ImACelebrityGetMeOutOfHere'' features hosts Creator/AntAndDec plotting to make a bit of cash on the side by flogging Merch featuring the contestants... like [[IncrediblyLamePun Anthony Cotton buds]] and the Little Willie[[note]] Carson[[/note]] mug ("Oh. That's... that's not the picture we were thinking of." "[[ThinkOfTheCensors We can't show that!]]")
* [[{{Toku}} Tokusatsu]] series, especially the ''Franchise/SuperSentai'' and ''Franchise/KamenRider'' franchises, exist to sell merchandise. From the transformation devices and trinkets, to expensive and highly articulated figures, to just about everything else you can imagine, the success of the series is less about the ratings it pulls in, and more about the profit its toys make.
** Naturally, its derivations ''Series/PowerRangers'' and ''Series/KamenRiderDragonKnight'' are exactly the same.
* Series/StreetHawk, a.k.a. Series/KnightRider on two wheels, was introduced late in India, and [[GermansLoveDavidHasselhoff became a huge hit with viewers]]. Cashing in on this fan following, Funskool, who retailed GIJoe toys in India, released a retooled, black painted Rapid Action Motorcycle and Snake Eyes combo as an unlicensed Street Hawk toy.
* ''Series/PeeWeesPlayhouse''. Uniquely, Paul Reubens himself [[DoingItForTheArt had to approve every merchandise deal]]. He stipulated that any toy bearing his seal had to be simple enough for any child to play with.

* Music/{{KISS}} is probably the only rock band with their own line of caskets. The late Music/{{Pantera}} guitarist "Dimebag" Darrel Abbot was famously buried in one, at his own request, though this one was provided free of charge by Gene Simmons himself out of respect for the man and his work.
* Creator/PsychopathicRecords is known for their "Hatchet Gear" line.
* Parodies by Music/MCFrontalot and Music/MCLars in ''Captains of Industry''.
--> ''Frontalot is in the tee shirt business.''
--> ''MC Lars is in the tee shirt business.''
--> ''Both of us, weíre in the tee shirt business.''
--> ''I thought we were musicians ó what is this?''
* Music/TheBeatles had two separate waves of The Merch while the band was still active: the first and biggest happened in the "Beatlemania" days; the second, smaller wave happened when ''WesternAnimation/YellowSubmarine'' came out. These days, there's still a lot of merchandise in the form of higher-end collectibles and [=McFarlane=] Toys' ''Yellow Submarine'' and ''Beatles Cartoon Show'' lines.
* Most bands will have some sort of mecrhandise, but who other than [[http://abneypark.com/market/index.php?main_page=product_info&cPath=46&products_id=394 Abney Park]] have (official) 28mm gaming minis of themselves?
* Music/DanielAmos mocked the proliferation of [[TheMoralSubstitute Christian-themed]] trinkets on "Little Crosses" (from ''Music/{{Doppelganger}}'') and "Home Permanent" (from ''Music/VoxHumana'').
-->These little crosses\\
I see on my T.V.\\
Take my money\\
and give me some of these\\
Little crosses\\
with lots of color and sound\\
I'm in heaven\\
with all these treasures around
* Music/JimmyBuffett has restaurants called "Margaritaville" and "Cheeseburger in Paradise" that are named after two of his greatest hits. The former has more restaurants than the later. Also, "Margaritaville" has frozen food, beer, furniture, clothing, casinos, and barware under the name. The song has been considered to be the most valuable song, making more money off of related products rather than sales of the track.

* There exists [[http://www.ipdb.org/showpic.pl?id=3781&picno=7160 a jacket]] themed after ''Pinball/AttackFromMars''.
* ''[[Pinball/WhoaNellieBigJuicyMelons Whoa Nellie! Big Juicy Melons]]'': [=WhizBang=] Pinball has mugs, T-shirts, framed backglass art, and standees featuring the [[BuxomIsBetter healthy-living]] FarmersDaughter Melony for sale.

[[folder:Professional Wrestling]]
* Wrestling/{{WWE}} tag-team D-Generation X, during their "reunion" years, was the subject of a RunningGag in which they would find ways to plug their merchandise, whether it be their action figures, T-shirts, [=DVDs=], or even their new book (now available at [[http://www.wweshop.com WWEShop.com]]!) in the most blatant, forced, and incongruous way possible, with Cheshire Cat grins on their faces the whole time. Pretty much every wrestler has Merch, mind, and will plug it in more subtle ways (like wearing their latest T-shirt as they come down to the ring), but D-Generation X raised parodying the practice to an art form.
* {{Wrestling/ECW}} constant money problems led to this in spades. Rather hilariously most of the merchandise was designed by wrestler Taz, with other wrestlers like Dreamer and Richards involved in sales.
* WWE often doesn't even promote the weirdest of their merchandise. BBQ bibs, ponchos, rings in the shape of title belts, earrings, sippy bottles, onesies, a John Cena chore chart, Kosher, edible images to cook onto your pizza, DX branded menorahs, and even garden gnomes. And there are a whole host of products that you can't by directly from their merchandise website or are no longer sold. WWE branded Kerplunk and Uno, digital cameras, RC vehicles, boom boxes, condoms, thongs. Anything and everything.

* ''Theatre/{{Cats}}'' was to live theater what ''Star Wars'' was to movies when it came to exploring the potential of merchandising: not just programs and soundtracks, but T-shirts, coffee mugs, etc.
* ''ThePhantomOfTheOpera'' has such licensed merchandise as music boxes, jewelry, figurines, and snowglobes on top of mugs and tees. Available soundtracks include ones for the original London cast, original Canadian cast, and the movie -- and then there are the foreign-language recordings. The sequel ''Love Never Dies'' pushed jewelry, key rings, magnets, etc.
* Any Disney live show, be it the latest Theatre/DisneyOnIce tour or a legit musical like ''The Lion King'', will have tons of merch.
* Most Creator/CirqueDuSoleil shows have a soundtrack album, [=DVD=] (either the actual show or a making-of documentary), T-shirts, program, ornaments, keychains, masks, hats, drinkware, etc. ''Then'' there's the merchandise representing the overall company, which includes all of the above items plus stationery, coffee table books, toys, salt and pepper shakers, jewelry, lip balm, etc., etc. (That merchandise is now brought out in new "collections" every few months via the online boutique.) The non-touring "resident" shows all have dedicated gift shops, and the big top tours feature a large entrance tent that includes the souvenir stands.
* Merchandizing is apparently OlderThanSteam: There's a Yuan Dynasty (14th-century Chinese) wine jar in the collection of the Museum of Fine Arts, Boston (catalog number 37.292a-b) which depicts a scene from ''The Three Visits of Prince Liu Bei to the Hermit-Scholar Zhuge Liang'', a play popular at the time. Art historian Wu Tung described it as "apparently created for commercial purposes -- to capitalize on the popularity of the play."

[[folder:Video Games]]
* ''VideoGame/DanballSenki'' has the LBX model kits released by Bandai (of ''Franchrise/{{Gundam}}'' fame). They are all in 1:1 scale (thanks to being tiny robots to begin with), complete with fully interchangeable parts for customization, weapon expansion packs and the cardboard arena diorama seen in both the game and the anime. There's also the Riding Saucer, a remote-controlled LBX support unit compatible with the model kits.
* ''VideoGame/{{Minecraft}}'' has [[http://minecraft.net/store/ whole stacks of merchandise]]. The T-shirts are just the tip of the iceberg made of stuff like stickers, posters, plushies, foam replicas of in-game items, handbooks, novels, figurines and even Franchise/{{LEGO}} construction sets.
* There are tons of ''Franchise/SonicTheHedgehog'' merchandise, ranging from T-shirts, furniture, plush, and figurines to fast food, hygiene, and even expensive statues. [[http://sonicgear.org/ There's a fansite dedicated to Sonic merch.]]

[[folder:Web Animation]]
* ''WebAnimation/HomestarRunner'' sells T-Shirts, posters, action figures, [=DVDs=], an album and other merchandise. It has become so successful, that the store is basically the creators' jobs.
* ''WebAnimation/SpaceTree'' had a throwaway line in a parody commercial about a Space Tree action figure:
-->'''Space Tree action figure:''' Mamma mia, buy a shirt!
** However, later episodes featured links at the end that, when hovered over, displayed this line and led to a place to purchase a ''Space Tree'' shirt.
* Most of ''WebAnimation/InanimateInsanity''[='=]s merch constitutes of t-shirts, though a few other things are also sold, such as footwear and mugs.
* The ''WebAnimation/MysterySkullsAnimated'' crew occasionally makes t-shirts available in the Music/MysterySkulls online [[https://mysteryskulls247.com/#_=_ store]].

* Airship Entertainment/Studio Foglio had a lot of stuff for ''Webcomic/GirlGenius'' -- such as insignia appearing InUniverse, or generic GaslampFantasy[=/=]{{Steampunk}} stuff such as pen looking like a mini-wrench.
* ''Webcomic/MegaTokyo'' is sometimes (jokingly!) accused of being nothing more than a front for the sale of novelty T-shirts and fashion accessories.
** There's been somewhat more truth to this in recent years, as the comic has suffered severe ScheduleSlip, but new merch continues to come out on a regular basis and the store is, apparently, still decently successful.
* ''Webcomic/PennyArcade'' mercilessly savaged MerchandiseDriven properties in the character of "[[http://www.penny-arcade.com/comic/2005/01/05 The Merch]]". Of course, they have no small line of merchandise themselves, which ironically includes the character The Merch in its lineup.
** Although, given that the Merch has evolved into an unofficial store mascot, they seem to be quite aware of this.
** When the first few strips involving the character of The Merch were compiled into a book, Tycho lamented that the concept was handled in such an obvious and heavy handed manner. Accordingly, over the last few years The Merch has only appeared in the background on shirts and the like, rather than being an active joke in the comic.
* ''Wicked Powered'' is a MerchandiseDriven webcomic, created for the purpose of selling "Wicked Lasers" laser pointers.
* [[http://www.drunkduck.com/Stickman_and_Cube/index.php?p=270124 This comic]] from ''Webcomic/StickmanAndCube'' parodies Merch, by giving the StickFigureComic not only a T-shirt, but also action figures and ''its own breakfast cereal''. Fortunately, the author was joking.
* ''Webcomic/QuestionableContent'': webcomic or front for a t-shirt business? You decide. One of the few self-sufficient Webcomics, as the author makes his living by selling said t-shirts, many of them {{Defictionalization}}s of shirts worn in-comic (Marten's TEH shirt comes to mind). Luckily, he doesn't throw it in anyone's face, but back in the day, you'd see a new t-shirt pop up on a character, then Jeph would talk about it in a newspost, then he'd have it available- nearly every other month.
* ''Webcomic/ScaryGoRound'' is also a self-sufficient Webcomic, due to The Merch. The earliest T-shirts were worn by characters in the strip (Shelley's "Eggbert" T-shirt was revived for Christmas 2008). These days the characters still wear quirky T-shirts from time to time, but the shirts available to the public tend to have a tenuous connection to the strip. They're pretty cool, though.
* ''Webcomic/{{Loserz}}'' (when it was still running) sold pictures with the characters from the comic as computer wallpaper. The erotic ones were more expensive than the others.
* ''Webcomic/ZebraGirl'' has "Joe Does Something!" -- for every $500 in donations that Joe racks up, he posts a funny little animation involving his AuthorAvatar... err... doing something.
* The title bar of ''Webcomic/DieselSweeties'' asserts that its full name is "diesel sweeties: indie rock robot romance webcomic and geeky t-shirt blogporium"
* ''Webcomic/TheOrderOfTheStick'' sells trade paperbacks of the comic, with additional bonus content available only in print. Two of the paperbacks out so far are prequels, the content of which has never been published on the web. And, of course, T-shirts.
* Attempted subversion in ''Sam and Fuzzy'' with the in-universe creation of [[http://www.samandfuzzy.com/archive.php?id=322 Skull Panda]], a character that "will appeal to alienated youths and wannabe social outcasts" by being simultaneously edgy and cute. The subversion failed because the character was legitimately appealing; Skull Panda currently has two t-shirts for sale.
* Aside from various typical merch fare (T-shirts, prints, anthologies, etc.) pop by Mookie's booth at a convention and you can even pick up a ''Webcomic/DominicDeegan'' ''scarf''. Those are typically the first thing to sell out of.
* Brian Clevenger of ''Webcomic/EightBitTheater'' has a question on his site FAQ that essentially asks "Why did you sell out?", he claims (humorously) that there's no legal way to make money on nothing but his good looks.
* ''Webcomic/SluggyFreelance'' was one of the first webcomics and one of the first to become a full-time source of income for its creators. It is currently supported through merchandise, book sales, and subscriptions to exclusive content.
* ''Webcomic/CtrlAltDel'' offers t-shirts, printed comic collections, refrigerator magnets, posters, maquettes, plushies and more based on the comic.
* An early ''Planet Karen'' strip [[http://planetkaren.girl-wonder.org/index.php?strip_id=40 suggested a possibility]] for ''Franchise/TheDarkTower'' merch.
* ''Webcomic/MSFHigh'': While not directly merchandise driven, Trading cards check, table top RPG rule books check, commission's and reward points check.
* Topatoco is a company that makes and distributes the merch for webcomicers, founded and run by a webcomicer. Almost all of their merch is reproduced hipster tee shirts worn by webcomics characters, but almost none of their merch has any webcomic logos, characters, or dialog on it. It's like they're ''ashamed'' of it.
* ''Webcomic/VGCats'' is getting to the point where Scott Ramsoomair is putting out more t-shirts than new comics a year.
* ''Webcomic/TheAdventuresOfDrMcNinja'' has spawned such a thriving T-shirt business for creator Chris Hastings that, in a recent interview, he mentioned that he sells his merch (at Topatoco) under the name "Raptor Bandit Industries" so he can draw in customers who don't read his comic.
* ''Webcomic/SparklingGenerationValkyrieYuuki'' only updates once every 2 months at best. But watch every other week to see updates on the author's newest merchandise, and what newest conventions she will be selling said merchandise at!
* ''Webcomic/{{Shadowgirls}}'' has the Shadowchild figure and most recently the Merv Hat.
* Appropriately enough, ''Webcomic/YehudaMoonAndTheKickstandCyclery'' sells Yehuda's [[CoolHat cycling cap]].
* There is a fair amount of Merch available for ''Webcomic/GreyIs'', including cups and bookmarks with chibi Black and White on them
* ''Webcomic/{{Homestuck}}'' has evolved into something of a small-scale merchandising empire, to the point that it spans ''three'' online stores - Topatoco, [=WeLoveFine=], and its own, [=WhatPumpkin=]. In addition to the standard webcomic shirts and jumpers (of which there are plenty, including a full set of [[WesternZodiac twelve]] troll shirts and twelve God Tier shirts/hoodies, there is a sizable array of jewelry, prints from the art team, plush toys, an art calendar that's been released yearly since 2011, and the series' utterly enormous discography of music albums. And that's just ''Homestuck'' alone - add in ''Webcomic/ProblemSleuth'' and you've got several more shirts and prints, plus two books.
--> "I seem to have this knack for falling totally ass backwards into highly marketable ideas, like the troll zodiac symbols. [...] Iíve never actually put anything in the story to sell anything. But throughout the entire ride, every time I turn around, Iím saying, ďOh, whoops. Guess I gotta sell that now.Ē" -- Andrew Hussie, in [[http://comicsalliance.com/homestuck-interview-andrew-hussie-bryan-lee-omalley-ms-paint-adventures/ this interview]]
** Speaking of ''Webcomic/MSPaintAdventures'', ''Webcomic/SweetBroAndHellaJeff'', [[StylisticSuck an intentionally terrible webcomic filled with grammar errors, JPEG artifacts]] and [[DadaComics general absurdity]] also has an impressive array of merchandise. There are the obligatory T-shirts, some of which glow in the dark and all of which are hilariously terrible. Then there's the magnetic "poetry," a set of fridge magnets featuring snippets from the comic that you can assemble at whim to make something remotely approaching coherency. And now there's a ''hardcover $44 book'' that also comes with a coin of one of the characters, a 3-foot long bookmark ribbon, a "pocket edition" that's a glorified poster of every single comic, a garishly oversized "plantsic paperclip," a lenticular bookmark, and a scratch and sniff sticker that ostensibly smells like pizza. This lavish book's bar code scans as a bag of Doritos, and the front cover has a ''coffee ring laminated onto its surface.'' And not only that, but for ''$50'' you can get it signed by the character in ''Webcomic/{{Homestuck}}'' [[ShowWithinAShow who writes the comic.]]
* ''Webcomic/{{PvP}}'' has hardcover and softcover books of collected strips, desktop vinyl figures, a DVD, posters and T-shirts.
* ''Webcomic/SchlockMercenary'' mostly sells book collections of the strips but also sells other things including T-Shirts, bags, magnets and miniatures. On occasion the comic has a merch-related strip, like for example with challenge coins.
* An in-universe example for ''Webcomic/{{Heartcore}}'': ThePaladin Syranon Glaed, famous demon hunter and good-looking [[LittleBitBeastly Beastman]], has merchandise based on him in [[DomedHometown New Ayers]] due to his popularity with the people.
** In real life, the author also offers donation incentives in the form of pins, stickers, fridge magnets, and bookmarks.
* Webcomic/{{Xkcd}} has [[http://store.xkcd.com its own shop]], where t-shirts, posters and a variety of other things, mostly with images from the comics, are sold.
* Weekly FanWebComic ''Webcomic/CobwebAndStripes'' has its own merch department in the artist's [=RedBubble=] store, where readers can purchase images from the strip on various items.
* In ''Webcomic/TheBirdFeeder'' [[http://thebirdfeeder.com/comic/216 #216]], "Shameful Self-Promotion," Darryl [[FourthWallObserver breaks the fourth wall]] to try to help "his cartoonist" to sell some product.

[[folder:Web Original]]
* Website/{{Fark}}, despite being already self-sufficient thanks to its traffic generating scads of clickthroughs, has recently started offering T-shirts with the joke headlines and tags for stories featured on the site.
* ''WebVideo/YuGiOhTheAbridgedSeries'' sells shirts with their more popular memes on them.
* Until ''Website/TelevisionWithoutPity'' affiliated itself with Yahoo several years ago (before it was sold to Bravo), much of the costs of the site were provided by Merch. Available Merch included Tubey (the site mascot) in close to fifty designs (each evocative of a particular show that was recapped) on virtually anything [=CafePress=] would imprint, as well as open stock and limited edition t-shirts.
* ''WebVideo/AtopTheFourthWall'', where bad comics burn, also has merch, specifically T-Shirts. LOTS of T-shirts. Some of the other Channel Awesome contributors have it as well, but Linkara's the most notable example, being that, as he noted recently during a video to call attention to people not watching ads, [=AT4W=] is his ''day job'', and given the rise of ad blockers, people watching the videos without watching the ads means he has less money to pay the bills with.
* ''WebVideo/ThePhilipDefrancoShow'' has a spinoff company, [=ForHumanPeoples=], that show creator Philip Defranco founded to sell its merchandise; it also does charity promotions and fan design contests. In 2013 the company got its own YouTube channel.
* LetsPlay/TheRunawayGuys sell T-shirts with cartoonly-designed faces of the trio on them. The artist, Tom Fawkes, got endorsement from the Guys to draw these.
* Similarly to the [[LetsPlay/TheRunawayGuys TRG]] example, the [[WebVideo/GameGrumps Game Grumps]] have T-shirts with their 'Grump Heads' displayed on them.
* WebVideo/{{Jacksfilms}} sells various articles of clothing, which show up in his videos a lot.

[[folder:Western Animation]]
* Shortly after ''TheSimpsons'' debuted, Bart Simpson was on virtually every product conceivable, to the extent that [[IconicCharacterForgottenTitle many people assumed the name of the show was "Bart Simpson"]]. The show mocked this on several occasions, for example when Bart said to Krusty "I'd never put ''my'' face on an inferior product".
** Krusty is king of this in-universe. A couple of in-universe ads for Krusty-branded items have featured a voiceover that's painfully obviously a stock clip of a bored-sounding Krusty drawling out in monotone "I heartily endorse this event or product."
* A tragic [[SubvertedTrope subversion]] occurred with ''WesternAnimation/SymBionicTitan''- the show had all the potential of a successful, marketable toyline, having SuperRobotGenre elements, but ''failed'' to strike a deal with toy companies. Guess what? The high-quality cartoon is royally ScrewedByTheNetwork in response to this.
** Well, specifically, action cartoons are expensive to produce and rely on merchandise sales to recoup their budget. One of the most common causes of cancellation for action shows is the lack of merchandising revenue needed to produce new episodes.
* WordOfGod is that this is what killed ''WesternAnimation/StaticShock''. The show had tremendous ratings and was even beating ''Franchise/{{Pokemon}}'', but ended after four seasons due to a lack of merchandise. Creator/{{Dwayne McDuffie}} says that a fifth season was ordered by Creator/KidsWB, but that there was simply no money left to produce it.
* More recently, Creator/BruceTimm confirmed that ''WesternAnimation/YoungJustice'' and ''WesternAnimation/GreenLanternTheAnimatedSeries'' were cancelled due to this as well. ''Young Justice'' had a toy line, but it didn't sell well, while ''Green Lantern'' never even had one due to the surplus of unsold toys from the flopped [[Film/GreenLantern live-action movie]].
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' is naturally MerchandiseDriven, as the original ''WesternAnimation/MyLittlePony'' franchise was created to sell toys to little girls. That's where Hasbro's involvement in The Merch ends though; everything else with ponies on it, from bicycles to board games to underwear, is made by other companies. Some of these are officially licensed, but many are not. [=WeLoveFine=] is notable for being one of the few businesses that sell My Little Pony clothing sized for adults, so their products are sometimes mistaken as being officially licensed, despite the fact that every page of their website has "for fans, by fans" in the header, and that every product page has a mini-bio of the fan/artist who designed the product.
* ''WesternAnimation/PeterRabbit'' has a number of plush toy releases, as well as model figures, playsets and a plate/silverware set. Additionally, Peter Rabbit has long been featured on a line of fruit/vegetable snack pouches known as Peter Rabbit Organics. When this series began airing, the packaging on these was changed to feature Peter's look from the television series, as opposed to the original Beatrix Potter book-style illustrations. Due to the show originating from Britain, many of these items, though nowhere near all, are NoExportForYou.
* Despite online exclusives like ''WesternAnimation/CreativeGalaxy'' still being somewhat niche, it has managed a couple, unsurprisingly sold through Amazon. There are two different t-shirts, one targeted towards boys and the other towards girls. The other is an artist's belt that looks like the won worn by the show's star Arty and includes various art supplies such as a coloring pad, doodle pad, water pads, sticker books, crayons and paintbrushes.
* Even before its announcement for AnimatedAdaptation on Creator/{{Netflix}}, Anna Dewdney's ''Literature/LlamaLlama'' series had plush toys of the title character as well as his best friend, Nelly Gnu. With the animated release, plush toys for all the major characters on the show have been announced, as well as other merchandise.[[/folder]]

* Creator/{{PBS}} has been doing this for decades, during their fund-raisers - even back when they were NET rather than PBS. Coffee cups and tote-bags go all the way back, but now they've branched out to include special-edition [=DVDs=] and [=CDs=] of "the program you just watched", companion books, and sometimes t-shirts.
* CNN lets you buy t-shirts with a tasteful (and sometimes [[http://francescoexplainsitall.blogspot.com/2009/09/seriously-cnn-what-is-wrong-with-you.html not-so-tasteful]]) selection of their headlines on them.
* Museums also went The Merch route long ago, with gift shops in the museum itself, and mail-order catalogs containing reproductions of paintings, statues, and jewelry, as well as stationery, scarves, and toys "inspired by" works they hold. Tote bags, coffee cups, t-shirts, and magnets with the museum logo are also old standards.
** This is exploited in a strip of Calvin and Hobbes, where they visit the museum and Calvin wants his mother to buy him things from the museum's gift shop.
--> '''Mom''': I don't think you need any more dinosaur stuff, Calvin.
--> '''Calvin''': But Mom, it's all ''educational!'' You want me to ''learn'', don't you??
--> (next panel) '''Hobbes''': Boy, she fell for ''that'' one.
--> '''Calvin''' (arms full of stuff and wearing a triceratops hat): I'll say! I wonder if we could get any Batman junk this way.
** Same deal for zoos, with the addition of ''lots'' of soft toy or model animals, coffee-table books of wildlife photos, and those penny-press souvenir-makers operated with a crank.
* [[Creator/TheBBC BBC Worldwide]] exists to sell merchandise for BBC programming. It has been rumored that the new Dalek designs in Season 5 were done to provide new merchandise to sell for ''Series/DoctorWho''.[[note]] Apparently, it's really because the old ones were scaled for Creator/BilliePiper, and the new ones are scaled for Creator/MattSmith and Creator/KarenGillan.[[/note]] There is definitely a new [[http://www.bbcamericashop.com/house-and-home/doctor-who-eleventh-doctors-sonic-screwdriver-15773.html sonic screwdriver]] available for sale in the US and UK.
* [[Wiki/TVTropes This very wiki]] has joined in peddling The Merch, with its new [[http://www.zazzle.com/tvtropes* merchandise store]].
* The David Willis-run wiki for ''{{Transformers}}'' has a page entitled ''To Sell Toys.'' Because everything in Transformers revolves around it, including the cartoon series.
** Can't stress enough that Transformers fans usually expect this. Some even [[UpToEleven take it to eleven]] by crying foul when a toy from a particular line is not incorporated into that line's promotional media. ''WesternAnimation/BeastWars'' may be the biggest example as, due to the then new CGI budget, it was far easier to make toys then to make TV characters, so a core cast was developed because LoadsAndLoadsOfCharacters was just not feasible. Years later, the rest of the toyline got a comic series.
* A group of fans [[http://operationrequiem.storenvy.com/ got together]] to sell an unofficial Manga/AttackOnTitan artbook and give the proceeds to charity.